Tag: Mondelez India

Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as ‘birthday chocolate’

MUMBAI: Mondelez India Foods recently launched a new occasion based TVC for Cadbury Choclairs Gold. As a part of the marketing campaign, Mondelez India has rolled out a new ad film conceptualized by L&K Saatchi and Saatchi.

The new TVC targets the birthday celebrations segment with its ‘Birthday Pe Sirf Choclairs Gold’ campaign, encapsulating the nostalgic memories of celebrating birthdays at school marked by the custom of distributing Cadbury Choclairs Gold amongst teachers and students.

Commenting on the campaign, Candy & Beverages Associate marketing director Amit Shah said, “Cadbury Choclairs Gold has been synonymous with the occasion of celebrating birthdays in schools. The center-filled chocolate éclair has been a popular choice for birthday celebrations in schools – this despite never having actively invested behind the occasion. Backed by deep consumer insights, the TVC aims to drive the sales of Choclairs Gold Birthday Packs tapping on this consumption occasion. It also aims at bringing back those nostalgic memories of distributing Cadbury Choclairs Gold on birthdays.”

L &K Saatchi & Saatchi CCO Delna Sethna said, “Every brief is a challenge. The solution to this one was staring at us all along. Cadbury Choclairs Gold has always been a popular Birthday candy brand, and the new TVC just reiterates this. Coated in gooey caramel and oozing liquid chocolate! It’s not just any ol’ candy, its 100 pieces of nostalgia crammed in to the Birthday Pack.”

With this campaign, Cadbury Choclairs Gold aims to reinstate its positioning as the preferred candy in the birthday space.

July 26, 2016
Mondelez India launches Golden Oreo

MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

July 14, 2016
Mondelez India launches Golden Oreo

MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

July 14, 2016