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Tag: Monster India

  • Monster India shakes up passive jobseekers with new campaign

    Monster India shakes up passive jobseekers with new campaign

    MUMBAI: We wake up every morning; follow our usual routine, sleepwalk our way to work, complete our average jobs and then crib about not being happy. This is the situation with many people in the country and thus Monster India, one of the leading online career and recruitment solutions provider and flagship brand of Monster Worldwide, has launched a new campaign “Wake Up” with an aim to jiggle the passive jobseekers to take an action.

    Monster India has launched its new brand positioning of ‘Find Better’ with a tag line – ‘Get lucky. Get Active on Monster’. The campaign addresses a majority of jobseekers who become comfortable with their average jobs and are ignorant of the limitless opportunities that exist. The campaign urges them to rise above mediocrity, ‘Wake- up’ to their true potential and capitalise the opportunity.

    The company has put in a lot of creativity to grab the attention of jobseekers. “We had to come up with a creative idea that would not just make people sit up and notice but actually wake them up. So we thought of several ideas and ways to wake people up. Need we say, we put those many waking hours! We had a ball too, going from fiction to mythology to the jungles and almost everywhere. So while a shrilly opera singer, a bleating sheep and a goofy Tarzan try to wake up our protagonist, we had to go underwater to find the ideal one to wake our guy up – someone more dead than him!” said Dentsu Marcom National Creative Director Titus Upputuru.

    The new campaign has been launched after a recent global survey conducted by Monster and Gfk that revealed that “70 percent people have expressed that they are content with their current jobs but they are not”.

    “Their feedback made it evident that they would like to explore more. Hence, ‘Wake Up’ call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there,” said Monster.com managing director Sanjay Modi.

    ‘Wake Up’ is a unique proposition that uses interesting relatable characters to convey the core message strongly. The serious message of ‘wake up to the new opportunity’ is communicated in a unique and creative fashion with the use of animation that e-recruitment category in India has never seen. The campaign conveys the message in a direct, clean and humorous manner.
     

  • Monster India shakes up passive jobseekers with new campaign

    Monster India shakes up passive jobseekers with new campaign

    MUMBAI: We wake up every morning; follow our usual routine, sleepwalk our way to work, complete our average jobs and then crib about not being happy. This is the situation with many people in the country and thus Monster India, one of the leading online career and recruitment solutions provider and flagship brand of Monster Worldwide, has launched a new campaign “Wake Up” with an aim to jiggle the passive jobseekers to take an action.

    Monster India has launched its new brand positioning of ‘Find Better’ with a tag line – ‘Get lucky. Get Active on Monster’. The campaign addresses a majority of jobseekers who become comfortable with their average jobs and are ignorant of the limitless opportunities that exist. The campaign urges them to rise above mediocrity, ‘Wake- up’ to their true potential and capitalise the opportunity.

    The company has put in a lot of creativity to grab the attention of jobseekers. “We had to come up with a creative idea that would not just make people sit up and notice but actually wake them up. So we thought of several ideas and ways to wake people up. Need we say, we put those many waking hours! We had a ball too, going from fiction to mythology to the jungles and almost everywhere. So while a shrilly opera singer, a bleating sheep and a goofy Tarzan try to wake up our protagonist, we had to go underwater to find the ideal one to wake our guy up – someone more dead than him!” said Dentsu Marcom National Creative Director Titus Upputuru.

    The new campaign has been launched after a recent global survey conducted by Monster and Gfk that revealed that “70 percent people have expressed that they are content with their current jobs but they are not”.

    “Their feedback made it evident that they would like to explore more. Hence, ‘Wake Up’ call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there,” said Monster.com managing director Sanjay Modi.

    ‘Wake Up’ is a unique proposition that uses interesting relatable characters to convey the core message strongly. The serious message of ‘wake up to the new opportunity’ is communicated in a unique and creative fashion with the use of animation that e-recruitment category in India has never seen. The campaign conveys the message in a direct, clean and humorous manner.
     

  • Marussia F1 team partners with Monster India

    Marussia F1 team partners with Monster India

    MUMBAI: With the Indian F1 racing season coming closer, online career and recruitment solutions provider Monster India has announced a global partnership with the Marussia F1 Team.

    To create excitement in the upcoming Indian Grand Prix, Monster India and the Marussia F1 Team have launched ‘Marussia F1 Team Social Media Speedster Contest‘. This is an opportunity for a winner to have fun and be associated with the Marussia F1 Team. The Speedster needs to display his/her social media prowess and win an opportunity to shadow the Marussia F1 Team during the three day sporting extravaganza in Delhi next week.

    The Speedster will not only experience the race track excitement by watching the races from the Grandstand but also get the chance to participate in behind-the-scenes action by interacting with the Team drivers, management and/or other team members.

    The Speedster also gets exclusive access to off-track Marussia F1 Team events. While enjoying all this sporting action, the Social Media Speedster will capture all the action through videos, photos, tweets and share it with the online world. To enter the contest, seekers are encouraged to visit http://apps.facebook.com/socialmediaspeedster.

    Alun Hindle, from the Marussia F1 Team‘s commercial team said: “This is a unique opportunity to win a behind-the-scenes experience at the Indian Grand Prix. We‘re looking for someone with stand-out social media skills – their tweets, posts, pictures and videos are going to be seen by people all over the world. At Marussia F1 Team we are constantly talking to and engaging with our fans and we‘re looking for someone to be at the forefront of this when all eyes are on us during the incredible weekend of racing.”

    “With the contest, Monster India will give fans a chance to join the Marussia F1 Team and experience the exhilaration first hand.”

    The Marussia F1 Team is also leveraging Monster‘s technology and global job seeker reach to help ensure that the Marussia F1 Team receives the most qualified applicants from all over the world. The Marussia F1 Team has successfully hired an Aerodynamicist through Monster to play a vital role in the development of the Marussia F1 Team‘s next generation F1 race car. The team has also closed positions for a Design Engineer and a Composite Technician both based at the team‘s Technology Centre in Banbury by using Monster‘s technology.

    Currently, the Marussia F1 Team is working with Monster to find the right candidate to fill the sought after ‘Partnership Manager‘ role. Based in Banbury, UK, the Partnership Manager will be at the heart of the action, working with world-class brands in devising creative programs that leverage the excitement and vast global audience offered by Formula One.

    The successful candidate will also be expected to travel internationally to Grand Prix events to ensure executional excellence. The company says this is an opportunity to impact the commercial success of a young team focused on moving up the grid. The position is open for candidates across the globe.

    As part of the partnership with Monster, the Marussia F1 Team will also leverage Monster‘s Talent Management Suite to optimize efficiency throughout the recruitment lifecycle, and to help the organisation quickly hone in on top talent.

    Monster.com MD (India/Middle East/ Southeast Asia) Sanjay Modi said, “With this partnership we have assured that ‘better‘ is within the reach of seekers and Monster‘s innovative technology makes it easier to Find Better. Marussia F1 Team has successfully closed a few key positions by leveraging Monster‘s global footprint.”