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Tag: Mohammed Siraj

  • Siraj bowls into Skechers squad with 23 wickets and new shoe deal

    Siraj bowls into Skechers squad with 23 wickets and new shoe deal

    MUMBAI: Mohammed Siraj isn’t just making batsmen dance now he’s stepping into Skechers too. The fiery Hyderabad-born pacer, fresh off a dream run in the India–England Test series, has been signed by the Comfort Technology Company as its newest cricketing ambassador. Siraj, who helped India square the five-match series 2–2 with 23 wickets including a decisive five-for in the final Oval Test will now lace up in Skechers’ performance-driven cricket shoes for Gujarat Titans and the national side. His new partnership sees him join fellow stars Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia in the brand’s cricket roster.

    “For me, comfort and focus are everything when I’m on the field. Skechers gives me that confidence,” Siraj said, adding that the brand’s attention to detail mirrors the intensity he brings to every spell. Skechers CEO of South Asia Rahul Vira praised Siraj’s “relentless spirit and raw talent,” calling his Test heroics against England the perfect example of the brand’s ethos of resilience and performance.

    The Skechers Cricket line features the full-spike Elite with 11 metal spikes for maximum power, and the 7-spike Blade for agility gear tailored for bowlers who thrive on traction and control. With the cricket range available online and at select stores, fans can also catch behind-the-scenes content via @skechersperformanceindia.

    From topping the ICC ODI bowling charts in 2023 to scripting a dramatic comeback this summer, Siraj’s rise has been meteoric. And now, as he trades in one set of spikes for another, his journey from the gullies of Hyderabad to Skechers’ global stage is one that looks set to run on comfort, power, and plenty of pace.

  • adidas launches ‘3 Ka Dream’ campaign

    adidas launches ‘3 Ka Dream’ campaign

    Mumbai: Rooted in the belief ‘impossible is nothing’, adidas sets the stage for the ICC Men’s World Cup 2023 with its ‘3 Ka Dream’ campaign. A testament to the country’s unwavering support for team India, 3 Ka Dream gives words to over a billion Indian fans’ dream to see their team win a third ODI World Cup.

    With lyrics crafted to evoke a sense of unity, ‘3 Ka Dream’ serves as a rallying cry for cricket enthusiasts, igniting a sense of belief to achieve the dream. While the track is sung by the talented Indian rapper Raftaar, the film features cricket’s powerhouses – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside passionate fans.

    A beautiful montage of emotions of both cricketers and fans, the film brings alive the unwavering hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup. The campaign is an embodiment of adidas’ belief, where all it takes is passion to prove that Impossible Is Nothing.

    Speaking on the campaign launch, adidas India senior director Sunil Gupta said, “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third world cup victory.”

    Conceptualised by Creativeland Asia, ‘3 Ka Dream’ is more than just a campaign; it’s a nationwide movement that invites all of us to unite and dream boldly. To ensure that this powerful message resonates far and wide, adidas has employed a multi-pronged approach and will be leveraging a diverse range of media platforms, including digital, print, radio, and an on-ground retail activation that will give Indian fans a platform to showcase their support. Additionally, the heart-pounding anthem will also be available on all major audio platforms, including Spotify, Jio Saavn and more.

    In celebration of the World Cup being held in India, adidas has modified the recently revealed ODI jersey. Now the three white stripes on the shoulders will be replaced with the tricolour, and the BCCI logo will have two stars representing the 1983 and 2011 ODI victories. While team India will be seen sporting the same on the field during the World Cup matches, the jerseys will also be available for fans in limited numbers. Additionally, to mark the occasion, the brand has launched 2023 pairs of the adidas grand court, a special World Cup edition shoe, where the first two stripes will have 1983 and 2011 printed and for the third stripe an insert with 2023 will be given separately to complete the “3 ka Dream”. Both the limited-edition jerseys and adidas grand court shoes will be available for fans to purchase at all adidas stores and at https://www.adidas.co.in/cricket.

  • Thums Up unleashes its new campaign, ‘Thums Up Utha, India India Macha’

    Thums Up unleashes its new campaign, ‘Thums Up Utha, India India Macha’

    Mumbai: Thums Up, the iconic homegrown beverage brand under The Coca-Cola  Company, is thrilled to unveil the next chapter of its association with ICC Men’s Cricket World Cup  through the launch of the campaign “Thums Up Utha, India India Macha”. The campaign has highlighted the relentless determination of our players for the upcoming World Cup, hopeful of driving and motivating fans to believe in India’s journey to victory.

    The exhilarating chapter features cricket icons- Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and  the dynamic captain Rohit Sharma in a film that is centred around – ‘making India believe in Team  India’. The heart of the campaign lies within its unique storytelling, brought to life by none other than The King of Bollywood, Shahrukh Khan as the ‘Voice of Belief.’

    The narrative delves into the current emotions of Indian cricket fans – the passionate heart that  fervently believes ‘India Will Win!’ with the mind that contemplates- ‘Will India Win?’ This tussle of  emotions is brilliantly encapsulated in Thums Up’s iconic Split Can, visually portraying the dynamic  interplay.  

    Commenting on the launch of the next chapter of ICC World Cup Campaign, Coca-Cola India and South West Asia VP & marketing Arnab Roy said, “Thums Up’s partnership with the  ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with  King Khan and the cricket icons of the country further cements our dedication to elevate fan  engagement and showcases our unwavering support for Team India to bring the World Cup back home. We will do this through tech led, real time responses from expert panels and credible influencers that  encourage everyone to keep rooting for our team.”

    Ogilvy India CCO Sukesh Nayak said, “The adversary isn’t always external; at times,  it’s our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner  beliefs. Our idea is based on this strong cultural insight – while all of us want Team India to win, a few  not so great results & the mind starts creating doubt.”

    “So as the ICC World Cup inches closer, Thums Up’s commitment to celebrating our players’ resilience  & creating unforgettable moments for fans remains steadfast, setting the stage for a truly Toofani  World Cup.”

    With an integrated approach, the brand aims to be on top of every relevant conversation and milestone  moment, during the ICC World Cup 2023. 

  • My11Circle onboards Mohammed Siraj as brand ambassador

    My11Circle onboards Mohammed Siraj as brand ambassador

    Mumbai: My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador.

    Siraj, who plays for the Indian team and represents Royal Challengers Bangalore in the Indian Premier League (IPL) is recognised as one of the upcoming stars and best quick bowlers in world cricket said the brand elaborating on its association with the cricketer. His most notable performance came earlier this year when he played a crucial role in India’s historic series win in Australia.

    Siraj joins an illustrious group of other brand ambassadors of My11Circle including, former Indian captain Saurav Ganguly, Ajinkya Rahane, legendary batsman VVS Laxman and Bollywood actor Ranveer Singh.

    Games24X7 co-founder and CEO Bhavin Pandya said, “Mohammed Siraj is young, incredibly talented, and has made an instant impression on international cricket. His fiery performance in Australia will be remembered for a long time, and all cricket fans look forward to him winning many more matches for India. My11Circle has always celebrated the youthful exuberance of Indian cricket and we are very lucky to have this bona fide star as our brand ambassador.”

    Speaking about this engagement, Siraj said, “My11Circle epitomises the skill and passion of dedicated cricket fans. Association with such an admirable brand and to be able to join an eminent group of brand ambassadors including Dada, VVS, Ajinkya is a great honour for me.”

    After a successful IPL campaign, My11Circle launched a new campaign earlier this month called ‘Game ke Deewane’, which has a unique proposition involving the reward money getting doubled, every time Team India wins the match.

    “Our ongoing campaign in the T20 World Cup, which celebrates an Indian has struck a chord with fans and we are witnessing great participation from cricket fans who are not only using their skill to participate in the contest but are also enthused by the prospect of an extra reward in case of an Indian win,” said My11Circle VP Saroj Panigrahi.