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Tag: Monginis

  • Shaking up brands in a jar, agency brews success with creative mix

    Shaking up brands in a jar, agency brews success with creative mix

    MUMBAI: When it comes to branding, Brandsjar has found the perfect recipe shake well, add creativity, and serve with a dash of personalisation. In just six years since its founding in 2019, the digital integrated creative agency has worked its way onto the radar of some of the biggest names in business, from Clean Slate Filmz and Monginis to Tourism New Zealand, Swiggy Packaging and even Maserati.

    What started as the brainchild of Shlokh Sanjay Sangtani and Sidhant Sanjeev Kakar has grown into a two-city operation, with branches in Mumbai and Pune, and a portfolio spanning branding, social media marketing, performance marketing, SEO, UI/UX design, and website development.

    The agency even managed to impress the notoriously tough panel of Shark Tank India with Ashneer Grover, Namita Thapar, and Aman Mittal praising Brandsjar’s smart and budget-friendly design for Inacan, a crafted canned cocktail brand. For a young shop competing in a crowded creative market, that sort of applause is worth more than a marketing award.

    “Our journey has just begun, but we’re delighted with the overwhelming response from partner brands,” said Shlokh Sangtani, pointing to the firm’s insistence on tailoring every campaign so brands achieve top-of-mind recall.

    Brandsjar co-founder Sidhant Kakar added that value for money and distinct brand appeal remain the agency’s guiding principles. “Being praised on Shark Tank India was a sign we’re on the right track,” he said, noting that the agency now wants to scale its formula for success to even more industries.

    For a company that prides itself on shaking up conventional brand storytelling at a time when attention spans are shrinking and engagement matters more than ever, BrandsJar has managed to create something rare, a blend that works for both start-ups and global giants. And if its trajectory so far is any indication, this jar is only just being opened.

  • ZeeQ to launch ‘Kahaani Express 2’

    ZeeQ to launch ‘Kahaani Express 2’

    MUMBAI: After the overwhelming response to the first year of Kahaani Express, ZeeQ is back with its second innings, which is looking to create a large scale impact by reaching out to approximately three lakh students (from standards 2 to 7) across the country, this year.

     

    Kahani Express is a story telling platform giving young India an unmatched chance to learn and express themselves. The activity, which will start at the city level targeting 470 schools across 24 cities in the country, will culminate into a national competition to be held in Kolkata in the first week of December 2015.

     

    This activity is strategically divided into three parts, beginning with a school workshop conducted by expert storytellers who will demonstrate story development techniques with the help of specially designed picture panels and other props. It will be followed by city finals where the three best stories from each school will be judged by a jury of literary personalities, and one winner per city will go on to participate in the national-level finals to be held in Kolkata.

     

    To enhance the reach of the initiative, ZeeQ has planned an extensive marketing campaign encompassing on-air, digital and on-ground promotions for maximum reach and impact.  

     

    ZeeQ brand head Ashwin Sashital said, “ZeeQ is one of India’s popular kids’ entertainment channels. The channel has always been about learning various life-skills and values in the masti way, making it a fun process for the kids. Kahaani Express is yet another such initiative by the channel keeping up to its promise of encouraging fun learning.”

     

    Go Cheese and Cello Pens have come on-board Kahaani Express 2015 as co-powered by sponsors, whereas Monginis is a special partner.