ITV

Tag: Mobile App

  • IBM analytics solution to power Indusind digital marketing campaigns

    IBM analytics solution to power Indusind digital marketing campaigns

    NEW DELHI: IBM today announced that IndusInd Bank will use its IBM’s Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

    As a part of a three year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.

    In the highly competitive Indian retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as strong analytical capabilities capable of evaluating customer behavior from the call centre, branch locations, website, mobile app, ATMs and more. Using customer behavior analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.

    In this first of its kind project for Indian industry, IBM combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result companies can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house.

    Indusind Bank Head Personal banking and Decision Sciences Sameer Gupta said, “Our objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner. This unique managed marketing partnership with IBM helps us leverage their market leading UNICA platform as well as their proven expertise in technology delivery. It allows us to focus on our client and business delivery without having to worry about technology components, capital costs, operations management and talent management. The solution will also enable us to engage across whichever channels the client may prefer from the contact centre to their relationship manager in real time where relevant.”

    IBM India SouthAsia Executive Director/Partner Banking and Financial Services Sachin Seth added: “The financial services sector is constantly looking at innovative marketing methods to enhance customer outreach. IBM’s digital marketing-as-a-service model combines powerful cloud and predictive analytics capabilities with our extensive experience in this sector which together can disrupt and transform how businesses such as IndusInd Bank meet the changing needs of their customers.

  • IBM analytics solution to power Indusind digital marketing campaigns

    IBM analytics solution to power Indusind digital marketing campaigns

    NEW DELHI: IBM today announced that IndusInd Bank will use its IBM’s Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

    As a part of a three year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.

    In the highly competitive Indian retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as strong analytical capabilities capable of evaluating customer behavior from the call centre, branch locations, website, mobile app, ATMs and more. Using customer behavior analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.

    In this first of its kind project for Indian industry, IBM combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result companies can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house.

    Indusind Bank Head Personal banking and Decision Sciences Sameer Gupta said, “Our objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner. This unique managed marketing partnership with IBM helps us leverage their market leading UNICA platform as well as their proven expertise in technology delivery. It allows us to focus on our client and business delivery without having to worry about technology components, capital costs, operations management and talent management. The solution will also enable us to engage across whichever channels the client may prefer from the contact centre to their relationship manager in real time where relevant.”

    IBM India SouthAsia Executive Director/Partner Banking and Financial Services Sachin Seth added: “The financial services sector is constantly looking at innovative marketing methods to enhance customer outreach. IBM’s digital marketing-as-a-service model combines powerful cloud and predictive analytics capabilities with our extensive experience in this sector which together can disrupt and transform how businesses such as IndusInd Bank meet the changing needs of their customers.

  • Sports OTT VEQTA launches its mobile app for sports programming

    Sports OTT VEQTA launches its mobile app for sports programming

    NEW DELHI: India’s first digital broadcast network (OTT) VEQTA dedicated to sports has launched its flagship sports app which is now available for all android and IOS based mobile phones on the respective app stores.

    Sports fans in India will now be able to watch a unique selection of amazing sports content from around the globe across Football, Cricket, Mixed Martial Arts, Wrestling, Basketball, Motorsports, Tennis, Golf, Olympic Sports and many more from the most authentic sources all over the world.

    Founded by sports and financial sector leaders Vikram Tanwar, Varun Mathur, and Gaurav Gill, VEQTA aims to become the home of sport in India by serving fans a selection of the best diverse sports content from across the globe through Video On Demand and Live Streaming.

    Talking about the launch, Co-founder and Director Gaurav Gill said, “VEQTA will redefine how sports fans in India consume sport. Through our unique licensed and studio developed sports content, our innovative offering will engage users with the kind of width and depth of sports content that has previously not been available in India. We will continue to innovate with our technology and expand our content portfolio to better serve the evolving needs of sports fans. VEQTA is the one app that every sports fan must have.”

    VEQTA had already received seed investment a few months ago and has recently signed a number of partnerships and sports content licenses with leading sports personalities and organizations including partnerships with some of the leading mixed martial arts promotions.

    It has also announced its partnerships with International Mixed Martial Arts Federation (IMMAF) and BAMMA, to bring all the MMA action to sports fans in India.

    Mixed Martial Arts is one of the fastest growing sports in the country and is followed by millions of fans in India. In spite of the growing popularity of the sport, the availability of high quality MMA content is very limited. In two exciting new deals,VEQTA has partnered with IMMAF, a democratic hub for national MMA federations and BAMMA, a mixed martial arts promotion based in the United Kingdom, to bring world class MMA action to fans in India.

    Co-founder & Director of VEQTA Varun Mathur said, “The high paced action of Mixed Martial Arts (MMA) has made it one of the most engaging and popular fight sports in India and our partnerships with IMMAF and BAMMA are another step towards offering world class content to these fans in the country. We are committed to building a strong fight sports portfolio led by MMA action that will be witnessed here for the first time. VEQTA aims to become the destination of choice for fans in India by providing a holistic digital viewing experience across a variety of sports.”

    IMMAF President Kerrith Brown said, “We are excited to commence this partnership with VEQTA, which will seeIMMAF athletes gain exposure across India. With its population of 1.2+ billion and sports spectatorship booming, India is a much coveted market for sports brands and we feel privileged to be enabled to reach MMA fans in the region. India is also home to one of IMMAF’s strongest national federations, the All India Mixed Martial Arts Association (AIMMAA), which has presence across more than 20 states within the country. We are pleased to announce that Team India’s supporters and sports fans back home can now catch up on their Amateur MMA team’s achievements at IMMAF championships events in 2016 and beyond.”

    BAMMA CEO David Green said, “We are excited at our first foray into the market in India with our partners, VEQTA, and we are looking forward to showcase some of the finest MMA action to the population”

  • Sports OTT VEQTA launches its mobile app for sports programming

    Sports OTT VEQTA launches its mobile app for sports programming

    NEW DELHI: India’s first digital broadcast network (OTT) VEQTA dedicated to sports has launched its flagship sports app which is now available for all android and IOS based mobile phones on the respective app stores.

    Sports fans in India will now be able to watch a unique selection of amazing sports content from around the globe across Football, Cricket, Mixed Martial Arts, Wrestling, Basketball, Motorsports, Tennis, Golf, Olympic Sports and many more from the most authentic sources all over the world.

    Founded by sports and financial sector leaders Vikram Tanwar, Varun Mathur, and Gaurav Gill, VEQTA aims to become the home of sport in India by serving fans a selection of the best diverse sports content from across the globe through Video On Demand and Live Streaming.

    Talking about the launch, Co-founder and Director Gaurav Gill said, “VEQTA will redefine how sports fans in India consume sport. Through our unique licensed and studio developed sports content, our innovative offering will engage users with the kind of width and depth of sports content that has previously not been available in India. We will continue to innovate with our technology and expand our content portfolio to better serve the evolving needs of sports fans. VEQTA is the one app that every sports fan must have.”

    VEQTA had already received seed investment a few months ago and has recently signed a number of partnerships and sports content licenses with leading sports personalities and organizations including partnerships with some of the leading mixed martial arts promotions.

    It has also announced its partnerships with International Mixed Martial Arts Federation (IMMAF) and BAMMA, to bring all the MMA action to sports fans in India.

    Mixed Martial Arts is one of the fastest growing sports in the country and is followed by millions of fans in India. In spite of the growing popularity of the sport, the availability of high quality MMA content is very limited. In two exciting new deals,VEQTA has partnered with IMMAF, a democratic hub for national MMA federations and BAMMA, a mixed martial arts promotion based in the United Kingdom, to bring world class MMA action to fans in India.

    Co-founder & Director of VEQTA Varun Mathur said, “The high paced action of Mixed Martial Arts (MMA) has made it one of the most engaging and popular fight sports in India and our partnerships with IMMAF and BAMMA are another step towards offering world class content to these fans in the country. We are committed to building a strong fight sports portfolio led by MMA action that will be witnessed here for the first time. VEQTA aims to become the destination of choice for fans in India by providing a holistic digital viewing experience across a variety of sports.”

    IMMAF President Kerrith Brown said, “We are excited to commence this partnership with VEQTA, which will seeIMMAF athletes gain exposure across India. With its population of 1.2+ billion and sports spectatorship booming, India is a much coveted market for sports brands and we feel privileged to be enabled to reach MMA fans in the region. India is also home to one of IMMAF’s strongest national federations, the All India Mixed Martial Arts Association (AIMMAA), which has presence across more than 20 states within the country. We are pleased to announce that Team India’s supporters and sports fans back home can now catch up on their Amateur MMA team’s achievements at IMMAF championships events in 2016 and beyond.”

    BAMMA CEO David Green said, “We are excited at our first foray into the market in India with our partners, VEQTA, and we are looking forward to showcase some of the finest MMA action to the population”

  • Entries invited for Digital India Awards 2016 with three new categories

    Entries invited for Digital India Awards 2016 with three new categories

    NEW DELHI: Three new categories have been added to the Government’s Digital India Awards (earlier known as the Web Ratna awards) for which entires have been invited Indepence day, 15 August.

    The three new are ‘Web Ratna District’ to reward the accomplishments of the District administration displaying exemplary focus on providing online services and information to the citizen; ‘Outstanding Digital initiative by Local body’ for felicitating outstanding Local Body initiative with a focus on providing exemplary information quality, extent of services provisioning by assessing the service maturity level, service catalogue, transparency, cost effectiveness and efficiency enhancement in terms of service delivery; and Best Mobile App to honour the Best Mobile App launched by a Government entity. Nominated app should have well designed and intuitive mobile interface.

    According to an official press release, “this new avatar of WebRatna reflects the overall vision of making India a Digital Superpower, and the focus is on the digital initiatives and citizen engagement.”

    The existing categories unil now were” Exemplary Online Service; Most Innovative Citizen Engagement; Web Ratna – MINISTRY/DEPARTMENT; Web Ratna – STATE/Union Territory, and Open Data Champion.

    Details are available on website http://digitalindiaawards.gov.in.

    The release said: “If you are a part of Government entity which provides e-services or have citizen engagement, which has a prominent impact on the betterment of common man, and you feel the initiative deserves honouring, this is the right opportunity for the project to win a Digital India Award. The nomination could also be for an established initiative or a recently improved service, which has the desired potential. If you have come across any other such digital initiatives, please feel free to encourage the concerned authority for applying to the relevant category”.

  • Entries invited for Digital India Awards 2016 with three new categories

    Entries invited for Digital India Awards 2016 with three new categories

    NEW DELHI: Three new categories have been added to the Government’s Digital India Awards (earlier known as the Web Ratna awards) for which entires have been invited Indepence day, 15 August.

    The three new are ‘Web Ratna District’ to reward the accomplishments of the District administration displaying exemplary focus on providing online services and information to the citizen; ‘Outstanding Digital initiative by Local body’ for felicitating outstanding Local Body initiative with a focus on providing exemplary information quality, extent of services provisioning by assessing the service maturity level, service catalogue, transparency, cost effectiveness and efficiency enhancement in terms of service delivery; and Best Mobile App to honour the Best Mobile App launched by a Government entity. Nominated app should have well designed and intuitive mobile interface.

    According to an official press release, “this new avatar of WebRatna reflects the overall vision of making India a Digital Superpower, and the focus is on the digital initiatives and citizen engagement.”

    The existing categories unil now were” Exemplary Online Service; Most Innovative Citizen Engagement; Web Ratna – MINISTRY/DEPARTMENT; Web Ratna – STATE/Union Territory, and Open Data Champion.

    Details are available on website http://digitalindiaawards.gov.in.

    The release said: “If you are a part of Government entity which provides e-services or have citizen engagement, which has a prominent impact on the betterment of common man, and you feel the initiative deserves honouring, this is the right opportunity for the project to win a Digital India Award. The nomination could also be for an established initiative or a recently improved service, which has the desired potential. If you have come across any other such digital initiatives, please feel free to encourage the concerned authority for applying to the relevant category”.

  • Mobile app launched to ensure full participation of delegates to Goafest 2016

    Mobile app launched to ensure full participation of delegates to Goafest 2016

    MUMBAI: Ensuring the largest participation from media, advertising and marketing, the annual Goafest has launched an app this year to keep delegates abreast with all the happenings and excitement of the festival.

    The ain is to ensure that participants do not miss out on all the important development even as they are relax as part of the entertainment provided by the daily events and fanfare.

    The Advertising Club President Raj Nayak said: “Technology must enable a richer user interface. This is another step towards curating a memorable Goafest 2016 experience. The Goafest App will ensure that no one misses out on any Goafest event happenings.”

    Special features like the Goafest Buzz Submit will allow users to ask the speakers questions through the app during the event. The informative travel schedule will help delegates plan their daily itineraries. 

    Presented by The Advertising Club and AAAI, the Goafest ABBYs 2016 will once again see the entire advertising and marketing community join the celebrations in Goa from 7 to 9 April at The Grand Hyatt, at Bambolim in North Goa. 

    The Goafest app is easy to install and can be downloaded by clicking on the icon for the corresponding app store:http://onelink.to/goafest

    Delegates to Goafest will get an app registration code with which they will have access to special features within the app.

  • Mobile app launched to ensure full participation of delegates to Goafest 2016

    Mobile app launched to ensure full participation of delegates to Goafest 2016

    MUMBAI: Ensuring the largest participation from media, advertising and marketing, the annual Goafest has launched an app this year to keep delegates abreast with all the happenings and excitement of the festival.

    The ain is to ensure that participants do not miss out on all the important development even as they are relax as part of the entertainment provided by the daily events and fanfare.

    The Advertising Club President Raj Nayak said: “Technology must enable a richer user interface. This is another step towards curating a memorable Goafest 2016 experience. The Goafest App will ensure that no one misses out on any Goafest event happenings.”

    Special features like the Goafest Buzz Submit will allow users to ask the speakers questions through the app during the event. The informative travel schedule will help delegates plan their daily itineraries. 

    Presented by The Advertising Club and AAAI, the Goafest ABBYs 2016 will once again see the entire advertising and marketing community join the celebrations in Goa from 7 to 9 April at The Grand Hyatt, at Bambolim in North Goa. 

    The Goafest app is easy to install and can be downloaded by clicking on the icon for the corresponding app store:http://onelink.to/goafest

    Delegates to Goafest will get an app registration code with which they will have access to special features within the app.

  • WPP’s Grey acquires US-based mobile app developer ArcTouch

    WPP’s Grey acquires US-based mobile app developer ArcTouch

    MUMBAI: WPP’s wholly-owned operating company Grey has acquired ArcTouch, Inc – a full-service mobile app development company in the United States.

     

    ArcTouch’s gross revenues were approximately $14 million as of 31 December, 2015. The company employs 97 people and is based in San Francisco with an office in Florianopolis, Brazil. It was founded in 2008.

     

    ArcTouch’s developers, designers and mobile strategists transform ideas into engaging apps for telephones, tablets, wearable devices, televisions, homes and cars. The company has completed over 250 projects for Fortune 500 companies, leading consumer brands, innovative startups, media and entertainment companies and world-class marketing and design agencies.

     

    This acquisition continues WPP’s strategy of investing in important markets and fast growing sectors such as mobile and digital. WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years.

  • WPP’s Grey acquires US-based mobile app developer ArcTouch

    WPP’s Grey acquires US-based mobile app developer ArcTouch

    MUMBAI: WPP’s wholly-owned operating company Grey has acquired ArcTouch, Inc – a full-service mobile app development company in the United States.

     

    ArcTouch’s gross revenues were approximately $14 million as of 31 December, 2015. The company employs 97 people and is based in San Francisco with an office in Florianopolis, Brazil. It was founded in 2008.

     

    ArcTouch’s developers, designers and mobile strategists transform ideas into engaging apps for telephones, tablets, wearable devices, televisions, homes and cars. The company has completed over 250 projects for Fortune 500 companies, leading consumer brands, innovative startups, media and entertainment companies and world-class marketing and design agencies.

     

    This acquisition continues WPP’s strategy of investing in important markets and fast growing sectors such as mobile and digital. WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years.