ITV

Tag: Mondelez India

  • Mondelez India lets people pop their hearts out this Valentine’s day

    Mondelez India lets people pop their hearts out this Valentine’s day

    MUMBAI: To celebrate Valentine’s Day, Mondelez India amplified its ‘Pop Your Heart Out with Silk’ campaign launching a new heart-warming digital film, ‘Cadbury Silk Unsaid Stories’.

    The TVC opens with a meet-up where members from young to old are shown narrating their love stories, talking about how letting go off that hesitation could have changed the course of their love lives and ‘only if they would’ve expressed to the one they loved, things would have been different.  They receive a bar of the Cadbury Dairy Milk Silk Pop Your Heart Out, nudging them to set aside their hesitation and simply say it with Silk.

    Talking about the marketing strategy for this Valentine’s Day, Mondelez India director, marketing (chocolates) Anil Viswanathan said, “We received an overwhelming response with the ‘Pop Your Heart Out With Silk’ campaign which was introduced last year. With the recently launched Cadbury Dairy Milk Silk Unsaid Stories, Mondelez India takes forward the narrative of breaking the hesitation around the expression of love. As leaders in chocolate gifting, we endeavour to identify new occasions and empower customers to convey the right emotion with our products.”

    Mondelez India has also introduced an ecommerce exclusive Cadbury Dairy Milk Silk Heart Shaped Valentine Gift Pack which contains 2 bars of Cadbury Dairy Milk Silk Plain, 60gm each and 2 bars of Cadbury Dairy Milk Silk Oreo, 60gm each along with a customised greeting card and a photo frame. The classic taste of Cadbury chocolates offer you the reason to celebrate this occasion with your loved one. The limited edition product can be purchased for Rs 650 on Cadbury Joy Deliveries and Amazon.in.

    To scale up the heart-pop initiative and support the digital film and the innovative heart shaped gift pack, Mondelez India has dedicated a 360-degree integrated marketing campaign which includes TV integrations, high impact outdoor activation, on ground, digital and in-store promotions.

    Mondelez India has also partnered with Gully Boy, one of the most awaited movies of 2019 building in co-branded promotions to create high impact digital buzz during Valentine’s Day.

    For this occasion, Cadbury Dairy Milk Silk has taken over 40 Café Coffee Days across Mumbai, Delhi, and Bangalore to create visibility. Apart from this, the brand has also undertaken strategic tie-ups with Amazon Store, PVR Cinemas, Ola app integrations to ensure maximum reach. Creating salience with the product, and taking it to the next level by being present across all youth relevant touch points, like Snapchat, Tik Tok, music apps like Gaana, Wynk, food apps like Zomato and using celeb influencers, is making millions of people Pop their Hearts out!

  • Mondelez celebrates 70 years in India with the launch of Cadbury Dairy Milk Spready

    Mondelez celebrates 70 years in India with the launch of Cadbury Dairy Milk Spready

    MUMBAI: To celebrate its 70th anniversary in India, Mondelez India recently launched the new Cadbury Dairy Milk Spready, announcing its foray into the fast-growing spreads category. Also launched was the ‘Cadbury Chocolate Cookbook’ penned by celebrated chocolatier Zeba Kohli.

    Announcing the launch of Cadbury Dairy Milk Spready, Mondelez India director marketing (chocolates) Anil Viswanathan shared that the aim of the brand is to increase per capita chocolate consumption by Indians, which currently is 300 g per year, a starkly different number from 10 kgs in the USA.

    He further commented, “Chocolate spreads is a strategically important adjacent category witnessing fast retail value growth over the past few years. With our tremendous equity in chocolate, we believe this is an opportune time for Mondelez India to foray into this category. This format enables us to enter into our consumers’ homes and their kitchens and be a part of their in-home consumption experiences. It is ideal for simple snacking occasions or can be used as an ingredient for baking by home chefs. We want to be the first taste of chocolate for consumers in every format. At a competitive price point, consumers can now enjoy the alluring taste of Cadbury Dairy Milk in a format that complements their meals, snacks and desserts.”

    Speaking about the cookbook Viswanathan said, “We are also delighted to be partnering with Zeba Kohli to launch our very special Cadbury Chocolate Cookbook, which has 70 recipes where Cadbury Dairy Milk Spready and our other products can be used in innovative recipes.”

    Anil Viswanathan also shared that the launch will be supported by a massive digital campaign, which will focus on the versatility of the spread as a common kitchen ingredient that can be used with any dish to make it tastier, more interesting, and #Cadburylicious to the kids and young adults. He also noted that Cadbury is also working towards making its products more relevant to people of all age brackets.

  • Mondelez India launches Oreo Cadbury Dipped

    Mondelez India launches Oreo Cadbury Dipped

    MUMBAI: Mondelez International’s biscuit brand Oreo is expanding its trajectory in India with the launch of Oreo Cadbury Dipped – Oreo cookies coated in deliciously smooth chocolaty Cadbury. As per the company this is in line with Mondelez International’s vision of ‘Snacking Made Right’, which promises to offer the consumers the right snack, for the right moment, made the right way.

    The launch opens up a new segment for Mondelez India, after entering the Creams segment with Oreo and Cookies segment with Bournvita Biscuits. Mondelez India head – biscuits category Sudhanshu Nagpal said, “The launch of Oreo Cadbury Dipped stems from our constant endeavour to expand the brand’s narrative and consumption occasions. As Oreo has always stood for bringing people together, we bring to them a winning combination of the yummy crème filled chocolaty cookie layered with the iconic taste of chocolaty Cadbury.”

    He further added, “We believe that Oreo Cadbury Dipped will further strengthen our position in the fast emerging chocobakery segment, which is truly a cross pollination of our iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. After Oreo and Bournvita Biscuits, the launch of Oreo Cadbury Dipped will certainly open up interesting avenues in the snacking domain.”

    The launch of Oreo Cadbury Dipped will be supported by a 360-degree communication campaign, designed to demonstrate the unique multi-textural eat experience, combining the crunchy Oreo cookies with smooth Cadbury, which will include a new TVC, innovative outdoor and digital campaigns, and strong in-store visibility. The launch of Oreo Cadbury Dipped kicked-off with an exclusive preview tie-up with ABRL More Megastores and Flipkart and will be available in two SKUs – INR 20 and INR 60.

  • Mondelez India launches limited edition Cadbury Dairy Milk Vintage Box

    Mondelez India launches limited edition Cadbury Dairy Milk Vintage Box

    MUMBAI: Marking the 70th anniversary of Mondelez India (formerly Cadbury India Ltd.) and Cadbury Dairy Milk, the company has launched a limited edition Cadbury Dairy Milk vintage tin pack. The collecter’s edition box contains Cadbury Dairy Milk chocolates packaged with covers from four distinct eras.

    Commenting on the milestone and the launch, Mondelez India director – marketing (chocolates) Anil Viswanathan said, “We look back on our history in India fondly and it is a huge honour to commemorate this special milestone. We thank our teams as well as all our consumers who have supported us over the years and invite everyone to join us in our journey ahead.”

    He added, “To celebrate this journey, we are thrilled to launch this beautiful Cadbury Dairy Milk Vintage Box. Consumers can take a trip down the memory lane with these retro pack designs and relive their favourite Cadbury Dairy Milk memories.”

    Mondelez India head of ecommerce Abhishek Ahluwalia said, “These days, consumers are not just looking at products and services, but at experiences that can create long-lasting memories. We are excited to launch our yet another e-commerce exclusive proposition. On its 70th anniversary, Mondelez India, wishes to connect with the consumers on an emotional level with the help of its limited edition vintage pack. This is our way to thank the consumers who have played such a significant role in Mondelez’s journey. The vintage pack is a symbol of its seven decades of consumer love and adulation and the positive leaps it has taken to become India’s favourite chocolate brand. We are committed to building on the legacy we’ve created in the last 70 years with the promise of bringing more moments of joy in the times to come.”

    Cadbury Dairy Milk limited edition vintage tin pack contains 4 Cadbury Dairy Milk Chocolate bars and will be available on Cadburygifting.in and exclusively on e-tailers like Amazon, Flipkart, and Paytm at INR 544.

  • Mondelez & Carat bring live #RealDosti campaign

    MUMBAI: Mondelez India, part of Mondelez International, a leading global snacking powerhouse, partnered with Carat India to launch an innovative campaign to celebrate Friendship Day on 6 August.

    Titled “#RealDosti”, the campaign promoted Mondelez’s flagship brand Cadbury Dairy Milk amongst the digitally-engrossed youth of today who have forgotten the taste of the real world.

    Consequently, the brand in partnership with its media agency Carat India and its creative agency Ogilvy India, built the campaign on the concept of “Adda”. For the record, an “Adda” is an informal conversation among a group of people, often for hours at an end, and usually accompanied by food.

    As part of the campaign, Mondelez joined hands with MTV India to create “the Adda” for college students across Mumbai. To celebrate Friendship Day, the “Adda” was held at the Sofia College on August 4. The celebration featured popular MTV Youth Icons interacting with Gen Z and ending with a performance by the ‘Raghu Dixit Project’, a contemporary Indian folk band based in Bangalore.

    Interestingly, in an attempt to get the digitally addicted youth out into the real world to experience this ‘live’ campaign, Carat India activated maximum digital touch points where the youth spend most of their time.

    The campaign was launched on Facebook by creating a profile picture filter of Cadbury, a first-of-its kind for CPG brands in APAC and Globally for Mondelez. Carat also partnered with Google to kick start the latter’s global innovative concept Vogon in India. Through Vogon, a contextual video targeting programme, Cadbury Dairy Milk activated contextual messaging on popular genres consumed by youth on Youtube.

    Meanwhile, #RealDosti is also smartly targeted the youth through WIFI inventories in Mcdonalds, Dominos and Café Coffee Day, amongst others. Carat also activated Zomato and Bookmyshow with precise messaging for the youth who are highly dependent on popular apps for culinary and cinematic exploration.

    Additionally, Cadbury Dairy Milk and Ogilvy also developed an array of snackable digital content, sourced through multiple popular social handles for increasing consumption and ‘sharability’.

    public://244481651_o.jpg

  • This Friendship Day, Cadbury Dairy Milk spreads the joy with new limited edition flavors

    This Friendship Day, Cadbury Dairy Milk spreads the joy with new limited edition flavors

    MUMBAI: Cadbury Dairy Milk, India’s favorite chocolate, enjoys a special place in the hearts of consumers during festivals and special occasions. The brand has a legacy of creating delicious moments of joy. In line with this spirit and the joy of giving something special to friends on Friendship Day, Mondelez India has launched two new flavors Cadbury Dairy Milk Honey Nut Crunch and Cadbury Dairy Milk Coffee Almond to surround friends in the sweetness of friendship. These limited edition flavors have been launched keeping in mind the country’s flavor preferences and unlock the joy of trying something different while maintaining the rich experience of eating their favorite chocolate – Cadbury Dairy Milk. Since every friend adds a special flavour to one’s life, this Friendship Day; we encourage you to make your friends feel special by treating them with new limited edition flavours and our new television commercial also supports this thought.

    The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print & digital campaigns targeting the brands core target audience i.e. youth. On the social media front, the brand is leveraging upon this occasion to bind friends through Twitter #Madfie contest which has gone viral and has grabbed eyeballs. Through its Cadbury Dairy Milk Twitter handle and Facebook page, the brand is asking friends to get their crazy bunch together, take a mad selfie and post it on their Twitter handle using #Madfie. The chosen best #Madfie will be featured on Cadbury hoarding or cover page. On-ground activations at point of sale in select modern trade and traditional trade outlets will also be part of the campaign to drive awareness for the product.

    Kindly let us know in case you might require any additional information.

  • This Friendship Day, Cadbury Dairy Milk spreads the joy with new limited edition flavors

    This Friendship Day, Cadbury Dairy Milk spreads the joy with new limited edition flavors

    MUMBAI: Cadbury Dairy Milk, India’s favorite chocolate, enjoys a special place in the hearts of consumers during festivals and special occasions. The brand has a legacy of creating delicious moments of joy. In line with this spirit and the joy of giving something special to friends on Friendship Day, Mondelez India has launched two new flavors Cadbury Dairy Milk Honey Nut Crunch and Cadbury Dairy Milk Coffee Almond to surround friends in the sweetness of friendship. These limited edition flavors have been launched keeping in mind the country’s flavor preferences and unlock the joy of trying something different while maintaining the rich experience of eating their favorite chocolate – Cadbury Dairy Milk. Since every friend adds a special flavour to one’s life, this Friendship Day; we encourage you to make your friends feel special by treating them with new limited edition flavours and our new television commercial also supports this thought.

    The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print & digital campaigns targeting the brands core target audience i.e. youth. On the social media front, the brand is leveraging upon this occasion to bind friends through Twitter #Madfie contest which has gone viral and has grabbed eyeballs. Through its Cadbury Dairy Milk Twitter handle and Facebook page, the brand is asking friends to get their crazy bunch together, take a mad selfie and post it on their Twitter handle using #Madfie. The chosen best #Madfie will be featured on Cadbury hoarding or cover page. On-ground activations at point of sale in select modern trade and traditional trade outlets will also be part of the campaign to drive awareness for the product.

    Kindly let us know in case you might require any additional information.

  • Mondelez India launches Cadbury Dairy Milk Marvellous Creations

    Mondelez India launches Cadbury Dairy Milk Marvellous Creations

    MUMBAI: After the success of its centre-filled chocolate Cadbury Dairy Milk Silk Caramello and aerated chocolate Cadbury Dairy Milk Silk Bubbly, Mondelez India Foods Private Limited has launched Cadbury Dairy Milk Marvellous Creations. Available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, it will exuberating a fun and playful characteristic with its distinctive form and unpredictable inclusions. The former is priced at Rs 39 while Cookie Nut Crunch is priced at Rs. 80.

    The company indents to redefine chocolate eating experience for its consumer that craves for innovation. This new innovation is different, with a quirky looking block and curiously shaped pieces of varying sizes made specifically for sharing. The rounded pieces roll off the roof of your mouth, the chocolate melting away to leave the key ingredients to explode, as the contrasting sensations play off.

    Speaking on the launch, Mondelez India director marketing for chocolates Prashant Peres said, “We are delighted to introduce global innovation like Cadbury Dairy Milk Marvellous Creations in India. Indian consumers now demand unique formats and eat experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our world leading brands to India. Cadbury Dairy Milk Marvellous Creations reflects India’s celebratory spirit and our objective is to bring fun and excitement into the way Indians enjoy their favorite chocolate. The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.”

    Through Cadbury Dairy Milk Marvellous Creations, the brand is amplifying the joy that it has been bringing to Indians for more than six decades. The launch will be supported by a 360-degree communication campaign, that includes a new TVC, as well as outdoor and digital campaigns targeting the brands core target audience families. On-ground activations and a Cadbury Dairy Milk Marvellous Creations bus, are also a part of the campaign to leave its consumers pleasantly surprised.

    Cadbury Dairy Milk Marvellous Creations will be exclusively available in select cities, on Amazon, India’s largest online store, starting 10 August. It will then be available across all major urban and rural retailers from mid-August.

  • Mondelez India launches Cadbury Dairy Milk Marvellous Creations

    Mondelez India launches Cadbury Dairy Milk Marvellous Creations

    MUMBAI: After the success of its centre-filled chocolate Cadbury Dairy Milk Silk Caramello and aerated chocolate Cadbury Dairy Milk Silk Bubbly, Mondelez India Foods Private Limited has launched Cadbury Dairy Milk Marvellous Creations. Available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, it will exuberating a fun and playful characteristic with its distinctive form and unpredictable inclusions. The former is priced at Rs 39 while Cookie Nut Crunch is priced at Rs. 80.

    The company indents to redefine chocolate eating experience for its consumer that craves for innovation. This new innovation is different, with a quirky looking block and curiously shaped pieces of varying sizes made specifically for sharing. The rounded pieces roll off the roof of your mouth, the chocolate melting away to leave the key ingredients to explode, as the contrasting sensations play off.

    Speaking on the launch, Mondelez India director marketing for chocolates Prashant Peres said, “We are delighted to introduce global innovation like Cadbury Dairy Milk Marvellous Creations in India. Indian consumers now demand unique formats and eat experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our world leading brands to India. Cadbury Dairy Milk Marvellous Creations reflects India’s celebratory spirit and our objective is to bring fun and excitement into the way Indians enjoy their favorite chocolate. The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.”

    Through Cadbury Dairy Milk Marvellous Creations, the brand is amplifying the joy that it has been bringing to Indians for more than six decades. The launch will be supported by a 360-degree communication campaign, that includes a new TVC, as well as outdoor and digital campaigns targeting the brands core target audience families. On-ground activations and a Cadbury Dairy Milk Marvellous Creations bus, are also a part of the campaign to leave its consumers pleasantly surprised.

    Cadbury Dairy Milk Marvellous Creations will be exclusively available in select cities, on Amazon, India’s largest online store, starting 10 August. It will then be available across all major urban and rural retailers from mid-August.

  • Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as ‘birthday chocolate’

    Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as ‘birthday chocolate’

    MUMBAI: Mondelez India Foods recently launched a new occasion based TVC for Cadbury Choclairs Gold. As a part of the marketing campaign, Mondelez India has rolled out a new ad film conceptualized by L&K Saatchi and Saatchi.

    The new TVC targets the birthday celebrations segment with its ‘Birthday Pe Sirf Choclairs Gold’ campaign, encapsulating the nostalgic memories of celebrating birthdays at school marked by the custom of distributing Cadbury Choclairs Gold amongst teachers and students.

    Commenting on the campaign, Candy & Beverages Associate marketing director Amit Shah said, “Cadbury Choclairs Gold has been synonymous with the occasion of celebrating birthdays in schools. The center-filled chocolate éclair has been a popular choice for birthday celebrations in schools – this despite never having actively invested behind the occasion. Backed by deep consumer insights, the TVC aims to drive the sales of Choclairs Gold Birthday Packs tapping on this consumption occasion. It also aims at bringing back those nostalgic memories of distributing Cadbury Choclairs Gold on birthdays.”

    L &K Saatchi & Saatchi CCO Delna Sethna said, “Every brief is a challenge. The solution to this one was staring at us all along. Cadbury Choclairs Gold has always been a popular Birthday candy brand, and the new TVC just reiterates this. Coated in gooey caramel and oozing liquid chocolate! It’s not just any ol’ candy, its 100 pieces of nostalgia crammed in to the Birthday Pack.”

    With this campaign, Cadbury Choclairs Gold aims to reinstate its positioning as the preferred candy in the birthday space.