ITV

Tag: Model

  • Starkut.com – mushrooming destination for talent & opportunity providers

    Starkut.com – mushrooming destination for talent & opportunity providers

    MUMBAI: Starkut.com is probably the first and arguably the best online platform for the media & entertainment industry. It caters to the needs of over 30 different talent professions along with that of opportunity providers.

    For the talent, it is the need to showcase their credentials on a platform that will reach far and wide, the need to network, apply for appropriate opportunities and share updates in text, pictures and video formats.

    For the opportunity providers – that is film production houses, advertising agencies, casting directors, model coordinators, event agencies and corporates etc. – it is the need for posting an opportunity on a robust platform, search and identify the right talent for their projects and managing all of it online.

    Starkut provides a platform for 32 professions, including Actor, Model, Dancer, Singer, Band, Choreographer, Cinematographer, Fashion Costume Designer, DJ, VJ, RJ, Make-up Artist, Musician, Music Composer, Photographer, Stand-up Comedian, Voice-over Artist, VFX Expert and Writer, among others.

    In a very short span, over 7000 talented professionals across all verticals have signed up. Over 70 registered opportunity providers such as feature film production companies, TV-serial and Ad film production companies, advertising agencies, event agencies, casting directors, fashion designer, photographers and others are enjoying the Starkut experience. Over 100 audition opportunities of varied requirements have been posted so far across various regions and languages, and talents are getting short-listed for the same.

    It seems the industry is just loving it, as the subscriber-base is growing in thousands per month and within just a few days of the Android mobile app launch there have been close to 10,000 downloads. Very soon the iOS App will also be available.

    With the launch of the android mobile app, the talents can do many things on the go, such as creating and updating profiles and portfolio, getting real-time audition notifications and applying for opportunities online. Talents can also enjoy features such as posting updates, reading blogs, networking, and sharing Starkut profiles on other social networking sites. 

    In its endeavour to build and nurture a healthy relationship between the various stakeholders in the media & entertainment industry, Starkut is committed towards introducing various innovations. This will be with a vision not just to build a strong bond between talents and the opportunity providers, but also to benefit the entire Indian as well as global media & entertainment industry.

  • Starkut.com – mushrooming destination for talent & opportunity providers

    Starkut.com – mushrooming destination for talent & opportunity providers

    MUMBAI: Starkut.com is probably the first and arguably the best online platform for the media & entertainment industry. It caters to the needs of over 30 different talent professions along with that of opportunity providers.

    For the talent, it is the need to showcase their credentials on a platform that will reach far and wide, the need to network, apply for appropriate opportunities and share updates in text, pictures and video formats.

    For the opportunity providers – that is film production houses, advertising agencies, casting directors, model coordinators, event agencies and corporates etc. – it is the need for posting an opportunity on a robust platform, search and identify the right talent for their projects and managing all of it online.

    Starkut provides a platform for 32 professions, including Actor, Model, Dancer, Singer, Band, Choreographer, Cinematographer, Fashion Costume Designer, DJ, VJ, RJ, Make-up Artist, Musician, Music Composer, Photographer, Stand-up Comedian, Voice-over Artist, VFX Expert and Writer, among others.

    In a very short span, over 7000 talented professionals across all verticals have signed up. Over 70 registered opportunity providers such as feature film production companies, TV-serial and Ad film production companies, advertising agencies, event agencies, casting directors, fashion designer, photographers and others are enjoying the Starkut experience. Over 100 audition opportunities of varied requirements have been posted so far across various regions and languages, and talents are getting short-listed for the same.

    It seems the industry is just loving it, as the subscriber-base is growing in thousands per month and within just a few days of the Android mobile app launch there have been close to 10,000 downloads. Very soon the iOS App will also be available.

    With the launch of the android mobile app, the talents can do many things on the go, such as creating and updating profiles and portfolio, getting real-time audition notifications and applying for opportunities online. Talents can also enjoy features such as posting updates, reading blogs, networking, and sharing Starkut profiles on other social networking sites. 

    In its endeavour to build and nurture a healthy relationship between the various stakeholders in the media & entertainment industry, Starkut is committed towards introducing various innovations. This will be with a vision not just to build a strong bond between talents and the opportunity providers, but also to benefit the entire Indian as well as global media & entertainment industry.

  • MTV’s ‘India’s Next Top Model’ experiment pays off with good ratings

    MTV’s ‘India’s Next Top Model’ experiment pays off with good ratings

    MUMBAI: The Indian adaptation of Tyra Banks’ reality show America’s Next Top Model, called India’s Next Top Model has entered in its eighth week and the show has been doing well on the ratings front for MTV. In last week’s ratings, India’s Next Top Model was the second most popular youth show.

     

    The show is produced by Bulldog Media & Entertainment and the makers couldn’t be happier.

     

    Bulldog Media & Entertainment co-founder and executive producer Akash Sharma said, “We are very happy with the ratings. The show is number one in its time slot. We are a way ahead of competition and right now we rank number two among the youth shows, only trailing behind Splitsvilla. Episodic ratings consistently reach 70+ TVTs and weekly episodes are peaking with 120+ TVTs range, which is in line with other well established franchises. We are very happy about the phenomenal ratings.”

     

    America’s Next Top Model is one of the most successful international formats and is currently running in 20 countries as a local version. “So it’s natural to bring a show of this format in India. We have so many fashion weeks happening here besides other fashion events. We acquired the rights of America’s Next Top Model and then put the things together,” he informed.

     

    India’s Next Top Model is being touted as an inspirational show, wherein the audience will see a lot of transformation in the participants, who hail from different backgrounds. Already popular in Asian countries like Thailand and China, Sharma is of the opinion that the Indian audience can relate to the content. “There are several copied shows that are coming to India but we knew that there is room for the original format. So when we bought the show there was big amount of interest.” he said.

     

    Throwing light on the research done before launching the show, Sharma informed, “We observed other channels and the shows that they have launched. We studied the industry, talked to experts and the right people for this format and then started planning. We also studied the show formats of other countries including Germany’s Next Top Model and Australia’s Next Top Model. The whole process took a lot of time to figure out the right formula of India’s Next Top Model.”

     

    MTV has carried out multiple brand integrations on the show with the likes of Tresemme, Lakme and Amazon. Highlighting the role of brands in the show, Sharma said, “The show is centred on fashion and beauty so it is relatable content for FMCG brands. The hair transformation episode received a great response from Tresemme. They actually transformed the way girls looked and made them feel like aspiring models. We did another episode called the ‘Make Up challenge with Lakme.’ Amazon is our wardrobe partner, which helps us in their styling.” 

     

    Primarily known for its youth centric shows, MTV burnt the mid-night oil to ensure that the show was promoted and presented well to the audience.

     

    The proof is in the pudding as the debut season’s runaway success only goes on to show that MTV has tapped right into the heart of an insight.

     

    MTV India EVP and business head Aditya Swamy said, “Fashion and style is a huge part of every young person’s individuality. We believe there is a model hidden in every young girl and all it takes is the right platform to make her a Top Model. It’s been a dream run working with these young girls, our judges and mentors and the entire production team at CBS, Bulldog and Face TV. We look forward to making this into a multi season landmark franchise.”

     

    When a show of international format is brought to India it gets moulded to local tastes, while keeping the target audience in mind. While Bulldog Media & Entertainment didn’t tamper with the original format, a few tweaks were made keeping in mind the Indian viewers. “We didn’t try to change the format but we have tried to add some spice to the show. We showed what others girls think, who should stay and who should go. We played with the extra drama, which we don’t get to see internationally. So these are the small things that add spark and zing, which Indian viewers like to see,” Sharma said.

     

    Following the trend of multiple seasons, he said, “We are still in our eighth week of the first season, while America’s Next Top Model is in its 22nd season. So yes, definitely we will come up with more seasons. We are looking at a long term franchise with India’s Next Top Model. The next season should be the summer of 2016.”

     

    India’s Next Top Model airs on Sunday nights at 7 pm on MTV.

  • Pakistani actress Meesha makes her Bollywood debut

    Pakistani actress Meesha makes her Bollywood debut

    MUMBAI: Pakistani model, singer and actress Meesha Shafi, who made her movie debut in Mira Nair‘s The Reluctant Fundamentalist, will now be seen in her first Bollywood venture.

    The actress is playing a character named Perizaad, best friend to Farhan Akhtar‘s Milkha Singh in Rakeysh Omprakash Mehra‘s Bhaag Milkha Bhaag.

    Excited about her upcoming movie, Meesha says, “Our cultural heritage and stories are so deeply rooted that it is only natural to relate to the cinema being made here. Art is definitely a universal language and just as Bollywood has a huge audience in Pakistan, Pakistani music has a vast listenership in India.”

    Further, she adds, “Both countries are doing an immense service by bridging gaps and reaching out to the people. In fact I would say that Bollywood and Pakistan have an age-old relationship.”

    Bhaag Milkha Bhaag produced by Viacom18 Motion Pictures and ROMP Pictures releases on 12 July.

  • 2011: The defining year for the music genre

    2011: The defining year for the music genre

    Year 2011 was special for the youth and music channels in more than one way. For starters, the genre grew with the advent of focused new players, and also came of age as channels clearly selected the model they want to follow.

    If 2010 was the year of uncertainty for the genre, 2011 was the Buddha moment, when the players found the light, the path and, most importantly, the business model.

    So far the category was suffering with the biggest limitation – no scope for differentiation as every channel had access to the same pool of music. But 2010 end was a watershed moment, after which viewers started witnessing an urge amongst the players to be, for the lack of a better word, different.

    Finally, in 2011, the two clear categories emerged within the genre – one was pure play music and other was youth centric channels.

    The clear distinction or segregation happened with the launch of pure play music channels like Mix and MTunes. This channel brigade was led-by 9XM with other players including B4U Music, Music India and, up to some extent, Mastiii. Meanwhile, the youth genre found stability on the tri-pad of MTV, Channel [V] and UTV Bindass.

    Though executives of all of these channels differ on their content strategies and business models, they all agree that this genre is extremely competitive and in order to reach their target audience, they need to be far more than a mere TV channel.

    The biggest challenge is that the genre is highly fragmented and is marred with low viewership. As it is, music is no longer the mainstay of music channels. So experimentation by the youth channels continued in 2011. While Channel [V] found solace in fiction properties, MTV went for a mix of reality along with non-film music. UTV Bindass targeted youth from campuses and also focused on relationships.

    Similarly, among the pure play channels, while 9XM continued serving latest Bollywood music with the animated characters, Mastiii had comedy gags to retain audiences. Mix, the four-month-old channel, opted for mood mapping and is working on improving its distribution.

    The genre now has 19 players and they are fighting for an ad pie between Rs 3.5-4 billion yearly and a share of 200-240 GRPs (gross rating points)on a per week basis. Thankfully, the music space has undergone transformation and today they have some differentiated content and not the same generic content – be it music or reality shows.

    UTV Bindass business head Keith Alphonso says, “Finally, after 14 years, the genre has matured in 2011. We have taken the positioning of a youth channel and it is a three-horse race – MTV, UTV Bindass and Channel [V]. Though every channel is creating its niche, we have decided that we want to own the three verticals which are close to heart of the youth – campus, relations and music. For us, it is important to emerge as a brand.”

    But the question remains: How will the music and youth channels survive with such competition? Answers MTV India EVP and business head Aditya Swamy, “Unlike general entertainment channels, youth genre is not sold on GRPs. In any case, the difference between the top and the eighth player will be less than 10 GRPs. Advertisers and clients look at what more we are putting on the table; its always GRP++. And so, we give them much beyond TV. We give social media, digital etc as we are engaging our consumers on multiple platforms.”

    Agrees Channel [V] EVP and GM Prem Kamath, “First I think calling this genre niche is a big oxymoron. Youth constitutes 60 per cent of total population. Everyone is targeting them, so definitely its not niche. But, having said that, the problem with the genre is that with only music, there is a certain level you can grow. Best chances are you can get up to 30-35 GRPs. Yes, you can make some money if you are on top, but there is no growth.”

    About Channel [V]‘s decision of entering into fiction, he says, “Our offerings are customised for the youth. The two fiction properties are top rated shows and in certain markets, they rate even higher than shows on the GECs.”

    Among the three youth channels, Channel [V] plays least amount of music. It has only two bands — 8-11 am and 4-6 pm – reserved for music.

    Kamath explains, “Today the maximum consumption of music is happening over the phone or music players. Secondly, it is same everywhere and exclusive music is not working as it is not monetiseable. Plus we do
    not want just a visual radio.”

    Interestingly, the genre suffers from a very low time spent of around 25 minutes per week. Even FM radio stations become a competition for the channels, given the passive listening that is happening with pure music channels.

    “The biggest challenge is to increase the time spent on the channel. The average time spent on our channel is 28-30 minutes per week, but that needs to grow. Secondly, the whole genre is struggling to get the due respect from viewers as well as advertisers,” Max EVP and business head Neeraj Vyas says.

    Vyas adds that in order to increase the stickiness and to get appointment viewing, the channel will have more format shows, and Mix will be a platform for the singers and other musicians.