ITV

Tag: Mobile TV App

  • Viacom to roll out mobile TV apps suite across 180 countries in Q4-2015

    Viacom to roll out mobile TV apps suite across 180 countries in Q4-2015

    MUMBAI: Viacom has launched a suite of mobile TV apps under the brand name Viacom Play Plex, which will allow its distribution partners to offer smartphone and tablet users around the world access to the best content from all its international TV brands, anytime and anywhere.

     

    Starting in the fourth quarter of 2015, the Viacom Play Plex apps will be available to launch in every one of the 180 international territories in which Viacom owns and operates TV channels, including India.

     

    There will be a separate mobile Play app for each of Viacom’s international TV channel brands namely Comedy Central, MTV, Nickelodeon, Paramount Channel, Spike and BET – offering video-on-demand (VOD) access to a range of current and library content, as well as a live, local linear stream of the relevant channel, and other content including games for Nick Play.

     

    Viacom is exploring a number of different distribution options for Viacom Play Plex, with the suite of apps being offered on both a collective and standalone basis to existing pay TV partners in every territory to integrate into their TV Everywhere services where available. A number of pay TV providers have already signed deals with Viacom to offer subscribers authenticated access to the Nick app, including NOS in Portugal, while Viacom is collaborating with a number of other providers on upcoming launches including Foxtel in Australia and OSN in the Middle East and North Africa region. The Nick app, which has been rolled out in five international markets since 2013, is being updated and rebranded as Nick Play internationally to become part of Viacom Play Plex.

     

    Viacom will also look for new distribution partners for the Viacom Play Plex apps, including mobile network operators.

     

    Viacom International Media Networks president and CEO Bob Bakish said, “Viacom Play Plex offers us maximum flexibility in distributing our content as the way viewers consume their favorite TV shows continues to evolve. These apps are designed to complement our linear pay TV channels and to allow our existing distribution partners to deepen and improve the entertainment experience they offer their subscribers. But, Viacom Play Plex also opens up new distribution opportunities for us, particularly in the fast-growing mobile TV sector, and, ultimately, positions us to succeed in a world of more personalised entertainment services and greater consumer choice.”

     

    Each branded Play app will be localised for each country in which it is made available, both in terms of language and available content, giving users more ways to access Viacom’s shows such as SpongeBob SquarePants, Catfish: The TV Show and Lip Sync Battle, as well as local productions.

     

    Mobile TV viewers everywhere will enjoy an intuitive, video-focused user interface and enhanced video player, which reduces loading and buffering times, as well as an algorithmic menu that adapts to their tastes. Apps will include social and sharing components, and will be available in both iOS and Android to download from the Apple App store and Google Play store respectively.

     

    Bakish added, “Viacom Play Plex allows viewers across the globe to watch the TV shows they love from their favorite Viacom brands anytime and anywhere. We believe no other international entertainment company is offering this type of innovation at this scale, serving every major demographic in every major TV market.”

  • Videocon d2h launches mobile TV app; strengthens OTT commitment

    Videocon d2h launches mobile TV app; strengthens OTT commitment

    MUMBAI: In order to strengthen its over the top (OTT) service, direct to home (DTH) operator Videocon d2h has launched a mobile TV app. The new app – Direct to Mobile TV will make it possible for Videocon d2h subscribers to watch television anytime, anywhere on their mobile phones.

     

    Available on both iOS and Android, the Direct to Mobile TV app will give viewers instant access to a wide range of news, entertainment, sports and movie channels. The platform currently boasts of more than 70 select live TV channels and more than 3,000 movies and videos.

     

    Priced at Rs 60 per month, the offering includes channels, such as Sony Entertainment Television, Sony Max, Sony Music, Sab, Aaj Tak and many regional language channels. The service also features a programme guide, show reminders and social media integration, besides the What’s Hot section.

     

    Videocon d2h executive chairman Saurabh Dhoot said, “We are happy to be on the leading edge of India’s OTT revolution with the launch of our Direct to Mobile TV app. This is an important move for Videocon d2h, as we strengthen our commitment to introducing new technologies to our subscribers, allowing them to have a robust and enhanced experience while viewing our contents. We are confident that an increasing number of consumers will enjoy this offering in the days to come.”

     

    The Direct to Mobile TV service targets an increasing number of working professionals, shoppers and students spending time outside their homes with round-the-clock access to TV, films and other desired programmes regardless of location.

     

    Videocon d2h CEO Anil Khera added, “With our new Direct to Mobile TV app, Videocon d2h’s subscribers will never have to miss their favourite shows while on the move. We believe it affirms our continuous focus on innovation and our ability to deliver high quality solutions and services. We are sure that this mobile TV app will be of great interest to our viewers and will ensure our prominent presence in the OTT space.”