Tag: Monish Sanghavi

Liqvd Asia promotes Monish Sanghavi, Sunil Gangras to join the Board of Directors of the company

Mumbai: Liqvd Asia’s journey of growth and success is evident across multiple fronts, with increasing business revenue, enhanced profitability, a diversified client portfolio, and the production of award-winning work. Notable brands such as Parle, BOB Cards, ICICI Bank, and Pfizer stand as testament to the company’s prowess in the industry. Operating from strategic locations in Delhi-NCR, Kolkata, Bengaluru, and Mumbai, Liqvd Asia is dedicated to crafting compelling digital narratives for prominent events like the IPL.

The company is gearing to enter into a new chapter with the appointment of Monish Sanghavi and Sunil Gangras as Directors – leveraging their expertise to drive further growth.

Liqvd Asia founder Arnab Mitra, said, “At our company, we have consistently embraced evolving trends and advancing technologies. While these changes present new challenges, they also provide us with opportunities for innovation and growth. We are also excited to introduce our new directors and look forward to the continued progress. To honour the invaluable contributions of our dedicated team members, we are proud to offer Employee Stock Ownership Plans (ESOP) to those who have been with us for over five years. Their unwavering commitment and hard work have been crucial in driving our remarkable growth over the past fiscal year.”

Sanghavi commented on his new role as Director at Liqvd Asia, saying, “This new role is another feather in my cap and a new opportunity to continue driving Liqvd Asia’s vision forward. We have an exceptional team, and I am confident that we will achieve even greater success together.”

Liqvd Asia director Sunil Gangras further commented, “Being a part of Liqvd Asia’s journey has been incredibly rewarding. I look forward to leveraging our creative strengths to produce more avenues along with innovative and impactful work for our clients.”

Recently the company also announced the opening of their new operations in Kolkata, marking another milestone in their expansion journey. Their collaboration with the prestigious Peerless Group in Kolkata signifies a promising start.

June 3, 2024
Liqvd Asia wins marketing mandate for Peerless Hospitals in Kolkata

Mumbai: Peerless Hospital, a leading healthcare institution in Eastern India, has collaborated with Liqvd Asia, a renowned digital marketing agency, to spearhead its marketing campaign aimed at promoting its emergency ward services. With a focus to establish top-of-mind recall (TOMR) among patients, Liqvd Asia will leverage its expertise to enhance awareness about Peerless Hospital’s emergency ward expertise by spotlighting its cutting-edge facilities and expert medical staff.

The campaign aims to highlight the crucial importance of having a reliable healthcare provider during emergencies, utilising outdoor print and above-the-line (ATL) activities. Drawing from the insight that emergencies can strike unpredictably and affect anyone, the initiative emphasises Peerless Hospital’s readiness to handle such situations 24×7 with expert medical staff and cutting-edge facilities. Through statistical data, it underscores the way Peerless Hospital stands as a beacon of hope in such critical times, offering a pathway from crisis to recovery. With the message – “The Emergency Expert”, the campaign seeks to drive recall and encourage the public to choose Peerless Hospital for their emergency care needs.

Liqvd Asia’s extensive experience in the eastern region, coupled with its recent expansion with a branch office in Kolkata, positions the agency well to execute the campaign effectively. The agency’s past collaborations with Bisk Farm, Legrand, in Kolkata underscore its commitment to the region’s healthcare landscape.

Commenting on the partnership, Peerless Hospitals deputy MD Ravindra Pai said, “At Peerless Hospital, our priority is to ensure top-quality care for every patient. We are committed to providing the highest standard of treatment, ensuring that everyone who visits our facility leaves with a sense of satisfaction and well-being. Liqvd Asia’s impeccable reputation and capabilities made them the automatic choice for crafting & promoting the campaign. It allows us to amplify our message and reach more individuals in need of emergency services. We are confident that this collaboration will not only increase awareness about our 24×7 exceptional emergency ward but also reinforce our dedication to providing compassionate healthcare.”

Liqvd Asia business head Monish Sanghavi added, “At Liqvd Asia, we believe that health is paramount and it is our core belief to prioritise the well-being of individuals. Joining forces with Peerless Hospital for this campaign is a testament to our shared commitment to excellence in healthcare. This campaign is particularly close to our hearts as it aligns with our mission to educate and disseminate the right information, so that no one is deprived of expert care in case of a medical emergency. We chose the path of honesty by sharing real-world numbers to elevate awareness about Peerless Hospital’s world-class emergency services and empower individuals to make informed decisions about their healthcare needs, when it really matters.”

The campaign has already commenced and will continue for several more months, with the hope of making a lasting impact on healthcare awareness and accessibility.

April 17, 2024
Devyani Food Industries Ltd. launches premium Ice cream brand, INFINO

Mumbai : Devyani Food Industries Ltd (DFIL), one of the leading players in the food and beverage industry and a part of the RJ Corp group, launches INFINO, a premium ice cream brand in INDIA. In a strategic move to capture the burgeoning market for premium ice creams in India, DFIL has collaborated with Liqvd Asia (LA) to spearhead the brand’s end-to-end marketing initiatives including creative, digital content, PR, digital media and offline media, ensuring a comprehensive and impactful launch.

Witnessing the escalating demand for premium ice cream in the Indian market, DFIL identified an unexplored opportunity to diversify its offerings by introducing a Made in India premium ice cream. INFINO has been officially introduced in the market through Quick Commerce players in Mumbai, Kolkata, Delhi, Hyderabad and Bangalore, along with selective availability in Modern Trade outlets in Bangalore. Consumers in these cities can conveniently order the product through Blinkit, Zepto, or Amazon Fresh.

INFINO presents a tempting selection of international flavors in sticks, cups and tubs, featuring delights such as Choco Hazelnut Marvel, Celestial Chocolate, Salted Caramel Galaxy, Crispy Chocolate Espresso and Comet Pecan, among many other exquisite options.

Commenting on the brand launch DFIL Sudhir Chavan, CEO remarked – The Indian ice cream market has witnessed a notable shift towards premium preferences among consumers, indicating a growing demand for a high-quality and exclusive ice cream market. With changing consumer lifestyles and growing appreciation for high-quality products & desire for global ice cream flavours, our brand INFINO aims to fill a gap in the market for consumers who seek luxurious and extraordinary ice cream experience. Our robust manufacturing capabilities and connected distribution network provides us an edge over our competition. INFINO embodies the perfect balance of craftsmanship, high-quality ingredients, and delectable Flavors. Currently we’ve launched our portfolio with three formats – tubs, sticks and cups and in the future, we will be exploring more in terms of formats, flavours and SKU’s”.

Liqvd Asia, as the agency partner, played a vital role in shaping INFINO’s brand narrative through a comprehensive 360-degree marketing strategy, covering aspects like the brand film, outdoor, PR, and digital content.

Liqvd Asia business head spokesperson Monish Sanghavi added, “Partnering with DFIL on the launch of their premium ice-cream brand, INFINO, has been an exciting journey all across. The team at LIQVD Asia was excited to take up the challenge to launch this premium ice-cream brand in an already cluttered ice-cream market. With our go-to-market launch strategy and 360-degree media approach, we made an impact in the market, where we launched our product. Now, we are all set to take this partnership to the next level as the agency responsible for their creative, media and digital mandate, and create work that strengthens the brand image, disrupts the market and grows the segment.”

INFINO ensures that the highest quality product is made available to customers at a competitive price, setting it apart from other competitors in the premium ice cream segment. With a commitment to providing unparalleled taste experiences using globally sourced ingredients, INFINO is poised to redefine the segment.

As INFINO makes its mark on the premium ice cream landscape in INDIA, DFIL eagerly anticipates expanding its presence across various geographies and markets in India and establishing a distinctive position for itself in the premium ice cream market.

January 12, 2024
Devyani Food Industries Ltd. launches Ice Cream brand, INFINO

Mumbai: Devyani Food Industries Ltd (DFIL), the food and beverage industry and a part of the renowned RJ Corp group, launches INFINO, an ice cream brand in India. In a strategic move to capture the burgeoning market for premium ice creams in India, DFIL has collaborated with Liqvd Asia (LA) to spearhead the brand’s end-to-end marketing initiatives including Creative, Digital Content, PR, Digital Media and Offline Media, ensuring a comprehensive and impactful launch.

Witnessing the escalating demand for ice cream in the Indian market, DFIL identified an unexplored opportunity to diversify its offerings by introducing a Made in India ice cream. INFINO has been officially introduced in the market through quick commerce players in Mumbai, Kolkata, Delhi, Hyderabad and Bangalore, along with selective availability in Modern Trade outlets in Bangalore. Consumers in these cities can conveniently order the product through Blinkit, Zepto, or Amazon Fresh.

INFINO presents a tempting selection of international flavours in sticks, cups and tubs, featuring delights such as Choco Hazelnut Marvel, Celestial Chocolate, Salted Caramel Galaxy, Crispy Chocolate Espresso and Comet Pecan, among many other exquisite options.

Commenting on the brand launch, DFIL CEO Sudhir Chavan remarked – The Indian ice cream market has witnessed a notable shift towards premium preferences among consumers, indicating a growing demand for high-quality and exclusive ice cream market. With changing consumer lifestyles and growing appreciation for high-quality products & desire for global ice cream flavours, our brand INFINO aims to fill a gap in the market for consumers who seek luxurious and extraordinary ice cream experiences. Our robust manufacturing capabilities and connected distribution network provide us an edge over our competition. INFINO embodies the perfect balance of craftsmanship, high-quality ingredients, and delectable Flavors. Currently, we’ve launched our portfolio with three formats – tubs, sticks and cups and in the future, we will be exploring more in terms of formats, flavours and SKUs”.

Liqvd Asia, as the agency partner, played a vital role in shaping INFINO’s brand narrative through a comprehensive 360-degree marketing strategy, covering aspects like the brand film, outdoor, PR, and digital content.

Spokesperson Liqvd Asia business head Monish Sanghavi added, “Partnering with DFIL on the launch of their premium ice-cream brand, INFINO, has been an exciting journey all across. The team at LIQVD Asia was excited to take up the challenge to launch this premium ice cream brand in an already cluttered ice cream market. With our go-to-market launch strategy and 360-degree media approach, we made an impact in the market, where we launched our product. Now, we are all set to take this partnership to the next level as the agency responsible for their creative, media and digital mandate, and create work that strengthens the brand image, disrupts the market and grows the segment.”

INFINO ensures that the highest quality product is made available to customers at a competitive price, setting it apart from other competitors in the premium ice cream segment. With a commitment to providing unparalleled taste experiences using globally sourced ingredients, INFINO is poised to redefine the segment.

As INFINO makes its mark on the ice cream landscape in INDIA, DFIL eagerly anticipates expanding its presence across various geographies and markets in India and establishing a distinctive position for itself in the premium ice cream market.

January 11, 2024