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Tag: Mogae

  • Mogae acquires Ashish Dabral’s Ao1 with share-swap

    Mogae acquires Ashish Dabral’s Ao1 with share-swap

    MUMBAI: A leading provider of integrated mobile marketing services Mogae Media has acquired Ao1 personalized video platform from Dentsu Marcom CEO Ashish Dabral. He had been developing this new-age technology platform for the past 18 months with a young tech team out of Gurgaon.

    The transaction is a cashless one, involving a share-swap that will see Dabral joining Mogae Media as the executive director and Mogae taking full ownership of the tech platform. Mogae will fund the further development and deployment of the platform.

    Ao1 is actually an acronym for ‘Audience of One’ which is what Mogae’s new acquisition seeks to deliver. “This is a wonderful technology that combines technology with creativity. It is like producing a TV commercial for just one person as audience”, said Mogae Media chairman Sandeep Goyal. “Worldwide, the trend is towards more and more video content consumption. With Ao1 we can personalise that content. So messaging to high-value customers can be individualized, and personalized such that the recipient feels special, and more positively disposed towards both the brand and its communication.”

    Ao1 works as a sell/cross-sell/up-sell engine for customer loyalty. It works to enhance the messaging in any CRM effort of banks, insurance companies, telecom operators, retail, airlines, hotels, e-commerce destinations and all such business that seek to engage their customers better. Mogae Media has in the past worked with Idomoo of Israel, the pioneer-leaders in video personalisation.

    The platform connects with the database of any client. The real-time personalisation engine resides in a cloud that enables the right video to be served to the right customer at the click of a link received by the customer in an email or text message. The driving principles behind Ao1 are engage (involve and inspire customers), connect (make it personal), satisfy (reward loyalty) and impact (create visible positive ROI).

  • Mogae acquires Ashish Dabral’s Ao1 with share-swap

    Mogae acquires Ashish Dabral’s Ao1 with share-swap

    MUMBAI: A leading provider of integrated mobile marketing services Mogae Media has acquired Ao1 personalized video platform from Dentsu Marcom CEO Ashish Dabral. He had been developing this new-age technology platform for the past 18 months with a young tech team out of Gurgaon.

    The transaction is a cashless one, involving a share-swap that will see Dabral joining Mogae Media as the executive director and Mogae taking full ownership of the tech platform. Mogae will fund the further development and deployment of the platform.

    Ao1 is actually an acronym for ‘Audience of One’ which is what Mogae’s new acquisition seeks to deliver. “This is a wonderful technology that combines technology with creativity. It is like producing a TV commercial for just one person as audience”, said Mogae Media chairman Sandeep Goyal. “Worldwide, the trend is towards more and more video content consumption. With Ao1 we can personalise that content. So messaging to high-value customers can be individualized, and personalized such that the recipient feels special, and more positively disposed towards both the brand and its communication.”

    Ao1 works as a sell/cross-sell/up-sell engine for customer loyalty. It works to enhance the messaging in any CRM effort of banks, insurance companies, telecom operators, retail, airlines, hotels, e-commerce destinations and all such business that seek to engage their customers better. Mogae Media has in the past worked with Idomoo of Israel, the pioneer-leaders in video personalisation.

    The platform connects with the database of any client. The real-time personalisation engine resides in a cloud that enables the right video to be served to the right customer at the click of a link received by the customer in an email or text message. The driving principles behind Ao1 are engage (involve and inspire customers), connect (make it personal), satisfy (reward loyalty) and impact (create visible positive ROI).

  • Cheil Worldwide SW Asia ropes in Atishi Pradhan as chief strategy officer

    Cheil Worldwide SW Asia ropes in Atishi Pradhan as chief strategy officer

    MUMBAI: Cheil Worldwide SW Asia has appointed Atishi Pradhan as chief strategy officer.

    At the agency, Pradhan will lead the integrated strategy function, encompassing traditional, digital, retail and experiential divisions. She will also be spearheading the agency’s proprietary category/consumer knowledge initiatives and guide both current and potential clients on brand marketing strategies.

    On the appointment, Cheil Worldwide SW Asia chief operating officer Hari Krishnan said, “We are delighted to have Atishi on board to lead our integrated strategy function. As Cheil exponentially continues to grow business and capability, the need is to establish thought leadership. Atishi brings the much-needed mindset and experience for us to focus and succeed in this area. Her ability to create engaging, strategically-led ideas will be invaluable to Cheil.”

    Prior to this, Pradhan was with Mogae Media, which she joined in February 2012 as chief strategy officer. She has over two and a half decades of experience in diverse categories ranging from FMCG to technology, education and health under her belt.

    Talking about her new role, Pradhan said, “I am really excited about working at Cheil. I believe there are many exciting opportunities ahead as it is an era where technology and new media are transforming everything around them. I look to bring about transformations that drive brand solutions and create brand opportunities.”

  • Suneet Manchanda joins Mogae as COO

    MUMBAI: Mogae Media has got on board Suneet Manchanda as its COO for deals and delights. He will be based at the company‘s Gurgaon headquarters and shall report to chief value officer Rajendra Gupta.

    Gupta joined a few months ago from Reliance ADA Group.

    Mogae Media executive director Tanya Goyal said, “Suneet has rich experience in eCommerce space and is one of the few individuals who has built some of the best known ecommerce businesses from scratch in India. He has played pivotal role in creating and managing businesses at Indiatimes, Sify, Tradus and Ladyblush. He possesses great understanding of key business processes and has worked with a wide range of businesses in leadership roles.”

    Prior to joining Mogae, Manchanda co-founded the women-only shopping website Ladyblush and took care of technology, merchant acquisitions and alliances. He continues to be an investor in the company. Before becoming an entrepreneur, he was VP and business head for Tradus which is an Ibibo venture where he spent four years and built the eCommerce business from scratch.

    Manchanda started his carrier with Times FM, the radio business of BCCL in sales in the year 1996 before moving to Times Internet Ltd in 1999 where he launched Indiatimes Shopping. After Indiatimes, he moved on to head business development and operations for Sifymall, an ecommerce venture of Sify.