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Tag: MoPub

  • Dushyant Sapre moves on from Twitter-owned MoPub

    Dushyant Sapre moves on from Twitter-owned MoPub

    Mumbai: Dushyant Sapre, the MD for Japan and Asia Pacific of MoPub has quit the Twitter-owned company after a two-year stint. He was based in Twitter’s Asia Pacific headquarters in Singapore.

    MoPub provides monetisation solutions for mobile app publishers and developers around the globe. Sapre, who joined the platform in September 2019, was responsible for running the Japan, Asia Pacific organisation with a strong focus on the mobile gaming vertical in China, Japan, and Korea.

    Sapre, in a LinkedIn post, said: “A month ago, I made the difficult decision to leave Twitter and MoPub, with today being my last day. It’s been an amazing 2-year journey, with an incredible group of #Tweeps. A couple of quarters into the job, the pandemic inflicted uncertainty wreaked havoc on our lives. I felt extremely fortunate to have been at Twitter: the sense of empowerment and support I got to lead my family, team, and self through the tough times was simply unparalleled and is something I will share with everyone and carry within for life. Thank you, Twitter!”

    Sapre gave an inkling of joining a new venture, without divulging details. “Starting next week, I am embarking on a new challenge: building a new business ground-up from 0 to 1, uprooting and moving to new geography in a few months, unlearning, learning, and proving myself all over again,” he wrote.

    Sapre was previously the managing director for APAC supply and global app partnerships at Criteo, and was a founding leader of the Criteo Singapore office since 2013. Over the past decade, he has advised app developers and digital publishers on maximising monetisation and online retailers on user acquisition and retention.

  • Criteo and MoPub partner to successfully scale in-app native ads on mobile

    Criteo and MoPub partner to successfully scale in-app native ads on mobile

    MUMBAI: Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to bring additional formats to advertisers via mobile in-app real-time bidding, such as video.

    “Mobile continues to be a major focus for Criteo, and just last year our app business grew 54% year-over-year. As we continue to invest in mobile-optimized creative formats, our relationship with MoPub is valuable to provide access to quality in-app supply,” said Marc Grabowski, EVP Global Supply, Criteo. “MoPub provides incremental reach to eligible impressions through ad formats that complement the user experience, which enables us to increase campaign performance for our advertisers.”

    For MoPub’s publisher partners, who span across a wide range of verticals and use native formats in India, Criteo values users 34% higher than the average buyer across MoPub's exchange. This demonstrates Criteo’s ability to accurately value users to reach advertisers’ full-funnel campaign objectives.

    “We can rely on Criteo to provide a consistent stream of demand from top advertisers and to deliver quality, engaging creatives, resulting in higher returns for our publishers,” said Brian Bravo, Strategic Partner Development, MoPub. “We’re also excited to collaborate with Criteo on native ads, which complement the user experience and drive higher engagement across mobile app verticals — not just social platforms.”

    As Criteo continues to see increased demand for its app offerings, it needs supply partners with a large app footprint and in-app technical expertise. MoPub engaged in custom product development to access Criteo’s demand for native ad formats, then helped high-profile publishers with significant native inventory adopt its new Software Development Kit (SDK) specifications. This allows Criteo advertisers to access premium native inventory on mobile at scale.

  • After WPP, Omnicom signs strategic deal with Twitter

    After WPP, Omnicom signs strategic deal with Twitter

    MUMBAI: Last year somewhere at this time Twitter, the popular microblogging site went ahead to strike a partnership deal with the holding company WPP. The association was initiated between two to build more efficient campaigns. In this partnership, Twitter data was integrated into WPP’s media and analytics products.

     

    Taking a step ahead, Twitter has now partnered with Omnicom Group. According to a report in Reuters, Omnicom Group’s media services division has signed a deal worth $230 million with Twitter that will integrate Omnicom’s automated ad buying unit Accuen with Twitter’s mobile ad exchange MoPub.

     

    Various other international reports also state that the two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a ‘first look’ at new ad units and opportunities being developed by the microblogging site.

     

    It will be interesting to see how the social networking site with the help of holding companies will sell out interesting ad inventories in the coming days.