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Tag: Moksh Chopra

  • KFC unveils its Double Down Burger in latest ad

    KFC unveils its Double Down Burger in latest ad

    Mumbai: KFC India has rolled out a fresh campaign to launch its new product offering – Double Down Burger. Conceptualised by Ogilvy & Mather, the ad features popular actors Ratna Pathak Shah and Seema Pahwa displaying their unabashed love for chicken. ‘Jo Chicken Ke Liye Hai Badtameez, Unke Liye Hai Yeh Special Cheez’, goes the tagline.

    Dubbing the launch as ‘the biggest event in the history of burgerkind’, KFC India, chief marketing officer, Moksh Chopra said, “It was only befitting that this ultimate burger be launched by none other than iconic actors Ratna Pathak Shah and Seema Pahwa. Their on-screen chemistry and the peculiar exchange over a chicken conversation is bound to leave you in splits.”

    Ogilvy (North), chief creative officer, Ritu Sharda shared, “We all have that one badtameez friend who eats all the chicken from a dish and leaves the gravy for the rest. This film shows one such lovingly badtameez person and how KFC’s Double Down, being all chicken, is truly meant for those who are ‘chicken ke liye badtameez’.”

    Talking about the ad, actor Ratna Pathak Shah said, “I am an ardent foodie myself and can relate to the way Seema’s character was possessive about the chicken in the noodles. KFC’s Double Down Burger is indeed a unique burger with a chicken overload – just right for serious foodies. I enjoyed being a part of the campaign and watching the chicken wars.”

    Seema Pahwa added, “When the burger is as full of crispy chicken as the KFC Double Down Burger, how could one not get a little badtameez? I was super-excited to be a part of its launch campaign and play a character that’s so close to my heart – that of a true chicken-lover.”

  • KFC’s ‘Aaj ka Special’ looks to break monotony of daily fare

    KFC’s ‘Aaj ka Special’ looks to break monotony of daily fare

    NEW DELHI: Slow braised with the choicest of ingredients, infused with flavourful spices and presented like poetry on a plate – a karela (bitter-gourd) would still be a karela!  When your mealtimes are a series of Ks – karela, khichdi, kaddu – or when your week seems such a drag that you can no longer tell the difference between Tuesday or Thursday, KFC’s ‘Aaj ka Special’ campaign hopes to break the monotony with its zing and zest.

    Through a series of ‘Aaj ka Special’ digital films that feature Colonel Sanders promoting KFC’s new range of daily special menu items, the fast-food chain is tempting customers to give in to their cravings for crispy fried chicken.

    Read more news on KFC

    The films, conceptualized by Ogilvy & Mather India, capture relatable moments from everyday life when we grapple with the choices of ‘go with it’ or ‘go for it’. 

    “When life gets dull and boring, we usually reach out to food and not everyday food, we ask for something special – ‘Aaj ka special kya hai?’. It is precisely this emotion that we’ve latched onto,” said Ogilvy (north) chief creative officer Ritu Sharda. Of course, the message here is to bring out how KFC is all the ‘special’ you need on an otherwise dull day.

    KFC India CMO Moksh Chopra tells us what makes ‘Aaj ka Special’ so special indeed. "Whether it is boredom with the same home food or the tyranny of work routine, KFC is a great way to liven up any day and make it just that little bit more special. The different films in this series are sure to strike a chord with KFC fans across all ages,” he said.

    In the first of the ‘Aaj Ka Special’ series, the colonel foils a father’s attempt to woo his family with some gourmet karela (is this a thing now?). In another, he shows us how a family that bites into crispy, juicy, KFC chicken together, stays together. Imagine the plight of a husband in the last film, when he’s told that the kids are away, but he has to make do with khichdi. Luckily, the Colonel was right around the corner delivering more than a sermon of ‘Boring hatao, Special le jao’.

  • KFC rewrites rules, delivers to your cars and bikes

    KFC rewrites rules, delivers to your cars and bikes

    MUMBAI: In a pandemic situation the last thing you want is to go out and eat! And the restaurant industry has obviously been hit. Severely. So, the only way for the dine-in industry is to rewrite the rules of the business with Innovations, contactless deliveries, cloud kitchens, and by maintaining the highest standards of safety and hygiene.

    KFC has upped its existing operational protocols with 4X safety promise of sanitization, social distancing, screening (of temperature) and being contactless. Of these, there are three ways in which KFC is going contactless: delivery, takeaway and with KFC to your car/bike.

    An extension of contactless takeaway, KFC is now delivering to your car/bike, the first-of-its-kind service in India in which food is being delivered to your vehicle.

    The new service is being launched at KFC restaurants across cities including New Delhi, Mumbai, Bangalore, Pune, and Chennai, among others.

    KFC India chief marketing officer Moksh Chopra told Indiantelevision.com: “Those already on the road can place a takeaway order on the KFC app or website, pay online and then walk into the restaurant at the pre-decided time to collect the order. All this while, following all norms of social distancing – proper queuing at the takeaway counter, floor stickers for guidance, etc. We are amongst the few brands in India to launch a curbside takeaway service with KFC to your car/bike.”

    Following the same process of placing a takeaway order, customers can opt for this service at checkout. They have to arrive at the designated spot near the restaurant and their order will be placed on the hood of the car or on the back seat of the bike. Thus, the order delivery is completed hassle-free and without any contact.

    He adds, “Intensified sanitisation at the restaurant includes all surface areas including tables, counters, doors, and door handles that are sanitized every 30 minutes. The delivery teams wash and sanitize their hands and bags after every order.”

    All team members, including delivery riders, are regularly screened and undergo daily temperature checks, wear masks and gloves. He points out that with limited menu on delivery, they are able to operate with a smaller kitchen team maintaining all norms of social distancing.

    Apart from this, the food packaging is further secured with a tamper-proof seal to ensure that nobody has touched or accessed the food from the time it was packed until delivery. The food is cooked at a high temperature of 170 degrees.

    Chopra elaborates about exploring meal kit options to suit the preferences of different customers in India. “We observed how fans have turned home chefs and are experimenting with their KFC favourites in their kitchens. Some are trying to replicate the hot and crispy chicken, while most are seeking ways to incorporate KFC into their everyday meals. Our recent campaign on ‘home kitchen’ helped consumers do just that:  play around with ingredients and pair KFC with their home meals,” he added.

    Chopra adds that digital ordering and payment will continue to be relevant. Consumers have various digital payment options like KFC app, website and mSite. They can even avail various offers and deals through mobile wallet partners.

    KFC will be increasing focus on online, not only as an ordering channel but also as a medium for enhancing customer experience. This would translate into infusing more efforts and resources, including talent, technology, etc. into enabling better access for the customer.

    “While we continue to develop our own ordering assets as the app or website, even elements inside the restaurant as menu boards, alternates as kiosk ordering, etc. will also undergo a technology refresh.”

  • Madame tussauds delhi unveils KFC’s zinger Aka ‘the original celebrity burger’

    Madame tussauds delhi unveils KFC’s zinger Aka ‘the original celebrity burger’

    MUMBAI: In what is a historic first, Madame Tussauds, the world’s most famous wax attraction, welcomed the ‘Iconic Burger’ – Zinger at its location in Regal building in Connaught Place, New Delhi. Delighting burger-lovers since 1984 and loved in more than 120 countries, the Zinger is easily the most ‘drool worthy’ addition at Madame Tussauds Delhi. The founder of KFC – Colonel Sanders – was the Original Celebrity Chef; and the ‘Original Celebrity Burger’ – the Zinger – was unveiled today.  Just like a true celeb, the Zinger has real fans, has made it to headlines and is truly an original; one of a kind celeb burger. And a place amongst leading celebrities & iconic personalities is just what it deserves.

    But how did a not-so-humble burger find its way to Madame Tussauds? Moksh Chopra, Chief Marketing Officer, KFC India explains, “While many have wondered if the Zinger is a piece of art or a celeb; all debates are now put to rest with the Zinger asserting its celeb status at Madame Tussauds. Surely this isn’t any regular burger. It is the only burger that has travelled to space and has even inspired tattoo artworks for some. In 2018 alone we sold more than 10 million Zingers in India – that's like a Zinger each for every person in New Zealand and Singapore!”

    Anshul Jain, General Manager, and Director, Merlin Entertainments India Pvt. Ltd, adds, "Madame Tussauds Delhi is one of the most favored and loved family entertainment destination in Delhi NCR. Our endeavor has always been to give a complete and memorable experience to all our visitors. We welcome the Zinger Burger to Madame Tussauds Delhi"

    Just as the actual Zinger burger is hand made with care at the KFC restaurant, the Zinger at Madame Tussauds Delhi was crafted with similar precision. Madame Tussauds is globally known for their lifelike figures of famous personalities; each figure being created using precise measurements & photographs by skilled artists and sculptors to capture exact details.

    Visitors can feast their eyes upon the Zinger burger at Madame Tussauds in Delhi from 21st August. So hurry, before the Zinger heads out on a new adventure!

  • Raho real, raho proud- ‘Asli Burger’ aka zinger

    Raho real, raho proud- ‘Asli Burger’ aka zinger

    MUMBAI: ‘Zinger Burger’ aka the ‘Real’ Chicken burger in town is set to hit the KFC menu with some more zing. This hero of KFC Land is loved by people for its signature crispy juicy 100% chicken fillet, like no other. And some hero’s just get better with age isn’t it!

    The brand launched an exciting TVC film, conceptualized by Ogilvy India, that cheers people to love their own real Zinger burger in their own real way – showing some ‘asli’ love people. The film is all about embracing one’s real self however crazy it must be because love comes with no rules.

    The film opens with a window view through a KFC bucket diving into the world of finger lickin’ goodness leaving the consumers rapt. Real love unites all, be it a tattooed arm or a brown hand covered in henna, a messy eater or a clown, a person with a scar or someone hep from the town, all holding onto their ZINGER, in their own way, being their unapologetic original selves. Even the ‘clown’ seems to be a Zinger fan, well you cant love enough when there’s only one asli burger in town.  

    Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said, “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”

    Be weird, be brown, be messy, be a clown, be imperfect, go to the town, but… The camera finally takes us to the legendary Colonel Sanders, the god of fried chicken who is proudly holding his burger and bites into it saying, “Why be lost into the crowd, stay real, stay proud like Zinger”.  Film ends with a KFC bucket that flips and a zinger burger lands on it like the superhero it is.

  • KFC launches ‘Super Saver’ range

    KFC launches ‘Super Saver’ range

    MUMBAI: KFC India recently launched its all-new Super Saver range – a combo of KFC delicacies starting at Rs 99 with a new TVC conceptualised by Ogilvy India. The ad shows ‘President of KFC Land, Colonel Sanders’, floating in mid-air as he introduces the ‘unbelievable’ new offer.

    Ogilvy India senior creative director Krishna Mani said, “A range of your KFC favorites at a price point starting Rs 99 was actually too good to be true, even as brief to us. Therefore, the task was to find a creative way to deliver the incredible but true pricing to audiences. What better way than to get Colonel Sanders to create some magic at KFC Land.”

    KFC India chief marketing officer Moksh Chopra said, “We recently launched our new ‘Super Saver’ range offering both value and variety to consumers, starting at an unbelievable price point of Rs 99/- Though it sounds too good to be real – Super Saver is exactly what you see! Nothing but finger lickin’ good meal at an affordable price.”