ITV

Tag: Mohali

  • Instagram: Akshay & CAYA unveil 24 toilets over 24 hours

    MUMBAI: As part of all the action leading to the upcoming release of the movie Viacom18 Motion Pictures’ “Toilet Ek Prem Katha”, the lead actor in the film – Akshay Kumar – unveiled 24 toilets over 24 hours on Instagram, in partnership with CAYA. The activity is reflective of the ethos of the film, which addresses the larger conern of open defecation in India, in an entertaining manner. These toilets will help bring much needed sanitation across smaller villages in Jaipur, Delhi, Rewri, Mohali, Karnal, Panipat, Kota, Yamuna Nagar, Narnaul, Gurgaon and address the pertinent issue of open defecation.

    Starring Akshay Kumar, Bhumi Pednekar & produced by Viacom18 Motion Pictures, Toilet Ek Prem Katha is co-produced by KriArj Entertainment along with with Cape of Good Films, Friday Film Works, Plan C Studios and Abundantia Entertainment. The movie releases on 11 August, 2017.

    “Toilets can be such a taboo subject, but it’s such an important part of everyday life that many of us take for granted. This campaign is a small, but hopefully impactful contribution from the team of Toilet: Ek Prem Katha towards giving the people in these cities a much needed resource, and making sanitation a part of their conversations in a positive manner. We hope that through the movie, and this campaign, we can bring more awareness to such an important issue!” says Akshay Kumar.

    Commenting on the association, Rudraup Datta, Marketing Head, Viacom18 Motion Pictures says, “It is often said that cinema is an agent of social change & with Toilet Ek Prem Katha we have a complete family entertainer which highlights one of the biggest issues faced by our country; open defecation. Thanks to Akshay Kumar we have been able to implement the campaign for 24 Toilets/24 hours as an effort to take this mission to the ground level, driven by Caya. With Instagram on board, we can leverage it digitally and reach out to millions of consumers and hope to inspire and encourage them to join the fight against this stigma.”

    To join the actor on his journey as part of the 24 Toilets / 24 Hours campaign, you can follow Akshay’s Instagram stories on @akshaykumar, where he will be posting stories every hour. You can also follow the hashtag #24Hours24Toilets.

    Toilet Ek Prem Katha, directed by Shree Narayan Singh is a love story between Keshav (Akshay Kumar) and the progressive Jaya (Bhumi Pednekar), set in two villages near Mathura. The film traces the journey of a man in love, whose only aim in life is to get what his wife demands and rightfully so! Toilet Ek Prem Katha is a satirical take on a battle against the age old tradition of open defecation in the country.

  • Halonix makes the streets of India safer through its outdoor campaign

    Halonix makes the streets of India safer through its outdoor campaign

    MUMBAI: It is a well documented fact that there is a strong correlation between crime and darkness. The incidences of crimes like rape, muggings, carjackings etc are higher post sunset. Given this, Halonix – a leading lighting brand – hit upon an ingenious idea of converting advertising billboards (Hoardings) and bus shelters into street lights post sunset. The hoarding would carry an advertising message by day. By night, the lights of the hoarding would be turned outwards, pointed towards the street rather than just on the advertising message. So a dark, potentially dangerous street could be turned into a bright, well-lit one.

     

    To kickstart the effort, Halonix invited the citizens of Delhi to name streets or area in their neighbourhood that needed better lighting. The facebook page of Halonix registered many such suggestions. The top suggestion was identified by a poll. As a test run, a Halonix hoarding was put up in VasantKunj. Encouraged by the response, the company installed hoardings at more locations in Delhi.

     

    Given the encouraging feedback from Delhi, Halonix has co-opted outdoor companies to take this idea across cities. Currently Halonix has made some streets in Delhi, Mohali, Jalandhar, Kanpur, Mathura, Allahbad, Lucknow, Trivandrum and Chennai feel safer through this initiative. More cities are in the offing.

     

    Speaking about the initiative, Mr Rakesh Zutshi – Managing Director, Halonix Technologies Ltd said “We at Halonix believe that brands need to have a conscience and should continuously attempt to make the world a better place. Our brand idea – The Right Light – is not limited to the fact that we pursue excellence in our products and their quality. It represents a broader view of impacting life and society positively through the use of light.”

     

    Nima Namchu – Chief Creative Officer of Cheil, Halonix’s advertising agency, who came up with the idea added “This is a great example of the medium becoming the message. The power of the idea lies in the fact that, without spending a penny extra, every brand that takes a front lit or back lit hoarding, can implement this idea and make our cities feel safer. We hope more brands and outdoor agencies take this idea forward.”

     

    To know more about the safer city project visit:  www.facebook.com/halonixsafercity

  • Star Sports launches marketing campaign to build Hero Hockey India League

    Star Sports launches marketing campaign to build Hero Hockey India League

    MUMBAI: Star Sports, India’s leading sports broadcaster, has launched a unique marketing campaign to build the second edition of Hero Hockey India League (HHIL) which starts later this month on January 25, 2014. Star Sports has shot the marketing campaign across all six team states which are participating in the league. The campaign shows star players of all the teams showcasing their hockey skills at the most iconic locations of the regions. Leveraging the presence of elite national and international hockey players, the broadcaster has positioned the league as ‘The new face of Hockey’.

     

    The second edition of HHIL will see world’s best hockey players playing in diverse cities across the country. This year 72 Olympians from 11 countries will participate in the league which will be played in 6 cities including New Delhi, Lucknow, Mohali, Bhubaneswar, Mumbai and Ranchi. A total of 34 matches will be played across 29 match days on home and away basis.

     

    Speaking on the occasion, Gayatri Yadav, Executive Vice President Marketing & Communications, STAR India, said, “HHIL in just its second edition has emerged as a truly global league and has attracted the world’s best Hockey talent to its fold. We will complement the standard of the league and mount a special production effort to showcase Hockey like it has never been done before. We will create an exciting visual spectacle for Hockey fans. We will present ‘The new face of Hockey’.

     

    This intent emanates from our ambition which is to change the face of sports broadcasting in India and provide world-class sports coverage to fans across the country. It is in-line with Star Sports’ philosophy which urges India to ‘Believe’. Hockey is a priority sport for us and we want to bring the fans closer to their heroes than ever before.

     

    In a bold and unprecedented move, we shot the campaign for HHIL across all the team states using iconic backdrops and elements of each team’s hockey heritage. The visuals show star players of each team presenting the ‘The new face of Hockey’ at the landmark locations in their regions whether it is the by lanes of Varanasi for Uttar Pradesh Wizards team or Jantar Mantar for Delhi Waveriders team. The idea is to build team affinity as well as local pride for each and every participating team.”

     

    Speaking on the occasion, Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”

     

    Overall, the campaign will have 7 different films – 1 for each team and an overall thematic one. The campaign has been shot at the most iconic locations in each of the participating franchise cities/ regions. The campaign for Delhi Waveriders team was shot at the Jantar Mantar while players from the Uttar Pradesh Wizards teams were filmed playing Hockey in the lanes of Varanasi. The Kalinga Lancers campaign was shot at the Puri beach. Star players of Dabur Mumbai Magicians were shot playing Hockey in a Mumbai local train while Ranchi Rhinos ad-campaign was shot with star players playing at the Dassam Falls.  The star players of Jaypee Punjab Warriors team were filmed in Amritsar with the Golden Temple as the back drop.

     

    The high decibel campaign will be played across key channels of Star network.

  • India to host Afro Asia Cup next year

    India to host Afro Asia Cup next year

    MUMBAI: India will host the next edition of the Afro Asia Cup in cricket next year in Mohali. The rights for the event are with Nimbus.

    Media reports indicate that The Afro-Asia Cup was launched two years ago but not held after that because of the packed schedule of India and the other teams.

    In 2008 the event will be held in Kenya.

    When the event was held in 2005 South African cricketer Jacques Kallis had criticised the event saying that he was not as excited about participating in it as he is when playing for South Africa. Also the fact that some top players had made themselves unavailable meant that the event lost some of its sheen.