Tag: MOD

  • Defence ministry says armed forces-themed movies, shows need its NoC

    Defence ministry says armed forces-themed movies, shows need its NoC

    MUMBAI: Censorship by any external regulatory body is something streamers and viewers in India are averse to. But there is at least in one area where they might have to yield to clipping scissors: how they depict the defence and armed forces in their shows and films. The Indian ministry of defence (MoD) has written to the Central Board of Film Certification directing production houses to get the former’s clearance for any show the story line of which features the armed forces or is themed around them before putting it out for viewing to the public.

    The letter – signed by the MoD’s undersecretary of state Sudershan Kumar additionally to the MeiTV and the I&B ministry – states that some “shows and films are distorting the image of the Indian army….they may also be advised to ensure that any incident which distorts the image of defence forces or hurts their sentiments may be prevented.”

    The MoD letter makes special reference to the depiction of “Indian army personnel and military uniform in a distorted manner in “XXX – Uncensored Season 2” and urges producers to acquire a no objection certificate from it before releasing shows on the defence on their platforms.

    XXX Uncensored Season 2 is available on ALT Balaji and has been facing protests from certain groups for the manner in which a woman character forces “a man to wear the Indian Army uniform, which has the national emblem on its flaps, and then tearing it.”

    The MoD says it too has received several complaints.

  • Mad Over Donuts partners with Bollywood movie ‘Go Goa Gone’

    Mad Over Donuts partners with Bollywood movie ‘Go Goa Gone’

    BENGALURU: Singaporean donut brand Mad Over Donuts (MOD) announced its association with Illuminati Films and Eros International‘s Bollywood zombie comedy film ‘Go Goa Gone‘ (3G) scheduled to release on May 10.

    This is the first time MOD will be associating itself with a film. 3G features Saif Ali Khan, Kunal Khemu and Vir Das among others and is directed by Raj Nidimoru and Krishna DK.

    With this association, MOD intends to establish a strong connect with its target audience. MOD COO Tarak Bhattacharya said, “Both Mad Over Donuts and Go Goa Gone share the same target group and thus associating with this movie seemed like a perfect fit. It‘s our first film association and as a brand we are willing to explore this platform in future as well.”

    MOD has also introduced a donut named ‘Zombie Keel-er‘ created especially for this film. It has 46 stores across India and has expansion plans to more than double this count by the end of 2013. The company claims that it has almost half a million Indian fans on its facebook page.

    Bottomline Media (the agency that was the behind the association) CEO/Founder Tanaaz Bhatia said, “Creating the Zoombie Keel-er donut was a fun process. Go Goa Gone and Mad Over Donuts are all about innovation and creating new spaces in their own field. Marrying the two, just made it a perfect fit for us to come up with the association, which has never been attempted before.”