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Tag: Moov

  • Moov launches new film Aao Dard Mitayein

    Moov launches new film Aao Dard Mitayein

    Mumbai: Moov, the name in pain relief solutions, has released its new campaign, Aao Dard Mitayein, for Moov, aimed at highlighting the brand’s commitment to providing effective pain relief for people of all ages. Since its inception in 1986, Moov has been synonymous with trust and efficacy, offering a range of products designed to alleviate everyday chronic pains.

    The new film, conceptualised by Havas Worldwide India, showcases Moov’s evolution over the years, emphasizing its enduring position as the go-to choice for individuals seeking long-lasting relief from aches and pains. Available in both gel and spray formats, Moov’s innovative formula, fortified with ‘Four Active Ingredients’, penetrates deep into muscles, providing warmth and relaxation for swift recovery.

    The film portrays the universal nature of pain and the importance of finding quick and gentle solutions to overcome it. By alleviating discomfort, Moov enables individuals to focus on what truly matters – cherishing moments with loved ones, pursuing passions, and making a positive impact on the world.

    Speaking about the campaign,  Reckitt regional marketing director, South Asia – Health & Nutrition Kanika Kalra said, “For over three decades, Moov has aimed to help people by not letting pain come in the way of their life. Our advertising has always reflected this purpose. As we worked on this campaign, we reflected on what Moov’s purpose meant for today’s India. Today, as Indians, we aim to maximize life by not just helping ourselves and our family but also by leaving a positive impact on the world around us. But, we can only do that if we are ourselves free of pain. That is what the new campaign by Moov tries to capture through it’s beautiful message of ‘Don’t let pain come in the way of doing good’. We believe that as India’s most-loved pain relief brand, Moov’s new campaign will resonate with every Indian and inspire them to maximize their lives pain-free.”

    Havas Worldwide India chief creative officer Anupama Ramaswamy said, “What makes this world go round is not the big things; it’s the small acts of goodness that people do for others without expecting anything in return. And Moov believes that the last thing that should come between such acts of goodness is physical pain. With this endearing story, Moov nudges you to go beyond the call of duty and relieve others of their problems… Aao dard mitayein.”

  • HUL top advertiser, Amazon India most advertised brand in week 38: Barc

    HUL top advertiser, Amazon India most advertised brand in week 38: Barc

    Mumbai: Hindustan Lever Ltd led the top-ten advertisers list in Barc week 38 (between 18 and 24 September). The FMCG major recorded total ad volume of 5097.68 (‘000s). Reckitt Benckiser India Ltd stood second at 3912.86 (‘000s).

    Brooke Bond Lipton India Ltd replaced Cadbury India Ltd at the third position, registering ad volume of 966.61(‘000s). Amazon Online India Pvt Ltd was the only digital and non-FMCG brand on the list, featuring at the fifth spot.

    ITC Ltd, Colgate Palmolive India Ltd, Coca Cola India Ltd, Godrej Consumer Products Ltd, and Ponds India followed at the remaining five slots.

    Among the brands, the ad blitz launched by online marketplace Amazon India to encash the festive season landed the e-tailer at the top spot in the most advertised brands list of week 38 with ad volume of 651.4 (‘000s).

    Horlicks and Dettol Toilet Soap grabbed the second and third positions respectively. Disney+ Hotstar moved up two positions after debuting last week. The OTT platform stood fourth at 373.64 (‘000s). Dettol, Lizol, Dettol Antiseptic Liquid, and Harpic Power Plus 10X Max Clean followed at the next four spots.

    Moov Strong Diclofenac Gel and Moov Pain Balm were the new entrants at the last two positions.

  • PCCW Media reports lower half year video numbers, higher OTT numbers

    BENGALURU: Hong Kong based telecommunications, media, IT solutions, property development and investment and other businesses group PCCW Limited reported lower numbers for its video operations comprising of NowTV and improved revenue for its ViuTV and its OTT operations for the half year ended 30 June 2017 (H1-17) as compared to the corresponding period of the previous year. Overall, on a consolidated basis, the group’s revenue and operating profits were stable during the current year period as compared to the corresponding year ago period.

    For NowTV, the company reported a stable subscriber base of about 1.3 million and lower average revenue per user (ARPU) of HK$186 in H1-17. The company has mentioned ARPU of HK$ 194 for H1-16 and HK$192 for H2-16. Consequently, revenue in the current quarter declined 3 percent to HK$ 1,350 million from HK$ 1,391 million in the corresponding period of last year (H1-16) and from HK$ 1509 million in the immediate trailing half year period (H2-16).

    NowTV EBIDTA was HK$ 154 million, HK$ 184 million and HK$ 229 million for H1-17, H1-16 and H2-16 respectively.

    For its Free TV business – ViuTV, the company reported revenue in H1-17 of HK$94 million as compared to HK$ 52 million in H1-17, but lower than the HK$ 108 million for H2-17. ViuTV had a higher operating loss (negative EBIDTA) for H1-17 at HK$ 116 million as compared to HK$ 68 million in H1-16 and HK$ 115 million in H2-16.

    OTT services revenue increased 24 percent to HK$ 337 million in H1-17 as compared to HK$ 227 million in H1-16 and HK$ 312 million in H2-16. OTT services reported a higher operating loss (negative EBIDTA) of HK$ 125 million in H1-17 as compared to HK$ 109 million in H1-16 and slightly lower than an operating loss of HK$ 126 million in H2-16.

    Overall, PCCW Limited core revenue decreased by 5 percent to HK$ 17,576 million due to a slowdown in Mobile handset sales at HKT. Excluding Mobile handset sales, core revenue was steady at HK$ 16,549 million. The Solutions and over-the-top (OTT) businesses showed continued growth momentum with their revenues increasing by 6 percent and 24 percent, respectively, for the six months ended June 30, 2017, compared to a year ago

    PCCW Group managing director BG Srinivas said the Group’s strategy was to continue to develop and maintain our leadership in the relevant markets of each of our core businesses of IT solutions, media, and telecommunications, while seeking new growth opportunities.

    He said, “With an excellent track record in large-scale IT projects and a global data centre network alliance, PCCW Solutions will continue to benefit from the needs of enterprises and the public sector to go digital. The significant recurring nature of its business and the expanding demand for digital transformation capabilities should lead to a growing contribution from PCCW Solutions.”

    “Now TV has consolidated its market leadership in the pay TV industry in Hong Kong while ViuTV has broadened our reach into the TV advertising market. Although the environment in the media industry in Hong Kong has been very dynamic in the past year, we expect the competitive behavior to rationalize and lead to improved profitability. The OTT business has extended our geographic scope beyond Hong Kong and we now have a presence in 24 markets. Our goal is to build the leading digital media service in Asia with the best viewing experience and most relevant content,” added Srinivas.

    PCCW raises US$ 110million for video and music streaming

    In a press release, PCCW says that it has raised US$110 million to expand its penetration in its existing markets as well as to expand to other high growth markets its range of video and music streaming services. Hony Capital, Foxconn Ventures and Singapore sovereign fund Temasek have taken an 18 percent share in the enlarged issued share capital of PCCW OTT. PCCW Media will remain as the controlling shareholder of PCCW OTT. PCCW OTT is present in over in 24 markets globally. Its services include video streaming services under the Viu and Vuclip brands along with a music streaming service MOOV.

    The company says that this strategic investment will strengthen PCCW OTT’s ability to enhance its core value proposition of relevant content including distinctive original productions, and to continue to deploy the latest technologies and leverage its patents in video streaming and encoding to offer the best customer experience.

  • Sindhu endorses ‘Apno ke liye Moov karo’

    MUMBAI: Moov, the market leader in pain management solutions today announced its new ad campaign ‘Apno ke liye Moov karo’. In one of the TVC, Olympic medallist, P.V. Sindhu will be seen standing up to the nation spreading the key campaign message that Moov enables you to live through the expectations of your loved ones. With this campaign, Moov reinstates its market leadership in pain relief solutions through its product range in ointment and spray categories. The campaign theme of ‘Apno ke liye Moov karo’ aims to enhance connect with the consumers.

    RB India marketing head Rohit Jindal said ‘Moov has a legacy of helping people get instant pain relief. With the new campaign we want to say that pain is a sign of pushing yourself to try harder. P.V Sindhu is the pride of our nation and her dedication and determination towards her game is unmatched. We are proud to associate with her as a brand ambassador for Moov. She inspires all of us to moov beyond pain and stretch what is possible.”

    Mc Cann World Group India CEO Prasoon Joshi said, “Moov is a dynamic brand and this an insight campaign to further create a stronger brand connect. We really value our relationship with Reckitt Benckiser. We have already taken Dettol from strength to strength with a great partnership with the entire team. With this campaign Moov, am sure will come closer to our consumers”.

    Olympic medallist P. V Sindhu said, “I feel overwhelmed to be associated with Moov which is spreading the important message of living a pain free life. I have used the product and recommend it to everyone for instant pain relief and hope that this association will bring relevance to their endeavour”.

    In the stagnant category of rubs and balms, Moov decided to beat market leadership with thought-leadership. The category demanded a fresh perspective on pain and subsequently on relief. Pain has largely been depicted in clichéd narratives where the pain sufferer is shown as being unable to perform her chores or household responsibilities or has to compromise on an active lifestyle that gets interfered by incidents of pain. Consequently, even the depiction of relief has been around ‘restoration of normalcy’ – a homemaker back in the kitchen, a young couple back to playing sport, an executive running to catch a bus, etc. became markers of relief. All This demanded the depiction of pain with a fresh perspective. Moov has always understood not just pain, but the sufferer in pain. Falling upon its legacy, Moov understands the impact of pain on people’s lives and thus, the role of pain-relief. Thus was born the idea – ‘Apno Ke Liye Moov Karo’.

    The ad campaign was launched in January with their first ad featuring a working mother engaging with her child and doing everything possible to bring joy to their family. The ad showcases that the protagonist chooses to apply Moov and get rid of pain, hence making a right choice for herself and her family. It depicts the essence of the communication which Moov is trying to bring forth.

    In the series, the second ad campaign by Moov has been shot with the brand ambassador Sindhu. It brings alive Sindhu, an Indian athlete with huge fan following, practicing at one of the courts before a big match when she pulls her muscle while trying to pick a drop shot. The stadium starts filling with people in anticipation, the world starts preparing to watch the much awaited match (depicted in the TVC through various ways). That’s when P.V. Sindhu reaches out for a MOOV spray and shows her determination by rising for the occasion and kicks off the pain with her Moov spray. She takes a moment to settle and finally stands up for her fans and supporters, thus saying – ‘Apno ke liye Moov karo’.