Tag: Mobile

  • Q1-2014: DQE International continues profitable run

    Q1-2014: DQE International continues profitable run

    BENGALURU: The Tapas Chakravarti (he’s the CMD and CEO) led, Hyderabad based DQ Entertainment (International) Ltd, (DQE) continued its profitable run in Q1-2014.

     

    DQE had reported loss for Q1-2013 of Rs 9.2 crore. It reported profit of Rs 14 crore in Q3-2013 followed by a profit of Rs 23.3 crore in Q4-2013. DQE’s net profit for FY-2013 was Rs 37.3 crore. As of June 2013 (Q1-2014), DQE had recorded a net consolidated profit of Rs 6.6 crore.

     

    The company says that its revenue and profitability has a clear seasonal pattern, similar to that of the rest of the global animation industry, wherein almost 60 per cent of the annual revenue is achieved in the third and fourth quarter of the financial year and these results are in line with that trend.

     

    DQE is a global player in the creation, production, distribution, licensing and marketing of various forms of entertainment. The company is a major player in the country in animation production capacity for television, feature films, home video, online game art, visual effects, mobile and next generation console games.

     

    Let us take a look at DQE’s other figures for Q1-2014

     

    DQE’s consolidated net income from operations of Rs 30.43 crore in Q1-2014 was 1.64 per cent lower than the Rs 30.93 crore for Q1-2013 and a little more than a third (34.4 per cent) of the Rs 88.54 crore for Q4-2013.

     

    In Q1-2014, DQE had suffered a foreign exchange loss of Rs 18.4 crore, in Q1-2013, this loss was lower at Rs 5.94 crore, while in Q4-2013, it had a gain of Rs 4.3 crore on account of foreign exchange.

     

    DQE’s total expense for Q1-2014 at Rs 18.9 crore was more than half (51.7 per cent) of Rs 36.56 crore in Q1-2013 and less than a third (31.9 per cent) of the Rs 59.26 crore in Q4-2013.

     

    DQE’s production expense in Q1-2014 at Rs 1.65 crore was a little more than a third (36.7 per cent) of the expense of Rs 4.5 crore in Q1-2013 and almost a quarter (25.24 per cent) of the Rs 6.53 crore in Q4-2013.

     

    DQE’s employee expense at Rs 20.22 crore for Q1-2014 was 15.1 per cent lower than the Rs 23.81 crore in Q1-2013 and just 0.75 per cent lower than the Rs 20.38 crore in Q4-2013.

     

    DQE’s animation segment reported consolidated revenue of Rs 27.57 crore in Q1-2014, lower by 1.8 per cent as compared to the Rs 28.08 crore in Q1-2013, and a little more than a third (35.22 per cent) of the revenue of Rs 78.28 crore in Q4-2013.

     

    DQE’s animation business had revenue of Rs 182.01 crore for FY-2013.

     

    Capital employed for the animation segment at Rs 192.80 crore for Q1-2014 was 42.3 per cent more than the Rs 135.50 crore for Q1-2013 and 17.5 per cent more than the Rs 164.05 crore for Q4-2013.

     

    In its Q2-2013, DQE had said that it expected its distribution business to deliver significant net cash flows from FY-14 onwards. This has not happened in Q1-2014. Results from this segment were Rs (-1.859) crore in Q1-2014, Rs (-1.884) crore for Q1-2012 and Rs (-9.482 crore in Q4-2013. For FY-2013, DQE’s segment result from Distribution was Rs 12 crore.

     

    Revenue from DQE’s distribution business in Q1-2014 at Rs 2.852 crore, was almost flat as compared to the Rs 2.847 crore for Q1-2013 and a little more than a fourth (27.8 per cent) of the Rs 10.26 crore in Q4-2013. Given the fact that DQE’s overall business has seasonal patterns, this segment could show results as per the company’s expectations during the rest of the quarters of FY-2014.

     

    Capital employed for distribution for Q1-2014 at Rs 244.56 crore was 35.2 per cent less than the Rs 377.28 crore in Q1-2013 and 1.7 per cent more than the Rs 240.33 crore in Q4-2013.

     

    Chakravarti said, “The macroeconomic environment in some markets, especially in Europe and Canada, remains very challenging even in the children’s entertainment business. There is however a definitive improvement in the US Animation and children’s entertainment segment where considerable effort is being paid by us to further enhance our footprint.”

     

    “Our core business fundamentals remain sound with a strong current order book, to be executed over the next 2-3 years Our business is global and we have had particular success in TV and Home Video distribution, licensing, merchandising and publishing for brands like The Jungle Book and Peter Pan, as well as for many other properties such as Iron Man, Casper, Charlie Chaplin, Tara Duncan and Little Prince.”

     

    “We are in the process of rescheduling DQE India’s working capital facilities necessary to execute our new order pipeline and complete production and delivery of high brand equity properties such as The Jungle Book – series II, Peter Pan – series II, 5 Children & IT- series I, Lassie – series I, Little Prince – series III, Robin Hood – series I, besides several other productions”, informed Chakravarti.

     

    “We have given a special focus to strengthening our balance sheet by putting an extraordinary effort into the collection of receivables from our clients and partners, which will further improving our working capital position.

     

    I remain cautiously optimistic that we will end the fiscal year in a satisfactory position as planned,” Chakravarti said.

  • TRAI releases FDI in media consultation paper; seeks industry feedback

    TRAI releases FDI in media consultation paper; seeks industry feedback

    NEW DELHI: Even while reiterating its earlier proposal for increasing foreign direct investment (FDI) in FM Radio to 49 per cent, the Telecom Regulatory Authority of India (TRAI) in its consultation paper today said that permissible FDI in teleports, DTH, HITS, mobile and cable television networks must be raised to 100 per cent.

     

    It took up the FDI issue in the paper following a reference by the Information and Broadcasting Ministry on 22 July. The TRAI has conceded a long-standing demand of news and current affairs television channels by recommending that they should be permitted 49 per cent FDI. Stakeholders have to respond to the paper by 12 August.

     

    However, TRAI has said that in the cases of both FM Radio and news channels where the existing limit is 26 per cent, the clearance would be through the Foreign Investments Promotion Board.

     

    In the case of teleports, DTH, HITS, mobile and cable television networks where the limit was 74 per cent, TRAI says that it can be raised to 100 per cent of which 49 per cent would be automatic and the rest would be through FIPB.

     

    No change has been recommended in the case of downlinking of TV channels and uplinking of general entertainment (non-news) channels where the upper limit is 100 per cent through FIPB.

     

    TRAI says that in its reference, the Ministry had indicated it was re-examining the current FDI policy and liberalising the limits/caps with a view to easing FDI inflow. In this context ministry has requested the Authority to examine the FDI limits of various segments in the broadcasting sector and to furnish its recommendations.

     

    TRAI had earlier given recommendations on the same subject in April 2008 and again on 30 June last year following Ministerial references, on the basis of which changes had been carried out. The last such change was on 20 September 2012.

     

    Currently, the FDI limit in carriage services is 74 per cent , of which 49 per cent is permissible through the automatic route. Any FDI beyond 49 per cent has to go through the FIPB route. The same FDI limits and approval route were prescribed for broadcast carriage services and telecom services on the ground that both are infrastructural services akin to each other and there is a growing convergence between the broadcasting and telecom infrastructures.

     

    The Government is contemplating enhancement in the FDI limit for telecom services to 100 per cent with FDI up to 49 per cent through the automatic route and FDI beyond 49 per cent through FIPB. Carrying the same logic forward, and keeping in mind the fact that the ongoing digitisation of cable TV services in the country would give a big impetus to the convergence of broadcasting and telecom infrastructure, the same limits and route ought to be made applicable to carriage services in the broadcasting sector, it says.

     

    For downlinking of TV channels, no distinction has been made between the two categories while prescribing FDI limits. This is because the ingredients of content can only be controlled at the uplinking end. Hence, 100 per cent FDI is allowed in downlinking of channels in India. However, FIPB approval is required. Further, in case of channels uplinked from a foreign land, additional conditions have been mandated for permitting downlinking in the Policy Guidelines for downlinking of Television Channels dated 11 November 2005.

     

    While granting permissions for uplinking of channels from within the country as well as for downlinking of all channels uplinked from within the country or abroad, the MIB takes security clearance from the Home Ministry. Since content can be sensitive in nature, it is appropriate to have checks and balances at different stages namely to screen for any potential hazard from a national perspective. In view of these considerations, the status quo ought to be maintained regarding the route for approval of any FDI.

     

    For uplinking of TV channels of the non-news and current affairs category, 100 per cent FDI is permitted through the FIPB route. The status quo may continue, TRAI says..

     

    For uplinking of TV channels of news and current affairs category, the existing FDI limit is 26 per cent through the FIPB route. An increase in the FDI limit for news & current affairs channels will enable access to more resources for these channels at competitive rates. These resources can be applied for upgrading news gathering infrastructure and quality of presentation. It could also reduce the dependence of TV channels on advertisement revenue. Therefore, the FDI limit for news & current affairs channels in the uplinking guidelines may be increased from 26 per cent to 49 per cent through the FIPB route.

     

    There are existing provisions in the uplinking guidelines to safeguard management and editorial control in news creation. These include: i) requirement to employ resident Indians in key positions (CEO of the applicant company, three fourth of the Directors on the Board of Directors, all key executives and editorial staff), ii) the largest Indian shareholder should hold at least 51 per cent of the total equity, iii) reporting requirements when any person who is not a resident Indian is employed/ engaged etc.

     

    If the FDI limit in uplinking of TV channels of the news and current affairs category is enhanced to 49 per cent , then as per provision in ii) above the remaining Indian shareholding (51 per cent) would have to be with a single Indian shareholder. The more general issue, on which stakeholders may wish to make suggestions, is whether or not any changes are at all required in these conditions. In fact, a better way to ensure that content deemed undesirable or subversive in nature is not broadcast through TV channels is by having proper content monitoring and regulation through a content code, instead of using FDI limits as the tool for this purpose.

     

    The Government has announced the Phase III of expansion of FM radio. In this phase it is envisaged that 839 new private FM radio stations will come up, expanding the coverage of private FM radio stations from 87 cities to 313 cities. The auction of frequencies for FM radio is likely to be taken up by the Government shortly. Easy availability of capital to operators through multiple sources at competitive rates would ensure better participation in the auction by the operators.

     

    The phase III policy also expands the sphere of activities that can be taken up by the FM radio operators. These include carriage of information pertaining to sporting events, live commentaries of sporting events of a local nature, traffic and weather, cultural events and festivals, examinations, results, admissions, career counselling and employment opportunities, public announcements pertaining to civic amenities like electricity, water supply, natural calamities, health alerts as provided by the local administration etc. For building up of infrastructure for such services, additional investments will be required. Keeping in view all these aspects, the FDI limits may be enhanced from 26 per cent to 49 per cent through FIPB route for the FM radio sector.

     

    In the past, FDI limits for FM radio have been fixed on the same lines as that for TV news channels, on the rationale that FM radio and news and current affairs channels are of a similar nature from the sensitivity point of view. Enhancing the limit to 49 per cent through the FIPB route will also ensure that the FDI policy for FM radio will remain aligned to the FDI policy for uplinking of the news and current affairs channels, which is also being considered for enhancement to 49 per cent through the FIPB route.

     

    The Phase III policy of the Government for FM Radio also prescribes a similar condition for safeguard of managerial control of radio channels as in the guidelines for uplinking of news and current affairs channels. If the FDI limit for FM radio is enhanced to 49 per cent, then, as in the case of news and current affairs channels, the remaining Indian shareholding (51 per cent ) has to be with a single Indian shareholder.

  • Electronic Arts shares surge 9 per cent on strong earnings

    Electronic Arts shares surge 9 per cent on strong earnings

    MUMBAI: Electronic Arts beat earnings expectations in the most recent quarter, the first since Larry Probst took over as CEO in March, and an accomplishment that sent its stock nine per cent higher in after-hours trading on Tuesday.

     

    The maker of video games said digital sales soared as revenue from packaged goods dropped during its fiscal first quarter.

     

    Still, the company reported a net loss of $121 million in the latest quarter on adjusted revenue that rose by a per cent to $495 million. On a per-share basis, Electronic Arts lost 40 cents while analysts predicted it would lose 60 cents.

     

    During the regular trading session on Tuesday, the stock fell by a per cent to $23.83. The stock surged more than $2 a share, though, after the closing bell.

     

    Among the highlights was a record quarter for sales of The Simpsons: Tapped Out. Also, FIFA 13 digital net revenue surged 92 per cent to top $70 million in the quarter.

     

    “EA had a solid quarter, driven by continued digital growth and disciplined cost management,” said Probst. “We are also executing on a clear set of goals for leadership on mobile, PC, current and next-generation consoles.”

     

    Probst was a former CEO who took back the position in March after John Riccitiello stepped down, blaming himself when the company fell short of certain financial goals.

  • Perfetti Announces winner of Mentos Batti Jalao Campaign

    Perfetti Announces winner of Mentos Batti Jalao Campaign

    NEW DELHI :Mentos, one of the leading brands of Perfetti Van Melle India, today announced the winner of its Batti Jalao Campaign. The winner, Malek Mohamad Shahnawaz Hafisodin was given a cheque of Rs. 25 lakhs by Perfetti India representatives at Baroda.

    Mentos- Khooni Kaun Hai, has been one the most unique and innovative marketing campaigns with an aim to initiate conversations amongst its consumers. The campaign used a riddle with a twist and urged the audience to use their brain laterally. This unconventional campaign was very effective in creating a buzz amongst its target audience. The campaign received more than 5 lakh entries through various platforms including social media, microsites, mobile, internet, radio and electronic media.

    Commenting on the campaign, Mr. Nikhil Sharma, Director – Marketing, Perfetti Van Melle India said, “This campaign has helped us engage with our consumers in an interesting and never-done-before way. Batti Jalao campaign has been very successful and we have seen tremendous response from the customers. I would like to once again congratulate Mr. Hafisodin on his win.”

    Commenting on his win Mr. Malek Mohamad Shahnawaz Hafisodin said,”This has been one of the most entertaining ads I have come across. I was sure there would be lakhs of entries and some of them would be right too. So I'm very happy that I got lucky“

    The campaign conceptualized by Ogilvy & Mather was first launched on the digital media with a sneak preview for the Mentos Facebook community, which has over 9 lakh followers. Thereafter the campaign was launched in the internet and mobile space. Viewers could log on to www.mentosindia.com or www.facebook.com/mentosindia , branded destinations on internet and mobile specifically launched for this campaign. These zones enabled the viewers to participate in the contest and also provided them with clues to the riddle. Finally the campaign went on air on television across key youth oriented channels.

  • BigFlix records 1 mn registered users

    BigFlix records 1 mn registered users

    Mumbai: BigFlix, a movie-on-demand service that caters to movie buffs across the world, has recorded 1 million registered users.

    According to the company, with the recent addition of diverse catalogues and an upgraded user interface, BigFlix has been the preferred personal blockbuster theatre among film enthusiasts. “With consumers across the world watching films on-the-go at anytime, anywhere, the BigFlix app, which is available across platforms, has revolutionised the movie watching culture.”

    To celebrate the milestone achieved, BigFlix has announced a special celebratory offer for all its existing subscribers who have been a part of the journey of BigFlix since the very beginning. As a part of the offer, subscriptions worth Rs 1 million are to be gifted to certain invaluable customers who have been a part of the journey.

    BigFlix business head Shreyash Sigtia said, “This is indeed a milestone for BigFlix. We have come a long way from where we first began, and every single user who has joined us in the journey has made it possible for BigFlix to grow. It has been an honour for us to serve 1 million registered users so far by means of constantly introducing interesting movie catalogues in a number of languages and by consistently improvising on the user interface and customer service. With this success, our endeavour is to continue providing high quality, ad-free films across languages and genres to consumers across the world on PC, tablets and mobile.”

    Commenting further on the celebratory subscription offer he added, “The success of our service is attributed to the users of BigFlix. The subscription offer is a small token of appreciation from our side to the users who have been an integral part of the BigFlix journey.”

    The celebratory subscription offer is being conveyed to the customers by means of personalised mailers. The offer is valid throughout the month of May 2013.

  • Sandesh goes on mobile; launches augmented reality app

    Sandesh goes on mobile; launches augmented reality app

    MUMBAI: Sandesh has become the first regional newspaper brand in India to bring digital content through its newspaper with the launch of Sandesh Smart – an augmented reality app.

    With this, Sandesh allows readers to use the augmented reality app to gain access to additional multimedia contents like videos, slideshows, social media connect, polls, interactive quizzes and much more by simply scanning the newspaper with their Smartphone.

    Sandesh MD Parthiv Patel said, “We are proud to be the first regional newspaper to fully integrate Sandesh Smart into our editorial workflow and bringing the print alive on reader‘s smart phones.”

    For the development of Sandesh Smart app, Sandesh has partnered with TELiBrahma, a mobile advertising solutions company specialising in augmenting real world context with digital engagements.

  • Nick launches its first global mobile app

    Nick launches its first global mobile app

    MUMBAI: Kids broadcaster Nickelodeon has launched its first worldwide mobile app Teenage Mutant Ninja Turtles: Rooftop Run in more than 150 countries and eight languages.

    Available for iPhone, iPad and iPod touch devices, the app features 3D characters and environments based on the CG-animated series.

    This is a runner ninja combat game, where players run, jump and fight their way across the rooftops of New York in an attempt to save the city from the invading Kraang and ultimate destruction.

    The app will be translated into eight languages, English, Dutch, French, German, Italian, Portuguese, Spanish (Latin America) and Spanish (Spain).

  • Zee TV’s mobile app crosses ‘1 million downloads’ mark

    Zee TV’s mobile app crosses ‘1 million downloads’ mark

    MUMBAI: Zee TV‘s interactive mobile app for its non-fiction shows has crossed a milestone of one million downloads according to Mobilox Innovations.

    Leveraging the success of Zee TV‘s popular non-fiction shows like ‘Dance India Dance‘, ‘DID L‘il Masters‘ and ‘Sa Re Ga Ma Pa‘, the mobile app boasts of a wide array of interactive features that engage users, offering them a unique window of experiencing these shows.

    According to the channel, Zee TV‘s current non-fiction property ‘India‘s Best Dramebaaz‘ is delivering overwhelming response from viewers across India. Hence, the app is now titled ‘India‘s Best Dramebaaz‘ app and is available on all key digital platforms such as iOS, Android, Blackberry and Symbian.

    In one of the mobile innovations, Zee TV has converted the original mobile app created for ‘DID Season 3‘ into apps for each successive season of its ongoing non-fiction shows, thereby retaining its original user base, while adding more users with each new season.

    Zee Entertainment Enterprises marketing head-national channels Akash Chawla said, “Zee TV‘s shows have consistently topped viewership scorecards, making them the rulers of the on-air space. Even off-air, it is gratifying to note that our non-fiction shows have emerged as the front-runners of the digital space with their mobile app crossing a milestone of 1 million downloads. At a time when ‘on-demand‘ entertainment is the order of the day, we have been successful in providing our viewers with content that has kept them engrossed and engaged.”

    Following a successful collaboration for the mobile application of its previous non-fiction shows, Zee TV has continued its partnership with Mobilox Innovations to develop the WAP and app technology for ‘India‘s Best Dramebaaz‘.

    In addition to keeping the tech-savvy youth connected with their favourite shows, the app provides users with exclusive behind-the-scenes peeks into the shows, connecting them with contestants, judges and skippers. The live chats with judges and personalised dance tutorials by skippers of ‘DID L‘il Masters 2‘ have been crowd favourites while the easy voting feature has seen the contestants register a staggering number of votes on every season of Zee TV‘s non-fiction shows.

    Mobilox COO Rohit Kaul said, “A million app downloads means a million new touch-points on the most personal device these days. Just technology development wouldn‘t have made it successful. The three key factors which helped the app scale to million downloads were Strong Product Concept, App Store Optimisation and App Store Affiliations. Mobilox will continue to do the same for Zee TV and add newer innovations to Mobile App Marketing to achieve multi-million downloads in future. This new benchmark set by Zee, apart from its existing reach via TV, will create newer trends and innovations in the way audiences interact with the same brands on multiple screens.”

  • Disney UTV launches four freemium apps

    Disney UTV launches four freemium apps

    MUMBAI: Disney UTV Digital, the digital media arm of Disney UTV, has launched four freemium apps UTV, Disney, Comedy and Devotional, for Indian mobile subscribers. Nokia Asha series has pre-embedded the UTV App on more than 2.5 million devices.

    Content in the UTV app includes movie trailers, full length movies (Bollywood and Regional), Bollywood gossip and more. The Disney App includes short form content featuring Mickey and Friends, other Disney classics such as Big Bad Wolf and Santa‘s Workshop and celebrated Pixar short form animation such as Reds Dream and Adventures of Andre and Wally B.

    The Comedy App gives users access to humorous videos like MENtals, Baba Aur Baby, Chickipedia and more. The Devotional App includes stories of Indian deities like Maa Durga, Sai Baba, Sri Krishna, and it includes the mythological epic Ramayana as well.

    These apps, which feature the breadth and depth of Disney UTV‘s content across movies, television, Hollywood and English content along with aggregated content, have already crossed the 15 million download mark in their test phase itself. The apps provide a superior streaming experience for users, even on low-bandwidth GPRS networks.

    The apps support monetisation via both ads as well as paid subscriptions enabled through Digital Disney UTV‘s mobile operator billing platform. This allows regular mobile users to access both ad-supported content as well as premium content within the same app, through a seamless one-click transaction via their mobile operator.

    Disney UTV director, celebrity and video Sameer Pitalwalla said, “Feature phones are currently the dominant data consumption devices in India. While we have a robust smartphone strategy, we wanted to provide feature phone users with an excellent video experience. We combined our great catalogue with best in breed technology and have seen both download and engagement numbers catching fire. 15 million downloads, 1.5 million active users, terabytes in streaming and millions of ad impressions prove the power of our content and experience.”

    Nokia India director developer experience Gerard Rego said, “Engagement and innovation have emerged as one of the top deciding factors in the mobile phone industry with more and more youth accessing Apps that enhance their user experience. Our association with Disney UTV has been extremely successful and, together, we continue to add value to our consumers by offering superior on-the-go video streaming. The availability of Disney UTV Digital‘s new Freemium Apps is a great milestone as users can enjoy their favourite content through fast and seamless video streaming on their Nokia Asha devices.”

  • Mobile streaming platform Zenga TV looks to double revenues

    Mobile streaming platform Zenga TV looks to double revenues

    MUMBAI: Zenga Media, the mobile and web streaming company, has set itself an ambitious target of doubling its revenues in the current financial year.

    Zenga Media, which owns the mobile and web streaming platform Zenga TV, is promoted by former Sony TV executive Shabir Momin and Vikramjiet Roy.

    Shabir Momin, the MD and CTO of Zenga TV, says that the company‘s total revenue in the last fiscal was in the region of $2-3 million.

    According to Momin, the company has turned RoI (Return on Investment) positive in the last two fiscals and is paying for its own expenses.

    “The promoters did not have to infuse funds in the company as it is RoI positive,” he adds.

    No equity divestment is planned either, rather the aim is to grow the company before exploring fund raising avenues.

    Zenga TV is an ad-supported mobile and web streaming platform. It claims to have 22-23 million active users every month. Zenga‘s biggest differentiator, according to Momin, is that it is compatible with even feature phones and the technology is in-house.

    The digital streaming platform has content partnerships with the NDTV group, Times Television Network, BAG Network, Reliance Broadcast Network, and Raj TV Network.

    However, the big three television networks Star India, Zee Network, and MSM are missing from the platform. The Viacom18 channels too are no longer available on the platform.

    “While we don‘t have Star, Zee and Sony, we do have a lot international channels in our offering. Over and above that, we also produce content in various genres for our platform,” he avers.

    The absence of these powerful networks from Zenga TV means that the platform‘s entertainment bouquet is a a bit of a non-starter.

    However, Zenga TV has strong news offering with the presence of NDTV, Times Now, CNBC TV18, Aaj Tak and Headlines Today amongst others.

    News is one of the most consumed genres on mobile after entertainment and movies, says Momin. After news, the sports genre has a lot of traction among mobile TV consumers.

    However, the cost of acquiring sports rights makes it an unviable proposition to monetise, reveals Momin. After flirting with IPL rights in 2009, Zenga gave it up as it discovered it could not recoup its investments.

    “It‘s better to be profitable rather than taking risks with cricket rights,” he asserts.

    Zenga TV generally does 50-50 revenue share deals with broadcasters which means that its content costs is zilch. However, monetising content through advertisement is still not that easy a task.

    Reason: The ad spends on mobile are still very low compared to the kind of reach that it delivers. However, Momin is optimistic. His optimism stems from the predictions that mobile ad spends are expected to grow to Rs 3 billion by 2015 up from the current Rs 1.5 billion.

    Zenga TV plans to play the volume game by being a free content platform. Going pay is not a good option as one has to be at the mercy of telecom operators, who dictate terms to platform owners on revenue share, points out Momin.