ITV

Tag: mobisodes

  • Ripley’s Believe it or Not available as mobisodes

    Ripley’s Believe it or Not available as mobisodes

    MUMBAI: Sony Pictures International secured the rights from Ripley Entertainment Inc and plans to distribute “mobisodes,” or segments of the Ripley’s Believe It or Not! television show on mobile phone and Internet.

    The segments include unbelievable and completely wacky humans, incredible feats and animal oddities ranging from a microchip dog to mountain stilt hikers.

    “The show segments are expected to be available to the public later this year and will be available through mobile devices, Internet, airline in-flight entertainment and on-demand channels.

     
    The three-year deal signed with CPT Holdings, Inc., a subsidiary of Sony Pictures Television International showcases the need for mobile information and content for the Internet.

    “We are pioneers in the broadcasting of weird and wacky and unbelievable material, both on radio and television. Through the years, we have proven that truth is absolutely stranger than fiction,” said Ripley Entertainment president Bob Masterson.

    “These shows transcend time and we’re fortunate to have the ability to adapt the clips for use in today’s popular media platforms through our partnership with Sony, ” he added.

     
    Norm Deska, Executive Vice President of Intellectual Property for Ripley Entertainment, agrees that most of the show segments are timeless.

    “When we worked with Sony years ago on the production of these shows, we never dreamed this footage would have any use other than that of television. We are excited that a whole new generation will have the opportunity to witness amazing Believe It or Nots! through a more contemporary channel of communication.”

    Sony Pictures Television will draw in material from the 79 one-hour episodes of the Ripley Believe It or Not! Television hosted by Jack Palance that aired in the 1980s and from the 88 one-hour episodes in the Dean Cain series that ran between 1999 and 2003.

  • Mobile phone entertainment is about making dead time alive: Sandip Das

    Mobile phone entertainment is about making dead time alive: Sandip Das

    MUMBAI: One of the special addresses on the final day of Frames – The convention for the business of entertainment was made by Hutchison Essar MD Sandip Das.

    He pointed out that the mobile is an effective entertainment tool as it makes dead time alive. It could be while one is travelling in a bus, car or sitting on a beach watching the waves.

    “The mobile does not compete nor threaten other media.

    It complements them. Its portability and unobtrusiveness provide opportunities for engagement. At the same time it cannot match the scale of Imax. Yet, one cannot carry an Imax or a movie theatre as one does a mobile.”

    He praised Ericsson’s 0,1,2,3 phase of developing the mobile. 0 means that no user manual is needed. It is self explanatory. One means one button to remove the complications of different controls. Two refers to the two seconds it takes for a screen to appear. Three refers to getting to an online destination within three clicks. “It is important that the mobile service providers think in this manner. The mobile is all about customised and personalised entertainment. The more mass it becomes the more important it is for mobile operators to provide distinctive services.”

    He said that for content providers looking to tap the mobile it is important to think of the mobile first and not see it as an appendage. “Unique content needs to be created for the mobile that does not involve merely shortening the length of a film. Mobisodes are a step in the right direction. The good news is that data is getting compressed into smaller formats.”

    He stressed that no other media had as much user capability as the mobile. Location based services will help make the mobile more timely. He quoted Bill Gates who once said that knowledge was more profound than information. The reason why some channels consistently get excellent viewership even though there are more choices available is because those few channels understand their viewers.

    He went on to state that the jury is out on the mobile entertainment eco system. There is land grabbing going on. For instance Apple is selling music, Sony has bought a bank, HP sells TVs. There are also challenges that the mobile entertainment industry is facing. “The first is that we need more data friendly mobile phones. There is no point in buying a Ferrari if you drive it on pot holed roads. More bandwith is necessary for the mobile. It is important for more spectrum to be freed up. There also needs to be a change in terms of how our filmmakers and television serial makers view the mobile. Their antennas go up when the word mobile is mentioned.

    “M Night Shyamalan for one has said that he would not like to make a film which can be viewed by someone in a toilet who has a mobile. I think that with our stories there is scope to make great content for the mobile.”

    He noted that open source software is enabling collaboration and content is increasingly being created by users in the form of blogs and communities. It is becoming less and less the privilege of technology geeks. He mentioned that revenue sharing is one area that needs to be sorted out. That is why Digital Video Broadcast Handheld (DVB-H) is facing a problem. It is not that the technology is not upto speed. He praised Nokia who through the N Series has revolutionised MP3 and e-mail among other functions.

    The consumer experience is key. If one develops services but does not allow the experience to be as good as it should, then one is doomed. In mobile as in other media, content is king. There are four sectors – video, imagery, gaming and music. While music has 70 per cent revenue share this will change in the coming years.

    “The challenge for providers of mobile entertainment will be to bridge the gap between the early adopters who saw the potential in the medium and the huge mainstream market that wants to enjoy its benefits but does not want to get caught up in the gory technological details.

    “Seamlessness in mobile technology will enable us to move seamlessly from one media to another. For instance, you watch a football match at home. In the middle of the match you have to leave for the office.

    When you leave home, the mobile picks up the signal and the match gets switched on the mobile. When you reach the office, the PC has the match on. I got a demonstration of this from Motorola yesterday.”