ITV

Tag: Mohit Goel

  • Exide Insurance stresses need of second income

    Exide Insurance stresses need of second income

    NEW DELHI: A new digital campaign by Exide Life Insurance aims at projecting the need for a second income in a very simple way using two interesting situations.

    The video-led #IncomeKaTopUp launched across social media relates to the Exide Life Income Advantage Plan.

    The campaign shows two sets of friends planning a much longed for holiday, banking on their annual salary increment. And when that increment isn’t satisfactory, the videos show there is still a way to make that holiday happen with #IncomeKaTopUp without being subjected to ups and downs of annual increments.

    The campaign in its first week has already generated a lot of interest from the core Target Audience. The videos have received over 1 million views across Facebook, Youtube and Twitter.

    #IncomeKaTopUp helps these friends fulfill their holiday dream.

    Income Ka Top Up – Photo Tour

    Income Ka Top Up – Scuba Diving

    Exiide Marketing and Direct channel director Mohit Goel said, “The message integrates perfectly with our mission of helping Indians prepare financially for a long and happy life. It is a universal fact that a little extra is always welcome. And this maxim holds true for income more than anything else. An extra or a regular second income is like the topping on ice cream – it makes everything better. Through this campaign we want our customers to appreciate the need to plan for their #IncomeKaTopUp so that they don’t compromise on experiencing the joys of life.”

  • Exide Insurance stresses need of second income

    Exide Insurance stresses need of second income

    NEW DELHI: A new digital campaign by Exide Life Insurance aims at projecting the need for a second income in a very simple way using two interesting situations.

    The video-led #IncomeKaTopUp launched across social media relates to the Exide Life Income Advantage Plan.

    The campaign shows two sets of friends planning a much longed for holiday, banking on their annual salary increment. And when that increment isn’t satisfactory, the videos show there is still a way to make that holiday happen with #IncomeKaTopUp without being subjected to ups and downs of annual increments.

    The campaign in its first week has already generated a lot of interest from the core Target Audience. The videos have received over 1 million views across Facebook, Youtube and Twitter.

    #IncomeKaTopUp helps these friends fulfill their holiday dream.

    Income Ka Top Up – Photo Tour

    Income Ka Top Up – Scuba Diving

    Exiide Marketing and Direct channel director Mohit Goel said, “The message integrates perfectly with our mission of helping Indians prepare financially for a long and happy life. It is a universal fact that a little extra is always welcome. And this maxim holds true for income more than anything else. An extra or a regular second income is like the topping on ice cream – it makes everything better. Through this campaign we want our customers to appreciate the need to plan for their #IncomeKaTopUp so that they don’t compromise on experiencing the joys of life.”

  • ING Life Insurance set to redefine the digital experience the 3 I Way

    ING Life Insurance set to redefine the digital experience the 3 I Way

    Intuitive.Intelligent.Interactive. The 3 Is’ that effectively sum up what the newly launched website is all about. Striving to break free the traditional and expected, the website is refreshingly new age, simplistic and gets right to the point.

     

    An appealing layout and easy to find information makes navigation look like child’s play. Couple this with some amazing customer friendly features like an intelligent, well-structured product segment, robust knowledge centre that talks all the things about insurance, simplified online claim filing and premium payment interface, comprehensive customer services, and planning tools that help you plan your financial futures well, the website has it all covered.

     

    Customers also get insights into the company as well as its network of advisors and partners. A whole page dedicated to eligibility, growth opportunities and testimonials from successful advisors is certain to pique the curiosity of potential advisors and partners.

     

    On the release of the new website, Mohit Goel, Executive VP – Marketing said, “We at ING Life Insurance have decided to ‘Change the Game’, quite literally, when it comes to offering content and overall web user experience to our customers. Our new website is completely customer centric. The Intuitiveness, Intelligence, Interactivity offered by the website ensures that customers spend less time researching and more time exploring.”

     

    Apart from being intelligent and interactive, our new website is very intuitive and boasts of a customer profiling feature wherein basis your past visits it will show personalized content to you. Of course you will have to visit the website a few times over a period of time before it starts working for you.

     

    The icing on the cake? It is extremely friendly and gets along well with all devices. Your smartphones, phablets, tablets, desktops and laptops

  • ING Life Insurance unveils TV campaign

    NEW DELHI: ING Life Insurance has launched a nationwide television-based campaign aimed at helping customers overcome the biggest barrier to buying life insurance.

    Through an interesting creative treatment, the advertisement highlights the ease of paying life insurance in small monthly premiums, while recognising it as a basic necessity of life. The storyline shows that if power and other bills are not paid on annual basis, then even life insurance can be paid on monthly basis.

    This TV-led campaign is a departure from the regular in this category, where everyone one else struggles to communicate multiple things about their products. The company decided to approach the customers in a more personal manner by telling them buying life insurance is now made easier through small, easy and affordable monthly premiums.

    ING Life Insurance Executive Vice President – Marketing Mohit Goel said, “Life Insurance is extremely crucial for building a solid foundation for your family’s financial future. At ING Life Insurance, we believe in educating and empowering our customers, so that they make life insurance a basic need of life. Through this ad campaign, we are reaching out to people, who have not taken life insurance at all as well as those who have taken life insurance but for an amount lesser than their actual needs because they did not have lump sum funds to cover big. Buying life insurance is now made easy. Like all of us pay utility bills every month to run our households, one can now buy life insurance by paying monthly premiums.”

    The campaign emphasises on how for an amount starting at as little as Rs 1000 per month customers can protect their families, plan their children’s future or even plan their retirement and thereby emphasizing that ING Life Insurance is a brand that makes life better by making things simpler.