Tag: mobile users

  • TRAI proposes more data pack usage for mobile users; Khullar non-committal on net neutrality

    TRAI proposes more data pack usage for mobile users; Khullar non-committal on net neutrality

    NEW DELHI: The Telecom Regulatory Authority of India (TRAI) wants telecom service providers to provide ample information about subscribed data pack usage.

     

    TRAI said in the draft ”Telecom Consumers Protection (Eighth Amendment) Regulations, 2015” that it proposes to mandate the service providers to provide information, through SMS or unstructured supplementary service data (USSD), to mobile users, who have subscribed to data connection other than through data packs about quantum of data used and the tariff thereof after every 5,000 kilobytes of data usage.

     

    The draft was released on 29 April and comments of stakeholders can be submitted till 12 May.

     

    TRAI has been receiving several complaints from consumers regarding non-availability of information relating to the amount of data used during a data session.

     

    The service providers offer concessional tariff for data, up to a certain limit, through special tariff vouchers or combo vouchers (data packs) and also through certain tariff plans. The tariff for any usage beyond the specified limit is substantially higher, and in case the customer does not know about reaching the limit for concessional tariff, it results in substantial charges levied, leading to sudden bill shock or unexpected deduction of balance amount.

     

    ”The consumers have also voiced their concern about activation of internet service on mobile phones without their consent and knowledge leading to sudden deduction of charges for data usage,” the statement said.

     

    TRAI has examined these complaints and has felt that measures need to be taken for addressing these genuine concerns of customers. In this regard, TRAI proposes to amend the Telecom Consumers Protection Regulations, 2012.

     

    The regulator also proposed to mandate the service providers to provide the mobile subscriber who has taken data connection through data packs or through tariff plan with discounted tariff up to certain limit, an alert through SMS or USSD, whenever the limit of data usage reaches 50 per cent, 90 per cent and 100 per cent of data limit.

     

    ”Also when the usage reaches 90 per cent of the limit, information about the applicable tariff beyond the data limit shall also to be communicated,” the statement added.

     

    It is proposed that data services should be activated or deactivated only with the explicit consent of the subscriber through toll free short code 1925, following the prescribed procedures for obtaining explicit consent of the consumer and for deactivation data.

     

    In fact, TRAI chairman Rahul Khullar recently said that TRAI is likely to announce new parameters for improvement of quality of service for telecom operators in a month’s time to tackle call dropping and other problems being faced by customers.

     

    He was speaking at the 2nd National Summit on ‘IT & Mobile Banking: Digital Transformation of Indian Banking. Enabling Financial Inclusion,’ organised by the Associated Chambers of Commerce and Industry of India.

     

    Regarding the ongoing debate on net neutrality, Khullar said, ”The consultation process on network neutrality is still on till that consultation is complete, I will not make any statement.”

     

    Khullar also said that financial inclusion could be deeply achieved by harnessing new technology, which does not cater exclusively to those who are already banked or those living in urban areas.

     

    ”Do not delude yourself into believing that merely because technology exists, it will be suddenly harnessed for everybody’s good. The way it has worked so far at least, it has been harnessed for the good of a very few as it’s only those having devices and are electronically savvy who are in good shape,” he added.

  • “The market is expanding faster than expected and more brands are going digital”

    “The market is expanding faster than expected and more brands are going digital”

    As 2014 comes to an end and as the media and entertainment industry bids adieu to the year, company executives are leaving no stone unturned when it comes to listing down the achievements it has attracted throughout the year. 

    On the same lines is Vdopia, a programmatic buying and selling platform for mobile and online video advertising. It tags itself as a pioneer in mobile and online video advertising, enabling major brands to engage their desired audiences in premium content environments around the world. 

    Vdopia SVP-APAC Preetesh Chouhan pens down the major digital happenings in the year 2014 for Vdopia and the entire industry and also the future of digital platforms in the coming year.

    Major digital happenings…

    Digital Video Revolution – 

    •             Video viewing on PCs has almost doubled in three years in India. (source – comScore)

    •             India now has over 59 million video viewers. (source – comScore)

    •             73 per cent online audience now watch digital video. (Source – eMarketer)

    •             The share of video in internet data traffic is expected to rise from 41 per cent in 2011-12 to 64 per cent in 2016-17. (Source – Assocham and Deloitte)

    Emergence of specialised apps –

    •             App downloads in India likely to cross nine billion by 2015 (Source – Assocham -Deloitte)

    •             Mobile TV registered a 400 per cent growth rate in viewership. 

    m-commerce revolution India –

    •             India has reached 50 million digital buyers. (eMarketer)

    •             1 out of 3 customers of Flipkart arrive via mobile.

    •             33 per cent of Flipkart revenue originates via mobile based transactions. (Flipkart)

    •             60 per cent of all orders received by Snapdeal originate on mobile phones. (Snapdeal)

    Micro-video multiplied –

    •             Micro-video ads can transcend the mobile, tablet, PC and even TV gap, could eventually result in micro-video becoming the most portable video format across screens.
    Television is going digital:

    •             Television content is no longer being consumed only within the four walls of the viewer’s living room.

    •             TV remains one of the primary modes of communication reaching out to 60 per cent of the population, online videos are witnessing a steady surge in consumption even as internet penetration in India currently stands at about 16 per cent.

    Coke Studio, for example. While the latest season of the show on MTV received lukewarm response on TV, it went on to garner more than 54 million views on YouTube and across social media platforms.

    •             By 2018-end, India’s internet user base is expected to touch 494 million as against 938 million TV viewers.

    Marketers in India are leveraging digital marketing –

    •    96 per cent of the Indian marketers have high confidence in the ability of digital marketing to drive competitive advantage. It is among the highest in Asia-Pacific APAC with only Australia leading with 97 per cent.

    •    Indian marketers believe that the key driver to adopting digital is a growing internet population (70 per cent in India against 59 per cent in APAC).

    The big achievements for Vdopia…

    •    Launched Chocolate, a global programmatic buying and selling platform exclusively for mobile video advertising. 

    •    After major metros and cities, Vdopia’s reach has expanded to tier 2 cities, tier 3 cities and small towns.

    Lessons learnt…

    •    The market is expanding faster than expected and more brands are going digital. The demand has grown for new category of content and rich media video ad formats for better engagement. Like, travel, auto, humour, lifestytle, how-to videos etc.

    •    With 70 per cent growth in Asia Pacific, programmatic is the future. 

    Future of digital platforms in 2015…

    Digital India program – The Indian government’s $17 billion ambitious Digital India programme has the potential to be a game changer for the country. (Source – Forrester)
    P.S. – Currently, nearly 74 per cent of the population has mobile phones, most of which though is in the hands of urban India. 

    Focus on mobile content – In 2014 out of 885million mobile users, 185 million are mobile internet users. (IDC and India Digital Review). It’s a changing world, and businesses absolutely need to focus on ways they can give their marketing efforts a mobile component.

    Focus on Content – Content has been an integral part of digital marketing strategies for a few years now, but with so much of it out there, your content needs to be better and smarter. Content that’s relevant and interesting isn’t just a good idea, it’s a requirement. 

    Programmatic advertising will be understood by the majority of marketers – More than two-thirds of marketers are now using programmatic in one form or other shows programmatic might have become mainstream over the course of 2014. It’s a safe bet that this trend will continue in 2015 as more marketers realise the benefits of programmatic in their paid media programmes (Media Week).

    Clients will dictate the future of programmatic – Fundamentally, we believe the future of programmatic market landscape will be driven by the clients’ diverse characteristics and needs. Clients are either transactional or not, large or small, international or local, e-merchants or brick and mortar, large media spenders or not.

    Spending on RTB display advertising will accelerate – Spending on real time-bidded display advertising will accelerate at a 59 per cent compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years. (IDC)

     

    (These are purely personal views of Vdopia SVP-APAC Preetesh Chouhan and indiantelevision.com does not necessarily subscribe to these views.)