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Tag: Monica Oswal

  • Hashtag Orange unveils Monte Carlo’s 2024 winter campaign

    Hashtag Orange unveils Monte Carlo’s 2024 winter campaign

    Mumbai: Hashtag Orange has partnered with Monte Carlo to lead the concept and execution of its 2024 winter campaign, blending innovation and technology to enhance creative storytelling.

    For 40 years, Monte Carlo has been a trusted name in Indian fashion, evolving from luxury knitwear to all-season styles. The 2024 winter campaign aims to connect with audiences, offering stylish and comfortable fashion for the upcoming season.

    From concept to completion, Hashtag Orange brought the legacy brand’s vision to life, integrating Monte Carlo’s iconic tagline, ‘It’s the way you make me feel’. The agency also created an original song, now a brand asset, which has gained notable attention, marking a success for both teams.

    Hashtag Orange founder Mukesh Vij said, “Collaborating with Monte Carlo for their Winter Campaign 2024 has been an incredible journey for us. Our goal was to push creative boundaries while setting a new standard for the industry and we’re proud to have brought this vision to life. The positive reception so far is a testament to the hard work and innovation that went into every step of the process.”

    Hashtag Orange co-founder and chief creative officer Amit Shankar shared, “This campaign has been a defining milestone for both Hashtag Orange and Monte Carlo. From the drawing board to the finished project, our team poured their hearts into this campaign and the overwhelming response so far is a testament to that effort. The success we’ve achieved together has set a new benchmark for future collaborations. We are excited about what’s to come and look forward to continuing this momentum.”

    Monte Carlo executive director Monica Oswal said, “Collaborating with Hashtag Orange has been an absolute pleasure. Their strategic insights and creative flair have played a significant role in turning our aspiration for this campaign into an exceptional result. We look forward to partnering with them for more such projects in the future.”

  • Monte Carlo ropes in Raveena Tandon as the brand ambassador for their new vertical

    Monte Carlo ropes in Raveena Tandon as the brand ambassador for their new vertical

    Mumbai: Monte Carlo, a leading all-season brand  identified the lack of quality home textile products and decided to tap the market segment with their new vertical, Monte Carlo Home. The brand announced its official launch with Bollywood actress Raveena Tandon as its brand ambassador. Through this synergy, Monte Carlo Home aims to elevate the standards of the home textile industry, bringing forth designs that stand as the epitome of luxury, comfort, and panache.

    Monte Carlo Home evokes the sentiment of ‘home is where the heart belongs’ and aims to connect with more consumers with its new range. The aim of this association with Ms. Raveena Tandon is to position Monte Carlo Home as a leading player in the modern home decor and lifestyle segment. 

    The brand offers a diverse product range, including bed sheets, blankets, comforters, pillow covers, towels, and hand towels, delivering on the promise of quality, sustainability, and ethical sourcing. Each product piece is crafted by the industry’s most esteemed designers and artisans and serves as a testament to Monte Carlo’s history of quality and excellence.

    As the official brand ambassador, Ms. Raveena Tandon embodies the values of originality, credibility, and sophistication that Monte Carlo Home aims to represent. Monte Carlo executive director Monica Oswal, commented on the development, stating, “We are excited to officially launch into the market and thrilled to have the incredibly talented and elegant Ms. Raveena Tandon join us. Our brand values talk about warmth, love, and comfort, and Ms. Tandon’s association with us highlights that further, adding more value to our existence. We are confident that with Ms. Tandon’s support, our brand will become a symbol of comfort and true craftsmanship in the home decor and lifestyle segment.”  

    Taking up her role as the brand ambassador, Tandon remarked, “I am thrilled to begin this beautiful journey with Monte Carlo Home, a brand that resonates with my own ethos of elegance, comfort, and timeless style. The meticulous craftsmanship and thoughtful design in each piece tell a story that is not just seen but felt, transforming our living spaces into sanctuaries of tranquility and luxurious comfort. Much like the characters I portray, every collection is crafted with a unique narrative, weaving a tapestry that envelops you in an embrace of warmth, luxury, and sublime living. Together, we’ll embark on this enchanting journey where our homes become a reflection of our stories, our aspirations, and our unwavering commitment to exquisite living. Here’s to creating spaces that are not merely dwelled in but cherished, celebrated, and loved, with Monte Carlo Home.”  

    With the new vertical and brand association, Monte Carlo Home aims to bring the vision to life by designing a range of products that resonate brilliantly with grandeur and indulgence. The sophisticated product line is designed to help turn one’s home into a reflection of identity and a canvas of dreams that exude nothing but elegance.