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Tag: Monte Carlo

  • Monte Carlo slips into loss as sales drop in a seasonally weak quarter

    Monte Carlo slips into loss as sales drop in a seasonally weak quarter

    MUMBAI: Winterwear label Monte Carlo just caught a summer chill on its balance sheet. For the quarter ended 30 June 2025, Monte Carlo Fashions Ltd. reported a standalone net loss of Rs 1,632 lakh, slipping deeper into the red compared to a loss of Rs 1,327 lakh in the same quarter last year. Sequentially too, the performance weakened, with the company reporting a wider loss than the Rs 1,028 lakh deficit in the March 2025 quarter.

    Total income stood at Rs 13,896 lakh, down sharply from Rs 21,856 lakh in the March quarter, and only a marginal uptick from Rs 13,327 lakh in Q1 FY24. The drop was primarily due to a seasonal decline in revenue from operations, which came in at Rs 13,853 lakh, a notable fall from the Rs 20,593 lakh clocked just a quarter ago.

    Operating costs remained high. Purchases of stock-in-trade touched Rs 6,418 lakh, and employee expenses rose to Rs 3,234 lakh. While inventory adjustments offered some relief (with a positive change of Rs 2,724 lakh), it wasn’t enough to offset the drag from expenses like advertising and promotion (Rs 1,039 lakh) and finance costs (Rs 1,105 lakh).

    On a consolidated basis, losses remained nearly the same, with a net loss of Rs 1,622 lakh for Q1 FY26. Total consolidated income was Rs 14,897 lakh, again marking a sequential decline.

    Despite a strong performance in the previous full year with a standalone profit of Rs 7,980 lakh Monte Carlo is off to a frosty start this fiscal. Seasonal cyclicality, high fixed overheads, and a muted retail environment appear to have squeezed margins this quarter.

    The company’s equity base remains stable at Rs 2,073 lakh, with other equity reserves totalling Rs 81,337 lakh. Earnings per share (not annualised) stood at Rs (7.87), compared to Rs 38.49 for the year ended March 2025.

    With peak season months still ahead and inventory realignments underway, the Ludhiana-based firm will be banking on stronger demand in the colder quarters to thaw the current chill. Until then, investors may need to layer up for some financial frostbite.
     

  • Hashtag Orange unveils Monte Carlo’s 2024 winter campaign

    Hashtag Orange unveils Monte Carlo’s 2024 winter campaign

    Mumbai: Hashtag Orange has partnered with Monte Carlo to lead the concept and execution of its 2024 winter campaign, blending innovation and technology to enhance creative storytelling.

    For 40 years, Monte Carlo has been a trusted name in Indian fashion, evolving from luxury knitwear to all-season styles. The 2024 winter campaign aims to connect with audiences, offering stylish and comfortable fashion for the upcoming season.

    From concept to completion, Hashtag Orange brought the legacy brand’s vision to life, integrating Monte Carlo’s iconic tagline, ‘It’s the way you make me feel’. The agency also created an original song, now a brand asset, which has gained notable attention, marking a success for both teams.

    Hashtag Orange founder Mukesh Vij said, “Collaborating with Monte Carlo for their Winter Campaign 2024 has been an incredible journey for us. Our goal was to push creative boundaries while setting a new standard for the industry and we’re proud to have brought this vision to life. The positive reception so far is a testament to the hard work and innovation that went into every step of the process.”

    Hashtag Orange co-founder and chief creative officer Amit Shankar shared, “This campaign has been a defining milestone for both Hashtag Orange and Monte Carlo. From the drawing board to the finished project, our team poured their hearts into this campaign and the overwhelming response so far is a testament to that effort. The success we’ve achieved together has set a new benchmark for future collaborations. We are excited about what’s to come and look forward to continuing this momentum.”

    Monte Carlo executive director Monica Oswal said, “Collaborating with Hashtag Orange has been an absolute pleasure. Their strategic insights and creative flair have played a significant role in turning our aspiration for this campaign into an exceptional result. We look forward to partnering with them for more such projects in the future.”

  • Monte Carlo ropes in Raveena Tandon as the brand ambassador for their new vertical

    Monte Carlo ropes in Raveena Tandon as the brand ambassador for their new vertical

    Mumbai: Monte Carlo, a leading all-season brand  identified the lack of quality home textile products and decided to tap the market segment with their new vertical, Monte Carlo Home. The brand announced its official launch with Bollywood actress Raveena Tandon as its brand ambassador. Through this synergy, Monte Carlo Home aims to elevate the standards of the home textile industry, bringing forth designs that stand as the epitome of luxury, comfort, and panache.

    Monte Carlo Home evokes the sentiment of ‘home is where the heart belongs’ and aims to connect with more consumers with its new range. The aim of this association with Ms. Raveena Tandon is to position Monte Carlo Home as a leading player in the modern home decor and lifestyle segment. 

    The brand offers a diverse product range, including bed sheets, blankets, comforters, pillow covers, towels, and hand towels, delivering on the promise of quality, sustainability, and ethical sourcing. Each product piece is crafted by the industry’s most esteemed designers and artisans and serves as a testament to Monte Carlo’s history of quality and excellence.

    As the official brand ambassador, Ms. Raveena Tandon embodies the values of originality, credibility, and sophistication that Monte Carlo Home aims to represent. Monte Carlo executive director Monica Oswal, commented on the development, stating, “We are excited to officially launch into the market and thrilled to have the incredibly talented and elegant Ms. Raveena Tandon join us. Our brand values talk about warmth, love, and comfort, and Ms. Tandon’s association with us highlights that further, adding more value to our existence. We are confident that with Ms. Tandon’s support, our brand will become a symbol of comfort and true craftsmanship in the home decor and lifestyle segment.”  

    Taking up her role as the brand ambassador, Tandon remarked, “I am thrilled to begin this beautiful journey with Monte Carlo Home, a brand that resonates with my own ethos of elegance, comfort, and timeless style. The meticulous craftsmanship and thoughtful design in each piece tell a story that is not just seen but felt, transforming our living spaces into sanctuaries of tranquility and luxurious comfort. Much like the characters I portray, every collection is crafted with a unique narrative, weaving a tapestry that envelops you in an embrace of warmth, luxury, and sublime living. Together, we’ll embark on this enchanting journey where our homes become a reflection of our stories, our aspirations, and our unwavering commitment to exquisite living. Here’s to creating spaces that are not merely dwelled in but cherished, celebrated, and loved, with Monte Carlo Home.”  

    With the new vertical and brand association, Monte Carlo Home aims to bring the vision to life by designing a range of products that resonate brilliantly with grandeur and indulgence. The sophisticated product line is designed to help turn one’s home into a reflection of identity and a canvas of dreams that exude nothing but elegance. 

  • Hashtag Orange onboards seven clients in two months

    Hashtag Orange onboards seven clients in two months

    Mumbai: Gurugram-based integrated digital marketing agency Hashtag Orange has been on a winning spree with multiple pitch wins in the recent two months. The agency bagged mandates across several key accounts including GMR Hyderabad International Airport, Monte Carlo, Rock-It, Hype Ryno, EDGE by Pearl Academy, HOUSR co-living and Tulips Hygiene.

    The agency is expanding its footprints to other markets starting with Hyderabad from where the GMR Hyderabad International Airport business will be managed for their creative, media and social media marketing mandates.  

    Speaking on their multi-fold growth and future-plans,  Hashtag Orange founder Mukesh Vij said, “Our focus has always been to deliver value to the clients across categories and verticals, while being an employee first organisation. With much done, and a lot more in the pipeline, we are eyeing 5X growth in the current financial year. Godspeed to us all!”

    Hashtag Orange co-founder & chief creative officer Amit Shankar added, “Technology led creative solutions have been the key pillars of our ongoing success delivering some disruptive campaigns for different brands. We have always seen digital marketing through a new age consumer engagement by exploring multiple channels that precisely gives us an edge over others.”

    The agency has been consistent in proving their creative prowess ever since they started in 2018. Their recent works include Father’s Day campaign featuring Ayushmann Khurana and Piyush Mishra developed for The Man Company, a male grooming brand; a high-on-quirk product campaigns for Carrier Midea Air Conditioners and Tulips Hygiene brand launch.

    Hashtag Orange chief growth officer Gaurav Singh said, “This has been a great year for us. We have won mandates for brands across different categories which clearly demonstrate our capability to offer solutions which go beyond communication and address a real business challenge through our inhouse creative, technology or effective digital marketing. This year, we have also significantly strengthened our teams and hired some of the bright minds across verticals. With this growth curve, we are excited and confident of taking Hashtag Orange to newer heights in times to come.”

  • Romance and laughter is Romedy Now’s agenda this New Year

    Romance and laughter is Romedy Now’s agenda this New Year

    MUMBAI: Romedy Now heralds a joyful 2015, and presents a smashing line-up of amazing movies and popular series all this month.
     
    Romedy at 9 brings an incredible line-up of the sweetest movies every night at 9pm featuring popular favorites like The Romantics, Monte Carlo, The Rebound, The Sweetest Thing, Something Borrowed, Just My Luck and many more all this month.
     
    Michael Oher (Quinton Aaron) discovers the power of a mother’s love in the uplifting film The Blindside. Which is an award-winning performance from Sandra Bullock.

     
    This New Year, Romedy at First Sight brings in a scintillating collection of heartwarming movies premiering for the first time on the channel. And the catalog consists of Something’s Gotta Give, Hitchcock, Tin Cup, Must Love Dogs, Yogi Bear and many more only on Romedy at First Sight this January.

     
    Besides a good set of movies Romedy Now also has intriguingly captivating series comprising of Dharma & Greg, F.R.I.E.N.D.S. and Better Off Ted. Whether you’re giggling at Dharma’s witty quips in Dharma & Greg or guffawing at Chandler’s inspired one-liners in F.R.I.E.N.D.S, you won’t be able to resist sharing the laughter this January.   

     
    Raising the entertainment quotient this year, Romedy Now brings in a good conglomeration of fresh and contemporary.

     

  • Algeria-Germany match draws record turnout at Monte Carlo Stars in Dubai Marina

    Algeria-Germany match draws record turnout at Monte Carlo Stars in Dubai Marina

    MUMBAI: Despite the late timing of the Algeria-Germany match and the event coinciding with the holy month of Ramadan, Arabs fans sat with high excitement in front of TV screens cheering wildly the only Arab team in the World Cup in Brazil.

     

    Monte Carlo Stars, a top destination that is offering the World Cup matches at the largest terrace overlooking Dubai Marina, has been drawing a huge number of football fans since the start of the World Cup.

     

    Ibrahim Al Sheikh, General Manager, Monte Carlo Stars Dubai said: “The audience waited with bated breath until the last minute of the extra time. We were thrilled with the turnout, which reflects Arab support to the only Arab team in World Cup 2014. It also reflects the diversity of cultures living in the UAE who are watching the games with great enthusiasm.”

     

    Al Sheikh said: “We congratulate the Algerian national team on their impressive performance despite their exit from the competition, and we expect a higher adrenaline rush as we come closer to the final matches.”

     

    Al Sheikh added: “Monte Carlo Stars has created a great ambience for our visitors who are coming here for Iftars and Suhoors as well as to watch the World Cup matches.”

     

    The Monte Carlo Stars, which has spectacular views of the Dubai Marina, is the largest marina terrace area providing the ultimate experience for each visitor through high-quality service.

     

    Al Sheikh concluded: “We are targeting broader segments of Dubai multicultural society in particular. The record turnout during the historic Algeria-Germany match was a proof of this.”

     

    It should be noted that Algeria became the third Arab team to qualify for the second round of the World Cup after Morocco in 1986 and Saudi Arabia in 1994.

  • Selena Gomez signs with WME, Brillstein

    Selena Gomez signs with WME, Brillstein

    MUMBAI: The popular Wizards of Waverly Place lead Selena Gomez has decided to move on with a new management company after bidding adieu to CAA some time ago. Now, she will be handled by WME and Brillstein.

     

    Gomez is looking at giving her image a makeover from the teen idol image that is currently associated with her. She aspires to move into a more adult-oriented film and music. She was till now being managed by her mother and step father.

     

    The 21 year old actress has just finished shooting on Behaving Badly opposite Nat Wolff and Mary-Louise Parker. She has also been a part of Hotel Transylvania and Monte Carlo. Gomez has also released a few music albums with her first solo album debuting at first position on Billboard last year.