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Tag: Moonshot

  • IndIAA Awards 2025 spark a decade of creative brilliance

    IndIAA Awards 2025 spark a decade of creative brilliance

    MUMBAI: When creativity takes centre stage, India applauds, and the 10th edition of the IndIAA  Awards 2025 did just that. Presented by the India Chapter of the International Advertising Association (IAA), the gala honoured the country’s most innovative brands and agencies, celebrating a decade of excellence in storytelling, strategy, and societal impact.

    From bold campaigns to culturally resonant ideas, the evening spotlighted winners across 16 categories. Nestle India took the crown in food & beverage, while Gabit led the consumer electronics category. Creative agencies Ogilvy and Moonshot dominated, each securing four awards, proving that strategy and imagination make the perfect duo.

    Hero Motocorp, Swiggy, Asian Paints, Campus Activewear, Meta, and Urban Company were among the evening’s standout winners, demonstrating how brands continue to blend culture, emotion, and business impact through creativity. Shilpa Shetty was honoured as the “Most disruptive brand in the entertainment Industry,” adding star power to a night of recognition.

    This year also saw the celebration of the All-India winners of the AFAA’s Changemakers for Good Awards, recognising campaigns that drive real societal change rather than just sales. Highlights included R K Swamy’s Happy Breastfeeding Week – Himalaya Babycare for advertising and innovation, and Associated Advertising’s T-Safe awareness campaign for government initiatives.

    Meta India MD & country head and jury chairperson Arun Srinivas praised the calibre of entries, saying, “It truly is a testament to the creative excellence that our country is known for. This year, we also assessed digital storytelling, reflecting the changing landscape of how brands connect with audiences.”

    IAA India chapter president Abhishek Karnani added “The IndIAA Awards stand for creativity backed by insight and purpose. Tonight, we honour work that drives business and uses communication as a force for good.”

    The awards reaffirmed India’s status as a hub of ingenuity, collaboration, and impactful storytelling. From homegrown icons to new-age disruptors, the 2025 edition of IndIAA proved that great ideas don’t just win awards, they change the game.

  • Swiggy’s new ad with Rishabh Pant highlights 10 min meal delivery

    Swiggy’s new ad with Rishabh Pant highlights 10 min meal delivery

    MUMBAI : Swiggy has launched a dynamic new campaign with cricketer Rishabh Pant, showcasing its Bolt service, which delivers fresh meals in just 10 mins. Created by Moonshot & scripted by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, & Deep Joshi, the ad cleverly highlights the speed & convenience of Swiggy Bolt in a playful & engaging way.

    The film opens with Pant & a friend discussing their hunger when he confidently claims that Swiggy can deliver fresh food in mins. As the friend imagines an exaggerated, high-speed kitchen-on-wheels scenario, reality strikes when the order arrives almost instantly. The ad creatively illustrates Bolt’s efficiency by showing how Swiggy’s delivery partners are always positioned near restaurants, reducing wait times.

    Swiggy food marketplace CEO Rohit Kapoor said the campaign aims to change perceptions about food delivery, combining speed with quality. Pant also expressed enthusiasm for the initiative, calling it a game-changer in food delivery.

  • Shaadi.com’s latest ad campaign takes a witty jab at dating apps

    Shaadi.com’s latest ad campaign takes a witty jab at dating apps

    Mumbai: Matchmaking platform, Shaadi.com, has launched its latest ad campaign “Red Flags Se Savdhaan,” highlighting the pain points of looking for potential “green flag” partners in a world full of commitment-phobic junta on dating apps. The 35-second tongue-in-cheek TVC that also doubles as a digital ad film features Super Shark and founder of Shaadi.com, Anupam Mittal. The film is being played across leading Television channels and digital platforms.

    The campaign is built on the insight that dating apps are designed to keep you single and it strongly positions Shaadi.com as the “green-flag” matchmaking platform. Through this, Shaadi.com intends to reach out to Gen Z and millennials seeking their “green flag” amidst the modern dating scene filled with ghosting, situation-ships, and commitment phobia. The brand’s ad film uses a hilarious visual hook to showcase how it is the go-to platform for the new generation of singles ready to take a meaningful step towards a lasting relationship.

    The ad film showcases a couple on a date in a restaurant, where the woman starts to remind her partner how they’d met on a dating app two years ago. Understanding that this is the beginning of a conversation about making things “official” between them, the man hands a gun to a nearby waiter and starts warming up. As she mentions meeting the parents, he signals to the waiter that he is ready. When the waiter fires a shot in the air, the man dashes towards the restaurant exit while the woman turns around, looking embarrassed. Anupam Mittal, who is seated at the next table, turns to the woman and advises that she, too, should run away from people who are afraid to commit and that Shaadi.com is the place to be to find her “green flag.”

    Shaadi.com VP of marketing Adhish Zaveri said, “As someone deeply invested in understanding modern-day relationships, a large chunk of the youth appear to be unhappy and fatigued with dating apps. The pursuit of authenticity and meaningful connections seems to be lost. Unrealistic expectations from their partner and fear of commitment are keeping most people single and unhappy. Shaadi.com is designed for people who are seeking commitment and thus, a wonderful place to find meaningful and stable relationships.”

    Several notable X members jumped on the bandwagon, adding their unique twist to the ad film with memes and hilarious one-liners. This contributed significantly to the widespread popularity of the ad campaign.

    Conceptualised and executed by Moonshot, a Mumbai-based creative agency, the ad campaign has further cemented Shaadi.com’s position not only as a household name in the online matchmaking industry but also as one casting a new-age perspective on the online matchmaking process. 

  • OYO launches company-serviced hotels with a new campaign

    OYO launches company-serviced hotels with a new campaign

    Mumbai: OYO has announced the launch of its newest campaign film ‘Kya Baat Kar Rahe Ho’, highlighting its extensive network of premium company-serviced hotels across the country. This initiative marks a significant enhancement in OYO’s service offering, introducing an elevated guest experience through innovative features like the quick check-in on the OYO app. To make finding and booking these premium properties easier, OYO has also introduced a new tag on its app, simplify finding and booking the hotel on the app.

    Partnering with the creative agency Moonshot, founded by Tanmay Bhat and Devaiah Bopanna OYO’s campaign aims to transform outdated perceptions and highlight the brand’s commitment to providing premium experiences for families, friends, solo adventures, and every kind of traveler. This advertisement was written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi from Moonshot. It is directed by Rahul Bharti with production handled by Sun City Studios.

    The film opens with a young couple, Sunita and Rishabh, sitting at the dinner table with Sunita’s parents and grandmother. When Sunita announces that they have booked an OYO for the weekend, her parents react with shock, humorously nodding to OYO’s past reputation as a “couples hotel.” As the story unfolds, Rishabh invites the entire family, increasing their surprise. The narrative then shifts to reveal the family standing in a luxurious OYO hotel lobby, where they are amazed by the premium services and elegant surroundings.

    The campaign creatively addresses and dispels outdated views of OYO, emphasizing its new focus on versatility. Whether it’s a family vacation, a weekend getaway with friends, a student studying for an exam, spending ‘me time’, or partying with friends – OYO now offers premium experiences for every type of traveler. Adding shock value through storytelling, the campaign reveals how the old OYO has transformed into a new, premium brand that caters to all.

    OYO founder and CEO Ritesh Agarwal stated, “We are excited to reintroduce our new company-serviced hotels. Our goal is to provide a premium, reliable, and enjoyable stay for every type of traveler, and this step highlights our commitment to transforming perceptions and exceeding expectations.”

    Moonshot co-founder Devaiah Bopanna added, “Working on this campaign was a fantastic experience. We wanted to capture the surprise and delight of discovering the new OYO, and I hope we’ve done just that. The new OYO has something for everyone, and I hope this film helps convey that message.”

    These company-serviced properties, run and operated by OYO, are designed to elevate the stay experience. From cozy retreats to luxurious getaways, each property offers premium experiences available at OYO properties, including spick & span linen, seamless check-in, prompt on-call service, delicious breakfasts, and dependable Wi-Fi, emphasizing the brand’s dedication to excellence and customer satisfaction.