ITV

Tag: Momspresso

  • Mamaearth rolls out new campaign featuring its founders

    Mamaearth rolls out new campaign featuring its founders

    Mumbai: Mamaearth has launched a digital video campaign, #SkinHealthywithCocoHaldi, featuring the brand founders, Varun Alagh and Ghazal Alagh.

    The campaign follows the launch of the new range, CocoSoft, which has been crafted with the goodness of coconut and turmeric (haldi).

    Conceptualised by Momspresso, the campaign video highlights the proof of safety of the Mamaearth baby care range with its no-toxins and safe proposition, along with Made Safe certification.

    Set up with the premise of a day in the Alagh household, the film starts with Ghazal and Varun Alagh in the middle of a family portrait shoot. In between the shoot, some questions are directed to the second-time parents, asking them whether the birth of their first child, Agastya, led to the birth of Mamaearth. What follows the birth of their second child? The founders respond, saying that this time they are bringing forward age-old miracle ingredients that were used by our Dadi-Nani: coconut and turmeric (haldi). Ghazal recalls how, as a child, her mother used to blindly trust coconut for her skin. Varun added that his grandmother used to trust turmeric (haldi) for its antiseptic and antibacterial properties. With the winters approaching, they thought of creating a range for babies that would nourish and preserve their skin while still being safe owing to the goodness of coconut and turmeric (haldi).

    The film closes with a great message stating that the ancient propositions have been tried and tested through generations. The film is a simple and endearing representation of the brand’s philosophy of goodness inside.

    Commenting on the campaign, Mamaeath co-founder and chief information officer Ghazal Alagh said, “As a brand that was launched with the vision of making parenting hassle-free and providing home remedies in safe and certified formulations, we have been committed to bringing back age-old recipes to parents so that they can get the benefits of the recipes that our grandparents trusted in hassle-free formats. Hence, we created the CoCoSoft range with tried and trusted ingredients like coconut and turmeric. With this campaign, we are highlighting the goodness of coconut and turmeric in the CocoSoft Range, which has been tried and tested by our grandmothers.We hope that the millennial generation will be moved by this idea and decide to pick up nature’s goodness with us and our products.”

    “Young parents today are extremely conscious about the products they choose for their children. As per the insight gained through our platform, moms prefer natural ingredients to address the skin-care requirements of their children. We are extremely delighted that Mamearth partnered with us to create the launch film for CocoSoft. I am confident that this video, #SkinHealthywithCocoHaldi will resonate strongly with young parents,” said Momspresso co-founder Prashant Sinha while talking about the creative side of the campaign.

  • Honasa Consumer acquires content platform Momspresso

    Honasa Consumer acquires content platform Momspresso

    Mumbai: Honasa Consumer Pvt Ltd (HCPL), the parent company of Mamaearth and The Derma Co, has acquired women-centric content platform Momspresso and associated influencer-engagement platform Momspresso MyMoney. According to a statement, the acquisition accelerates the company’s engagement with consumers to further strengthen content-to-commerce.   

    The acquisition is an extension of a partnership with Momspresso for content, influencer engagement and commerce.  Momspresso also runs MyMoney, a platform for micro-influencers to engage with consumers in the new-age economy.

    Commenting on the acquisition, HPCL co-founder and CEO Varun Alagh said, “We have experienced exponential growth due to our constant connect with community and consumers and the partnership with Momspresso will further scale up our creator network. Content driven commerce has been on an upsurge and we are confident that the capabilities that the team brings will help accelerate our content-to-commerce strategy, in an efficient and smart way to support our marketing investments and brand building. This fundamental shift will allow us to cultivate stronger associations with existing and new creators and communities.”

    Through this acquisition, Momspresso and MyMoney will provide HCPL with a platform to connect with 60,000 content-creators in 10 languages, an engaged community of 30 mn women, and 2,00,000+ micro-influencers connected to 50 million consumers, thereby enabling HCPL to directly connect with creators, communities, and consumers, said the company.

    Following the acquisition, Momspresso will continue to function independently and the founding team with co-founder and CEO Vishal Gupta, co-founder and CTO Asif Mohamed and co-founder and COO Prashant Sinha will continue to lead the operations and manage the business as an independent entity. Momspresso will deploy the funds received through the acquisition, towards enhancing the team, building data-science capability, and investing in technology to drive scale and efficiency.

    Commenting on the partnership, Momspresso co-founder and CEO Vishal Gupta said, “At Momspresso, India’s leading content and influencer platform for women, we’re delighted to align forces with Honasa, which has established itself as the foremost DTC player in the country. Together, we are uniquely positioned to unlock synergies in creating a compelling content to commerce playbook. The possibilities are immense, and we are greatly excited at what lies ahead.”

  • Voltas Beko pays tribute to single moms in new campaign for Mother’s Day

    Voltas Beko pays tribute to single moms in new campaign for Mother’s Day

    MUMBAI: Voltas Beko and Europe’s free standing consumer durables player, Arçelik, have launched a new digital video commercial named "#IAmEnough". Launched on the occasion of Mother’s Day, this DVC is a tribute to the single mothers who make invaluable sacrifices and embrace multiple roles in order to raise their children, especially during this period of lockdown.

    The "#IAmEnough" video, conceptualised by Momspresso, is inspired by single moms – those amazing mothers who have the strength to raise their child alone and the courage to never give up even in face of the greatest challenges. With this DVC, Voltas Beko is reinforcing its commitment as the ‘partners of everyday happiness’ to mothers across India.

    You can view the video here- DVC Link: https://youtu.be/QkVbwkbCayA

    This video also tries to sensitise other members of the society to be kind towards single parents, keeping in mind the varied struggles they face. In a simple slice of life narrative, the film depicts an every-day scenario about a girl and her mom, who we find out later is a single parent, enquiring about each other’s day. The film goes on to depict an incident where the young daughter was troubled at school because she has a single mom. The daughter surprises her mother by reacting to the taunt in the most mature way, saying that because her mother puts in double the efforts in raising her, how can she be called single? This is a moment of realisation for the mother, who sees the wisdom and maturity in her child as a result of her being a good mother, who finally believes, “I am enough.”

    Voltas Beko CEO Jayant Balan said: “At Voltas Beko, we pride ourselves on being the ‘partners of everyday happiness’, especially for mothers across India, as we understand their requirements for convenience and efficiency. On this occasion of Mother’s Day, we have once again partnered with one of India’s biggest mom communities to identify and celebrate the unparalleled commitments by mothers and urging all of them to believe in the simple self-affirmation, #IAmEnough.”

    Voltas Beko marketing head Prasenjit Basu said: “While Mother’s Day is celebrated every year, it is very unique this year, considering how mothers are nourishing their families during this period of lockdown. Single mothers across the country are working without a break, way more than most others – in progressing their career, and in taking care of their homes and families. For the conceptualization of this film, we partnered with a community of mothers to understand their unstated requirements. We hope this acts as a thought-starter and sensitises the society as well.”

    He further added, “Voltas Beko is dedicated to make the lives of each ‘mom’ easier by offering technologically superior, easy to use, energy efficient home appliances, which have been specifically designed for Indian conditions.”

    Momspresso chief editor Parul Ohri said: “This is a film which will strike a chord with every mother who has ever second guessed herself or been judged by the world – and which one of us hasn’t! Just like in our film, sometimes it takes your child doing something simple, yet so remarkable, for the belief to hit you in a rush, “Yes, I am enough!” A belief that becomes even more critical at this time of lockdown, when mums need to see that their children are just happy being with them, secure in their love and enjoying the unique time they have got together.”

    Prior to this, Voltas Beko had also brought up another insightful thought, ‘Kahan Gaya Mummy ka Sunday’, which addressed the issue of mothers being on their toes constantly, not getting a chance to relax and unwind even on Sundays.

    This year, Voltas Beko launched a wide range of Refrigerators, including the Direct Cool refrigerator series. The StoreFresh technology in the Voltas Beko refrigerators enable 30 day freshness of fruits and vegetables. The Company also increased its portfolio by launching 98 SKUs of Refrigerators, 13 SKUs of Front Load Washing Machines, new range of 5-star Top Load Washing Machines and 45 SKUs of Semi-Automatic Washing Machines along with 4 SKUs of Dishwashers and 12 SKUs of Convection Microwaves. Voltas Beko aims to provide its consumers with state-of-the-art innovative products that are designed to fulfil the unstated requirements of Indian consumers.