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Tag: Mojostar

  • Tiger Shroff and Mojostar launch PROWL’s collection of innovative active-wear products!

    Tiger Shroff and Mojostar launch PROWL’s collection of innovative active-wear products!

    MUMBAI: Marking a major milestone in India’s ongoing active-wear revolution, leading Bollywood star Tiger Shroff and Mojostar have unveiled the PROWL collection in Mumbai. Hosted at Verbena Brewpub & Skygarden, the event showcased PROWL’s extensive range of innovative active-wear products, designed specifically for today’s #ReadyToMove generation, in a grand celebration of the joy of uninhibited movement.

    The launch of the PROWL collection also ended months of anticipation around the brand co-created by Tiger Shroff, a youth icon for fitness and athleticism, and Mojostar, India’s first ‘house of brands’ which aims to transform the way retail brands are perceived in the country. The collection on display strongly reiterated PROWL’s brand promise, #ReadyToMove, with a product range tailored for a high-activity lifestyle with maximum style and optimum functionality.

    Speaking on the launch of the collection, Tiger Shroff said, “Fitness, fluidity, and fashion are the three mantras I live by, and I feel that the PROWL collection delivers on all three counts. The brand is tailor-made for the evolving requirements of today’s young, physically-active Indians who want to be fit and fashionable at the same time. I am confident that the PROWL product range will be well-received by our target audience and will promote the benefits of an active lifestyle amongst youth.”

    Jiggy George, Managing Director – Mojostar, added, “PROWL was designed with one goal in mind: to address the existing white space in the Indian active-wear segment with differentiated products designed specifically for today’s young, physically-active generation. We have been building up to this moment, and the reception that we’ve received so far has been exceptional. We are confident PROWL will be the brand of choice amongst India’s style- and fitness-conscious youngsters. Our exclusive partnership with Amazon India will additionally ensure that PROWL products are seamlessly available to all aspiring fitness and fashion enthusiasts across the country.”

    Arun Sirdeshmukh, Business Head at Amazon Fashion, further added, “Amazon Fashion today is a preferred destination for our customers for all their fashion needs. In line with our vision, to offer exciting, much loved celebrity lines, we are thrilled to launch Tiger Shroff’s signature active wear line, ‘Prowl’ exclusively online on Amazon Fashion at the onset of the festive season. Tiger Shroff is a fitness icon, who is admired for his divergent style and we are delighted to further expand our portfolio of celebrity endorsed brands with this special offering. Additionally, celebrity brands and athleisurewear have been well received by customers across the country this year. With a selection of top fashion brands at the best prices and convenient trust-worthy delivery we look to make this a special celebration for our customers.”

    The PROWL range is exclusively available for purchase at the brand website, www.prowlactive.com and on Amazon Fashion. Its wide range of offerings include T-shirts, Tanks, Shorts, Sweatshirts, Joggers, Track-pants and Compression wear starting Rs. 999/-.

  • Tiger Shroff launches PROWL anthem for today’s #ReadyToMove gen

    Tiger Shroff launches PROWL anthem for today’s #ReadyToMove gen

    MUMBAI: Groove and move seems to be the flavour of the season for PROWL, an active lifestyle brand co-created by Tiger Shroff and Mojostar, which has recently released its anthem! 

    The PROWL Anthem revolves around the brand’s brand promise of #ReadyToMove and caters to India’s young and active generation. It promotes a high-activity lifestyle through its unique, no-holds-barred celebration of physical movement and agility, urging young India to do the same in their quest towards peak fitness.

    With music composed by music director Amaal Mallik, sung by Armaan Malik, the brand video is presented by India’s foremost music label T-Series. The PROWL anthem features Tiger Shroff demonstrating his physical prowess in the activewear through gravity-defying stunts and mesmerising viewers with stunning dance moves tailored to the catchy music. With lyrics resonating with the challenge-oriented mind-sets of today’s youth, the brand video subtly urges style and fitness-conscious consumers across India to constantly test their boundaries and keep working towards pushing them forward.

    Mojostar managing director Jiggy George adds, “Ever since we made the brand reveal for PROWL, the interest that the brand has garnered for its differentiated value proposition has been simply amazing. The launch of the PROWL anthem before its upcoming market release will definitely add to the buzz around the brand’s range of stylish active-wear offerings.”

    T-Series chairman and managing director Bhushan Kumar mentions, “Energy, excitement, intensity, movement, flexibility – as a brand, PROWL encapsulates all these elements. We wanted to create a music video that reflected this proposition. We are very happy with how the PROWL anthem has turned out and are confident that it will be very popular amongst the young and trendy Indians of today.”

    The launch of the PROWL anthem has definitely added to the buzz around the brand, which is gearing up for its upcoming market launch in the first week of September. The active wear products of PROWL will be available for purchase post-launch on the brand website and Amazon Fashion.

  • Mojostar-Tiger Shroff brand PROWL to have digital-only approach

    Mojostar-Tiger Shroff brand PROWL to have digital-only approach

    MUMBAI: Celebrities today are turning into entrepreneurs by becoming angel investors in startups or having their own line of brands. But rarely do we see celebrities taking that leap of faith and owning the brand, other than Salman Khan’s Being Human. 

    Bollywood actor Tiger Shroff unveiled a new active lifestyle brand called PROWL that is jointly created and owned by Shroff and Mojostar. This is the first brand launch for Mojostar, which is creating a house of lifestyle brands with celebrities. For Tiger, this marks his entry into the active lifestyle business, a space he is known for.

    Launched in July last year, Mojostar is a joint venture of Kwan Entertainment and Dream Theatre. The brand is aimed at redefining the way retail brands are created in India where the company partners with top celebrities to co-create authentic, high-impact indigenous brands in the lifestyle space. 

    Mojostar envisions building a world-class ‘house of brands’ which leverages the power, draw, and allure of celebrities to provide enriching brand experiences to fans. It has a differentiated approach to create a house of lifestyle brands. It identifies high potential consumer white spaces in the lifestyle market, and matches them with celebrities who authentically represent that proposition.

    The brand is targeted at people in the age group of 18-25 years who lead a very active lifestyle and are constantly on the move. They regularly transition from one activity to another and want to look awesome while doing it. PROWL aims to provide functional yet highly stylish clothing and accessories to fit the target consumer’s active lifestyles.  The brand captures its purpose and proposition to consumers, in the tagline — ‘Ready to move’. 

    Mojostar CEO Abhishek Verma believes that there is a gap in the active wear market in products for hyperactive young Indians. He opines that traditional active wear brands have over-specified the products, whereas the young consumers want simplified functional products that offer great style. Products that help you look amazing, are suited for multi-functional movement and are easy to maintain, is the need of this market.

    Shroff is thrilled about his new businessman hat and has been involved in creating the brand right from its logo to final product. He mentions, “This brand is a reflection of my identity and this is how I live. I love to be active through the day, which is why I want to wear something that is stylish, looks good, and yet gives me the freedom of uninhibited movement.”

    The active wear industry in India stands at around $7 billion and is growing in double digits. The space is dominated by international brands, and PROWL aims to create a dent in this market by offering a combination of performance and style. 

    Although the website is expected to go live for consumers by June 2018, people can register themselves on prowlactive.com for an exclusive preview and to get a first hand experience during the launch. PROWL has its manufacturing units set up in China and India. 

    The products are expected to be priced between Rs 1000-3000, and will be available on all leading e-commerce platforms including Flipkart, Amazon and Myntra. The company is very clear that it will not have a dedicated app because it is cumbersome.

    The brand will focus majorly on digital for its advertising and marketing rather than traditional media. Kwan entertainment MD and Mojostar founder Anirban Blah believes that investing on television is not beneficial for the brand as their target audience consume content on digital and social media platforms. Influencer marketing has become extensively popular in the last two years and PROWL is eyeing it too.

    Mojostar also has Jacqueline Fernandez on board who will launch her own brand in fashion and beauty segment in March 2018. The company also has another A-list male celebrity on board but will only announce the name in April, before the final launch of the website.

  • Blah & George’s mojo: Creating brands in fashion & fitness

    Blah & George’s mojo: Creating brands in fashion & fitness

    MUMBAI: In a paradigm changing development which will redefine the way retail brands are created in the country, Anirban Das Blah and Jiggy George, two of the foremost names in the Indian brand management & licensing spaces, respectively, have joined hands to launch Mojostar. The company will focus on partnering with celebrities to co-create authentic brands in the areas of fashion, fitness, personal care, and more.

    Kwan has established itself as India’s largest entertainment marketplace connecting investors, artists, and brands. Dream Theatre, on the other hand, is a brand management and licensing company. Mojostar’s operations will be boosted by the combined reach, knowledge, and domain expertise of the two iconic companies. It is a partnership that will look to tap into the growing influence of Indian celebrities to create powerful retail brands. Mojostar has already finalised Bollywood stars such as Jacqueline Fernandez and Tiger Shroff to launch the first line of celebrity brand products.

    Kwan Entertainment director and Mojostar founding partner said Anirban Blah said, “Celebrities hold massive influence in trends related to fashion, fitness, personal care, and appearance, and have been used by brands for decades for endorsements. We have partnered with Dream Theatre to launch Mojostar. Globally, we have seen billions of dollars of value being created by celebrity brands such as David Beckham, Victoria Beckham, Mary-Kate and Ashley Olsen, and Jay-Z etc.”

    Dream Theatre founder & CEO and Mojostar founding partner Jiggy George added, “Creating celebrity brands and their extension in product and services requires crafting an authentic brand DNA, with a lot of attention to detail and genuine differentiation. In India, the authentic approach to celebrity brand creation has not yet matured. This JV will be leveraging our mutual strengths to revolutionize the way retail brands are created in India.”

    Mojostar’s ‘house of brands’ envisions creating a minimum of 3-4 celebrity brands worth upwards of $100 million in each category in five years.