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Tag: Mobile2win

  • Digital marketing veteran Amit Lall switches to WPP Media as planning lead

    Digital marketing veteran Amit Lall switches to WPP Media as planning lead

    MUMBAI: Amit Lall, a digital marketing stalwart with over two decades in the trenches, has traded his principal partner role at Mindshare for a planning lead position at WPP Media, overseeing the conglomerate’s western and southern Indian operations from Mumbai.

    The move in September ends Lall’s four-year-eight-month stint at Mindshare, where he commanded a team of over 30 professionals whilst juggling a diverse client roster spanning consumer durables, fintech, telecom, pharmaceuticals, and banking. His portfolio included marquee accounts across multiple sectors, positioning him as one of the agency’s key rainmakers in the fiercely competitive western market.

    Before his Mindshare tenure, Lall spent just over a year as senior vice president at DigitalKites Global, where he steered a pioneering audience intelligence platform touching 250 million profiled users—India’s largest first-party audience marketplace. The role saw him managing full profit-and-loss responsibility across markets whilst delivering digital transformation solutions to brands and agencies.

    He has had a fascinating career trajectory. At Omnicom Media Group, he spent over five years crafting digital strategies for western India’s premium clients, earning local and global accolades including Foma and James Burke awards. Earlier, at Mobile2win, he turbocharged mobile advertising revenue by 260 per cent year-on-year during a recession, whilst onboarding 50 new accounts and slashing overheads by 30 per cent.

    Lall’s appointment signals WPP Media’s intent to consolidate its Indian operations under seasoned digital natives who’ve witnessed the subcontinent’s advertising metamorphosis from traditional media to mobile-first strategies. His deep understanding of India’s fragmented media landscape—from pioneering SMS ad networks at Mauj Telecom to managing channel partnerships at Reliance Communications—positions him well to navigate WPP’s evolving client demands.

    The hire comes as global advertising giants scramble to retain top talent in India’s booming digital advertising market, where homegrown expertise commands premium valuations.

  • Tech Maven Kinnari Dave gets business head role at Shemaroo

    Tech Maven Kinnari Dave gets business head role at Shemaroo

    MUMBAI: Tech and product evangelist Kinnari Dave has bagged the business head role at  Shemaroo Entertainment after a steady three-year climb through the ranks.

    The digital diva, who previously served as deputy vice president of product and innovation, has been handed the keys to the kingdom just as the entertainment giant battles fierce headwinds in the streaming wars.

    Dave’s elevation comes after nearly six years with the legacy entertainment powerhouse, where she’s been busy transforming dusty catalogues into digital gold. 

    Before joining Shemaroo’s executive ranks, Dave spent over four years as product head at Hungama, another entertainment platform that was once the darling of the pre-Netflix era. Her digital pedigree stretches back to 2013 when she was part of the startup team at Indus OS, India’s homegrown mobile operating system that dared to challenge Google’s Android dominance.

    The tech veteran’s career has taken her through the trenches of mobile gaming at Mobile2win and even a stint flogging digital cameras for Olympus—back when people still bought dedicated devices to take holiday snaps.

    Dave’s promotion signals Shemaroo’s doubling down on digital transformation as traditional entertainment companies scramble to remain relevant in an increasingly crowded streaming marketplace. With skills spanning from AWS architecture to the nebulous realms of Web3 and generative AI, Dave represents Shemaroo’s bet on a tech-first future.

  • Mobile2Win brings Art of Living to your phones

    Mumbai, February 15, 2006: The Art of Living Foundation is the largest volunteer based NGO in the world, with programs on yoga, meditation and stress elimination that have benefited millions of people across the world. In addition to this, the Foundation also renders service to society through a number of Seva projects such as education of rural children in India, poverty reduction in Asia, and many others.

     

    His Holiness Sri Sri Ravi Shankar, the driving force behind the movement, travels and teaches internationally, spreading the simple message of love and compassion, which continues to draw people from all walks of life.

     

    Following an exclusive tie-up with mobile2win, the Art of Living will be accessible to you no matter where you go. All one has to do is SMS AOL to 8558 and H.H Sri Sri Ravi Shankar will be by your side! This tie-up would be an additional revenue stream for the Foundation’s Seva Projects, as the money generated, would go back into funding these initiatives. This entire range of content will be available for downloads across ALL the operators in the country! Content will be made live across ALL platforms including WAP, voice platforms and SMS.

     

    A wide variety of mobile content is available for download, which includes wallpapers of the Guruji, the Art of Living Silver Jubilee anthem, and a wide selection of bhajans (as ring tones).

    A simple to use, vibrant, WAP site has also been specially created to enhance the interactive experience. On this site, one can also find Video clips of Guruji’s discourses. All mobile content is downloadable from operators across the country, via GPRS & SMS.

     

    The Art of Living Foundation celebrates its Silver Jubilee on February 17th, 18th &19th. During this time, Mobile users can access a wealth of information – the itinerary, venues, dates of upcoming programs, accommodation availability, and making donations to the Foundation.

     

    Rajiv Hiranandani: Country Head, mobile2win, India, says, “The Art of Living partnership is the next step in mobile lifestyle and entertainment. We at m2w have recognized that consumers want more on their phones than just pure ring tones and basic games and our tie up with The Art Of Living will ensure that lifestyle will be available on the screen closest to you- the mobile screen.”

     

    When asked for his views on this tie-up, Prasana Prabhu, Head Publication Division – Vyakti Vikas Kendra, said, “Our intention is to make His Holiness Sri Sri Ravi Shankar’s knowledge, which frees people from all the stresses, reach every corner of the world. We would like to use all possible modes and medium to make sure we achieve it and this initiative is one of them.”

     

    mobile2win is India’s market leader in mobile content and wireless media solutions. Its market leading media relationships and brand clients provide the company with India’s strongest distribution network for consumer wireless content and applications. In addition, mobile2win is a leading developer of mobile games, value added content and has 200 brand-marketing campaigns with over 80 of the world’s largest brands.

     

  • mobile2win, Saregama to distribute Rahul Sharma’s album ‘Ladakh – In Search of Buddha’

    mobile2win, Saregama to distribute Rahul Sharma’s album ‘Ladakh – In Search of Buddha’

    MUMBAI: mobile2win, mobile VAS platform company has partnered with Saregama for the wireless distribution of Rahul Sharma’s latest album ‘Ladakh – In Search of Buddha’.

    Mobile2win has been mandated to distribute mobile content around this album to all telcos and media houses in the country. They will be providing mobile content which includes imagery – wallpapers and music clips – ringtones in monotones, polytones, trutones. One can download ringtones by simply going through browser pages of their operator network. The Ladakh tones are live on the decks of operators to download and consumers are eligible for mobile phones as lucky draw prizes.

    The ‘Ladakh – In Search of Buddha’ content can be downloaded onto any GPRS enabled handsets via the Mobile2Win zone through major mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, Tata etc covering all circles across the country. This content has also been made available to leading media entities for downloads to their consumers.

    mobile2win India country head Rajiv Hiranandani says, “mobile2win is committed to bringing music and entertainment onto the fingertips of millions of mobile consumers. The demand for good content will always be there and we will make sure it is met via exclusive mobile content and applications.”

  • mobile2win inks deal for ‘Philippine Idol’

    mobile2win inks deal for ‘Philippine Idol’

    MUMBAI: mobile2win, wireless value added services enabler, has bagged the contract as the exclusive and official wireless aggregator for reality show Philippine Idol.

    Under the terms of the agreement, mobile2win will handle the entire connectivity with all operators, back-end infrastructure, voting, collation and vote management for the 14 weeks of the show that’s being aired from 3 September 2006 on ABC 5, informs an official release.

    The deal was inked with FremantleMedia, creators and producers of programme brands in the world and owner of the Idols format, after a pitch and selection process amongst several wireless aggregators in Asia.

    mobile2win worked previously with FremantleMedia on Indian Idol, the local Indian version of the Idols format, and was responsible for creating a distinct mobile platform with distribution of all the latest and regularly updated content week after week across operators in India. mobile2win conceptualized and created the entire content for Indian Idol, including wall papers, animation, true tones, polytones, videos, colour logos, themes and an Indian Idol mobile game, adds the release.

    mobile2win India country head Rajiv Hiranandani says, “The Idols format has always been tremendously popular the world over and the show’s interactivity gives viewers and even greater chance to participate in their favourite programme. Indian Idol was a huge success and winning the contract for Philippine Idol is indeed a great milestone for the company and mobile2win will strive to provide the best in terms of backend infrastructure.”

    FremantleMedia’s VP licensing and interactive Asia Pacific Jon Penn said, “We chose mobile2win as they have done a fantastic job over several years for the voting and interactivity on Indian Idol. Their approach is systematic and professional and we know they will do a great job for us in the Philippines, one of the most “interactive” markets in the world.”

    Based on the international award-winning Idols format the Philippine Idol judges include the famous trio, Ryan Cayabyab, Pilita Corrales and Francis Magalona, and the show promises a positive blend of humour, drama, action and suspense.

  • Mobile2win rolls out ‘Anthony Kaun Hai’ game on mobile

    Mobile2win rolls out ‘Anthony Kaun Hai’ game on mobile

    MUMBAI: Mobile2win has announced the launch of Anthony Kaun Hai (AKH) mobile game. They have launched the game in an exclusive tie-up with Nikhil Panchamiya, the producer of the film. The game has been developed in-house using the latest Java technology.

    Mobile2win India country head Rajiv Hiranandani said, “Indian consumers are looking for entertainment at their fingertips and mobile2win has recognised that and has thus brought AKH to the consumers. The growth of Bollywood related content is only going to increase with the increased cellular penetration levels into smaller cities and we are well positioned to tap into that.”

    Panchamiya added, “We are very optimistic with this tie-up with Mobile2Win. The mobile phone has become an extra entertainment channel for today’s youth and we are very keen to explore this further with the Mobile2Win partnership.”

    The Anthony Kaun Hai mobile game and content can be downloaded onto any GPRS enabled handsets via the Mobile2Win zone through major mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, Tata etc covering all circles across the country. This content has also been made available to leading media entities for downloads to their consumers.

    Anthony Kaun Hai game has been devised keeping in mind the new generation of mobile users. As in the movie, Champ (Arshad Warsi) has a visitor, who’s carrying a nasty looking gun. Master Madan (Sanjay Dutt) has come to put a bullet in Champ’s head. If Champ doesn’t act fast, he’ll end up with a hole in his head. The game’s aim is to help Champ escape and quickly. There are 10 levels. Arshad starts at the top floor of the hotel and ends when he manages to slip out of the lobby. There are more walls in the higher levels. Each level is a different floor of the hotel.

    Every few times Master Madan makes a move, a blurb appears containing one of his dialogues from the movie appears such as Anthony Kaun Hai? Champ will respond accordingly depending on the text, which appears. When Madan says, Anthony kaun hai?, he replies “Main Nahi.”

    Alternatively, a pop up can appear. Champ’s pop up will show a picture of a scared Arshad Warsi accompanied by text.