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Tag: Mobikwik

  • MobiKwik to pump Rs 100 crore in brand campaign

    MobiKwik to pump Rs 100 crore in brand campaign

    MUMBAI: With an aim to become India’s default mobile wallet service, MobiKwik has armed itself with a corpus of Rs 100 crore for a new brand campaign aimed to catalyze the booming market for wallet services that currently stands at around 35 million users.

     

    The company has launched a 360-degree multi-media brand campaign, which will include exposure across television, out of home, radio and digital mediums, with the first leg kicking off in May 2015.

     

    The company has chosen Happy Creative Services and given its media duties to XPosure Mass Media.

     

    Happy Creative Services CEO and co-founder Kartik Iyer said, “There are many brands who operate in the payment space but yet don’t operate like a true wallet. MobiKwik is actually the one true player in the digital payments space. In a scenario where the country is quickly changing its behaviour due to tech interventions at various touch points, it is an exciting time for a brand like MobiKwik. We see immense possibility of the brand to rise as a true leader in the space.”

     

    The Out Of Home campaign for the brand, which will be handled by Havas, has 1000 units across six cities in India, which include Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chennai and Kolkata. The first campaign will run for a duration of three months, followed by another campaign that will be launched during the festive season.

     

    In the first leg, the brand’s TV campaign will follow close on the heels of its radio and OOH campaigns. Already a market leader in India, Mobikwik plans to reach out the masses and be their top choice as a product.

     

    “With our brand campaign, we aim to make MobiKwik a household name across the country and ensure many more consumer interactions with the brand. The campaign also aims to fuel the adoption of mobile wallet as the preferred mode of payment amongst a host of new customers who are as yet unaware of its benefits. With this campaign, we are confident of increasing our user base from 17 million to 30 million in the next three months and achieve a user base of 100 million users by the end of the year,” said MobiKwik chief marketing officer Saurabh Srivastava.

  • MobiKwik appoints Saurabh Srivastava as chief marketing officer

    MobiKwik appoints Saurabh Srivastava as chief marketing officer

    MUMBAI: MobiKwik, a mobile wallet with over 15 million users, has appointed Saurabh Srivastava as its chief marketing officer. He will be a part of MobiKwik’s core leadership team.

     

    Srivastava, previously ixigo.com VP – marketing & product strategy, has more than 13 years of experience in consumer centric businesses. He has worked with brands like Goodyear, Maruti Suzuki, Dainik Jagran, GroupM and DDB in the past.

     

    MobiKwik founder and CEO Bipin Preet Singh said, “Saurabh brings with him the experience of working with a variety of consumer brands both in the physical and online space and at different stages of their lifecycle. His experience of nurturing and growing brands, ability to understand consumer internet markets and drive data led consumer insights to achieve brand leadership are skills that will help MobiKwik reach the next level of growth. We welcome Saurabh on board and look forward to working with him to achieve our vision of creating the most preferred mobile wallet for customers and merchants.”

     

    Srivastava added, “Mobile wallets are fast becoming the payment instrument of choice for Indians from all walks of life and MobiKwik is at the forefront of this revolution. This role will give me an opportunity to shape the way Indians look at payments and make mobile wallets a household phenomenon. I am up to the challenge of helping create a consumer Internet brand that millions of customers across the country would love. I look forward to joining MobiKwik and working with great minds at MobiKwik to create the next generation mobile payments system for India.”

     

    MobiKwik is making a big offline push this year and has recently entered into a partnership with Cafe Coffee Day (CCD) to enable customers make payments through the MobiKwik wallet across all outlets in India. This is the first serious push that a mobile wallet service has made to enable digital transactions with an offline merchant of the size and scale of Cafe Coffee Day. Srivastava’s understanding of offline retail will be useful for the company in its bid to get more and more offline retailers to adopt mobile wallets.

     

    MobiKwik recently raised close to $25 million in a series B round from Tree Line Asia, Cisco Investments, American Express and existing investor, Sequoia Capital. The funds will be used for investments in technology/data analytics, brand building and growing the network of users and merchants. In 2015, the company aims to create a brick-and-mortar retail network of more than 100,000 merchants across India. These stores will serve both as points for cash loading into the wallet and for wallet payments acceptance.

  • Payback inks strategic partnership with MobiKwik

    Payback inks strategic partnership with MobiKwik

    MUMBAI: India’s multi-brand loyalty program Payback has tied-up with mobile wallet MobiKwik to extend the strengths of the two platforms to more than 50 million consumers. This partnership will provide MobiKwik’s 15 million customers value from Payback-enabled loyalty benefits for their transactions at MobiKwik and all other Payback partners.

     

    The mobile industry in India is growing at an increasing rate and M-Wallets are the next big trend. The partnership between the two promises to reach out to the customers by offering them with loyalty points.

     

    Payback India CEO and MD Rahul Rana said, “Mobile wallets are a fast growing category as India embraces technology and witnesses strong growth of e-commerce. People prefer to store their cash digitally and use it seamlessly via mobile and online transactions. This partnership will allow MobiKwik customers to earn rewards when an online transaction is made. Further Payback customers also get access to a seamless payment experience with wide merchant coverage. Our endeavor is to continue to partner with newer categories in online and offline commerce such that Payback Customers can have greater choice in earning and redeeming their rewards at the click of a button.”

     

    MobiKwik provides a user friendly, app-based interface for recharges, bill payments, shopping, and money transfer to friends and family, through the MobiKwik wallet. MobiKwik’s wide merchant coverage ensures that existing Payback customers can redeem their points for MobiKwik wallet balance, and thus use MobiKwik at coffee shops, to make e-commerce purchases, buy bus, flight, and movie tickets, recharge mobile phones and DTH. MobiKwik is now enabled across more than 20,000 merchants including Café Coffee Day, Jabong, Snapdeal, BookMyShow, Domino’s Pizza, eBay, HomeShop18, Infibeam, Purplle, MakeMyTrip, Naaptol, Pepperfry, ShopClues, TastyKhana, and JustEat.

     

    MobiKwik CEO and founder Bipin Preet Singh added, “We are happy to be associated with Payback as it will benefit the MobiKwik users at large. The aim behind this partnership is to create loyalty for MobiKwik users and attract Payback users to adopt MobiKwik as their mobile wallet option. With this increase in our network strength we are confident of leveraging on economies of scale to deliver higher value to our customers.”

  • MobiKwik appoints Mrinal Sinha as head of strategy

    MobiKwik appoints Mrinal Sinha as head of strategy

    MUMBAI: MobiKwik, mobile wallet with 12 million users has roped in former Brattle Foods founder and executive director Mrinal Sinha as head of strategy.  He will be helming the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company.

    MobiKwik founder CEO Bipin Preet Singh said: “We, at MobiKwik, are well-poised for the next stage of growth. Having established the brand as the leading mobile wallet in the country, we are now looking at strategic expansion and diversification. Sinha will play a pivotal role in our further evolution thanks to his years of business development and corporate strategy experience across domains. We are pleased to have him on board.”

    Sinha opined: “MobiKwik has firmly positioned itself as a leader in the digital wallets space with a culture of excellence and technology-enabled user convenience. I am excited to join the team at this stage and be a part of its growth story. My objective will be to leverage my education and experience to chart out the expansion strategy for the company, form key partnerships with banks, device makers and other payments companies. I am also looking forward to identifying new business lines for MobiKwik and set the ball rolling for the same in the near future.”  

    Singh has a dual degree (Master’s and Bachelor’s in Technology) from IIT-Madras. He also has a Master’s in Business Administration from Harvard Business School, USA. He has diverse and prolific experience of working in globally-renowned organisations such as McKinsey and Company, Michael and Susan Dell Foundation and EMC Corporation.

    MobiKwik has been witnessing tremendous growth with an exploding user base and partnerships with leaders in all e-commerce categories. The key appointments in the organisation are designed to contribute significantly to MobiKwik’s further expansion plans.     

     

  • MobiKwik appoints Virender Bisht as CTO

    MobiKwik appoints Virender Bisht as CTO

    MUMBAI: MobiKwik, a mobile wallet with 10 million users, has appointed Virender Bisht as its chief technology officer.

    Earlier as MakeMyTrip.com technology VP, Bisht developed a track record of delivering strong results in the payments and mobile domains. He comes with over 14 years of diverse experience in creating world-class software products at MakeMyTrip, Educomp, Studyplaces.com, TribalFusion, Exponential, and TCS. At MobiKwik, Bisht will oversee all aspects of product research and development, user experience design and tech infrastructure.

    MobiKwik founder CEO Bipin Preet Singh said, “Bringing Virender on board as the CTO is one of our many steps towards constantly enhancing the technology behind our product. We are a product focused startup and we believe that creating wow payment experiences for our consumers will result in strong acceptance of our Digital Wallet. With Virender’s background, we are certain that he will play a critical role in creating a robust engineering team and a culture of excellence at MobiKwik which will further reflect in our product. We are aggressively hiring and plan to double the strength of our technology team of Android engineers, Java engineers, Server engineers, UI frontend engineers, and UX designers.”

    On this appointment, Bisht commented, “I am excited to join MobiKwik at a stage when it is evolving into the next level of growth. My aim is to leverage my experience to develop high quality products for MobiKwik that provide delightful experiences to our customers – every single time. Together, with the rest of my team, we envision building technology solutions that reflect the MobiKwik commitment to quality, speed and reliability in the finest of details as we stand committed to our goal of a Mobile Wallet for every Indian.”   

    Bisht’s appointment comes as part of MobiKwik’s steady wave of expansion. The 90 people wallet company plans to make other strategic appointments in the near future. It has announced plans to hire a CMO, business development and partnerships head and products head over the next 2-3 months.