ITV

Tag: Modi Illva

  • Modi Illva & Mindshare India launch season 2 of The Rockford Circle

    Modi Illva & Mindshare India launch season 2 of The Rockford Circle

    MUMBAI:  Alco-bev maker Modi Illva, in partnership with Mindshare India, has announced the launch of the second season of The Rockford Circle, a talk show dedicated to celebrating entrepreneurial journeys and fostering inspiration. Following the success of its debut season, which garnered over 95 million views and 500 million impressions, Season 2 promises fresh insights from visionary founders transforming India’s consumer landscape.

    Hosted by actor Chitrangada Singh, the first season featured candid conversations with industry leaders including Yashish Dahiya (PolicyBazaar), Rohit Bansal (Snapdeal), and Shantanu Deshpande (Bombay Shaving Company). Season 2 builds on this legacy, offering a more intimate and relatable exploration of entrepreneurship with an exciting lineup of guests:

    * Nitin Saluja, Co-founder of Chaayos
    * Ankur Jain, Founder of Bira
    * Samrath Bedi, Co-founder of Forest Essentials
    * Viraj Bahl, Founder of Veeba
    * Samarth and Rashi Narang, Founders of Heads Up For Tails
    * Bhuman Dani, Founder of WickedGud

    The show delves into the entrepreneurial journeys of these trailblazers, spotlighting their creativity, resilience, and industry disruptions. Interactive elements, including live Q&A sessions and dynamic social media content, are designed to create a more engaging experience for viewers.

    Part of the Umesh Modi group which spans  pharmaceuticals (Betadine), cosmetics (Revlon), and distilleries, Modi Illva is its 50:50 joint venture with Illva Saronno. Modi Illva is known for the premium whisky brand the House of Rockford with Rockford Reserve and Rockford Classic being the two barley broos which have made their mark with connoisseurs.

    Modi Illva MD Abhishek Modi  said: “The overwhelming response to Season 1 reaffirmed the value of authentic entrepreneurial stories. Season 2 celebrates the ingenuity of new-age entrepreneurs shaping industries and redefining aspirations.”

    Mindshare South Asia CEO Amin Lakhani  added: “Our continued partnership with Modi Illva highlights the success of The Rockford Circle in celebrating India’s entrepreneurial spirit. Season 2 takes storytelling to new heights, featuring founders of emerging consumer brands transforming industries.”

    GroupM head of branded content &  creative services Ajay Mehta  noted: “Season 2 focuses on new-age consumer brands resonating with young, aspirational audiences. It’s more dynamic, relatable, and inspiring than ever before.”

    The promo for The Rockford Circle Season 2 is now live, with full episodes premiering on YouTube from 31 January 2025.

  • Mindshare along with Modi Illva unveil ‘The Rockford Circle’

    Mindshare along with Modi Illva unveil ‘The Rockford Circle’

    Mumbai: Mindshare, a GroupM company, and Modi Illva present ‘The  Rockford Circle’ – a new chat show produced in collaboration with GroupM ESP and Motion  Entertainment. The show aims to fuel ambitious spirited minds towards pursuing their goals.  The Rockford Circle inspires and stimulates ambitious likeminded individuals to dream big  and break new ground.

    Wealth generation and financial independence are on the rise in the country. The inspiring  lineup of guests on this show will be seen talking about the importance of these along with  conversations on each of their journeys and their aspirations. The candid conversations led  by Chitrangada Singh, and the founders of the companies, delves into the journeys of  insightful individuals and their audacious goals.

    The prominent guests of the show are:

    Yashish Dahiya: Founder of Policy Bazaar

    Rohit Bansal- Founder of Snapdeal/ Titan Capital

    Rahul Jain- Founder of Epigamia

    Amit and Gaurav Khatri: Founder of NOISE

    Shantanu Deshpande- Founder of Bombay Shaving Co

    Dhruv Shringi: Founder of Yatra

    Mindshare South Asia CEO Amin Lakhani said, “The Rockford Circle engages audience  through genuine narratives of individuals starting from scratch and building empires. This  show aspires to do just that, shedding light on the human behind the stories of today’s  successful entrepreneurs. Partnering with Modi Illva on this inspiring chat show, we are  confident that it will motivate people to take that transformative step, becoming an  inspiration to many.”

    Mindshare chief content officer Ajay Mehta said, “The Rockford circle is designed to  inspire viewers and reveal what goes behind the human side of some of the greatest  entrepreneurs India has ever produced. The series is a candid chat that throws light on  some of the awe-inspiring moments, challenges they faced & their wins as successful  entrepreneurs. We hope the audience finds it equally captivating and inspiring.”

    Modi Illva India Pvt Ltd managing director Abhishek Modi said,“Over the past few years,  the Indian Start-up Ecosystem has witnessed a remarkable growth with significant  developments on multiple fronts. The Rockford Circle is an initiative to fuel, inspire and  ignite the spirit of collaboration and networking amongst ambitious individuals. It creates candid conversations normalising unique goals, set-backs and triumphs wrapped together, as a source of encouragement. The Rockford Circle has been created as an  online platform to deliver inspiration in a light, entertaining, & engaging format through  entrancing interactions.”

    The show will feature on YouTube and the six episodes will be 25 minutes each.

    The Rockford Circle

    The Rockford Circle