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MUMBAI: What’s next for digital publishers navigating the turbulent AdTech seas? VDO.AI, a global AdTech powerhouse, has released its much-anticipated “2025: The Year of Publisher Profitability”...
Mumbai: Ad personalisation isn’t just about tailored ads, it’s about transforming them into engaging content for enhanced user experience. Moloco, a multinational adtech company pioneering machine...
Mumbai: The mobile advertising landscape is evolving at a rapid pace, with companies like NetSetGo Media leading the charge in reshaping digital marketing strategies. By prioritising...
NEW DELHI: Digital entertainment formats have become hugely popular across India, with the Covid2019 pandemic further accelerating the shift to online modes of pleasurable pastime. One...
BENGALURU: Twitter Inc., (Twitter) reported 19.8 percent year-over-year (y-o-y) growth in total revenue for the quarter ended 30 June 2016 (Q2-16, current quarter) as compared to...
BENGALURU: Twitter Inc., (Twitter) reported 19.8 percent year-over-year (y-o-y) growth in total revenue for the quarter ended 30 June 2016 (Q2-16, current quarter) as compared to...
MUMBAI: POKKT (Pocket), Mobile video advertising platform operating in India and South East Asia that focuses on video ads within mobile games, is further strengthening its...
MUMBAI: POKKT (Pocket), Mobile video advertising platform operating in India and South East Asia that focuses on video ads within mobile games, is further strengthening its...
NEW DELHI: Around 77 per cent of internet users in India can access the web via a mobile device. In fact, smartphone use in the Asia Pacific...
Digital media has metamorphosed the whole advertisement industry, creating constant ripples in the market. Advertisers have started employing digital media to fulfill all their advertising needs...
MUMBAI: Social networking site, Facebook has had a good second quarter. The company declared its financial results for the quarter ended 30 June 2014 on 23...
NEW DELHI: The mobile appears to be leading the increase in media ad spending this year, at least in the United States. Total ad investments...
MUMBAI: BBC World News and BBC.com/news have today released the results of a global study – the first of its kind – examining the usage of...
MUMBAI: Growth from 2015 to 2017 Will Be Fueled by Improved Market Conditions Global mobile advertising spending is forecast to reach $18.0 billion in 2014,...
MUMBAI: The Indian delegate will be represented by RK Swamy BBDO and president India Chapter of the International Advertising Association (IAA) Srinivsan K Swamy in the...
MUMBAI: Eureka Mobile Advertising has launched a mobile phone utility that monetises the idle screen to deliver relevant content to target subscribers. Eureka is currently available...
As consumers rapidly adopt the mobile, here are the top five trends that will drive mobile advertising in 2013: 1. Smartphone Advertising will evolve to Smart...
