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Tag: Mojin: The Treasure Valley

  • ZEE5 announces new campaign ZEE5 World Hits to bring international titles in Indian languages at zero cost

    ZEE5 announces new campaign ZEE5 World Hits to bring international titles in Indian languages at zero cost

    Mumbai: ZEE5, India introduced ‘ZEE5 World Hits’ bringing a slew of successful and premium international titles dubbed in Indian languages at zero cost.

    Launched in October 2022, so far, the platform has brought over 40 international movies, including some exclusives. The campaign has already witnessed an overwhelming response from the audiences, especially for titles like Rising Shaolinand The Python (exclusively available on ZEE5); Mulan and War of Thunder (war dramas), to name a few.

    As part of the initiative, the platform will continue to add six to ten new titles each month, apart from a bumper release of 18 titles on 2nd December. In line with the brand’s vision to democratise access to quality content, ZEE5 aims to empower audiences to binge on new hits from its content library in their own language.

    ZEE5 World Hits features global hits like Rising Shaolin, The Python, Marshal Mu Guiying, Uncaged, Dragon, and more; several of them are exclusively available for the audiences on the platform. Additionally, a number of intriguing war and costume drama portrayals, like Mulan, War of Thunder, and The Golden Horde, are also part of the library.

    Audiences will also be able to enjoy movies like Partition, which features iconic Indian stars Irrfan Khan and Vinay Pathak.

    Talking about the campaign, ZEE5 head of AVoD marketing Abhirup Datta said, “We designed the campaign, ZEE5 World Hits, to empower our audiences with choice and improve accessibility and availability of premium content in multiple languages. Our aim with this campaign is to bring exciting stories from across the globe to Indian viewers in their preferred languages, in a bid towards democratising quality content. While most of these titles are now available in Hindi, we have been adding Tamil, Telugu dubbed versions, as well as some movies in original languages in the coming months. With this, we expand our AVoD offerings and hope that our existing viewers enjoy the World Hits as well as attract new audiences to the platform.”

    “In line with our vision of entertainment inclusion, we recently announced the ZEE5 Manoranjan Festival 2022, where we made some of the most popular and premium titles across languages available at zero cost. During the seven-day festival, 35+ premium titles were available for the AVoD audiences from across genres, including thrillers, fiction, romance, etc.,” he added.

  • Divo and IOF release ‘Mojin: The Treasure Valley’ on multiple OTT platforms

    Mumbai: The Indian digital media and music company Divo has partnered with Indo Overseas Films (IOF) for the release of the 2018 Chinese blockbuster “Mojin: The Treasure Valley” across multiple OTT platforms in India. The film that averted its theatrical release due to the pandemic, is now available to viewers in four languages – English, Hindi. Tamil and Telugu – for a pay-per-view model across Book My Show, Gudsho, Google Play, Shemaroo, Hungama Play, Filme, Oct Square, and Apple TV.

    The action-fantasy thriller revolves around a legendary tomb explorer named Hu Bayi who is on a hunt to find the cure to an ancient curse in the Tomb of Emperor Xian. It features Hang Cai, Xuan Gu, and Heng Yu in the lead roles. Originally titled “Mojin: The Worm Valley”, it is the second installment in the ‘Mojin’ series following the 2015 release, “Mojin: The Lost Legend”.


    Speaking on the release, IOF’s CEO Firoz Elias said, “With the evolution of film distribution in India and movies only releasing online, it was imperative for us to partner with a digital distributor, who could provide a smooth process. This movie never got an opportunity to release in India due to the pandemic and considering the current situation, we decided to go ahead with an OTT release. We are glad to team up with Divo for this release, who helped us reach out to a large audience base via correct channels.”

    Speaking on the association, Divo founder and director Shahir Muneer said, “With audiences not able to go out and enjoy movies like earlier, it has become important for us to offer them new and fresh content across multiple touch-points. There is a very high demand for content in international languages and it’s our constant endeavor at Divo to provide maximum reach via regional languages.”