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Tag: Mohit Jain

  • Sanmarg CMD Vivek Gupta assumes INS presidency for 2025–26

    Sanmarg CMD Vivek Gupta assumes INS presidency for 2025–26

    MUMBAI: Vivek Gupta has turned the page, and this time, it’s for the entire Indian newspaper industry. The managing director and chief group editor of Kolkata-based Hindi daily Sanmarg has been elected president of the Indian Newspaper Society (INS) for 2025–26, taking over from MV Shreyams Kumar of Mathrubhumi.

    The 86th annual general meeting, held on 25 September via video conferencing, also saw Karan Rajendra Darda of Lokmat elected deputy president, Tanmay Maheshwari of Amar Ujala as vice president, and Anant Nath of Grihshobhika as honorary treasurer. Mary Paul continues as the society’s secretary-general.

    INS, the apex body for newspaper, magazine, and periodical publishers in India, has been a barometer of the industry’s pulse for decades. Shreyams Kumar, in his presidential address, praised the resilience of India’s newspaper ecosystem, particularly in a rapidly digitalising world.

    Gupta, a former Rajya Sabha MP and current MLA from Jorasanko, expressed his humility and pride. “It is an honour to be among the few from Bengal in INS’s 86-year history to hold this prestigious position. This recognition belongs to the entire Sanmarg family, my colleagues, and well-wishers. I look forward to strengthening the newspaper industry, fostering innovation, and upholding credible journalism,” he said.

    The INS executive committee for 2025–26 reads like a who’s who of Indian publishing, including industry stalwarts like S Balasubramanian Adityan (Daily Thanthi), Vijay Kumar Chopra (Punjab Kesari), Viveck Goenka (The Indian Express), Mahendra Mohan Gupta (Dainik Jagran), and Mohit Jain (Economic Times).

    With India’s print industry still brimming with potential, Gupta’s leadership comes at a crucial time to balance tradition with modernity. As the sector navigates the hybrid world of print, digital, video, and social media, industry voices like INS will be pivotal in charting the future.

     

  • Miraggio scoops the summer with a creamy new drop

    Miraggio scoops the summer with a creamy new drop

    MUMBAI: This summer, fashion got a little sweeter. Miraggio has stirred up the accessories scene with Summer Scoop, a limited-edition handbag collection inspired by the creamy colours and indulgent textures of iconic ice cream flavours. Think zesty mango, silky vanilla, and moody chocolate—served not in cones, but on your arm.

    The brand dished out more than just bags. It kicked off the launch with an influencer-led mystery campaign—sending out cryptic PR hampers featuring ice cream scoopers, scratch cards, and secret notes that teased a flavour-forward reveal. The final treat? An exclusive pop-up in Mumbai, where creators, media, and contest winners discovered their personalised ‘flavour’ in bags—and on cones.

    To up the sensory ante, Miraggio teamed up with artisanal ice cream brand Indu, offering guests scoops that matched the bags: pistachio white chocolate matcha, milky chocolate, and saffron mango, among others. The result was an Instagrammable frenzy of reels, countdowns, and colour-coordinated content that had influencers—and their followers—licking their screens.

    “With Summer Scoop, we set out to do more than launch a collection, we wanted to craft an experience and launch one of our most unique campaigns yet. Fashion, much like food, evokes memory, mood, and indulgence, so we leaned into that feeling. By drawing inspiration from ice cream flavours and creamy textures, we created bags that are meant to be felt—literally and emotionally. From the buttery finishes to our flavour reveal at the pop-up, every detail was designed to tickle the senses, spark curiosity, and serve up a little joy,” said Miraggio founder & CEO Mohit Jain.

    By blending nostalgia, sensory cues, and a dash of cross-industry flair, Miraggio’s campaign hit the sweet spot. Summer Scoop wasn’t just a launch—it was a tasty masterclass in storytelling that you could almost taste.

  • Some newspaper groups content with IRS 2013 findings

    Some newspaper groups content with IRS 2013 findings

    NEW DELHI/MUMBAI: The findings of the Indian Readership Survey 2013 may ultimately not be rejected outright. A substantial number of publishers of newspapers and magazines may not have found the readership findings worth rubbishing.

     

    A group of 18 publication groups including The Times of India and The Hindu are very vocal in their complete rejection of IRS 2013 findings and have got to the extent of withdrawing from the IRS.

     

    But the group’s attempts at having the IRS 2013 annulled could face resistance.

     

    According to industry sources publication groups like The Hindustan Times, Rajasthan Patrika, Haribhoomi and Daily Thanthi have expressed satisfaction at the results of IRS 2013 and have accepted them.

     

    These publication groups may decide not to follow an advisory issued by the Indian Newspaper Society on Tuesday for boycott of the IRS 2013 findings or not to use them for advertising sales.

     

    The advisory was issued after the Media Research Users Council on Tuesday said it cannot decide on the ultimatum given by the INS for withdrawal of the IRS 2013 findings.

     

    The advisory by INS suggested its members convey in writing to MRUC that they are withdrawing from any association with the IRS and urge MRUC, Readership Survey Council of India and Nielsen India, the conductors of the readership survey, to immediately cease and desist from using for the purpose of the survey the mastheads of their publications.

     

    MRUC has said a meeting would be held with RSCI on 19 February to take a final view on INS demand.

     

    MRUC has said all aspects of the study will be placed before the RSCI for helping the broader community of stakeholders convince themselves about the robustness and integrity of the IRS 2013 findings.

     

    Meanwhile, INS expressed hope that the advisory issued by it would be acceptable to all its member publishers.

     

    A senior INS office-bearer, who did not want to be named, denied that the INS advisory had been issued at the behest of the Times of India Group or was being followed only by that group.

     

    INS sources told indiantelevision.com that the issue of whether the newspaper body or individual newspapers will take legal recourse against MRUC over the IRS 2013 findings was still not decided.

     

    Responding to the INS advisory and notices in newspapers belonging to the group of 18 publishers, IRS Technical Committee chairman Paritosh Joshi said MRUC has already asked individual publishers to send in their complaints to MRUC directly and the council will individually respond to each of them. “So far, we have sent out six explanations and clarifications to the complaints sent to us by publishers individually. And will continue to welcome more (queries).”

     

    The 18 publishing groups, in a joint statement, said, “The survey is riddled with shocking anomalies, which defy logic and commonsense. They also grossly contradict audited circulation figures (ABC) of longstanding.”

     

    The 18 publishers are Jagran, Bhaskar, India Today, Ananda Bazar Patrika, Lokmat, Outlook, Daily News and Analysis (DNA), Sakshi, The Hindu, The Times of India, Amar Ujala, The Tribune, Bartaman Patrika, Aaj Samaj, The Statesman, Mid Day, Nai Duniya and Dinakaran.

  • MRUC puts the ball in RSCI court; INS sticks to its 24-hour ultimatum

    MRUC puts the ball in RSCI court; INS sticks to its 24-hour ultimatum

    MUMBAI/NEW DELHI: The last couple of days have been a nail-biting one for everyone having an interest in the Indian Readership Survey. From the time the IRS 2013 was made public, publishers of newspapers and magazines have gone through a lot of turmoil because of the data provided.

     

    As claimed by many, IRS 2013 has a lot of anomalies and hence, after a meeting on Monday, the Indian Newspaper Society (INS) gave an ultimatum to Media Research Users Council (MRUC) to withdraw IRS 2013 within 24 hours or else face its rejection by publishers.

     

    MRUC today held an emergency meeting to decide on how to respond to the ultimatum by INS. After the meeting, MRUC issued a statement saying it cannot unilaterally decide on the withdrawal the latest readership survey.

     

    The Readership Studies Council of India (RSCI), a joint body of MRUC and the Audit Bureau of Circulation (ABC), has called for a meeting on 19 February before any further decision is taken.

     

    “Unlike three years ago, MRUC no longer can take a decision on its own. RSCI will take a final call now,” says IRS Technical Committee Chairman Paritosh Joshi.

     

    The members of MRUC unanimously voiced their opinion on the findings. They said decided aspects of the study will be placed before the RSCI to help the broader community of stakeholders convince themselves about the study’s robustness and integrity. The IRS 2013 was contracted to Nielsen.

     

    Joshi feels that a new methodology was used for IRS 2013, which could have caused some confusion amongst the stakeholders and that they will need time to understand not only the findings but also the methodology which has gone into it.

     

    The MRUC statement said IRS 2013 cannot be compared with past readership surveys and that the findings are based on the latest census data. It also goes on to say that the study design includes a margin of error.

     

    INS continues to stick to its 24-hour ultimatum given on Monday, 3 January, according to INS newsprint committee chairman Mohit Jain.

     

    Jain told indiantelevision.com, “The report submitted by MRUC (today) has been considered in-depth and the members (of INS) have taken a decision to collectively to reject it.”

     

    INS members were still in a meeting on the issue at the time of filing the story.

     

    Click here to read MRUC’s statement