ITV

Tag: mobile portal

  • ITV to launch mobile portal with FremantleMedia’s ‘The X Factor’

    MUMBAI: ITV and FremantleMedia Licensing Worldwide (FLW) have inked a mobile video agreement for The X Factor.
     
     
     

    Fans of the UK’s biggest ever televised talent search will be able to watch clips of memorable events from the show. There will also be news and gossip via SMS and MMS alerts, ringtone and wallpaper downloads plus competitions, games and quizzes. The X Factor will be the first programme brand to be launched on the new ITV Mobile portal.
     
     
     

    ITV commercial development director Jane Marshall said, “The X Factor is producing some of the best entertainment on TV right now and we’re therefore pleased to be launching our portal with it. This marks the start of a major roll-out of mobile content services by ITV.”

    FLW vice president, licensing Dom Wheeler added, “We are always looking at innovative ways to translate our brands into the multi-media space and mobile is a very important medium for us. By providing top-quality programme clips and exclusive footage from The X Factor direct to mobile phones, our fans will be able to continue enjoying and experiencing the highs and lows of the show whenever and wherever they like. Last year, The X Factor was one of few programmes on British TV to interact with its audience via several different platforms and we hope that the show will be just as successful this year.”

    The first series of The X Factor proved a massive ratings winner for ITV with over 10 million viewers (42.2 per cent share) tuning in to see Steve Brookstein walk away with a one million pound Sony BMG recording contract. The results show ranked No. 1 in its timeslot and in its target demo of young adults, was the highest rating show of the day across all channels.

    Once again, FLW is representing all ancillary rights to the show and is targeting a core audience of 16-24-year-olds with a comprehensive licensing programme.
     

  • AOL launches personalised mobile portal in the US

    MUMBAI: US online services provider America Online has announced the launch of AOLMobile.com at www.aolmobile.com.

    This is a a personalized mobile portal that makes it easy to learn about, buy and use today’s hottest wireless communications and content services. Designed to meet the needs of AOL members, AIMusers and mobile users alike, the site can be customized by mobile users to present the features and services available for their particular phone model and service provider combination.
     
     

    Delivered in part through a new alliance with InPhonic an online seller of wireless services and devices, AOLMobile.com also offers a complete mobile storefront. Users can find, compare and buy the latest mobile phones and cellular service plans with the advanced features and accessories that complement their mobile lifestyles.

    AOL states that the mobile portal is all about personalisation and simplification. It was designed so that members, registered users and web users alike can easily learn about the phones, services, features and accessories that are available and best suited to meet their needs
     
     

    AOLMobile.com is also a ‘mobile home base’ where users can easily manage their wireless service accounts. AOL also announced that it has debuted the mobile extension of the new AOL.com portal. This new mobile AOL.com WAP 2 portal gives mobile users everywhere easy wireless access to AOL’s popular content and services.

    Features of the new AOLMobile.com and Mobile AOL.com WAP 2 Portal include:
    AOLMobile.com. The My Mobile Dashboard is designed to give mobile users a central place to easily manage cell phone features and preferences, such as IM Forwarding or alerts and reminders. By registering their phone in the privacy-protected site, users can also quickly identify and select relevant services and download features like ringtones and wallpapers.