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Tag: Modenik Lifestyle

  • Modenik announces appointment of L.V. Vaidyanathan as executive chairman

    Modenik announces appointment of L.V. Vaidyanathan as executive chairman

    Mumbai: Modenik Lifestyle Pvt Ltd, one of India’s leading essential wear companies, backed by Advent International, announces the retirement of Sunil Sethi from his role as executive chairman, effective 31 July 2024. The company is also pleased to announce that P&G India’s former CEO & MD L.V. Vaidyanathan, will take over as executive chairman in July 2024. Sethi will continue to serve on the Board of Directors, providing his invaluable guidance to the team. This marks a significant milestone as Modenik continues to drive innovation and growth in the industry.

    During his tenure, Sunil Sethi made numerous impactful contributions to Modenik Lifestyle. He successfully integrated Modenik as a unified company across Dixcy and Enamor, with a shared purpose, vision, and values, creating a unique strategic asset with a leading position in both men’s and women’s innerwear. Under his leadership, the company navigated the challenges of the COVID-19 crisis, emerging as a resilient organization. Sunil also fostered a strong management team, grooming Shekhar Tewari, whose promotion to CEO & executive director earlier this year, solidifies the company’s leadership for future success.

    L.V. Vaidyanathan, an alumnus of IIM Ahmedabad, began his career with P&G. With over 25 years of experience across multiple markets, including India, Vietnam, Thailand, Philippines, Indonesia and Singapore. He has served as CEO & MD for P&G in Indonesia and subsequently in India. He has led both these businesses to industry leading growth and value creation.

    These leadership changes mark a new chapter for Modenik Lifestyle, reinforcing the company’s commitment to innovation, excellence, and sustainable growth. The board is confident that with these appointments, Modenik will continue to strengthen its market position and drive forward its strategic objectives.

    “My tenure at Modenik Lifestyle has been immensely rewarding. As I embark upon my new journey focused on strategic/advisory roles and entrepreneurial venture that gives back to the community, it is with great confidence that I pass the baton to L.V. Vaidyanathan, whose extensive expertise and vision will propel Modenik to new heights. I am excited to welcome him and look forward to the continued growth and success of the company under his leadership. I am proud of seeing through Shekhar Tewari’s journey to take on the role of chief executive officer for the company,” said Sunil Sethi.

    “We thank Sunil, whose leadership has built Modenik into a high quality organisation today, with robust systems and processes. We are excited for the next phase of Modenik’s journey, and we believe L.V. Vaidyanathan’s vast expertise and forward-thinking approach will elevate Modenik to a market leading position,” said Advent India PE Advisors MD Sahil Dalal.

    L.V. Vaidynathan said, “I am thrilled to join Modenik Lifestyle, a company celebrated for its innovation and leadership in the essential wear industry. Sunil Sethi’s outstanding contributions have established a robust foundation. I am eager to collaborate with Shekhar Tewari and Modenik’s talented team to drive growth and achieve new milestones.”

    Modenik Lifestyle board member Shantanu Khosla said, “I want to extend my heartfelt gratitude to Sunil Sethi for his invaluable contributions to Modenik Lifestyle, which have laid a robust foundation for our continued success. As LV transitions from his successful tenure at P&G to join Modenik, it reflects a broader trend of multinational CEOs moving to private equity-backed companies in India, drawn by the opportunity to drive rapid growth and create substantial value. His decision to join us underscores his confidence in our vision and commitment to advancing our growth trajectory. Additionally, the elevation of Shekhar Tewari to CEO further strengthens our management team, and I am excited to see the innovations and successes that this new leadership will bring.”

  • Enamor celebrates women in #FabulousMyWay campaign

    Enamor celebrates women in #FabulousMyWay campaign

    Mumbai: Enamor, the leading lingerie and athleisure brand, is set to redefine bridal fashion with the launch of the highly-anticipated #FabulousMyWay bridal campaign. This groundbreaking campaign is exclusively dedicated to celebrating women and honoring their unique journeys as they step into the pivotal role of becoming brides. Enamor firmly believes that every woman deserves to feel fabulous, and the #FabulousMyWay Bridal Campaign is a testament to this belief. It embodies the essence of individuality, self-confidence, and staying true to oneself while celebrating their transition into a new role. It beautifully blends tradition and contemporary values, illuminating the distinctive qualities that make each bride a one-of-a-kind masterpiece.

    The campaign centers around the exclusive Bride Collection featuring bridal, honeymoon, and trousseau attire, is a crucial component of the bridal package, accessible at Enamor outlets and through their website. What sets it apart is the personalized assistance provided by Enamor’s skilled designers, ensuring that each bride’s vision of feeling fabulous becomes a reality.

    Rakul Preet: The Face of #FabulousMyWay: Adding a touch of glamour and grace to the campaign is Celebrity Bollywood actress Rakul Preet, who embodies the campaign’s spirit of self-confidence and embracing individuality. Rakul Preet takes center stage as the Glam Bride. Influencer Ginni Kapoor, with her vibrant persona, personifies the Sporty Bride, resonating with brides who radiate energy and enthusiasm. Furthermore, we introduce the Eclectic Bride, who adds a touch of individuality and innovation to her wedding, and the Older Sophisticated Bride, who redefines conventional notions of beauty and style. These distinct personalities come together to emphasize the message of celebrating one’s natural beauty, unique fashion sensibilities, and individuality.

    Speaking about the campaign, Modenik Lifestyle chief category and operations officer Shekhar Tewari expressed, “Enamor has always been in the forefront in celebrating the unique personalities of women and redefining the very concept of beauty. In today’s world, modern women aspire to present themselves authentically, confidently, and unapologetically, breaking free from stereotypes and societal expectations. Within this evolving landscape, Enamor’s ‘Fabulous Brides’ campaign stands as a crucial platform, reinforcing the brand’s dedication to providing top-quality products and meeting the ever-changing demands of discerning Indian consumers.”

    Sharing her excitement, celebrity Bollywood actress Rakul Preet, said “I’m overjoyed to be the face of Enamor’s #FabulousMyWay bridal campaign. It’s a wonderful opportunity to inspire and empower brides to embrace their individuality and redefine beauty on their terms. I believe in celebrating uniqueness, and this campaign perfectly aligns with that spirit. Here’s to a journey of self-expression and embracing our fabulousness in every moment. #FabulousMyWay”

    The #FabulousMyWay campaign makes its grand debut on billboards across the country and digitally, spreading the message of empowerment and self-expression. Within the heart of this campaign, Enamor extends a heartfelt invitation to women stepping into this significant milestone, urging them to pause and embark on a journey of self-discovery and empowerment. The “Vow to Yourself” initiative is a call for brides to make a personal commitment to self-love and self-care, symbolised by the Tree of Vow, located within Enamor exclusive brand outlets (EBOs). This initiative encourages a path of self-discovery that transcends the wedding day, allowing women to stay true to themselves throughout this transformative journey.

  • Modenik Lifestyle strengthens its leadership team

    Modenik Lifestyle strengthens its leadership team

    Mumbai: Modenik Lifestyle has announced the expansion of its management team with the joining of Suryanarayana GV as its chief information officer (CIO) and Utkarsh Thakur as the head of marketing for the men’s Category. 

    The new CIO, Suryanarayana GV, an alumnus of Birla Institute of Technology and Science (BITS), Pilani, has over two decades of industry experience in Oil, Gas, Power & Renewables, where he successfully implemented IT Strategies, Business Transformation, and has rolled out large scale IT projects to drive business-focused success. Over the years he has worked with various renowned brands including Cairn Energy India and Tata Power. At Modenik, he will be responsible for driving effective digital transformation enabling a future-ready organisation.

    Utkarsh Thakur joins Modenik as the head of marketing for the men’s category. He comes with a diverse experience of 20 years in marketing and has expertise in consumer understanding, brand management, product portfolio management, sales management, communication, and media along with exposure to Asian markets. Over the years he has worked for the WPP Group, the Bennett Coleman Group and Titan Company Limited. At Modenik Lifestyle, he will be helming marketing for the men’s brands – Dixcy Scott & Levi’s and Dixcy Scott’s women’s product Slimz. He will help the brands accelerate their growth across categories and geographies.

    Commenting on the appointments, Modenik Lifestyle Executive Chairman Sunil Sethi said, “We are pleased to welcome both Suryanarayana and Utkarsh to our management team. Their joining comes at a pivotal moment in our journey as we aim to accelerate our growth into a sustainable and collaborative ecosystem.” Sunil further said, “Suryanarayana’s decades of expertise in the technology sector is of immense value to us enabling us to accelerate both the innovation and impact of seamless integration of IT. Utkarsh has a wide array of experience in the consumer marketing domain, making him an invaluable asset to our leadership team.”

    The newly appointed Modenik’s CIO, Suryanarayana GV said, “It gives me immense pleasure to be joining Modenik’s leadership team at a pivotal time for the brand. I look forward to working with the team to deliver innovative business IT solutions that not only meet the needs of customers and consumers today, but also give Modenik the platform to support future business growth.”

    On joining Modenik as the new Head of Marketing – Men’s category, Utkarsh Thakur said, “I am excited to join the talented team at Modenik and work towards realising the ambition of making our brands the preferred choice in essential clothing. We have strong brands that can leverage the opportunity in the essential wear segment to deliver significant growth – my team and I are committed to making this happen through consumer-driven marketing.”