ITV

Tag: Monetise

  • DQE strengthens digital media strategy to monetise content

    DQE strengthens digital media strategy to monetise content

    MUMBAI: As part of its digital media strategy, entertainment production and distribution company DQ Entertainment have launched two YouTube channels- Power Kids and Tiny Toonz in association with leading multi channel network Whacked Out! Media (WOM).

    Power Kids will showcase animated content for children aged five and above while Tiny Toonz will be aimed at younger children. It will also launch its content and games on other platforms such as Google Play store, Amazon and iTunes.

    The reason for the new digital initiative is to make full use of its rich animated library and target all platforms including apps, smartphones, tablets, social media etc. DQ is banking on this to substantially add to grow revenue. WOM will be a strategic digital media partner for YouTube, allowing DQ to monetise its animated properties and mobile games.

    DQ Entertainment chairman and CEO Tapaas Chakravarti said, “The majority of our audience today are constantly online consuming large amounts of animated content through mobiles, tablets and smart TVs from YouTube and other digital media platforms. Having established our footprint globally, DQE is perfectly positioned to leverage our extensive resources and content library for this high growth sector of the entertainment industry. We hope this will help us to reach wider global audiences. We are excited to work with WOM who are a leading MNC with vast experience in the digital ecosystem. We are confident that WOM will help us expand our global digital presence and reach new markets.”

    Whacked Out! Media MD Ramkrishna Veerapaneni said, “We are delighted to be working with DQ Entertainment to create a new online platform for children. We hope that DQE Digital World will become the ultimate destination for catrtoons, games and lots of fun content for kids all over the world.”


    DQE content includes The Jungle Book, Peter Pan, Lassie, Iron Man, Robin Hood, Casper etc. It will also show exclusive online educational entertainment content.

     

  • Doordarshan to monetise content archive through digital platforms

    Doordarshan to monetise content archive through digital platforms

    KOLKATA: Public broadcaster Doordarshan has finally decided to make some money out of its huge treasure of content. It is currently involved in converting its entire archive into digital format which it is also keen to monetise. On the other hand, the broadcaster is also looking at creating its own web portal to disseminate content of national importance, free of cost.

     

    Two media agencies are being identified that will assist it in marketing this treasure trove. Recently, an expression of interest (EoI) was floated by Doordarshan and in the RFP (request for proposal) process, the names will be announced, said Doordarshan deputy general CK Jain while speaking exclusively to indiantelevision.com on the sidelines of IDOS 2014 in Goa .The tender process will take nearly six months, by the end of which, Jain hopes that it will have a longer list of digital content.

     

     “We have around two lakh hours of content yet to be converted. In fact we have converted 2,500 hours of content already which is being sold via physical media such as DVDs and CDs,” he said.  The programmes include Nirmala, Discovery of India and other classical programmes.

     

    The aim is to make the content available online and then monetise it by identifying its worth.  “We will convert the legacy tapes into digital formats,” Jain said adding that the pubcaster has content going back to pre-independence era.

     

    A national archive committee has been formed for identifying free and monetary content. Doordarshan is also exploring new revenue schemes for content syndication. Through this, it aims at getting a steady revenue stream.

     

    On the yet unnamed web portal, viewers will be treated to rare recordings of Mahatma Gandhi, Jawaharlal Nehru etc that will be available free of cost to digital audiences. It is further learnt that Doordarshan would make the matter available on platforms such as Bloomberg, Sa Re Ga Ma India, iTunes, Prasar Bharti and other telecom operators in the country.