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Tag: Mobile entertainment

  • Onmo signs up Lowe Lintas to manage its creative duties globally

    Onmo signs up Lowe Lintas to manage its creative duties globally

    Mumbai: Mobile entertainment company OnMobile Global Ltd has appointed Lowe Lintas Bangalore as the creative agency for Onmo – a mobile cloud-gaming platform. According to a statement, the scope entails creating the positioning, guidelines and assets, designing the creative strategy, and conceiving integrated marketing and advertising campaigns for the brand,

    Onmo aims to redefine the gaming experience by bringing together e-sports, social features, and AI-powered analytics, the company stated. The agency endeavours to build mind space for Onmo in the rapidly growing global gaming market. Lowe Lintas Bangalore is already working on the account and will soon come up with an integrated campaign, it added. 

    “As we embarked on the journey to launch Onmo, our D2C mobile cloud-gaming platform, we were looking to partner with a global, forward-thinking, and consumer-first agency who identified with our passion & understood our vision,” stated OnMobile global director marketing and communications and Onmo global head of marketing Pallavi Nayak. “Lowe Lintas stood true for that and more, and we’re absolutely delighted to partner with them! Looking forward to doing some groundbreaking work together.”

    A Research and Markets Global Gaming Market report forecasts that the global gaming market was worth $167.9 billion in 2020, and is expected to reach $287.1 billion by 2026. Cloud-based gaming will continue to grow its share in the pie, especially as it allows users access to a premium gaming experience even without expensive consoles or devices.

    “The gaming industry has seen steady growth since the mid-80s, but the rise of internet and mobile in the 21st century has really pushed it into top gear. Companies like ONMO, which offer totally fresh and immersive gaming experiences, are going to be at the vanguard of this incredible growth story,” said Lowe Lintas executive director and branch head – South Sonali Khanna. “At Lowe Lintas, we believe bleeding-edge products deserve future-focused strategies, combined with consumer-centric storytelling. To put it in gaming terms, we’ve got itchy trigger fingers as we team up with ONMO to storm the leaderboards!”

  • Mobile entertainment market could hit $ 77 billion by 2011

    Mobile entertainment market could hit $ 77 billion by 2011

    MUMBAI: Juniper Research predicts that the mobile entertainment market is set for a new era of rapid growth as 3G environments become more commonplace, applications built for mobile predominate and more users in the mass market exploit the mobile phone as a multifunctional communications and entertainment device.

    The value of the mobile entertainment market, including music, games, TV, sports and infotainment, gambling and adult content is forecast to increase from $17.3 billion in 2006 to nearly $77 billion by 2011, driven by mobile TV, video rich applications and a buoyant Asian market. This may be rapid growth but there are still a number of barriers.

    Juniper Research Mobile Entertainment Series principal author commented,” The face of mobile entertainment is expected to change significantly over the next five years as next generation mobile services continue to be rolled out around the globe and take up steadily increases. As 3G services become commonplace, sophisticated mobile entertainment products and services can reach the mass market and provide the sort of anywhere anytime entertainment that has been predicted for some time, but not really delivered.”

    However, he added a note of caution, “Whilst the potential to generate dramatically increased revenues is certainly there, many uncertainties affecting sections of the market still exist and could put a break on growth – the development of legislative environments for mobile gambling and adult content, and the success of broadcast mobile TV trials currently underway or planned, are just two examples.”

    Dramatic changes in service delivery are forecast, but some aspects of market structure will not change. The Asia Pacific region currently provides the largest market for Mobile Entertainment services and contributes over 40% of global revenues. Despite more rapid growth in North America and in developing markets, the Asia Pacific region is forecast to retain its leadership through to 2011, when it will still contribute 37% of global revenues.

  • Countdown begins for CommunicAsia2006 and EnterpriseIT2006

    Countdown begins for CommunicAsia2006 and EnterpriseIT2006

    MUMBAI: CommunicAsia and Enterprise IT, the region’s foremost technology shows, will be returning once again to the Singapore Expo from the 20 to 23 June.

    CommunicAsia, EnterpriseIT and BroadcastAsia are key components of the five-day Infocomm Media Business Exchange (imbX) which is held annually in Singapore in the month of June.

    Reflecting the buoyant market and the latest trends, some of the key technologies addressed on the show floor include mobile entertainment, IPTV, 3G, VoIP, NGN, WiMAX, information security and embedded technologies, states an official release.

    Visitors from India can expect to see the latest innovations from the most influential world vendors and operators, including Ericsson, Huawei, ZTE, NTT Docomo, Lucent, Motorola, Siemens, Sony Ericsson, Samsung and LG among many others. The event will also feature 21 international group pavilions including Thailand, US, Korea, the European Union and China among others, in addition to the ESC-led Indian pavilion.

    India continues to have the fastest growing ICT market in the world, with a predicted combined annual growth rate (CAGR) of 19 percent from 2004 through 2008, according to research house Gartner. Gartner estimates that ICT spending in India will surpass US$54.8 billion by 2008, a rise from US$29.5 billion in 2004. Reflecting the surge in ICT demand in India, a total of 555 Indian visitors attended CommunicAsia and EnterpriseIT in 2005, posting a 25 per cent increase over 2004.

    The focus of the high-powered CommunicAsia Summit this year turns towards mobile applications, broadband and next generation networks as the industry’s three key growth areas Some of the top-notch speakers include Andrew Sukawaty, CEO and chairman of Inmarsat, Joseph Anton Aliagas, CEO of Arena Mobile Music, Skuli Mogensen, CEO & founder of OZ, Craig Wilson, IBM’s Asia Pacific director for Digital Media and Telecommunications, Craig Farrill, CEO of Kodiak Networks and Thorsten Heinz, Siemens CTO.

    Making its presence felt on the international market through CommunicAsia and EnterpriseIT are home-grown companies including Acceltree Software, Kaveri Telecom Products, Matrix Telecom and MRO-TEK, as well as companies under the Indian national pavilion led by the Electronics and Computer Software Export Promotion Council (ESC). These include BSMC Power Systems, Elitecore Technologies, Euclid Infotech, Lepton Software Export & Research, Svarn Telecom and Toshniwal Enterprises Controls. Indian telco giant Shyam Telecom will also be exhibiting at the event, the release adds.

    Victor Wong, project director of CommunicAsia and EnterpriseIT said, “CommunicAsia, alongside EnterpriseIT, is the most established ICT show in Asia and the ideal platform to launch and showcase new technologies and services to the world that will transform the way we live. Not only is CommunicAsia a highly relevant event to the needs of Indian visitors to the event, it is an important platform for India to showcase its ICT capabilities to the world and to forge international business links.”

    According to International Data Corp (IDC), new technologies entering the telecommunications marketplace are redefining the industry. The telecom services market in Asia Pacific (excluding Japan) is projected to exceed US$170 billion, posting a growth of seven percent compared to last year. This growth is likely to come from VoIP, broadband and 3G services.

  • Jason Wells is SPTI senior VP, mobile entertainment

    Jason Wells is SPTI senior VP, mobile entertainment

    MUMBAI: Sony Pictures Television International (SPTI) has announced that Jason Wells has been appointed senior VP, mobile entertainment. Wells will relocate from Los Angeles to SPTI’s European headquarters in London and will lead the newly formed mobile entertainment group.

    He will report to both SPTI president Michael Grindon and SPTI Europe president, MD John McMahon.

    Grindon says, “Many new distribution venues are now available for Sony’s feature films and television content. Regarding the mobile marketplace, Jason Wells has a great deal of experience and expertise in the mobile entertainment market and we are very fortunate that he has agreed to manage our growing business in this sector.”

    McMahon says, “SPTI has established itself as a leader in the international television distribution, production and networks business over the past 10 years. The appointment of Jason Wells to head up our newly formed mobile entertainment group is indicative of our belief that the mobile business is poised for substantial growth in the coming years. He brings a wealth of experience in this sector and I look forward to working with him here in London.”

    In his new position, Wells, will lead an international group within SPTI dedicated to extending Sony Pictures Entertainment’s (SPE) theatrical and TV assets, as well as its range of custom-made mobile content, into mobile distribution outside the US. With products such as the Spider-Man II film, the Ratchet and Clank Going Mobile game adaptation from the popular Sony PlayStation franchise, and the Da Vinci Code mobile content, SPTI will be the international distribution and marketing arm for SPE’s portfolio of mobile content including mobile games, tones, images, video and text programs.

    As mobile TV adoption grows, SPTI’s mobile entertainment group will work alongside SPTI’s licensing, international networks and production business lines to roll out programming and new initiatives for mobile operators that draw upon the strengths of all of these businesses.

    Wells brings with him years of experience in business development, management consulting and business launch strategy. Most recently he was VP of business development for Handango, where he directed the content and distribution business units.