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Tag: Momspresso.com

  • Momspresso.com founders launch growth agency ‘Pravis

    Momspresso.com founders launch growth agency ‘Pravis

    Mumbai: After the successful exit to Honasa (Mamaearth), the founders of Momspresso.com, India’s largest content and influencer platform for women, Vishal Gupta and Prashant Sinha, have announced the launch of their next venture – Pravis. Having created the platform that gave a voice to thousands of women and hundreds of brands, the founders are now offering their demonstrated expertise through a comprehensive growth marketing agency.

    Pravis has been conceptualized with the knowledge that organic growth is the only sustainable path for brands considering the rising costs of the paid media route. With over 11 years of running a tech platform in building brands through proven growth digital marketing techniques, Vishal and Prashant are joined by 6 Partners who are domain experts, with a background in entrepreneurship and digital-first brands who can collectively help brands unlock success through organic growth.

    Pravis uses a set of market-tested best practices and playbooks, empowering brands through content, community, and commerce – the very mantra that drove the immense digital success of key brands associated with Momspresso.com.

    Pravis co-founder Vishal Gupta said, “In an era where paid media costs are skyrocketing, we believe that organic growth is the most sustainable path for brands. With Pravis, we’re excited to bring together a team of experts and proven strategies to empower brands through the convergence of content, community, and commerce. Our journey with Momspresso.com has shown us the incredible power of this approach, and we are committed to helping brands unlock their true potential through organic growth.”

    Pravis co-founder Prashant Sinha said, “After building Momspresso.com from scratch and leveraging the experience of working with 300 brands, we are ready to take the next step – helping brands grow using our widely tested and remarkably successful playbook. We have already got clients like Canara HSBC, PNB Metlife, Philips, Voltas Beko, Urban Company, Jovees and Fitelo which is a strong validation of the differentiated proposition that we offer for brands.”

    Pravis offers a comprehensive spectrum of growth marketing services, including content creation, influencer marketing, digital films, SEM and SMM. Their unique expertise is YouTube Marketing, content creation harnessing their proprietary content science and AI-based optimisation of product listings on e-commerce platforms.

  • Momspresso.com and Fevicreate launch #IndiaCraftingMemories initiative

    Momspresso.com and Fevicreate launch #IndiaCraftingMemories initiative

    MUMBAI: Momspresso.com has rolled out a joint initiative #IndiaCraftingMemories in association with Fevicreate, a platform by Pidilite Industries Limited, that encourages creativity and makes learning fun through arts and crafts, and DIY activities. The 21-day campaign from Momspresso and the makers of Fevicol is aimed at encouraging families to engage in various fun crafting activities and create happy memories in the process, rather than let children get bored sitting at home.

    As part of the initiative, the platform has collaborated with popular celebrity influencers like Shilpa Shetty, Neha Dhupia, Rannvijay Singh, and Karanvir Bohra to launch the #CraftingMemoriesChallenge, thus giving a strong voice to the idea of creating and sharing memories with family and drive awareness around the same, across India. To further increase the reach of this latest initiative, Momspresso.com has launched it in ten vernacular languages and has also invited 1000+ influencers to be a part of this fun activity and share their videos and pictures on Instagram and Facebook. An instagram handle “India Crafting Memories” has also been created which will be a repository of all curated content.

    Commenting on the initiative, Momspresso COO Prashant Sinha said, “Momspresso as a platform is all about positivity. These are difficult times but they also present an opportunity for families to bond over engaging activities and create memories of a lifetime. It is this insight that led us to create the #CraftingMemories Challenge and there couldn’t be a better partner thanFevicreate, from the makers of Fevicol, to launch this across the country.” 

    Pidilite Industries CEO consumer products Shantanu Bhanja said, “We have always believed that arts and crafts can provide children the opportunity to fully explore their potential, build their self-confidence, and enhance their creative thinking while ensuring a fun-filled yet educative time even when they are away from school. Given that kids are home-bound at present for such a long time,we thought of launching the ‘India Crafting Memories’initiative to help parents keep their children engaged, creative, and productive, while crafting some beautiful memories together.”

    Through this  initiative, families have a special chance to create memories and share them through Instagram or Facebook. Fevicreate will also be hosting a series of daily live sessions by experts on social media to share some interesting craft ideas that parents can do with their children with stuff that is available at home. The campaign will also see weekly contests and Vlog challenges on Momspresso Social for wider participation in these activities. Momspresso.com will create a video compilation of India’s biggest collection of crafted memories received through this campaign.