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Tag: Mohan Wilson

  • Nissan and Sony Pictures team up for ‘Gran Turismo’ movie campaign in India

    Nissan and Sony Pictures team up for ‘Gran Turismo’ movie campaign in India

    Mumbai: Gran Turismo, the most popular racing video games in the world released under the Sony Play station banner since 1997. Sony Pictures Entertainment India in collaboration with Nissan Motors, have joined hands for a unique marketing partnership for ‘Gran Turismo’ a film highly awaited by movie enthusiasts and gamers. The film, which premieres in India on 25 August 2023, showcases the remarkable true story of a group of underdogs who dared to challenge the elite world of motorsports, forever changing the landscape of racing.

    In 2008, Nissan introduced the ground-breaking GT Academy, a gamer-to-racer competition that shattered conventions by transforming video game racers into real-world racing champions. Teaming up with Sony PlayStation, this audacious partnership defied expectations and paved the way for aspiring talents worldwide to live out their dreams on the track.

    Nissan Motors India Pvt Ltd (NMIPL) director – marketing, product & customer experience Mohan Wilson said, “’Gran Turismo’ captures the essence of Nissan’s ‘dare to do what others don’t’ spirit, where boldness knows no limits. It is a perfect connect with today’s bold and ambitious young generation in India who thrive on the mindset of outdoing expectations and go beyond what seems to be possible to fulfill their aspirations. We believe that by sharing this remarkable story together with Sony we inspire others to chase their dreams fearlessly in a time when Nissan is also embarking on a new journey for the brand in India.

    Gran Turismo is based on the unbelievable true story of a team of unlikely underdogs – a struggling working-class gamer (Archie Madekwe), a failed former racecar driver (David Harbour), and an idealistic motorsport executive (Orlando Bloom). Together, they risk it all to take on the most elite sport in the world. Gran Turismo is an inspiring, thrilling, and action-packed story that proves that nothing is impossible when you’re fuelled from within.

    The film not only celebrates the legacy of GT Academy but also underscores Nissan’s mindset of a progressive challenger but also Nissan’s legacy and passion in motorsports. It shines a spotlight on Nissan’s bold “dare to do” DNA, showcasing how the brand empowers young talents achieve aspirations and believe in themselves.

    Directed by Neill Blomkamp, the ensemble cast includes David Harbour, Orlando Bloom, Archie Madekwe, Darren Barnet, Geri Halliwell Horner, and Djimon Hounsou. Sony Pictures Entertainment India releases ‘Gran Turismo’ in theatres on 25 August in English and Hindi.

  • Nissan India names Mohan Wilson as the new director of marketing

    Nissan India names Mohan Wilson as the new director of marketing

    Mumbai: Nissan India has appointed Mohan Wilson as director marketing, product & customer experience, for business transformation for the India market. Mohan Wilson replaces Sriram Padmanabhan and has taken over the position effective 1 July 2022.

    Sriram Padmanabhan, who has overseen the successful launch of the Nissan Magnite in India as director marketing, product & customer experience has been appointed director marketing, product & customer experience for Nissan Motor Australia, the company announced. In this newly created role, Padmanabhan will report to Adam Paterson, managing director Nissan Australia and will be based in Australia.

    Wilson has worked across geographies in Japan, HongKong, Germany and India with cross functional experience of over 20 years in sales and marketing with expertise in areas of brand building, marcom, product marketing, customer experience, corporate strategy and data driven marketing. Prior to this, Wilson was head of global marketing planning at Nissan Motor Corporation’s premium car brand INFINITI at Global HQ in Japan and was a part of new model launch introductions for INFINITI globally with all-new QX60 & QX55.  

    Mohan Wilson in his role will report to Nissan Motor India managing director Rakesh Srivastava, and will be based in Chennai. He will focus on the transformation of the business on future product strategy for India, build a strong brand with a focus on customer experience and will leverage his experience gained at Nissan Motor Corporation’s Global HQ office in Yokohama, Japan.

    On this announcement, Srivastava commented, “Sriram has been an asset for Nissan India with a strong contribution towards the successful launch of big, bold, beautiful Nissan Magnite under Nissan Next with Nissan Magnite generating a tremendous customer response with over one lakh bookings and receipt of the Global Nissan President’s Award. We welcome Mohan Wilson to Nissan Motor India, his global exposure on premium cars would be key to build the Nissan brand with focus on customer experience on Nissan NEXT transformation.“