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Tag: Morris Garages

  • MG Motor India and Red Comet Films come together to celebrate #GharKiLaxmi

    MG Motor India and Red Comet Films come together to celebrate #GharKiLaxmi

    Mumbai: Red Comet Films (RCF), a renowned ad film and digital content production house, recently launched two powerful films during the festive period in collaboration with MG Motor India celebrating #GharKiLaxmi. The films, rooted in the essence of familial relationships, aim to redefine the traditional narrative around festivals, emphasizing the significance of empowerment, acceptance, and enduring love within Indian households.

    Inspired by a real-life story, #GharKiLaxmi captures emotions of parents who celebrate the homecoming of their daughter after a divorce, the way they celebrated her bridal farewell. The campaign aims to break shackles associated with societal stigmas and paradoxes where women are looked down upon by society once they decide to step out of an abusive marriage.

    The second movie depicts girls from various homes being raised in a conventional way, with rules about what toys to play with, how they should behave, and what activities are exclusive to men. It then goes on to show how there is a Laxmi in every home and that achieving dreams and following passion is not gender specific but more about the will to do things.

    Talking about the company’s commitment to showcasing powerful stories in a simple yet effective way through video, Ankit Ahuja, Founder, Red Comet Films, said, “At Red Comet Films, we believe in narratives that inspire change and celebrate the strength within our families. The #GharKiLaxmi campaign is a testament to our dedication to fostering empowering stories that resonate with audiences on a deeper level. MG Motor India collaborated with us to challenge societal norms and promote diversity while also laying emphasis on the integrity, dedication, and energy of women. Together, we aim to create a narrative that not only captivates but also catalyses positive change in society.”

    Commenting on the launch of this social media campaign, MG Motor India marketing head  Udit Malhotra said, “Diwali is associated with Lakshmi, the goddess of prosperity and in India, women are revered like Lakshmi. Through this soul-stirring narrative, MG aims to challenge societal taboos, encourage empowerment, and promote Stree Shakti which also resonates with our philosophy to unravel the hidden potential of women and enable them to take up challenging roles at every step of their journey.”

    In a short span of time, Red Comet Films, an IJCP Group company has become a leading production house, celebrated for creativity, innovation, and a steadfast commitment to exceptional results. Some notable names that the production house has worked with since inception include Morris Garages, Cognizant, JCB, Microsoft, Lufthansa, BITS Pilani, Bill & Melinda Gates Foundation, Nestle, Dettol, Flipkart, and Uber, among many others. With a seasoned team of professionals in advertising and digital media, the production house specializes in crafting visually stunning ad films and digital content ranging from fashion, fiction, consumer goods to technology, automotive and more.

    #GharKiLaxmi | Happy Diwali | MG Motor

    Celebrating the Laxmis of our nation | #GharKiLaxmi

  • MG Motors launches its #OurEverydayVignaharta campaign

    MG Motors launches its #OurEverydayVignaharta campaign

    Mumbai: Morris Garages announced the launch of its new campaign #OurEverydayVignaharta on Ganesh Chaturthi to celebrate the relentless and tirelessly efforts and hard work of our unsung, real, and everyday heroes and to recognize the crucial role played by our traffic police in clearing traffic-related obstacles for us.

    Under the campaign, MG created a series of images in a video highlighting our traffic police. These visuals captured them in various scenarios, such as working bravely in heavy rain, navigating through chaotic traffic, and moments of joy captured through their smiles.

    To infuse an emotional and festive touch, the video is set to the rhythmic beats of dhol tasha, the traditional drum and cymbal music that resonates with the spirited chant of Ganesh Chaturthi.

    Understanding the logistical constraints and recognizing the practical challenges of collaborating with the traffic police directly, the brand has harnessed the power of AI to convey its heartfelt message.

    In the hustle and bustle of our daily lives, we often turn to Lord Ganpati, the Vignaharta, the remover of obstacles. However, it is often our police force that consistently assists us in overcoming obstacles, especially on the roads.

    As we eagerly welcome Lord Ganpati with grand festivities, our traffic police remain on the front lines, diligently managing crowds, ensuring smooth traffic flow, and maintaining security and ensuring our journey is smooth and safe, no matter the obstacles.

    This Ganesh Chaturthi, let us celebrate who makes our festivities even more special.

     
     

  • Morris Garages India announces Benedict Cumberbatch as brand ambassador

    Morris Garages India announces Benedict Cumberbatch as brand ambassador

    MUMBAI: Marque carmaker MG (Morris Garages) India has announced its association with the revered British actor Benedict Cumberbatch as its brand ambassador. The acclaimed actor – known for his stellar roles in various popular TV shows and movies will be the face of MG India.

    MG India managing director and CEO Rajeev Chaba said, “As one of the most recognised and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages. He has, throughout his career, experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG’s commitment to technological innovation. His social and philanthropic work, as well as his support for inclusivity beyond gender is also in sync with our core brand ideology of nurturing diversity. We are glad to have Benedict Cumberbatch as our brand ambassador to represent MG.”

    Cumberbatch commented on the association with MG brand, “I have grown up seeing and reading about MGB’s and MG Midgets, recognising MG as a classic and iconic brand. I am delighted to be part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future.”

    Cumberbatch follows a strong resonance among pop culture and youth. The association further underlines MG’s unique British heritage and its focus on enabling the future with the core pillars of innovation, diversity and technology.

  • Tripoto, Morris Garages India partner for 7-season web series

    Tripoto, Morris Garages India partner for 7-season web series

    MUMBAI: Tripoto, the global travel community, is partnering with Morris Garages (MG) India, the iconic British Automaker, for immersive video solutions, offering to boost awareness and sustain interest about the brand ahead of its India launch this year. Tripoto is creating a non-fiction travel web series, World of MG: An Indian Abroad, which will be shot in six different countries before concluding in India.

    Tripoto has collaborated with actor and model, Amol Parashar, for the 7-season web series, 1 season each for seven countries. Parashar will be travelling to all seveb countries, promoting and sustaining Morris Garages as the world’s foremost luxury car brand.  The series will have Parashar bring to life how Morris Garages has been a part of these countries through their culture, food, revelry and cars.

    Talking about World of MG: An Indian Abroad, Tripoto co-founder Michael Pargal Lyngdoh said, “The digital renaissance in our country has trigerred the youth to turn to the internet for alternative and shareable content. Web Series have become an impactful way to present a brand and create lasting conversations. Through World of MG: An Indian Abroad, we aim to build a connection for Morris Garages (MG) India amongst our strong and active community of more than 25 million plus travelers.”

    Speaking on their association woth Tripoto, Morris Garages (MG) India marketing head Pallavi Singh said, “Since the inception of the brand in 1924, storytelling has been an integral part of MG. In India, we have been following in the footsteps by focussing on powerful, emotive video content using new-age digital tools and formats. We’ve had a great association with Tripoto in the past with #RoadToMGLive! Through World of MG: An Indian Abroad series, we hope to take this association further ahead by giving a peek into MG’s global presence across the world and thereby, letting communities experience the local cultural flavour.”

    The first of season of the series, shot in Thailand will go live on Tripoto’s social media channels and its website.

    Apart from Thailand,  World of MG: An Indian Abroad has been shot in China and other countries in his travel map are Egypt, Australia, United Arab Emirates, South Africa and then culminating in India.