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Tag: Modi Naturals Ltd

  • Oleev Kitchen expands portfolio with new multigrain pasta range

    Oleev Kitchen expands portfolio with new multigrain pasta range

    Mumbai: Modi Naturals Ltd, known for its multisource cooking oils and olive oils, is expanding its portfolio with a new pasta range under the Oleev Kitchen brand. The company aims to enter the multi-grain pasta market by offering high-protein and fiber-rich options that maintain good taste.

    Pasta being a staple now in most households across the country, the new multigrain pasta strengthens the brand’s foothold in the health-conscious and nutritious food products category. Combining the goodness of four grains – Chickpea, Jowar, Brown rice and Durum Wheat, Oleev kitchen multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.

     

     

    Commenting on the launch, Modi Naturals Ltd MD Akshay Modi said, “Oleev Kitchen has always been committed to providing healthy and flavorful food choices.” He further added, “There is a general perception among consumers, that something which is healthier or made using multi-grains would not be tasty, however through our dedicated R&D, we have successfully developed a pasta that combines the benefits of multiple grains whilst delivering the same taste and texture. We are confident that this pasta will resonate with health-conscious consumers who refuse to compromise on taste.”

    Oleev has roped in actress Chitrangda Singh for the digital campaign that focuses on healthy eating. The admired actress, known for her commitment to a well-balanced lifestyle, perfectly embodies the spirit of Oleev Kitchen. With her inspiring journey and influence, Chitrangada’s partnership with Oleev Kitchen is poised to elevate the brand’s mission of providing clean & healthy eating. Further endearing their innovative products, like the new multigrain pasta, to those seeking a healthier lifestyle.

    It is currently available on Amazon and the brand’s D2C website (www.modiretail.com) under two SKUs – multigrain macaroni 400gms and multigrain penne 400 gms. The brand also has other variants as part of their “Zero Maida” pasta portfolio such as penne, fusilli, spaghetti and macaroni.

    Oleev Kitchen has always been committed to providing healthy and tasty food options, but with its foray into multigrain pasta, it aims to take its pasta portfolio to the next level.

    This partnership between Oleev Kitchen multigrain pasta and Chitrangda seeks to encourage healthier cooking choices without compromising on taste.

  • Oleev partners with Chitrangda Singh for their new campaign

    Oleev partners with Chitrangda Singh for their new campaign

    Mumbai: Edible oil brand, Oleev, by Modi Naturals Ltd (MNL), is making waves with its new digital campaign featuring the stunning Chitrangda Singh. This collaboration aims to revolutionise the way Indians approach healthy cooking by emphasising smart choices in the kitchen.

    We live in an era of constant upgrades. We embrace the latest technology, prioritise fitness routines, and keep our wardrobes fresh. Yet, many kitchens remain stuck with traditional oils that lack the health benefits and flavour profiles of modern alternatives. Oleev steps in as the perfect solution. Oleev Active, the multi-source cooking oil with the goodness of olive oil, offers a smarter and healthier way to cook.

    “We believe that every kitchen deserves the best,” said Modi Naturals Ltd MD Akshay Modi. “Oleev Active multi-source oil is a testament to our commitment to providing consumers with smart and healthy cooking option. This association is more than just a digital campaign. It’s a call to action for smart consumers who want to embrace and upgrade to a healthier way of life”

    Chitrangda Singh, known for her elegance and discerning taste, embodies the evolution of Oleev. She represents a generation that prioritizes both health and a pleasurable culinary experience. Oleev delivers on both fronts, allowing you to elevate your cooking without sacrificing your well-being.

    “Why stick with the old cooking oil when everything else in your life is smart, new, and upgraded?” asked Modi Naturals Ltd CMO Mukesh Ghuraiya. He added “We’re excited to launch our latest marketing campaign featuring the talented Chitrangda Singh, bringing to life the insight that today’s consumers seek smart, upgraded choices in every aspect of their lives. Oleev edible oils are the perfect upgrade for your kitchen, promoting a healthier lifestyle.”

    Oleev, with its commitment to delivering quality products and Chitrangda Singh’s star power, is poised to inspire millions to redefine their cooking habits and prioritize their well-being.

     

     

  • Modi Naturals Ltd partners with Kalki Koechlin

    Modi Naturals Ltd partners with Kalki Koechlin

    Mumbai: Modi Naturals Ltd (MNL), a leading food & beverages company through its edible oil brand — Oleev, has recently partnered with acclaimed actress and health enthusiast Kalki Koechlin to promote one of their flagship products Oleev Olive Pomace Oil. The partnership aims to underscore the health benefits of using Oleev Olive Pomace Oil in everyday cooking and to encourage individuals to make healthier choices for their well-being.

    Kalki Koechlin, popular for her commitment to a well-balanced lifestyle, shared her thoughts on the partnership, “I am glad to have collaborated with Oleev as this collaboration helps break the myth that fitness equates with long rigorous workouts. It’s certainly not that but about the sum of the right choices we make, such as – choosing a nutritious oil for our everyday cooking. Oleev Olive Pomace Oil is definitely one such oil that allows me to approach my lifestyle in a more holistic way.”

    Oleev Olive Pomace Oil is known for its excellence in everyday cooking, especially in Indian cooking. It has a high smoke point, making it ideal for various culinary methods, including deep-frying, sautéing, roasting, and more — all while keeping intact the nutritional value of the oil. The oil’s neutral taste seamlessly blends with the flavours of the dish, enhancing the overall taste experience.

    “We are thrilled to collaborate with Kalki Koechlin to spread awareness about the health benefits of Oleev Olive Pomace Oil in everyday cooking. This collaboration helps in bringing home the point that it is a very simple step to switch to a healthier cooking oil – for a balanced & healthy lifestyle.” Mukesh Ghuraiya, CMO at Modi Naturals Limited.

    Oleev Olive Pomace Oil is rich in monounsaturated fatty acids (MUFA), which are essential for a healthy heart and metabolism. Additionally, its abundance of antioxidants strengthens immunity and reduces inflammation, making it a perfect choice for health-conscious individuals. It is also fortified with vitamins A and D while being a naturally rich source of vitamins E and K. These vitamins ensure normal vision, strong bones, supple skin, and quick recovery from wounds.  

    This partnership between Modi Naturals Limited and Kalki Koechlin marks a significant step towards reassuring individuals to make healthier cooking choices without compromising on taste. With Oleev Olive Pomace Oil, consumers can adopt a healthier lifestyle and savour the delicious flavours in their favourite cuisines.