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Tag: Mohun Bagan Super Giant

  • Jhingan joins IOS in a new defensive strategy off the pitch

    Jhingan joins IOS in a new defensive strategy off the pitch

    MUMBAI: From boots to brand play, Sandesh Jhingan is lining up a new formation. Indian football’s defensive rock, Sandesh Jhingan, is now dribbling into new territory brand management. The 31-year-old centre-back has signed with IOS Sports and Entertainment, marking a strategic off-field move aimed at amplifying his brand presence and widening his impact beyond the beautiful game.

    Jhingan, currently with FC Goa in the Indian Super League (ISL), brings over a decade of international experience to the IOS stable. Since making his debut for India in 2013, the Chandigarh-born defender has racked up more than 50 caps for the national side, captained India in marquee tournaments like the AFC Asian Cup and FIFA World Cup qualifiers, and has become a household name in Indian football.

    Known for his no-nonsense defending, aerial dominance, and vocal leadership, Jhingan has turned out for ISL heavyweights such as Kerala Blasters, Mohun Bagan Super Giant, and Chennaiyin FC. His brief but landmark stint with Croatian club HNK Šibenik in 2021 made him one of the rare Indian players to play in Europe, adding an international edge to his résumé.

    He was named the AIFF Men’s Player of the Year for 2020–21, further cementing his status as one of Asia’s top defenders.

    On signing with IOS, Jhingan said, “I’m excited to join the IOS Sports and Entertainment family and work with a team that has such an impressive track record with India’s top athletes. Their expertise feels like the perfect assist as I look to amplify my story and connect with more people at a deeper level.”

    IOS, known for managing India’s sporting icons like Vijender Singh, Mirabai Chanu, Anju Bobby George, Lovlina Borgohain, and Manpreet Singh, sees Jhingan as a valuable addition to its football playbook.

    “Sandesh represents everything we look for in an athlete exceptional talent, unwavering dedication, and the ability to inspire others,” said IOS COO Rahul Trehan. “His addition strengthens our commitment to supporting India’s sporting heroes across all disciplines.”

    The partnership aims to elevate Jhingan’s brand through holistic management from endorsement deals and media visibility to community initiatives and content-driven storytelling. With football gaining ground as a serious sport-business in India, Jhingan’s play with IOS could be just the pivot the sport needs.

    After all, he’s long been the last line of defence now, he’s ready to be the face of a new offensive.

  • Skechers is Mohun Bagan Super Giant’s official kit partner

    Skechers is Mohun Bagan Super Giant’s official kit partner

    Mumbai: Skechers announced its official kit partnership with Mohun Bagan Super Giant (MBSG), one of India’s oldest football clubs. Players will wear Skechers-branded match kits, training gear, and lifestyle apparel.

    Founded in 1889, MBSG has a rich history, being the first all-Indian team to win a championship against a British club during India’s independence struggle. The club represents pride and identity for West Bengal and India, with matches serving as cultural events and a passionate fan base comparable to European football. MBSG is currently one of India’s top-performing clubs, having won the ISL League Title for the 2023-2024 season.

    Skechers is known for its comfortable footwear and aims to expand its presence in the performance category. The brand collaborates with athletes globally in sports like football, cricket, basketball, golf, pickleball, and running. In addition to its partnerships with the Indian Pickleball Association and the Mumbai Indians, Skechers is committed to enhancing its reputation in the sportswear market and providing innovative, high-performance gear.

    Skechers South Asia Pvt Ltd CEO Rahul Vira said, “We are incredibly proud to partner with a club as iconic as Mohun Bagan Super Giant. With more and more players globally experiencing our signature Comfort That Performs on the pitch, this association is an extension of our commitment to develop a strong sports culture in India while reinforcing Skechers as a leading performance brand to consumers everywhere. Mohun Bagan’s legacy and its passionate fan base align perfectly with our brand values, and we are excited to be part of their journey as they continue to inspire and achieve further milestones on the field.”

    Mohun Bagan Super Giant director Vinay Chopra said, “We are thrilled to partner with Skechers, a global leader in performance and lifestyle apparel, to fuel our pursuit of excellence on and off the pitch. This association is a testament to our shared values of innovation, quality, and a passion for performance. With Skechers by our side, we’re confident that our team will be equipped with the best apparel to take on the toughest challenges in the Indian Super League and beyond. We look forward to a winning partnership that will inspire our fans and take Indian football to new heights.”

    As the new ISL season approaches, Skechers looks forward to seeing its brand proudly displayed on the jerseys of Mohun Bagan Super Giant. This partnership not only aligns with Skechers’ mission to be a key player in the performance sportswear category but also honors the legacy and cultural significance of MBSG.

  • Honda Motorcycle & Scooter India joins hands with Mohun Bagan Super Giant for the Indian Super League (ISL)

    Honda Motorcycle & Scooter India joins hands with Mohun Bagan Super Giant for the Indian Super League (ISL)

    Mumbai: Honda Motorcycle & Scooter India (HMSI) today announced its collaboration as an Associate sponsor of the oldest and iconic football club, Mohun Bagan Super Giant (MBSG) for the Indian Super League (ISL) 2023-24 for a period of 11 months.

    The collaboration marks a significant milestone for both HMSI as well as MBSG and promises to elevate the sporting experience of football enthusiasts across the nation.

    As part of this association, HMSI will promote its iconic brand ‘Dio’ which has been captivating hearts since its debut in 2002. As India’s first moto-scooter designed for the fun-loving and dynamic young generation, the Dio has been a style symbol on the road. Taking forward its moto-scooter DNA and creating more excitement among fun-seeking youngsters, HMSI introduced the all-new Dio 125 in 2023.

    Throughout the ISL 2023-24, Honda Dio will feature prominently on the player’s jerseys, adding to the energy and excitement of the ISL. This move ensures that Honda’s vibrant presence will be carried by the players of MBSG as they step onto the field, creating a dynamic connection between the brand and the sport.

    In addition to jersey branding, HMSI’s association with MBSG for its brand Dio will extend to other strategic branding opportunities within the ISL. HMSI’s presence will be evident through perimeter hoarding during matches, ensuring that fans across stadiums and television audiences nationwide will experience the brand’s essence. The concourse area will also showcase Honda’s branding, enhancing the overall match-day experience for fans and supporters.

    Speaking about the association with Mohun Bagan Super Giant (MBSG), Honda Motorcycle & Scooter India director, sales and marketing Yogesh Mathur said, “The association between HMSI and Mohun Bagan Super Giant is a testament to our mutual commitment to providing thrilling experiences to football fans and enthusiasts alike. This partnership promises to add excitement, energy, and joy to the ISL 2023-24 season. Honda Dio, with its “Fun” philosophy, aligns perfectly with the fun and fervour that football brings with it. We look forward to an action-packed season of football and memorable moments with MBSG.”

    Expressing his excitement about the partnership, RPSG Sports Pvt Ltd chief executive officer Colonel Vinod Bisht said, “We are honoured to forge this partnership with Honda Motorcycle & Scooter India. As a club with a strong legacy, we share the same vision of inspiring young minds through the thrilling world of football. Together, we will leave an indelible mark on the sports industry, and in West Bengal specifically. We welcome Honda Dio to the Mohun Bagan family, and we look forward to an incredible journey ahead.”