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Tag: Momentum

  • Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

    Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

    MUMBAI: SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW – a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web platforms, providing a space to users to experience anything happening across the world and showcase their talent via live videos.

    Launched about a year ago, SWOO has built a community of close to 6 million users globally and India accounts for about 30% of SWOO’s total user base. Gaining popularity in tier 1 and 2 markets, SWOO aims to further tap into the huge potential of social media savvy Indian users and empower them with a platform to unleash their talent and skills to equip them for a better tomorrow.

    The SWOO Trivia Show is expected to be one of the biggest online live game shows in India, run by a celebrity host right in your palms. Hosted at a specified pre-defined time with 10 multiple choice questions with 3 options, each testing the IQ level of the participants to answer each question in 10 seconds. Prize money worth thousands will be awarded to the winning participants, redeemable through money wallet apps like PayTM.

    Commenting on the launch of SWOO Trivia Show,  CEO of Swoo, Divyesh Mahajan said:  “India is one of the most exciting markets to be in. With a rise in smartphone ownership globally, India is expected to have the second highest smartphone users, 530 million, in 2018. Many young Indians are looking for avenues to showcase their talent and be heard. The proliferation of smartphones coupled with affordable data and the right platforms has empowered Indians like never before. We are extremely excited and overwhelmed to make inroads into the Indian market and foster the growth of this untapped talent. Our aim is to engage with influencers to establish connection with Indian population – be it students, young working professionals or mothers across different parts of the country and encourage them to use SWOO and participate in the SWOO Trivia Show to earn money.”

    The videos on SWOO are broadcasted by influencers, celebrities and experts – giving the audience a peek into the lives of their idols by motivating, inspiring, educating and entertaining them. The technology features of this platform enable broadcasters to create high-quality and interesting content, streamed to far-flung and remote audiences. User videos in Hindi, Urdu, English and Arabic are aggregated under multiple categories like entertainment, travel, technology, culture, sports, health etc.

    Watch or Broadcast live stories, events, chalk talks, reviews, milestones, episodes, pitches, songs, rants, speeches and praise on the SWOO App. You can download SWOO App on your Apple (iStore) and Android (Google Playstore) devices.

  • McCann Worldgroup acquires End To End Marketing Solutions

    MUMBAI: McCann Worldgroup India has acquired Bangalore- based marketing services agency End To End Marketing Solutions. The acquisition aims to significantly boost MWG’s database marketing capabilities and enhance its presence in the technology sector.

    McCann WorldGroup India executive chairman and CEO, and president – South Asia Prasoon Joshi said, “This acquisition is in line with MWG, India’s long-term strategic vision of being a complete marketing solutions provider. End To End has synergies with MRM, McCann Health and Momentum and shall enhance the services offered by each.”

    End To End Marketing Solutions has handled clients including Microsoft, Intel and Hewlett Packard. End To End’s bouquet of services spans direct marketing, targeted and niche marketing, lead generation, e-mail marketing, telemarketing, demand generation events and channel marketing. Founded in 1997 the company has 200 employees and branch offices in Chennai, Mumbai and New Delhi.

    End To End Marketing Solutions CEO and founder P N Shanavas said, “To be part of a global network like McCann Worldgroup is the catalyst that End To End required. While there are the obvious synergies to be explored and we shall strive to bring our best to enhance the complementarity with MRM, Momentum and McCann Health we are excited to now be able to access best practices and also best clients both nationally and internationally.”

  • Cricket South Africa seals 6-year sponsorship deal with Momentum

    MUMBAI: Cricket South Africa (CSA) has roped in financial services group Momentum as its official single-title sponsor of all one-day events under its jurisdiction.

    The contract gives Momentum full sponsorships rights of One-Day International (ODI) cricket as well as One-Day Domestic events, both at franchise and affiliate level over the next six years.

    According to South African daily The Star, the sponsorship is in the region of 30 million Rands.

    The sponsorship also includes a boost for ongoing development at provincial level with support of the National Club Championships included in the deal.

    CSA Acting CEO Jacques Faul said, “This new ODI partnership will play a significant role in our ultimate objective in this format of finally bringing the ICC World Cup back to our trophy shelf in 2015. This support will enable us to achieve our vision of making cricket a truly national sport and South Africa a nation of winners.”

    Momentum CEO Nicolaas Kruger said, “Momentum is delighted to have secured this sponsorship deal. We are pleased that we have had a meeting of minds on the way forward for cricket in South Africa.”

    The deal will come as a boost for CSA which was rattled by misappropriation of funds involving former chief executive Gerald Majola, who was suspended by Cricket SA’s Board of Directors pending inquiry.

    “With regard to the necessity to improve future governance issues, Momentum is satisfied with both the contractual assurances, as well as governance improvements that have been implemented by CSA. We see this investment as a solid business proposition for the Group and a way to align and extend our brand awareness to a broader audience,” added Kruger.