MUMBAI: Hitherto marketing head of Ten Sports Mumbai, Mohit Mehra has moved to Nimbus Communications as associate vice-president (movies division). He starts work tomorrow (15 October).
According to Nimbus CEO Akash Khurana, Mehra will be involved in marketing and promotional activities at Nimbus. “Mehra will take over the brand management of our motion pictures,” Khurana says.
Khurana explains, “At Ten Sports, Mehra was responsible for quite a few interesting promos. I expect him to bring the same skills for the Nimbus content as well.” As for their plans for the movies division, Khurana would only say, “Wait and watch. In a couple of days some interesting plans will be released.”
At Ten Sports, Mehra handled on-air as well as on-ground promotion. He was involved in marketing and promotion of the channel, since its launch in India. Amongst his outstanding works for the channel are campaigns for the Fifa World Cup 2002, the French Open 2003 and the Sarjah Cup. Mehra was also associated with Ten’s public relations and media communications team.
At Nimbus, Mehra states he will work closely with Khurana in marketing movies but refuses to divulge details.
Of his time at the sports broadcaster, Mehra says, “Working with Ten was a great experience. However, in Nimbus I expect my job to be completely different – after all, I am moving from sports to movies. There is no comparison between the two job profiles.”
Tag: Mohit Mehra
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Mohit Mehra moves from Ten Sports to Nimbus
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Ten Sports to take soccer to cinema theatres
Ten Sports is taking the novel route to increasing awareness about the channel in the interiors of the country.
The channel that has secured exclusive rights to telecast the soccer World Cup matches live in India will show certain matches live in select theatres across the country. Says Ten Sports Mumbai marketing head Mohit Mehra, the exercise will supplement the current awareness campaign that has been unleashed in most territories the channel considers its key markets. These include Kolkata, Chennai, Bangalore, Cochin, Coimbatore, Mumbai and Delhi. Apart from hoardings in most citiies, Ten Sports has launched road shows in these cities to create hype around the channel, hoping to cash in on the soccer fever in the country.
It has pressed into service vans decorated with the Ten Sports logo and fitted with television screens which display small demos about the channel and promote the World Cup, since 15 May. The idea, says Mehra, is to hook the cable operator through the common viewer into creating a demand for the product.
Ten Sports has also bought spots on cable television in some areas as well as on AIR FM and private radio stations in Bangalore, Mehra says. The channel has signed on advertisers that include Akai, Coca Cola, Hyundai, Kodak, Onida and Prudential ICICI Mutual Fund. “