Tag: Mohit Joshi

Havas Media’s new identity tells story of brand ethos; new logo embodies integration of services

MUMBAI: Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new ‘h’ logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services, celebrates the diversity of talent and expertise, and comes directly from the three things done every day at the agency – create, share and learn. The logo lockup system showcases the different entities within the HavasGroup.

Havas Group was founded by Charles Louis Havas in 1835 when he launched the first international press agency. Since then the group has gone through many periods of transformation and acceleration to become what it is today, a collaborative and unified marketing agency. The brand refresh aims to emphasize this unity & reinforce that Havas Group is a global company by sharing one logo across the entire network.

The multiple colors are intentional and flexible. The logo does not use a single color but offers a broad color spectrum and combines different shades of primary colors which stand for a diverse and expansive agency. A blend of engineering and expression, the new system comes from what makes the agency unique.

The color choices reflect the large network of people, locations, and clients the agency represents. It covers a wide range of uses and expressions. The typeface projects the clarity and simplicity clients demand in an age of overstatement.

Havas Media Group India and South Asia CEO Anita Nayyar said, “More than a new logo and matching business cards, this brand refresh signals a deep transformation in the way we work and is an invitation to do what we’ve always done, but better. It reflects both that the company has grown significantly and that we are indeed a collective group which in turn strengthens the group’s vision ‘To Better Together’. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100% accountability and ideas that flourish without boundaries. The new logo brings vibrancy and variety to the brand system”.

“Our new brand identity offers a wide color spectrum which is synonymous to the offerings at Havas Media, India i.e. providing diverse, integrated and meaningful solutions to our clients. Our Together strategy means that all of us at Havas (Group) share one vision, one brand, and one offering.It reflects unity in diversity. The new logo highlights this collaborative culture and is designed to be a container for – ideas, knowledge, and aspirations”, added Havas Media Group MD Mohit Joshi.

January 16, 2017
Havas Media wins integrated media mandate for Foyr

MUMBAI:Havas Media Group India has bagged the integrated media mandate for India based online, automated interior designer Foyr. The account will be handled out of Bangalore office.

Foyr.com CEO Shailesh Goswami said, “We are disrupting the interior design industry. We love design & technology, especially when they work in tandem. We have seen a similar synergy in Havas making them the perfect partner for us. We are excited about this partnership and look forward to working with Havas.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “In an age of digitization, personalization & customization, there is an increasing demand & huge scope for furniture & home décor marketplace. Foyr has tapped this need by providing its consumers real-time experience& getting the actual feel of placement, space utilisation and theme in their ‘real’ living environment, thereby replacing traditional home design services. We are honoured to take on the mandate of yet another innovative and entrepreneurial brand.”

“Foyr is a future-first brand which thrives on agility & innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group’s integrated media skills centered on digital and the ‘Meaningful Brands’ framework which together will map the brand chart for Foyr. We look forward to working with the team. This win further bolsters our E-commerce portfolio – which already has big names like Quikr, Yepme, Bluestone, Clovia

December 23, 2016
Havas Media wins integrated media mandate for Foyr

MUMBAI:Havas Media Group India has bagged the integrated media mandate for India based online, automated interior designer Foyr. The account will be handled out of Bangalore office.

Foyr.com CEO Shailesh Goswami said, “We are disrupting the interior design industry. We love design & technology, especially when they work in tandem. We have seen a similar synergy in Havas making them the perfect partner for us. We are excited about this partnership and look forward to working with Havas.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “In an age of digitization, personalization & customization, there is an increasing demand & huge scope for furniture & home décor marketplace. Foyr has tapped this need by providing its consumers real-time experience& getting the actual feel of placement, space utilisation and theme in their ‘real’ living environment, thereby replacing traditional home design services. We are honoured to take on the mandate of yet another innovative and entrepreneurial brand.”

“Foyr is a future-first brand which thrives on agility & innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group’s integrated media skills centered on digital and the ‘Meaningful Brands’ framework which together will map the brand chart for Foyr. We look forward to working with the team. This win further bolsters our E-commerce portfolio – which already has big names like Quikr, Yepme, Bluestone, Clovia

December 23, 2016
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media.

The account will be handled out of Gurgaon office led by Uday Mohan. The account size is estimated to be around INR 15 crore for the Indian market.

Sujata Appliances CEO Akhil Agarwal said, “Sujata was started and continues to be driven by a singular vision; to create without compromise. Our products’ performance over the last three decades stands testimony to our commitment to quality. We found Havas Media to be in sync with our vision and they charted an impressive strategic brand map.”

Havas Media Group, India and South CEO Anita Nayyar said, “We are delighted to be associated with such a brand that has stood the test of time. This is the right time for consumer electronics & home appliances Manufacturers to reconnect with its audience.”

“Sujata is a pioneer brand which thrives on quality & reliability. At play will be Havas Media Group’s integrated media skills centered on digital-mobile and the ‘Meaningful Brands’ framework which together will map the brand chart for Sujata. We look forward to working with the team & strengthening its presence within the CEHA segment”, added Havas Media Group India MD Mohit Joshi.

October 27, 2016
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media.

The account will be handled out of Gurgaon office led by Uday Mohan. The account size is estimated to be around INR 15 crore for the Indian market.

Sujata Appliances CEO Akhil Agarwal said, “Sujata was started and continues to be driven by a singular vision; to create without compromise. Our products’ performance over the last three decades stands testimony to our commitment to quality. We found Havas Media to be in sync with our vision and they charted an impressive strategic brand map.”

Havas Media Group, India and South CEO Anita Nayyar said, “We are delighted to be associated with such a brand that has stood the test of time. This is the right time for consumer electronics & home appliances Manufacturers to reconnect with its audience.”

“Sujata is a pioneer brand which thrives on quality & reliability. At play will be Havas Media Group’s integrated media skills centered on digital-mobile and the ‘Meaningful Brands’ framework which together will map the brand chart for Sujata. We look forward to working with the team & strengthening its presence within the CEHA segment”, added Havas Media Group India MD Mohit Joshi.

October 27, 2016
Havas Media Group awarded the Integrated Media Mandate of MoneyView.in

MUMBAI: Havas Media Group India has been awarded the integrated media mandate of MoneyView.in. The account will be handled from the Havas Media’s Bengaluru office.

Money View is a money management app, trusted by over 3 million users claims the company. With an objective to drive financial fitness for all, Money View claims that it helps users stay within budget by enabling them to track their expenses automatically while categorising their spending pattern, so that users Spend wisely and Save more

MoneyView.in co-founder PuneetAgarwal, “We have a unique product that has already seen tremendous traction in the market. We recently launched our Investment product feature that will take Money View to the next level, where users can Manage, Save and Grow their Money – all from within the App. And with the kind of exponential growth we are aiming at, we wanted to partner with an agency that helps us achieve this vision. Havas Media had a keen understanding of our business and displayed tremendous passion for it. I am sure that it will help craft compelling communication strategies for MoneyView.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “This win further consolidates our position as the destination agency for the New Age Entrepreneurial clients. We look forward to their explosive growth.”

Havas Media Group-India managing director Mohit Joshi, “This is a brilliant win and further consolidates our position in the Bangalore market. Our commitment towards developing a specialist offering for the new age entrepreneurial clients has been the key reason for our tremendous success in this space. We are pretty sure that 2016 will be a spectacular year for Havason the back of an absolutely fantastic 2015!”

Earlier this month, Havas Media had bagged the account for financial services platform for affordable housing Brick Eagle account and the integrated media mandate of Spice Mobiles after a multi-agency pitch. The former is being handled by the group’s Mumbai office, while the latter from its Gurgoan office. In 2015, Havas Media won more than Rs 300 crore of new business.

March 29, 2016
Havas Media Group awarded the Integrated Media Mandate of MoneyView.in

MUMBAI: Havas Media Group India has been awarded the integrated media mandate of MoneyView.in. The account will be handled from the Havas Media’s Bengaluru office.

Money View is a money management app, trusted by over 3 million users claims the company. With an objective to drive financial fitness for all, Money View claims that it helps users stay within budget by enabling them to track their expenses automatically while categorising their spending pattern, so that users Spend wisely and Save more

MoneyView.in co-founder PuneetAgarwal, “We have a unique product that has already seen tremendous traction in the market. We recently launched our Investment product feature that will take Money View to the next level, where users can Manage, Save and Grow their Money – all from within the App. And with the kind of exponential growth we are aiming at, we wanted to partner with an agency that helps us achieve this vision. Havas Media had a keen understanding of our business and displayed tremendous passion for it. I am sure that it will help craft compelling communication strategies for MoneyView.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “This win further consolidates our position as the destination agency for the New Age Entrepreneurial clients. We look forward to their explosive growth.”

Havas Media Group-India managing director Mohit Joshi, “This is a brilliant win and further consolidates our position in the Bangalore market. Our commitment towards developing a specialist offering for the new age entrepreneurial clients has been the key reason for our tremendous success in this space. We are pretty sure that 2016 will be a spectacular year for Havason the back of an absolutely fantastic 2015!”

Earlier this month, Havas Media had bagged the account for financial services platform for affordable housing Brick Eagle account and the integrated media mandate of Spice Mobiles after a multi-agency pitch. The former is being handled by the group’s Mumbai office, while the latter from its Gurgoan office. In 2015, Havas Media won more than Rs 300 crore of new business.

March 29, 2016
Havas Media wins Spice Mobiles’ mandate

MUMBAI: Havas Media Group India has won the integrated media mandate of Spice Mobiles after a multi-agency pitch. The integrated media mandate will involve both traditional as well as digital including mobile duties. The incumbent on the business was OMD. The account will be handled from the agency’s Gurgaon office.

Spice G M Marketing Sriwant Wariz, said, “This country is on the brink of a mobility explosion and Spice is in the forefront of this change. We believe Spice has made a meaningful difference to the lives of many Indian citizens and we feel Havas Media will be able to help us in this mandate. Their dynamic and entrepreneurial approach was in sync with our brand philosophy. ”

Havas Media Group, India and South Asia CEO Anita Nayyar explained, “Spice is a great brand and we are privileged to be entrusted with their media mandate. Using our Meaningful Brands framework we will further enhance the relevance of the brand among its consumers. We look forward to this association.”

“Havas Media’s entrepreneurial approach has paid us huge dividends. Our Digital At the Core philosophy resonates with the clients and provides Meaningful communcaiton solutions for them. Spice is an iconic Indian brand and we are proud to be associated with it”, continued Havas Media Group, India MD Mohit Joshi.

March 11, 2016
Havas Media wins Spice Mobiles’ mandate

MUMBAI: Havas Media Group India has won the integrated media mandate of Spice Mobiles after a multi-agency pitch. The integrated media mandate will involve both traditional as well as digital including mobile duties. The incumbent on the business was OMD. The account will be handled from the agency’s Gurgaon office.

Spice G M Marketing Sriwant Wariz, said, “This country is on the brink of a mobility explosion and Spice is in the forefront of this change. We believe Spice has made a meaningful difference to the lives of many Indian citizens and we feel Havas Media will be able to help us in this mandate. Their dynamic and entrepreneurial approach was in sync with our brand philosophy. ”

Havas Media Group, India and South Asia CEO Anita Nayyar explained, “Spice is a great brand and we are privileged to be entrusted with their media mandate. Using our Meaningful Brands framework we will further enhance the relevance of the brand among its consumers. We look forward to this association.”

“Havas Media’s entrepreneurial approach has paid us huge dividends. Our Digital At the Core philosophy resonates with the clients and provides Meaningful communcaiton solutions for them. Spice is an iconic Indian brand and we are proud to be associated with it”, continued Havas Media Group, India MD Mohit Joshi.

March 11, 2016
Havas Media wins Amplifon’s integrated media mandate

MUMBAI: Havas Media Group India has won the integrated media mandate of hearing care service provider Amplifon India.

The madate comes post a keenly fought multi-agency pitch. For Havas Media, this win comes on the back of a stellar business performance in 2015 where it won more than Rs 300 crore of new business.

The account will be handled from the agency’s Gurgaon office.

Amplifon India CEO Samit Verma said, “We were impressed with Havas Media’s strategic thinking and passion. With their keen interest in our business and senior management involvement, the course has been set for a long term relationship.”

Amplifon India managing director Shveta Paul added, “We were looking for a partner who could give us strategic directions and international learnings. Havas gave us both. Besides that, we found their Meaningful Connections Planning process very relevant for our brand. We are happy to be partnering with them.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are privileged to win the prestigious Amplifon business. Our Meaningful Brands philosophy resonates with a brand like theirs – which has already touched many lives. We look forward to a meaningful association with them.”

Havas Media Group India MD Mohit Joshi commented, “This is a great business win. With each passing day, our confidence on our Digital At the Core approach keeps getting stronger. Today, Havas is seen as a SMART agency in the matket. We look forward to being Amplifon’s partners in their growth journey.”

February 25, 2016