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Tag: Mogae Media

  • Mogae Media launches mobile creative agency

    MUMBAI: Mogae Media has launched a single window mobile creative agency, Mobocracy, that will tap into the next wave of advertising.

    The agency will be headquartered at Mogae Media‘s Gurgaon office. The startup has a team of 12 professionals across design, creative, technology and mobile integration.

    Mogae Group executive director Tanya Goyal said, “The world is getting smaller, to the size of your palm. At Mobocracy we’ve invested in founding the right skills for optimising design for the small screen and strengthening communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns.”

    With mobile as a platform growing, search on mobile web has grown four times since 2010 and by 2013 Mogae believes there will be more mobile web users than those on desktops and laptops.

    Mobocracy claims to set realistic RoI goals for the mobile, deliver a mobile strategy to cut through the clutter and provide solid technical back-end to power a functional visual front-end.

    “With massive rise in the number of mobile phone users accessing the web on their handhelds, it is very important for a brand to have mobile version and Mobocracy offers top-notch mobile web design services to help a brand reach its target audience that is scattered over many handsets and versions in a unified way,” the company said.

    The methodology for design of mobile websites is mobile browser compatibility so that the website works fine on all handsets such as the iPhone, Blackberry, Andorid and Nokia, from the smaller screens to the larger ones like 128 x 160 pixels, 176 x 220 pixels, 240 x 320 pixels and 320 x 480 pixels. Mobile Website architecture is designed to give the user a good browsing experience by taking care of color schemes used, minimum scrolls and less typing. Also, the website should optimise for quick downloading by using optimised graphics and should fetch information from existing web databases.

    “It’s hard to believe that as recently as a decade ago most businesses did not even have a website or, at best, maintained a meager online presence. Today it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep updated with advances in technology that will offer customers easy access to the information they desire. Further the advent of “smart phones” such as the iPhone, Android phone or Blackberry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of ‘mobile web sites. Ultimately, mobile websites are a win-win both for clients and consumers — helping to deliver a brand’s message and compelling content to current and potential customers with just a glance at their mobile phone screen,” Goyal added.

    Mogae Media, the parent entity of Mobocracy, was set up in October 2011 by ad-man Sandeep Goyal, former JV partner and chairman of Dentsu India.

  • Mogae Media taps RComm’s Rajendra Gupta

    MUMBAI: Mogae Media has appointed Rajendra Gupta as chief value officer.

    Gupta moves from Reliance Communications where he spent the last 10 years in a broad variety of functions. His last designation at RComm was VP marketing.

    He will be based at Mogae‘s Gurgaon headquarters.

    Mogae Media is the new venture launched by Sandeep Goyal focused on mobile monetisation.

    Mogae Media director Tanya Goyal said, “Guptaji is a veteran of both mobile and of advertising. It is a rare combination. And that is what makes him a really valuable asset on any team. We look forward to Guptaji carving out a new business out of creating customer value and delight through options on hi-value brands”.

    Gupta said, “Moving to Mogae is like home-coming. I have worked with Sandeep Goyal for many years and his new venture really excited me. So here I am.”

    Gupta started his career at Dunlop where he worked across different geographies. He then spent a few years at Wipro in their lighting division.

    In 1994, he moved to advertising to Rediffusion DY&R as national head of business development. He stayed there till 2001 and helped the agency win businesses like Atlas Cycles, Singer, BPL, HFCL, BPL Mobile, Sony Ericsson, LIC and Tata Tea.

  • Mogae Media appoints Varun Kohli as chief monetisation officer

    Mogae Media appoints Varun Kohli as chief monetisation officer

    MUMBAI: Mogae Media has appointed Varun Kohli as chief monetisation officer.

    In his new role, Kohli will be responsible for overseeing the sales of mobile, DTH (direct to home) and other inventory.

    He will be reporting to Mogae Media chairman Sandeep Goyal.

    Goyal said, “Varun is a very seasoned professional with vast
    experience. He has worked with many large brands in the past and we believe he will contribute to Mogae tremendously.”

    “This is a great time for mobile marketing, especially in a country such as India. Mobile, as a medium, offers unique experience and lot of opportunities for advertisers. I am really excited and elated to be a part of Mogae Media, where I would be able to grow this media,” Kohli said.

    Kohli comes in with over 18 years of experience. Prior to oining Mogae he was with the India Today group as associate publisher for Mail Today. He had begun his career in 1993 with Indian Express and has worked significantly in the print industry with brands such as Amar Ujala, Deccan Chronicle, Hindustan and Dainik Bhaskar.

  • Mogae Media appoints Rakesh Gopal as SVP

    Mogae Media appoints Rakesh Gopal as SVP

    MUMBAI: Mogae Media has appointed Rakesh Gopal as senior vice president.

    Based in Delhi, he will be second in command for Monetisation.

    He is joining in from India Today Group’s Mail Today where he was working as head – impact for Delhi, East and South India.

    Mogae Group executive director Tanya Goyal said, “Rakesh is a mature professional with good client outreach. He will be one of the leaders for Mogae in monetising mobile as a medium.”

    On his new role Gopal added, “I have spent two decades in media sales, largely in print. I see mobile as the new game-changer in the media business. This is why I am here to evangelise a new catalyst of change.”

    Gopal comes in with over 20 years of experience in media sales. Prior to Mail Today, he has also worked with The Pioneer and the Hindustan Times.

    Mogae Media is the new venture of ad-man Sandeep Goyal focused on mobile monetisation.

  • Kishore is Mogae Media Sr VP Priority Projects

    Kishore is Mogae Media Sr VP Priority Projects

    MUMBAI: Rahul Kishore has joined Mogae Media as senior vice president, priority projects. He will work with Mogae Media chief business officer Gaurav Luthra.

    Kishore joins in from Vivaki where he worked with the Zenith Optimedia team.

    Mogae Media executive director Tanya Goyal said, “Rahul has entrepreneurial grit and drive. We need loads of that at Mogae. He is being tasked to look at large opportunity blocks that can benefit from mobile as a medium. We hope he will be able to open up new vistas of opportunity for the company.”

    A career entrepreneur, Kishore ran his own business for well over 20 years before changing career tracks in 2008. Kishore’s stint at ZO/Vivaki centred around getting closer to the trading currency and purposive evaluation of media.

    Kishore said, “Mobile has great opportunity. I am happy to be at the forefront of a ‘new’ medium that reaches 800 million consumers in India. Mogae is a great new venture and I hope we create a new market with our efforts here.”

    In recent weeks, Mogae Media has announced many senior level appointments, including Tusshar Dhingra (from BIG Cinemas), Atishi Pradhan (from Contract) and Pavan Chandra (from Vivaki).

    Mogae Media, set up by Sandeep Goyal, is exclusive monetisation partners of Airtel.

  • Badri Narayan to head analytics at Mogae Media

    Badri Narayan to head analytics at Mogae Media

    MUMBAI: Badri Narayan has joined Mogae Media as its head of analytics.

    Narayan will be based at Mogae‘s Delhi headquarters and will report to chief intelligence officer Pavan Chandra.

    An IIT-ian from Mumbai, Natayan graduated from Mumbai University as a science student.

    He has worked with companies like Adnova Technologies, Zenith Optimedia, DDB Mudra and a recent start-up, Corporate Storytellers. He has knowledge of process flow technologies, analytics and media buying. He has developed a range of analytics software for media planning, logistics as well as online retail firms. He is adept at handling various database technologies and also has an intuitive feel for the social media space.

    Welcoming Narayan on board Chandra said, “Badri is very data-driven. He lives and breathes data cuts and data slices! He will add a lot of practical experience to our young team at Mogae Media.”

    Narayan said, “Data for me is sacrosanct and churning rich information from it is my everyday mission. Most times the sheer volume of data can be quite intimidating. And I thrive on that challenge. We‘re talking about data sizes beyond terabytes at Airtel with whom Mogae works. And these data are constantly growing thanks to the ubiquitous information-sensing mobile devices. For me, Mogae is therefore the place to be.”

  • Atishi Pradhan is Mogae Media chief strategist

    Atishi Pradhan is Mogae Media chief strategist

    MUMBAI: Mogae Media has appointed Atishi Pradhan as chief strategist. Based in Delhi, Pradhan is joining in from Contract Advertising where she was working as senior vice president and executive planning director.

    Pradhan brings in over 24 years of experience. She has also worked with JWT for around 20 years in account planning.

    Mogae Group executive director Tanya Goyal said, “These are exciting times for us at Mogae as we build a bright and resourceful team with some of the finest talent in the business. Atishi is a well known name in strategy circles. She has worked on brands, both big and small. Sandeep (Goyal) and she worked together on Horlicks many moons ago and to date Sandeep admires Atishi‘s insights and consumer understanding will bring conventional marketing wisdom to a business that has few precedents.”

    Pradhan added, “Mobile devices are a natural fit for personalisation and hence direct hits: phones are emotionally more ‘personal‘ than PCs. They are something you carry with you, something that connects you to your social circle, and unlike PCs, something that you rarely if ever share.”

    Mogae Media is the new venture launched by Sandeep Goyal focused on mobile monetisation.

    Recently, Mogae Media has announced other senior level hires too. Pavan Chandra joined Mogae from VivaKi Nerve Centre India as chief intelligence officer while Tushar Dhingra (former Big Cinemas COO) joined the Mogae team as chief delights officer.

  • Dhingra joins Mogae Media as chief delights officer

    Dhingra joins Mogae Media as chief delights officer

    MUMBAI: Tushar Dhingra has joined Sandeep Goyal‘s Mogae Media as chief delights officer.

    Dhingra moves in from Big Cinemas where he was working as COO.

    Based at Mogae‘s headquarters in Delhi, Dhingra will look after the entire discounts-deals-delights space at Mogae.

    Mogae Media executive director Tanya Goyal said, “Tushar has had 16 years of experience in retail, hospitality, media and entertainment industries. He is the right kind of person to lead our new initiative in mobile-commerce. He is treading virgin territory but with his kind of background, forging alliances, finding delightful deals and great-value propositions for customers should be easy.”

    “Mobile is the new frontier for consumer delight 24X7 and the coming in of location based services will only enhance the targeting. I am looking forward to pioneering this new space at Mogae,” Dhingra added.

    He has worked with PVR as the CMO before joining Big Cinemas. Prior to that, he has also worked with Warner Bros and Taj Hotels.

    Mogae Media is the new mobile monetisation venture launched recently by Sandeep Goyal, former JV partner of Dentsu in India.

  • Pavan Chandra calls it a day at Vivaki

    Pavan Chandra calls it a day at Vivaki

    MUMBAI: Vivaki Nerve Centre head Pavan Chandra has moved on from the research and development section to join Mogae Media as chief intelligence officer.

    Mogae Media is the mobile monetisation venture launched by Sandeep Goyal, former JV partner of Dentsu India.

    Mogae Media chief business officer Gaurav Luthra said, “Pavan is a dreamer and a doer. As an evangelist for a new medium, he has just the right mindset and experience.”

    Chandra added, “2012 will be the Year of the mobile. The versatility of the medium, the customer knowledge and the pinpointed targeting makes mobile a medium that will create its own space in clients‘ marketing plans. We are here to make it happen.”

    Chandra brings in over 21 years of experience. He specialises in gaining insights on media behavior of consumers. His experience lies in deploying tools and technologies for tracking and measuring media habits.

    Prior to Vivaki, he has worked with JWT as media planner and ZenithOptimedia as chief strategy officer.

  • Sandeep Goyal’s firm to manage Airtel’s ad inventory

    Sandeep Goyal’s firm to manage Airtel’s ad inventory

    MUMBAI: In a first of its kind move, telecom giant Bharti Airtel has awarded its entire advertising inventory management to Sandeep Goyal-promoted Mogae Media.

    A senior executive in the company, who did not want his name to be revealed, confirmed the news to Indiantelevision that there was a pitch involved and Mogae was selected to sell all advertising on Bharti Airtel’s mobile, DTH (Airtel Digital TV) and broadband platforms.

    The revenue-share deal will see Mogae operating Airtel’s full mobile commerce initiative including special offers.

    Goyal‘s Mogae will, thus, handle the Bharti Airtel‘s ad inventory that includes space on text messages, multi-media messages, IVR and recharge coupons in mobile services.

    Direct-to-home (DTH) service providers are also tapping advertising to supplement their main subscription fees that they charge from subscribers.

    Goyal, former Dentsu India chairman, was not available for his comments.

    When contacted, Airtel spokesperson said the company would not comment on market speculations.