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Tag: Mohit Gupta

  • Zomato’s Mohit Gupta bids adieu

    Zomato’s Mohit Gupta bids adieu

    Mumbai: In a sundry of exits at Zomato, Mohit Gupta has put in his papers as co-founder.  He had been with the food delivery company for about four and a half years.

    Gupta’s departure marks the third high-profile departure from Zomato. Earlier this week, the food delivery major’s head of new businesses and former food delivery chief Rahul Ganjoo, had put in his papers. Also, Siddharth Jhawar, who held the position of vice president of global growth and head of the Intercity Legends service at Zomato, called it a day.

    Gupta joined Zomato in 2018 as the head of food delivery. He was subsequently elevated to co-founder in 2021 to oversee new businesses when Ganjoo was made the CEO of food delivery. Before joining the food delivery major, Gupta was the chief operating officer of travel portal Makemytrip. He has also worked at PepsiCo during his career.

    Kamayani Sadhwani, a director at Zomato-owned quick commerce company Blinkit, has taken over from Jhawar as the head of the Intercity Legends service. Prior to taking on the role at Blinkit earlier this year, Sadhwani has also worked at Coca-Cola India, Bain, Accenture, and McKinsey.

  • Now 500 cities in India can order from Zomato

    Now 500 cities in India can order from Zomato

    MUMBAI: India’s most loved food delivery platform, Zomato is now serving users in 500 cities across India. 

    Expanding to four new cities every day over the last month, Zomato is rapidly penetrating its food delivery services to utilize the untapped potential in Tier 3-4 cities in India. Today, Zomato makes over 1000 deliveries every minute – this figure has more than doubled in the past nine months.  

    The newest additions span across the width of our country, to name a few – Alappuzha and Malappuram (Kerala), Pushkar (Rajasthan), Ankleshwar and Mehsana (Gujarat), Kanyakumari, Kodaikanal and Cuddalore (Tamil Nadu), Itarsi and Ashoknagar (Madhya Pradesh), Fazilka and Nawanshahr (Punjab), Vrindavan and Azamgarh (Uttar Pradesh), Silvassa (Daman), Chittoor (Andhra Pradesh), Daltonganj (Jharkhand), Pataudi (Gurgaon), Osmanabad and Sawantwadi (Maharashtra) and Shillong (Meghalaya) – amongst others on the map. With this, Zomato’s food delivery services are now available in three north-eastern states – Meghalaya, Assam and Tripura.

    Speaking on the development, Mohit Gupta, CEO- Food Delivery, Zomato, said, “We follow a data-driven strategy to decide potential cities encompassing a measure of the overall population, student population and restaurants. It is a delight to witness first-day-tales from lesser-known cities like Giridih in Jharkhand (population of around 1.5 lakh) clocking over 1000 orders/day and all restaurants in Gudivada in Andhra Pradesh (population of 1 lakh+) running out of food by lunchtime, on the very first day. While the growth in the top 15 cities has tripled in the last 12 months, our emerging cities now contribute 40% to our business. We are excited to change the paradigm of food as we continue to let every bit of India get a taste of Zomato.”

    The expansion journey from 25 cities (July 2018) to 500 cities (July 2019) is filled with hard work, challenges, and, most importantly, learnings. Here are the key four learnings:

    Far and wide is possible: Every city in India, big or small, thanks to the advent of mobile penetration, is an opportunity worth exploring. We relish the rush of being super-quick operationally but are also humbled by the collective efforts of making things happen in the not-so-inhabited regions. 

    Two wheels, one ecosystem: Staying true to the belief system behind its Delivery Universe, Zomato is mobilizing people towards better employment. With every single launch, we have observed a spike in the number of delivery partners joining the collective vision.

    The beauty of brand recall: One of the most interesting and repetitive events has been the way people (both users and restaurants partners) have shown the desire to have Zomato’s food delivery services made available in their respective cities and towns. Zomato didn’t have to sell hard the brand, as people are already aware of how synonymous the brand is with food. 

    Challenges don’t last long: With a dedicated team and a singular focus, Zomato has set out realistic goals across varied geographies. The operational challenges faced haven’t been able to make Zomato regret its decision to expand and will not in the future.

    On average, Zomato is onboarding 30-50 restaurants in each city; a figure that’s bound to move northward over the coming weeks. In this endeavour, the most endearing and humbling aspect has been the inclusion of delivery partners from the smaller cities/towns who wish to make food deliveries on their bicycles. As Zomato continues to work on introducing e-cycles in the upcoming fleet,  the company is encouraging bicycle delivery.

  • Zomato to launch in 30 more cities

    Zomato to launch in 30 more cities

    MUMBAI: Restaurant search and discovery platform Zomato is launching in 30 more cities which will include Ajmer, Ambala, Anand, Anantapur, Bareilly, Bathinda, Bhavnagar, Bhilai, Durg, Haridwar, Jamshedpur, Kakinada, Karnal, Katni, Kolhapur, Kurnool, Meerut, Puducherry, Puri, Rajahmundry, Rajkot, Ratnagiri, Roorkee, Saharanpur, Sangli, Sangrur, Siliguri, Thrissur, Tirupati, and Ujjain.

    Zomato confirmed that its online ordering and food delivery service will now be present in 93 Indian cities. Zomato also added that it has 75,000 listed restaurants for food delivery and will be adding more 5,000 delivery personnel.

    As Zomato’s delivery services are currently available from 11am to 11pm, the company will soon introduce breakfast delivery and midnight meals as well. Zomato also added that they will expand HyperPure ingredients delivery service to Delhi NCR this month.

    Zomato CEO – food delivery Mohit Gupta said, “We have been surprised by the demand in tier II tier III cities and are therefore gung-ho on serving every last customer, in the smallest of towns in India. We will be the first to hit the 100 city mark and will continue to invest heavily to lead geographical penetration, in the food delivery market in India. We have seen market share grow in our main markets through the festive season and have plans for growth in December as well.”

    Zomato Founder and CEO Deepinder Goyal added, “We have experienced an overwhelming reaction to our expansion across all of our businesses – Gold, Food Delivery and Supply. The number of Gold memberships sold in Manila and Jakarta within a week is beating early numbers of Delhi and Mumbai. HyperPure has had great reception, and we are opening up our next centre in the NCR in a couple of weeks. The Food@Work business has also been expanding into new markets. And of course, the Food Delivery business is ramping up really well with the growth in main markets, as well as the reception in tier II tier III cities.”

  • Zomato appoints Mohit Gupta as CEO of food delivery

    Zomato appoints Mohit Gupta as CEO of food delivery

    MUMBAI: Restaurants Discovery and Online food ordering app, Zomato, yesterday appointed Mohit Gupta as CEO for its food delivery business.

    Zomato has been working on strengthening its leadership team and aims at a long-term vision of “better food for more people”. The company is also experimenting with products that solve for affordability, accessibility, assortment and quality of food for the users, within India as well as globally.

    “We’re thrilled to have Mohit join our team – he is one of the few internet industry veterans who has helped build a formidable transactions business in India. He’s a widely respected leader, and we’re excited to learn from him, and further build our rapidly growing food delivery business with him,” said Zomato founder and CEO Deepinder Goyal as quoted by DNA.

    Gupta, who has about 20 years of experience joined MakeMyTrip in 2008 and worked in several senior positions in the company. As the chief operating officer he was responsible for the business delivery, growth and profitability of the entire online business for Makemytrip India. In between, he also worked with e-commerce website like Zovi.com for one year. Before joining Zovi.com, he worked with PepsiCo for about seven years where he last served as vice president marketing.

    He holds an MBA degree from Indian Institute of Management Calcutta and has studied mechanical engineering from Sardar Patel University.

    Also Read :

    Zomato and PayTM feature in Interbrands’ ‘Breakthrough Brands’ report

    “Zomato adds value to users and restaurant owners alike:” Pankaj Chaddah

  • FabHotels launches maiden TV campaign #RechargeRefresh

    FabHotels launches maiden TV campaign #RechargeRefresh

    MUMBAI:  FabHotels has come up with its maiden TV campaign Recharge Refresh targeting millennial business travellers. The campaign, executed by BBH, will go live across leading TV channels, Youtube, Facebook, Hotstar, Radio and other digital platforms. That’s not all. The brand is also leveraging offline and online engagement through outdoor advertising and social-media-led contests.

    The concept of the campaign was derived from the idea of business travel being a roller-coaster ride of highs and lows, a bit like life in a boxing ring. While constant travel, back to back meetings, presentations and negotiations take a mental and physical toll on business travellers, the payoffs are equally exciting new deals, new connections leading to business and personal growth. Every day they travel, business travellers need to relax, refresh and re-charge for the next day’s battle. FabHotels is that place for the business traveller to recharge and refresh.

    FabHotels CEO and co-founder Vaibhav Aggarwal said, “While business travel can be exciting, it is undoubtedly a profound stressor on the body, mind and emotions. We’ve launched this new campaign to celebrate the spirit of the business travellers, who are essential for the growth and development of any organisation. As a brand, we are committed to be the brand of preference for these road warriors. The launch campaign is just the first step. We are a brand that is focused on anticipating and meeting their needs with a constant stream of innovative services that help the road warriors refresh and recharge.”

    FabHotels CMO Mohit Gupta, said “Our consumers are business professionals, entrepreneurs, salesmen, engineers and freelancers that come from different walks of life. Business travel for them is a means to move up in their professional life and they look for just the right budget hotel in this journey. As a consumer centric brand, we understand this need and look to create an environment which is conducive to recharging and refreshing after a long day’s work. Our campaign is directed towards building wider brand awareness and consideration amongst these business travellers. We are happy to be associating with BBH India to launch this new campaign. We will be building this up with various innovative brand actions and partnerships that keep the brand exciting and deliver value.”

    Commenting on this BBH general manager Shreekant Srinivasan, says “For a new brand like FabHotels, the biggest task is to communicate its purpose for existence. Our high-powered film for FabHotels celebrates the indomitable spirit of the road warriors and pitches the brand as the perfect place to refresh and get ready for the next day. The film also sets the tone for the lively brand experience at the FabHotels properties.”

    BBH executive creative director Vasudha Misra said, “The film is about celebrating the perseverance of those who are constantly travelling for work. It illustrates their daily life and their march towards their goals, through the metaphor of boxing. And to these warriors, tired after a day of doing battle, we ask them to take a pit stop at FabHotels. To recharge, refresh. And then re-charge.”

    Arun Gopalan has done full justice to the concept and script while directing. The funky rap soundtrack is composed by Naozad Patel and sung by Devil The Rhymer.

    FabHotels is present in 35+ cities, with more than 400 hotels under its franchisee network and has 150,000+ verified reviews. It is focused towards catering to business travellers and providing reliable and value-for-money stay experience with lowest prices guarantee on its direct channels -FabHotels.com and  FabHotels app.

  • MakeMyTrip unveils new tagline ‘Memories Unlimited’

    MakeMyTrip unveils new tagline ‘Memories Unlimited’

    MUMBAI: MakeMyTrip.com, which is an online travel agency, has unveiled a new communication strategy that looks to underline its promise of creating memorable experiences for its customers apart from offering the best holiday packages and deals.

    The new tagline, ‘Memories Unlimited‘ is being integrated in the company‘s logo and will be featured in all future communication initiatives. The launch is being supported by a TVC.

    The campaign captures MakeMyTrip‘s positioning of a complete travel solutions provider offering premium holiday experiences that are unforgettable.

    MakeMyTrip.com CMO Mohit Gupta said, “The central brand proposition for the new brand campaign is aptly captured by our new brand descriptor, ‘Memories Unlimited‘. With this campaign, MakeMyTrip will reinforce its promise to deliver unlimited deals, destinations and holidays that will create unforgettable experiences for our customers. The centre piece of this campaign is our new TV commercial. We have retained the humorous & young tonality that our ads have always carried.”

    The light-hearted TVC‘s plot revolves around a man who has lost his memory and is being coaxed by his family members and doctor to remember something from his past. While he tries to remember his past, all that flashes in his mind are memories of enjoyable trips and holidays he has taken around the world. The man does not recognise his family members but the only name that comes to his mind is – MakeMyTrip.

    Euro RSCG managing partner, chief creative officer Satbir Singh said, “The new campaign builds on MakeMyTrip reputation for best holiday packages at great prices and adds the benefit of wonderful, unforgettable memories”.