ITV

Tag: Mohan Lal

  • ‘Bigg Boss’ Malayalam set to return with new season on Asianet

    ‘Bigg Boss’ Malayalam set to return with new season on Asianet

    Mumbai: In a bid to further bolster its content portfolio, Asianet on Monday announced the fourth season of “Bigg Boss” Malayalam. Hosted by veteran actor Mohan Lal, the show is slated for premiere on 27 March.

    The show has signed-up Nerolac Paints as the ‘co-presenting sponsor,’ India Gate Basmati Rice as the ‘co-powered sponsor,’ and Eyetex Dazzler as ‘special partner.’ Asianet recently unveiled the official logo of the latest season.

    “The show has been one of the highest-rated properties in Malayalam entertainment on TV for the last three seasons, and with the upcoming season of Bigg Boss, we are confident of further strengthening our content portfolio in the Malayalam-speaking market,” said the channel’s spokesperson. “Every brand that has been associated with Bigg Boss has managed to redefine their presence in the market and we look forward to continuing this trend.”

  • Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    MUMBAI: Indian premium streaming platform, Hotstar reached out to its Malayalam speaking users and fans, accompanied by its new brand ambassador, the superstar of Malayalam cinema yesterday. Hotstar  offers more than 4000 hours of Malayalam content  including a large collection of the latest and classic Malayalam movies, and popular TV shows.

    The launch will be followed by a six-week multi-media campaign featuring iconic Mohan Lal across TV, print, outdoor and digital. Hotstar plans to connect with its strong regional language audiences in the major regional markets of South India.

    Speaking at the event, Mohan Lal said, “I feel proud that Kerala not only has the highest literacy rate, but also boasts of a large number of digitally savvy youth. But what is especially gratifying is that these big audiences are watching and enjoying the most popular and loved Malayalam movies and television series on Hotstar. I am really glad to be associated with a brand as vibrant and pioneering as Hotstar, which is changing the way people get entertained. For a creative person like me, it is very satisfying that our works are finding a legitimate way to reach the ever growing audiences on the digital platform and that fans are connecting with the best of Malayalam entertainment on an exciting new, platform like Hotstar. A marketing campaign of this scale targeted at a state is perhaps a first for any digital brand in the country. I wish Hotstar all the best.”

    Star India MD South K. Madhavan said, “It is a pleasure to be here with Hotstar today and I am grateful to Mohan Lal the Superstar and a befitting brand ambassador for Hotstar in Kerala. With the changing landscapes of the entertainment industry and digitalization of content and consumption, Hotstar, India’s biggest digital content platform, is consolidating its presence in the Southern markets by providing a superior digital service to both the fans and the eco-system of Malayalam movies and television, along with brands in general.”

    Hotstar CEO Ajit Mohan said, “Over the last 15 months, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Malayam movies and TV shows, all for free to users. We are keen to showcase this extraordinary offering to one of the most extraordinary states in the country. We are grateful that as brand ambassador, Mohan Lal will be helping us showcase our platform to Malayalis across the world in the days to come.”

  • Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    MUMBAI: Indian premium streaming platform, Hotstar reached out to its Malayalam speaking users and fans, accompanied by its new brand ambassador, the superstar of Malayalam cinema yesterday. Hotstar  offers more than 4000 hours of Malayalam content  including a large collection of the latest and classic Malayalam movies, and popular TV shows.

    The launch will be followed by a six-week multi-media campaign featuring iconic Mohan Lal across TV, print, outdoor and digital. Hotstar plans to connect with its strong regional language audiences in the major regional markets of South India.

    Speaking at the event, Mohan Lal said, “I feel proud that Kerala not only has the highest literacy rate, but also boasts of a large number of digitally savvy youth. But what is especially gratifying is that these big audiences are watching and enjoying the most popular and loved Malayalam movies and television series on Hotstar. I am really glad to be associated with a brand as vibrant and pioneering as Hotstar, which is changing the way people get entertained. For a creative person like me, it is very satisfying that our works are finding a legitimate way to reach the ever growing audiences on the digital platform and that fans are connecting with the best of Malayalam entertainment on an exciting new, platform like Hotstar. A marketing campaign of this scale targeted at a state is perhaps a first for any digital brand in the country. I wish Hotstar all the best.”

    Star India MD South K. Madhavan said, “It is a pleasure to be here with Hotstar today and I am grateful to Mohan Lal the Superstar and a befitting brand ambassador for Hotstar in Kerala. With the changing landscapes of the entertainment industry and digitalization of content and consumption, Hotstar, India’s biggest digital content platform, is consolidating its presence in the Southern markets by providing a superior digital service to both the fans and the eco-system of Malayalam movies and television, along with brands in general.”

    Hotstar CEO Ajit Mohan said, “Over the last 15 months, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Malayam movies and TV shows, all for free to users. We are keen to showcase this extraordinary offering to one of the most extraordinary states in the country. We are grateful that as brand ambassador, Mohan Lal will be helping us showcase our platform to Malayalis across the world in the days to come.”

  • Amrita TV’s big ticket plans for Vishu festival

    Amrita TV’s big ticket plans for Vishu festival

    MUMBAI: Amrita TV is going to usher one of the most revered festivals of Kerela –Vishu in style with the world TV premier of Peruchazi.

     

    The movie featuring mega star Mohan Lal will be telecast on 15 April at 7 pm. The movie has been extensively shot in the US in the backdrop of the American Elections, co- stars Ragini, Mukesh, Baburaj, Aju Vargeesh and Vijay Thomas.

     

    The morning session of Vishu day will start with the heritage programme of Amrita TV namely Udayamritam at 6.30 am.

     

    Later at 11.30 am, the channel will telecast snippets from new Malayalam movies slated for release during the Vishu week.

     

    The other major Vishu highlights on Amrita TV is an exclusive chat show with reigning star, Kajal Agarwal, who has acted in Tamil superhits like Thuppaki , Jilla Bollywood blockbusters Singham, Special 26 and playing the female lead alongside Superstars Vijay, Mohanlal, Ajay Devgn and Akshay Kumar.

     

    The chat with Agarwal will be telecast on 15 April at 12 noon. This programme will be followed by Vishu day cookery show special, Taste of Kerala.

     

    The post-lunch session which starts from 2 pm will have glimpses of the recently held successful music and dance festival called Beypore Fest. The event features playback singers Sayanora and Mridula and dances by Iniya and Team, including performances by major TV serial actors.

  • Push wins CCL creative account

    MUMBAI: Push Integrated Communications has been awarded the creative duties of the Celebrity Cricket League 2013. The mandate includes creative development and execution across multiple media platforms.

    The ad spends on the league will be in the range of Rs 100 million.

    CCL founder and managing director Vishnu Vardhan Induri said, “CCL is truly larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Block Buster appeal of the competition. Their creative visualization and ability to dovetail the communication idea into different media platforms is truly noteworthy.”

    Push Integrated managing director and CEO V A Shrikumar added, “Push Integrated is truly humbled to be bestowed with this honor. CCL is the next generation entertainment. CCL will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry.”

    CCL is a 20-20 league cricket property involving superstars from the feature film fraternity. It has teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. This year two new teams have been added from the Marathi and Bhojpuri regions. Participants of the league include Mohan Lal, Sunil Shetty, Venkatesh, Vishal, Sudeep, Jeet, Ritesh Deshmukh and Manoj Tiwari. This year CCL will be telecast on eight channels of Star in as many languages. The league stretches from 19 February to 10 March.

    About PUSH Integrated Communications Pvt. Ltd.

    PUSH Integrated is a true blue integrated communication solution provider with competencies that extend from communication strategy, creative development and execution to media solutions, digital strategy and activation, film production, event management and public relations. Each of the services are independent profit centers with focused capabilities. For PUSH, the idea chooses the medium for resonation, and then the competent partners and associates take over the function seamlessly. PUSH Integrated is the creative partner fro MAXUS in India and has strategic partnerships with MConsult, the Business strategy consultants, a part of Group M. Today PUSH has an impressive list of clients from retail and services to FMCG, education, fashion, healthcare, banking and infrastructure. The clients include Kalyan Jewelers, A.V. Thomas & co. ltd., with AVT Premium, Kalanikethan, Wrangler Jeans, Sobha Restoplus, Manappuram Finance and Shanders Developers to name a few.

  • Sania Mirza, Mohan Lal to now endorse Malabar Gold

    BANGALORE: Sania Mirza and Kerala superstar Mohan Lal recently inaugurated Malabar Jewels and Diamonds Ltd, eighth retail outlet and the first one outside Kerala, in Bangalore.
     
     
    On the anvil are plans to open outlets in Mangalore and Hubli in Karnataka, Hyderabad in Andhra Pradesh and Chennai in Tamil Nadu, informed Malabar Jewels and Diamonds LTD MD (Bangalore) Asher.
    Lal who has been endorsing the Malabar gold chain as brand ambassador has been joined by tennis ace Mirza.

     
     
    Malabar Gold who have been releasing TV ads across all channels in Kerala in the past are now ready to shoot new ads with Mirza. The new ad campaign across all media forms – print, outdoor, radio and TV will showcase the brand ambassadors.
     
     
    Refusing to share details about the advertisement plans or budgets, the company’s marketing manager (Bangalore) Yasir said, “Our in-house agency India Matrix is handling the campaign. We’ll have them on hoardings, print, radio, TV and any other media as per the agreement signed with them,” while speaking of Mohan Lal and Mirza.
    Malabar chain of stores forms a separate limited company for each of their stores and provide each gold article sold by them with a BIS (Bureau of Indian Standards) stamp for 100 per cent hallmarked 916 gold.

    Their outlets are equipped with German made ‘Karat Analyzer’ for customers to verify the quality of the gold they buy or sell. They also retail diamond jewellery with ‘F’ grade diamonds that come with a certificate of authenticity and colour purity and every diamond jewellery comes with a 100 per cent buyback guarantee. Malabar are also a PGI (Platinum Guild International) authorised retail store, besides which they also retail premium watch brands like Omega, Longines, Rado and Tissot.