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  • Esports Premier League season 2 postponed due to govt’s ban on Battlegrounds Mobile India application

    Esports Premier League season 2 postponed due to govt’s ban on Battlegrounds Mobile India application

    Mumbai: The broadcasting of Esports Premier League (ESPL) season 2, the country’s first ever franchise-based esports league, has been postponed on account of the ban imposed by the government to remove Battlegrounds Mobile India (BGMI) gaming application from Google play store & Apple app store.

    In a press statement, ESPL said, “This year’s league has been engaging gamers from across the country in high-voltage action of the battle royale game, BGMI which carries a massive prize pool of Rs 1 crore. After a month-long of riveting actions, packed with rivalries, gripping moments and thrilling finishes, the top sixteen teams were franchised and they were set to fight in a grand LAN finale from 1-5 August 2022.”

    The government banned the Battlegrounds Mobile India gaming application on 28 July.

    Also Read | Battle royale: Why govt’s ban of BGMI spells bad news for gaming in India | Indian Television Dot Com

    ESPL added that the entities concerned will evaluate or pursue the matter in accordance with the directions issued by the government.

    “We are therefore constrained to put the ESPL Season 2, on hold, in light of the government’s directions and the prevailing circumstances. This is an unfortunate situation for all esports enthusiasts, and also a huge setback for India, at this stage of the tournament,” it also said.

    “However, upon closure of the matter favorably, we intend to renew the ESPL from the stage where we are leaving it now, which means that the selected finalist teams will be invited again to take the tournament forward for the Finals” it further added.

  • Kids prefer consuming content on television rather than OTT, says a study conducted by Sony YAY!

    Kids prefer consuming content on television rather than OTT, says a study conducted by Sony YAY!

    MUMBAI: Currently, 57 percent of kids prefer television while only 10 per cent receive their entertainment via OTT. 33 percent of kids prefer to watch both television and OTT. Younger kids prefer television while older kids with more access to OTT platforms lean towards it. There exists a clear geographical divide in kids’ preference for OTT entertainment where only 81 percent of kids surveyed in southern India preferred OTT as opposed to 56 percent of kids surveyed in eastern India.

    Kids entertainment channel Sony YAY! has released its latest survey titled, SearchLight’22. This decodes the lives and habits of Indian Kids, in collaboration with Kantar Research. The psychometric profiling by the survey presents findings that highlight various trends across eight cities in the country.

    The research derives its findings between educational and personal development and also entertainment preferences. It offers a deep dive into India’s young audiences aged between 7-14 years. It also undertakes region-wise bifurcation of the data, considering India’s geographical and cultural diversities, to highlight the preferred activities of kids from region specific markets.

    On OTT platforms kids consume cartoons and animation content the most followed by music, educational/informational shows, hindi and regional movies and stand up comedy shows.

    The journey from blackboards to keyboards is what kids witnessed through the pandemic, thus, to understand their learning preferences, SearchLight’22 sheds a few insights-

    – Kids favoured online classes over offline classes due to rewatch option of online classes (29 percent), the comfort of home (28 percent), followed by the ability to attend classes they usually can’t physical (16 percent) and save time (15 percent)

    – The top five activities participated by kids during the pandemic were tuition classes (76 percent), art & craft (24 percent), followed by sports (19 percent), dancing (18 percent) and singing (19 percent)

    – The majority of respondents wishes for lessons to be held online (63 percent) while the rest wanted to go back to the pre-pandemic style of offline teaching (37 percent)

    – Edutech platforms which rose to prominence during the lockdown saw that only 6percent of respondents had Edutech subscriptions while 7 percent respondents had not subscribed but attended Edutech classes. However, 39 percent had opted to use YouTube videos to learn concepts while 48 percent were not aware of the existence of Edutech platforms

    With kids being limited to their homes owing to movement restrictions due to the pandemic, gaming became an essential part of kids’ entertainment. The following insights were inferred from the survey:

    – One out of two kids enjoyed gaming on their phone

    – Free games were core to their consumption

    – 53 percent preferred to play solo while 44 percent were included in multiplayer games with friends and only 4 percent played multiplayer games with strangers

    With the SearchLight’22 Decoding Lives and Habits of Indian Kids, Sony YAY! said that it takes a step closer to understanding the dynamic and evolving preferences and habits of Kids. The study also provides a comprehensive look at how multiple verticals of education, entertainment, gaming and merchandising affects kids and shape their opinions or preferences. This foundational study explores newer avenues to get to know kids better.

    The survey was carried out in association with Kantar IMRB from October – November’ 2021 to understand consumption habits of kids across the country. The survey was further conducted across eight cities with 982 kids and 316 parents.

    Sony Pictures Networks India business head-kids genre Leena Lele Dutta said, “As a brand practice, we constantly aim to follow an approach to “Explore” and understand our young audiences and their dynamic choices to deliver a wholesome experience across the platforms. With the release of Searchlight’2022, we are happy to present our learnings to the industry at large and assist in understanding this dynamic Target Group better”.

  • Flipkart Grocery nudges Indian households to not compromise on quality

    Flipkart Grocery nudges Indian households to not compromise on quality

    Mumbai: Homegrown e-commerce marketplace Flipkart has announced the launch of its latest digital campaign for Flipkart Grocery – a category that continues to see exponential year-on-year growth. With this latest campaign titled ‘Aapki Pasand pe Super bachat’, Flipkart aims to establish the marketplace platform as the “best destination” for buying groceries online.

    Flipkart conducted extensive research ahead of the campaign launch, which determined how one of the key factors for a seamless e-grocery buying experience is high-quality products coupled with value-driven constructs.

    The campaign starts with a homemaker in an Indian household with a ‘well-kept secret’ on how she procures the best quality of daal that she uses. It further shows how the homemaker understands everyone’s taste and ensures that she is bringing the best groceries in her house which are considered the favorite by her whole family. Through the campaign, Flipkart establishes that grocery purchases affect everyone in the household and hence, the ‘secret’ should be to ensure that the household has access to a range of their choice of high-quality products at affordable prices.

    Flipkart Grocery VP Smrithi Ravichandran said, “Understanding the requirements of Indian consumers and catering to them is what Flipkart is known for. With this latest campaign, we want to highlight how our platform is able to bring the highest quality of products that undergo stringent quality checks, over and above the mandatory checks, to consumers across the country. Today, not just in metro cities but consumers from over 1,800 cities have access to e-grocery services that meet their standards of shopping while giving them a value-driven experience.”

  • Reliance net profit jumps 41 % YoY to reach Rs 18,549 crores in Q3

    Reliance net profit jumps 41 % YoY to reach Rs 18,549 crores in Q3

    Mumbai: Mukesh Ambani-led conglomerate Reliance Industries Ltd (RIL) continued its golden run, and posted a net profit of Rs 18,549 crores for the third quarter ended 31 December 2021. This is an increase of 41 per cent from ₹13,101 crore reported a year ago during the same period.

    The company had posted a profit of Rs 13,680 crore in the September 2021 quarter.

    “I am happy to announce that Reliance has posted best-ever quarterly performance in 3Q FY22 with a strong contribution from all our businesses. Both our consumer businesses, Retail, and Digital services have recorded the highest ever revenues and EBITDA,” said RIL chairman and MD Mukesh Ambani on Friday.

    Ambani said the company continued to focus on strategic investments and partnerships across its businesses to drive future growth in the last quarter. “Retail business activity has normalised with strong growth in key consumption baskets on the back of festive season and as lockdowns eased across the country. Our digital services business has delivered broad-based, sustainable, and profitable growth through improved customer engagement and subscriber mix,” he added.

    The consolidated revenue for the company by market-capitalisation grew to Rs 1,91,271 crore, up by 62 percent for the quarter from Rs 1,17,860 crore in the year-ago period. Revenues in the previous quarter stood at Rs 1,67,611 crore.

    Reliance Jio’s revenue rise five per cent at Rs 19,347 crore

    The net profit of Reliance Jio, the telecom arm of the company rose 10 per cent YoY to Rs 3,615 crore for Q3. It was Rs 3,291 crore in the last year period. The revenue rose five per cent at ₹19,347 crore as against ₹18,492 crore in the last year period. “Jio now has over five million connected wireline customers and has been consistently enhancing its FTTH product with new apps on STB, Society Centrex, 4K content on JioTV+, Home Secure, Home Automation, LiveTV and Gaming solutions,” the conglomerate said.

    Jio also undertook ~20 per cent hike across prepaid plans effective 1 December 2021 in line with other industry operators. According to the company, while the ARPU is set to improve to Rs 151.6 led by a better subscriber mix and recent tariff hike, the full impact of tariff hike will be reflected in ARPU and financials over the next few quarters. During 3Q FY22, average data and voice consumption per user per month increased to 18.4 GB and 901 minutes, respectively.

    Meanwhile, Jio continues to maintain its top position in the 4G speed chart with a 22.0 Mbps average download speed in December 2021, according to the latest Telecom Authority of India (Trai) report.

    Ambani also highlighted that the recovery in global oil and energy markets supported strong fuel margins and helped its O2C business deliver robust earnings. “Our Oil & Gas segment delivered strong growth in EBITDA with volume growth and improved realisation. We are making steady progress towards achieving our vision of Net Carbon Zero by 2035. Our recent partnerships and investments in technology leaders in the solar and green energy space is illustrative of our commitment to partner India and the World in the transition to clean and green energy. We continue to pursue growth initiatives and collaborate with global leaders who share our vision of a sustainable future for our planet,” he added.

  • Gaana surprises listeners with new feature ‘AutoQueue’

    Gaana surprises listeners with new feature ‘AutoQueue’

    Mumbai: Music streaming app, Gaana has unveiled its latest product feature ‘AutoQueue’ that promises to offer personalised music listening to its users.

    The newly introduced feature is powered by a machine learning algorithm that factors the probability of songs being heard together (past behavior) as well as similarity of music, tempo/bpm, etc to predict possible songs a user would like to hear after they have manually played one song. The algorithm analyses thousands of signals and data points to come up with personalised song suggestions.

    The feature enables consumers to hit up a song and indulge in seamless streaming while Gaana plays similar songs on its own. The benefit is that it will dramatically reduce the time spent in manual searching & solves the problem of “listener’s block” (where one struggles to think of the next song to play). Autoqueue also makes the discovery of new music easier, as listeners get served apt songs they might not know of on their own.

    Gaana CEO Sandeep Lodha said, “In the last year and a half, audio streaming has played a major role in people’s lives and consumption is on the up. With AutoQueue we are going one step further to hyper-personalise each user’s app experience making it effortless to listen to great music. The feature is born of Gaana’s user research & tech capabilities and gives personalised endless background track to the lives our users live in the foreground.”

    The brand has also released an ad film to communicate the ease & joy of music listening with AutoQueue. The lighthearted commercial shows two girls going for a short drive that turns to a never-ending long drive, as Gaana AutoQueue keeps playing surprisingly apt songs that they love.

  • Flipkart collaborates with Moj for video and live commerce

    Flipkart collaborates with Moj for video and live commerce

    Mumbai: Home grown e-commerce marketplace Flipkart has collaborated with short video platform Moj to enable video and live commerce experiences at scale. The collaboration will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers.

    Moj currently has over 160 million monthly active users. Besides making e-commerce accessible to millions of first-time users, this collaboration also incentivises content creators in the Moj ecosystem by enabling new commerce-led revenue streams to deepen socio-economic impact.

     

    “The strategic collaboration between Flipkart and Moj will play a key role in onboarding the next 200 million e-commerce users while creating an ecosystem that benefits all stakeholders involved – from brands and sellers to content creators,” Flipkart senior VP and head corporate development Ravi Iyer said. “Given the diverse cultural fabric of our country and with the intention to offer an inclusive e-commerce experience to every consumer, we continue to bridge the gap between audiences through our regional language interface experience which has played a key role in onboarding first-time consumers. Moj’s wide reach through the Indic languages it operates in is another step in this direction.”

    Mohalla Tech Pvt Ltd (parent company of Moj) chief financial officer Manohar Singh Charan said, “The creator economy led revenue streams are globally seeing a massive upsurge and this collaboration with Flipkart is a step towards developing a concrete revenue stream for creators in India, while also enhancing the social experience of our users on the platform. This also opens the universe for creative in-app integrations towards personalized marketing. The seamless amalgamation of content and commerce will push brands to reimagine how they connect with their consumers and ignite the digital social commerce revolution in India.”

  • Netflix tests ‘Mobile+’ plan in India priced at Rs 299 a month

    Netflix tests ‘Mobile+’ plan in India priced at Rs 299 a month

    KOLKATA: Over the last two years, streaming giant Netflix has been experimenting with its pricing model as well as marketing strategy in India. After seeing massive success of its first mobile only plan, the company is testing “Mobile+” plan at Rs 299 per month.

    “We launched the mobile plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice Mobile+ brings. We’ll only roll it out long-term if they do,” a Netflix spokesperson told Indiantelevision.com.

    The Rs 299 plan lets users stream content in HD quality on one screen at a time, be it mobile, tablet, or desktop/laptop.

    India was the first country where the streaming service launched its mobile only plan at Rs 199 per month in July 2019. The existing mobile plan supports streaming in SD only on a single mobile device at a time. Notably, Netflix members in India watch more on their mobiles than subscribers anywhere else in the world. Post the launch, the streamer stated the ambitious low-priced mobile plan saw better uptake than the initial testing suggested.

    All markets or households don’t have wired broadband connection yet but most of them have a good smartphone and high-speed mobile data. Hence, the new plan, if launched, will give more options to consumers. However, if consumers don’t find value in it, Netflix will not roll it out more widely.

    Netflix recently unveiled its impressive 2021 line up of 40 plus originals. “Everyone has different taste, different preferences, different moods and they watch Netflix on different devices. Whether you are watching alone or with your family, whether you have 20 minutes or two hours, we work hard to make sure Netflix always has something great for you. This is exactly why we create so many stories across genres, languages, formats for you to choose. This year we are ready to take our next big leap to entertain India,” Netflix India vice president content Monika Shergill said.

  • Aajtak.in is the No. 1 Hindi News Destination across Desktop, Mobile, APP, Video & Social

    Aajtak.in is the No. 1 Hindi News Destination across Desktop, Mobile, APP, Video & Social

    New Delhi: Aajtak.in has again established its dominance in Hindi news space across digital platforms (Desktop, mWeb, App & Social). The latest Comscore data (February 2020) is a clear reminder of the trust of the Indian consumers on the Sabse Tez news brand. Here’s how Aajtak.in reinforced its top spot, among all verticals of the digital segment:

    Desktop

    Aajtak.in continues to hold the top spot in the Desktop segment. With 2.80 Million Unique Visitors on Desktop, it has become the go-to news source across the country, providing the most relevant and topical news with well-researched opinions and polls. (Comscore, MMX, Custom List of Hindi News Publishers, Unique Visitors, FEB’20, India)

    Mobile

    Whether it is mWeb or Mobile App, Aajtak.in has engaged users through both publishing platforms. With over 53 Million Unique Visitors, It holds the No.1 position on mWeb. While content consumption and engagement is growing in India for mobile app, with over 500 million minutes spent & 4.41 million unique visitors, Aaj Tak mobile app continues to be the No. 1 Hindi news destination. Mobile is the preferred medium for most of the daily news consumers, as they get their news on-the-go, whether its short snippets of topical information or long-format content or even video. (Comscore Mobile Metrix, Custom list of Hindi News Publishers, Mobile Web & App, FEB’20, India). 

    Video

    With over 1.5 Billion Video Views in a month, Aaj Tak holds the title of No. 1 Hindi News Video Publisher across publishing platforms.

    Social Media

    With 23 Million Social Media Post Interactions and a collective social fan base of 65 million, Aaj Tak has become the voice of the people on social media as well and is the No.1 Hindi news brand on Social Media (Source: Crowdtangle, Post Interactions, Facebook & Instagram, FEB’20).

  • 250 mobile apps launched at the second edition of India Mobile Congress

    250 mobile apps launched at the second edition of India Mobile Congress

    New Delhi: Shri Manoj Sinha, Hon’ble Minister of State (Independent Charge) for Communications and Minister of State for Railways, launched 250 mobile apps at the India Mobile Congress, one of the biggest marquee Mobile, Internet, and Technology event for South-East Asia. These apps are related to artificial intelligence, integrated services, health, pharma, security, safety, food, sports, social networking, travel, education, and disaster management, among others.

    As the smartphone industry continues to grow, the adoption of apps has also grown over the past few years. IMC provided the perfect platform for these startups to launch their ventures in front of a global audience that constituted the who’s who of the telecom and technology industry.

    Speaking on the occasion, Mr. Rajan S Mathews, Director General, COAI said, “The second edition of IMC has received tremendous response and the participation has been overwhelming. It is a matter of great pride for us to provide such a large platform for young entrepreneurs to showcase their innovation. The flourishing smartphone industry opened new windows of opportunities and the app industry is definitely a frontrunner where new opportunities are concerned. With people increasingly becoming dependent on mobile apps, the prospect of innovative and relevant apps being launched becomes more real.”

    While apps offer a definite business case, many apps launched today are targeted at public welfare. Apps for blood donation and cleanliness point to the fact that today social welfare is at the helm for many and it augurs well for the nation at large.

    Some of the following apps were launched today – ONGO Framework, Build4Us, Dalmia BestPrice, Antariksh Technology Ventures (OPC) Pvt Ltd, khabar aap kaa, Reverie Language Technologies Pvt. Ltd, Flock, Rubique Technologies, CricDost (XSC Techsol Pvt Ltd), Get Set Go, GenieTalk, Interperso, KONNECT, V-Cloakroom, KOMPASS PRO, ISOMETRIK, Ride Lord, Goldbin, cleaneety, Fridel, Road Inspector, Blood bank, Davaorder, No Food Waste India, Online Teacher training, Web Cycle, Cyanodoc Healthcare, Abbidyn, Knowmad.app, Delhi Blood Bank, Vaani, Indovators, Titration ColorCam (Light Lab, IISER Kolkata), Urban Yogi, WildWatch, Oniv, Street Buddy, Budget Travel, PayJal, The Community Warehouse, Seehat, Sutras, Healthol, Heuro, Ohire, Smart Cities Wheel, Voice Verso, MIHI, BlockMark, DisasterAid, Nexgen Conferences Pvt. Ltd, Bigfix, Biztips, Seehat, Datacultr among others.

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  • India Mobile Congress Day – 2 Run Down

    India Mobile Congress Day – 2 Run Down

    New Delhi: The second day of India Mobile Congress, which is one of the biggest marquee Mobile, Internet, and Technology event for South-East Asia, saw the overwhelming response and attended by more than 18000 people.

    Key Highlights of the Day- 2

    Sessions

    The 2nd day of IMC 2018 started on a high note with the Global CEOs Conclave, which included plenary sessions on subjects such as Networks of Tomorrow, Emerging Technologies, Power of Content, Open Source Technologies etc. Who’s who of the global technology arena came together to deliberate on the future of technology and how it will bring about paradigm shifts in the way we go about our day to day lives.

    The conversational sessions were attended by global speakers such as Mr. Durga Malladi, Senior Vice President, Engineering, Qualcomm, Mr. Sanjay Kaul, President, Asia Pacific and Japan, Service Provider Business, Cisco, Dr. Jay Kim, VP, Samsung Electronics, Mr. Jay Chen, CEO, Huawei India, Dr. Anand Agarwal, Group CEO and Whole-time Director, Sterlite Technologies Limited, Mr. Nunzio Mirtillo, Senior Vice President and Head of Market Area, South East Asia, Oceania & India, Ericsson. The session was moderated by Balesh Sharma, CEO, Vodafone India Limited. They talked about how 5G would be the key drivers for new technologies and innovations. 5G is not just about speed but more about adaptability and flexibility. 5G will enable us to connect many new devices and this will be supported by AI. The next generation networks will be very complex for humans to handle and therefore AI and machines will be needed to manage.

    Panelists included Mr. Pardeep Kohli, President and CEO, Mavenir, Mr. Jim Jefferies, President and CEO, IEEE, Mr. Phil Twist, VP, Networks Marketing and Communications, Nokia, Mrs. Nivruti Rai, VP, Data Center Group, Country Head, Intel India, Mr. Jimmy Mizrahi, GM Global Portfolio, ECI Telecom.

    “Power of Content” was the session which focused on how technology is driving exponential data creation and consumption and how content delivery is going to be paramount in the future. The speakers highlighted the growth in user generated content, even from Tier 2 & 3 cities, where the content is both produced and consumed by consumers themselves.

    The panelists for the session included Mr. Matteo Maga, Managing Director, CMT, Accenture, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited and Mr. Sameer Batra, CEO, Wynk.

    IEEE-TSDSI 5G Technology and Standards Workshop

    The IEEE-TSDSI 5G workshop brought together technology experts and stakeholders from the Government, Industry, Research and Development Organizations, Academia to discuss emerging trends in 5G technologies, the opportunities and challenges that these pose for a broad spectrum of verticals including tactical and first responder missions, and infrastructure and ecosystem preparedness. The workshop is expected to serve as a catalyst to help define various use cases, drive standards, and investigate deployment issues suitable for 5G networks.

    Mr. Jim Jefferies, President, IEEE mentioned that, "Given the complexity of 5G technology, a successful implementation of this technology would require deep expertise ranging from semiconductor physics, Massive MIMO, Software Defined Networks, Shared Spectrum Access, Wireless Backhaul, Security and Applications to name a few."

    Mr. Jim added that "IEEE through its research and technical depth across its societies and through the IEEE Future Networks along with strong expertise in standards development through IEEE Standards Association will play a key role in driving this next generation technology globally. IEEE is also focusing on the region specific use cases and applications, including specific requirements for success of 5G deployments in India".

    Attendees learnt about and discussed emerging trends in 5G technologies, and the opportunities and challenges that these pose for a broad spectrum of verticals including tactical and first responder missions, and infrastructure and ecosystem preparedness. Ultimately, this workshop will serve as a catalyst to help define various use cases, drive standards and investigate deployment issues suitable for 5G networks.

    Innovation sessions

    Similarly, there were sessions on pro-innovation regulation and privacy, The Emerging World of Analytics, Artificial Intelligence, E-tail – The need of the Future, HealthTech – Age of Cyborgs, Industry 4.0: Building Factories of the Future, M-Education, Value Creation through Digital Marketing, Future of Enterprise, Aadhaar etc.
    Other sessions of Day 2 included discussions around The Emerging World of Analytics: Creating Business Solutions, HealthTech – Age of Cyborgs, Value Creation through Digital Marketing, Artificial Intelligence: Innovation, Investments, Ethics and Responsibilities, Industry 4:0: Building Factories of the Future, Future of Enterprise – Serving the Millennials, Next Generation Devices. Panelists for these sessions included Mr. Sandeep Bhushan, Director and Head Global Marketing Solutions, Facebook, Dr. Praveen Chandra, Chairman of Interventional Cardiology, Medanta, Gurgaon, Ms Sumili Chatterjee, VP and Head Brand, BCCL, Mr. Santanu Bhattacharya, Chief Data Scientist, Bharti Airtel Limited among others.

    Huawei

    Huawei today announced the launch of its OpenLab in India to provide a one-stop ICT infrastructure support for smart city and enterprises digitisation transformation. A testimony to Huawei’s commitment to Government of India’s Digital India agenda, the OpenLab Delhi aims to establish an industry ecosystem and serve as a co-innovation platform for Huawei, its customers and partners, both in India and global, for incubating industry solutions to address the challenges of digital transformation.

    Sterlite Tech

    Sterlite Tech leverages Red Hat technology to enable Programmable Networks of the future

    Sterlite Tech, a global data networks solutions company, announced that it will develop and deliver software-enabled programmable solutions using Red Hat’s portfolio of open, enterprise-grade technologies. The solutions will enable communication service providers, enterprises and citizen networks to realise the full potential of web-scale Network Function Virtualisation Infrastructure (NFVI) platform, for their network automation and Software Defined Network (SDN) initiatives.

    Given the volume and variability in data demand by end users in today’s digital landscape, the networks of today and tomorrow need to be higher-speed, more secure, programmable and more reliable. To enable this, Sterlite Tech will leverage Red Hat’s suite to help develop a solution-stack that is more open and vendor agnostic. This will be set up at Sterlite Tech’s Centre for Smarter Networks (CSN), showcasing its SDN and NFV offerings and next-generation revenue-management software, which builds upon the Red Hat NFV solution.

    Sterlite Tech combines network design innovation, service engineering with FTTx MANTRA

    Sterlite Tech, a global data network solutions company, today launched all new – FTTx MANTRA – an end-to-end FTTx-as-a-service solution. This solution allows swift roll-out of Fibre-to-the-Point (FTTx) networks at the scale, latency and agility needed to suit all future requirements of 5G, Internet of Things (IoT) applications, for global communication service providers, data centres and citizen networks.

    Uniting design innovation and expertise in service engineering onto a single technology platform, the Company’s indigenously developed FTTx MANTRA – Massive Agile Network Transformation, brings together the power of five I’s: Ingenious optical-fibre products, Integrated network design, Innovative virtualisation, Inclusive approach to hyper-scale network deployment, Intelligent software solutions that use analytics and Big Data.

    As consumers’ expectations for a seamless user experience across all devices is on the rise, and with 5G, IoT, Virtual and Augmented Reality on the verge of disrupting the global data consumption, Sterlite Tech has developed this technology to ensure faster and easier fibre infrastructure roll-out to the customers’ end-point. This new hands-on technology assists early adopters to reduce time-to-market of consumer broadband services as well as capital and operational costs of network deployment.

    Sterlite Tech is showcasing its inventive data network capabilities that make up the FTTx MANTRA along with the world’s slimmest 432F Cable, LEAD360 Execution Approach, Network Virtualisation approach with Digital Commerce and Customer Management platform and many other exciting experiences and technologies in Hall B, Booth 1.4 at India Mobile Congress 2018, taking place at Aerocity, New Delhi, India until October 27, 2018.  

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