ITV

Tag: Mobikwik

  • Goafest 2017 receives 4500 entries from 329 companies

    GOA: Goafest 2017, India’s foremost advertising, media and marketing convention kick started its annual festival with a ceremonial popping of the champagne bottle to herald a brand-new edition of the event. The day one of the festival saw an exciting conclave with industry stalwarts such as Upasana Taku of Mobikwik, Hemant Malik of ITC Limited and Acharya Balkrishna of Patanjali Ayurved taking the center stage.

    In its 12th year, the convention has received a whopping number of 4500 entries with about 2500 delegates attending the three-day long festival. This year, Goafest has received the highest number of sponsors. What’s more? It has also gone digital with an app and a website this year. The festival is also going green in partnership with National Geographic who have arranged several campaigns like conservation of water, recycled paper, etc.

    Advertising Agencies Association of India president Nakul Chopra said, “Twelve years ago, Goafest began as an event for people from the world of advertising to get together to network and celebrate quality work. Today, it gives me immense pleasure to see how this festival has grown into becoming one of the foremost events in the creative calendar. It’s extremely encouraging for us to see so many young people participating in the event with such enthusiasm – and not just attending the ABBYs but also showing immense amount of interest in the varied seminars that we have lined up this year. If the scene on day one is anything to go by, I’m pretty sure the next two days are going to be just as exciting with some exemplary speakers taking the stage and some must attend seminars taking place.”

    The industry body claims to have invested approximately 8-10 crore in the event this year.

    The Advertising Club president Raj Nayak said, “Goafest is the world’s largest industry event in the advertising industry – organized by two industry bodies coming together. In the true sense, it is an event by Indians, for Indians and completely made in India. Goafest is the world’s largest even organised by an industry body. It is not for profit. This year, we had over 300 jurors from across the country coming together to judge the entries for which awards will be presented over these three days of the event…with almost 112 of them judging tonight’s Media and Publishing ABBYs. Goafest, when it started was only a creative awards ceremony. However, today, in its twelfth edition, it has become a festival of knowledge, wisdom, entertainment, fun and a great networking opportunity.”

    Nayak also said that the event can get almost 10000 people provided there is an infrastructure to support the same.

    Goafest 2017 chairman Ashish Bhasin said, “With changing times, Goafest has also evolved. For the first time Goafest is going green in part by getting the delegates visiting the event to conserve water and taking other baby steps to our bit for the environment. This year we have heavily subsidized entry to let more and more young people to attend the event. It is extremely exciting for us to see so many young people participating in the event and appreciating the changes we have brought in. Curious young minds are keen to attend seminars and talks by interesting speakers this year. Day 1 has been such a huge success. We can only see this getting better and better over the next two days.”

    Chairman of the Awards Governing Council of Goafest 2017 Ramesh Narayan added, “The atmosphere at Goafest is always filled with excitement, camaraderie and a whole lot of fun. And this year is no different. It is absolutely heartening to see members of the advertising and marketing fraternity sending in some wonderful entries this year which have kept the jury on their toes. Judging any award is a difficult process and more so when you’re pitting one excellent entry against another. Judging by the level of excitement today, I’m sure that the next two days are going to be absolutely spectacular.”

    With industry specific conclaves to expert seminars and ABBYs presentations, the Goafest ABBYs 2017 presented by the The Advertising Club and The AAA’ of I has once again seen the entire advertising and marketing community descend upon the silver sands of North Goa to celebrate excellence in creativity across media platforms and genres.

  • ALTBalaji starts mid-Apr, ties up with Micromax & Mobikwik

    MUMBAI: The digital platform of Balaji Telefilms, ALT Balaji has announced a strategic partnership with a mobile brand Micromax to help its users get access to exclusive ALTBalaji content and mobile wallet Mobikwik.

    The global on entertainment platform ALTBalaji, will offer 250 hours of original content and subscribers can now avail 25 per cent cashback while paying for the service using MobiKwik wallet. The partnership will provide an easy payment facility to MobiKwik’s 55 million registered users to enjoy ALTBalaji.

    Speaking on the partnership, ALT Digital Media Entertainment limited CEO Nachiket Pantvaidya said, “With the partnership of Micromax, we will take our repository of original shows, exclusively available on ALTBalaji to the urban masses. Our ALTBalaji app would be bundled on Micromax devices for frictionless download experience, for them to enjoy over 250 hours of original, exclusive content. Micromax will distribute these original shows to its 30 million users via its digital properties. This collaboration makes ALTBalaji the only original digital content generation platform to reach viewers on such a massive scale.”

    He further added on partnership, with Mobikwik, “With a vision to create a better consumer experience, the partnership with MobiKwik will facilitate frictionless connection between our subscribers and ALTBalaji. This convenient payment option will allow our consumers to subscribe to our original and exclusive content with ease. We are glad that MobiKwik which is a pioneer in the wallets business will open a new consumer base to our service.”

    ALTBalaji, the subscription based digital entertainment platform, will be commercially available from mid-April. The app will be launched with six new shows and will be followed with a new show every 15 days for its viewers to binge watch. The content is created by some of the best talents of Indian Entertainment industry including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.

    By joining forces together, ALTBalaji and Micromax are attempting to change the way digital content is consumed in India. Created to provide an alternative to mainstream Indian entertainment & TV content, ALTBalaji will bring fresh & interesting stories to audiences in varied genres. The platform will offer more than 250 hours of original content in the first year of it’s launch.

    MobiKwik also powers payments for the IRCTC service and can target the users based on the long­ distance rail tickets that they have purchased, allowing ALTBalaji to offer the service to these customers who are otherwise starved of entertainment or must consume the same content available elsewhere.

    MobiKwik business head Bikram Bir Singh said, “This association is in line with our endeavor to make MobiKwik payments ubiquitous.”

  • Eros Now partners Paytm, Mobikwik & Freecharge

    Eros Now partners Paytm, Mobikwik & Freecharge

    MUMBAI: Eros International pls, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) platform, has entered into multiple significant partnerships in India with three major electronic payment platforms — Paytm, Mobikwik and Snapdeal-owned Freecharge — who are the forerunners in the online payment industry in India.

    Eros Now, with 55 million registered users worldwide, is Eros International plc’s leading on-demand Bollywood entertainment network, on most Internet-connected screen including mobile, web, and TV.

    Paytm, one of India’s largest electronic payment platform, has seen over five-fold rise in active users post demonetization at over 150 million users. Mobikwik, the Gurgaon-based company, has recorded a user base of 40 million with a growth of 40% in their daily app downloads and Freecharge, a Bangalore-based company, has been witnessing a steady growth of 15% in their monthly transactions with over 50 million users. Eros Now has tied up with these leading online payment platforms for easier and effortless transactions for its users.

    Commenting on the associations, Eros Digital Rishika CEO Rishika Lulla Singh said, “With the recent demonetization move in India, the online payment industry has seen a surge and we see that as beneficial for our world class OTT platform Eros Now as more of our users now can use any of the leading Indian e-wallet service providers such Paytm, MobiKwik or Freecharge to subscribe to Eros Now’s massive library of premium content and other unique features. I am excited about our exponential growth and confident we will continue to establish leadership position with first mover advantage.”

    Eros Now offers the widest library of films, music, premium television and regional content for packages of Rs 49.00 and Rs 99.00 per month in India.

    Eros International pls is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media.

    Also Read:

    http://www.indiantelevision.com/iworld/over-the-top-services/global-ott-may-expand-at-145-per-cent-cagr-170117

    http://www.indiantelevision.com/iworld/over-the-top-services/ott/vod-disrupted-traditional-appointment-viewing-in-india-spuuls-subin-subaiah-170116

    http://www.indiantelevision.com/iworld/video-on-demand/netflix-facilitates-downloads-on-android-memory-cards-170127

    http://www.indiantelevision.com/iworld/over-the-top-services/indian-digital-industry-to-be-worth-rs-20k-cr-by-20-ey-report-170114
     

     

  • Eros Now partners Paytm, Mobikwik & Freecharge

    Eros Now partners Paytm, Mobikwik & Freecharge

    MUMBAI: Eros International pls, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) platform, has entered into multiple significant partnerships in India with three major electronic payment platforms — Paytm, Mobikwik and Snapdeal-owned Freecharge — who are the forerunners in the online payment industry in India.

    Eros Now, with 55 million registered users worldwide, is Eros International plc’s leading on-demand Bollywood entertainment network, on most Internet-connected screen including mobile, web, and TV.

    Paytm, one of India’s largest electronic payment platform, has seen over five-fold rise in active users post demonetization at over 150 million users. Mobikwik, the Gurgaon-based company, has recorded a user base of 40 million with a growth of 40% in their daily app downloads and Freecharge, a Bangalore-based company, has been witnessing a steady growth of 15% in their monthly transactions with over 50 million users. Eros Now has tied up with these leading online payment platforms for easier and effortless transactions for its users.

    Commenting on the associations, Eros Digital Rishika CEO Rishika Lulla Singh said, “With the recent demonetization move in India, the online payment industry has seen a surge and we see that as beneficial for our world class OTT platform Eros Now as more of our users now can use any of the leading Indian e-wallet service providers such Paytm, MobiKwik or Freecharge to subscribe to Eros Now’s massive library of premium content and other unique features. I am excited about our exponential growth and confident we will continue to establish leadership position with first mover advantage.”

    Eros Now offers the widest library of films, music, premium television and regional content for packages of Rs 49.00 and Rs 99.00 per month in India.

    Eros International pls is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media.

    Also Read:

    http://www.indiantelevision.com/iworld/over-the-top-services/global-ott-may-expand-at-145-per-cent-cagr-170117

    http://www.indiantelevision.com/iworld/over-the-top-services/ott/vod-disrupted-traditional-appointment-viewing-in-india-spuuls-subin-subaiah-170116

    http://www.indiantelevision.com/iworld/video-on-demand/netflix-facilitates-downloads-on-android-memory-cards-170127

    http://www.indiantelevision.com/iworld/over-the-top-services/indian-digital-industry-to-be-worth-rs-20k-cr-by-20-ey-report-170114
     

     

  • Day-long cash queues activate Jugnoo digital & MobiKwik transfers

    Day-long cash queues activate Jugnoo digital & MobiKwik transfers

    MUMBAI: Yours digitally — seems to be the new salutation. Owing to demonetisation, queues outside banks and ATM centres only seem to get longer. With people trying to exchange their old currency, the use of debit and credit cards has suddenly come into prominence.

    Keeping the demand in mind, MobiKwik has announced that it is prepared to serve over 300 million users with secure, seamless payments. The company already has over 35 million users and is witnessing over 40 per cent more app downloads on a daily basis. It hopes to have over 10 million users on its platform within the next 30 days alone.

    “We have scaled up our infrastructure within the last few days and are prepared to manage over 300 million users and over 100 million daily transactions,” said MobiKwik co-founder Upasana Taku. The company has launched a user support number that is operational 24×7. Users can call to download MobiKwik app and start sending or receiving money for free. It has registered 18 x growths in transactions since the announcement of demonetization.

    Users can load money using their credit/debit cards or netbanking. They can also convert their Payback points, earned from ICICI bank debit/credit cards, Big Bazaar, Central, HP Petrol Pumps, MakeMyTrip, eBay, BookMyShow and American Express; and reward points earned from SBI, Bank of India, Punjab National Bank, Central Bank, Canara Bank, Union Bank & Bank of Baroda to MobiKwik cash.

    MobiKwik money can be transferred to any mobile number or bank account instantly. Whereas, Jugnoo has witnessed an unprecedented growth in transactions executed using digital wallets. The leading auto-rickshaw aggregator, which is currently operational in over 40 Indian cities, has registered an increase of up to 80 percent cashless transactions across all locations via its platform.

    The top five cities where Jugnoo has registered the highest number of cashless payments post the demonetization announcement are: Gurgaon, Mysore, Chandigarh, Noida, and Pune. These cities have recorded 100 to 150 per cent spike in digital transactions.

    “We welcome the government’s move to demonetize high denomination currency in an effort to curb the entry of black money in India, and by extension, encourage the masses to go digital. At Jugnoo, We have always advocated safe & secure cashless transactions as it provides convenience and eliminates the cash handling process. We are educating our customers to use digital payment wallets as much as possible instead of cards or cash, and are encouraging them to use such options on a permanent basis,” said Jugnoo co-founder and chief technology officer Chinmay Agarwal.

    Apart from digital wallets, Jugnoo also recently announced that it would be introducing UPI (Unified Payment Interface) as an initiative to uphold the cashless economy of country. Earlier this year, the company took another step in this direction via a very innovative move of empowering auto-rickshaw drivers to recharge the customers’ Paytm wallet to address the issue of returning change after completing the ride. Further supporting the cause, Jugnoo is also planning to tie-up with Payment banks, a new model of banks conceptualized by the RBI (Reserve Bank of India) last year that enable transfer of money through a mobile phone.

    “We have tried to go cashless since the outset as it provides convenience to both customers and us. Coincidentally we were celebrating the month as NoChangeNovember to educate the customers towards the cause. However, we did have the COD (Cash on Delivery) option due to the nature of our business and the Indian customer’s preference for cash payment. Following the recent development in demonetized bank notes, we have informed all our drivers to stop accepting cash till further notice, and are also educating our customers to use digital wallets as much as possible instead of plastic cards or cash,” he added further.

    The most common digital wallets that are being presently used by Jugnoo users to make payments are – Paytm, Mobikwik, and Freecharge.

  • Day-long cash queues activate Jugnoo digital & MobiKwik transfers

    Day-long cash queues activate Jugnoo digital & MobiKwik transfers

    MUMBAI: Yours digitally — seems to be the new salutation. Owing to demonetisation, queues outside banks and ATM centres only seem to get longer. With people trying to exchange their old currency, the use of debit and credit cards has suddenly come into prominence.

    Keeping the demand in mind, MobiKwik has announced that it is prepared to serve over 300 million users with secure, seamless payments. The company already has over 35 million users and is witnessing over 40 per cent more app downloads on a daily basis. It hopes to have over 10 million users on its platform within the next 30 days alone.

    “We have scaled up our infrastructure within the last few days and are prepared to manage over 300 million users and over 100 million daily transactions,” said MobiKwik co-founder Upasana Taku. The company has launched a user support number that is operational 24×7. Users can call to download MobiKwik app and start sending or receiving money for free. It has registered 18 x growths in transactions since the announcement of demonetization.

    Users can load money using their credit/debit cards or netbanking. They can also convert their Payback points, earned from ICICI bank debit/credit cards, Big Bazaar, Central, HP Petrol Pumps, MakeMyTrip, eBay, BookMyShow and American Express; and reward points earned from SBI, Bank of India, Punjab National Bank, Central Bank, Canara Bank, Union Bank & Bank of Baroda to MobiKwik cash.

    MobiKwik money can be transferred to any mobile number or bank account instantly. Whereas, Jugnoo has witnessed an unprecedented growth in transactions executed using digital wallets. The leading auto-rickshaw aggregator, which is currently operational in over 40 Indian cities, has registered an increase of up to 80 percent cashless transactions across all locations via its platform.

    The top five cities where Jugnoo has registered the highest number of cashless payments post the demonetization announcement are: Gurgaon, Mysore, Chandigarh, Noida, and Pune. These cities have recorded 100 to 150 per cent spike in digital transactions.

    “We welcome the government’s move to demonetize high denomination currency in an effort to curb the entry of black money in India, and by extension, encourage the masses to go digital. At Jugnoo, We have always advocated safe & secure cashless transactions as it provides convenience and eliminates the cash handling process. We are educating our customers to use digital payment wallets as much as possible instead of cards or cash, and are encouraging them to use such options on a permanent basis,” said Jugnoo co-founder and chief technology officer Chinmay Agarwal.

    Apart from digital wallets, Jugnoo also recently announced that it would be introducing UPI (Unified Payment Interface) as an initiative to uphold the cashless economy of country. Earlier this year, the company took another step in this direction via a very innovative move of empowering auto-rickshaw drivers to recharge the customers’ Paytm wallet to address the issue of returning change after completing the ride. Further supporting the cause, Jugnoo is also planning to tie-up with Payment banks, a new model of banks conceptualized by the RBI (Reserve Bank of India) last year that enable transfer of money through a mobile phone.

    “We have tried to go cashless since the outset as it provides convenience to both customers and us. Coincidentally we were celebrating the month as NoChangeNovember to educate the customers towards the cause. However, we did have the COD (Cash on Delivery) option due to the nature of our business and the Indian customer’s preference for cash payment. Following the recent development in demonetized bank notes, we have informed all our drivers to stop accepting cash till further notice, and are also educating our customers to use digital wallets as much as possible instead of plastic cards or cash,” he added further.

    The most common digital wallets that are being presently used by Jugnoo users to make payments are – Paytm, Mobikwik, and Freecharge.

  • Smartphone becomes popular payment wallet in India: Nielsen

    Smartphone becomes popular payment wallet in India: Nielsen

    MUMBAI There is no denying the fact that the smartphone has become an incredibly powerful tool of information, content and entertainment. And now it is rapidly growing to become a wallet, especially in India, with Paytm having the highest penetration as of December 2015 as per a Nielsen report.

    According to data from Nielsen Informate Mobile Insights, the most popular mobile payment apps in terms of time spent, are those that provide services over and above pure payment like mobile recharging, ability to book movie tickets, shopping and so on. This ability to multitask creates a ‘sticky’ factor with users.

    For most marketers, mobile payments have largely been considered a product for developed markets, but based on current trends in India they hold just as much appeal in developing markets. With over 6 billion mobile users, and with 4G entering the market, internet proliferation is expected to reach an all-time high in 2016. Putting the same in perspective with the findings of UK based Juniper Research, the adoption of mobile payment is projected to be strong.

    More than one in three mobile wallets and over 50 per cent in developed markets, will feature contactless payment by 2018, says the research. The popularity of such apps has risen from over one-in-five active users last year to over one in every two users this year. 

    An analysis of real time metered smartphone usage data with Nielsen Informate Mobile Insights reveals how Indian consumers are using mobile payment apps. Overall time spent on mobile payment apps has increased by nearly 1.5x, with users spending an hour and a half on mobile payment apps every month.

    The study has also observed certain trends that have emerged in the Indian market:

    Males drive the mobile payment category on smartphones

    Mobile wallets have made transactions effortless, and more men seem to have embraced this concept than women. Mobile payment apps are 1.2 times more popular among men than women, and men are twice more engaged with these apps than women.

    Small Town Buzz

    Nielsen’s findings indicate that even though the penetration of mobile payment apps among users is similar across towns of all sizes (60 per cent of those in large towns and 58 per cent in small town use them), usage is higher among tier I and tier II users, with these consumers spending 109 minutes a month on these apps.

    Less Is More

    As per experts, the key to accelerate mobile payment app adoption is to make the payment process simple for the consumer. The less information the consumer has to manually enter, the better the adoption rate is. The other key factors that limit consumers’ willingness to use mobile payments include trust, convenience and unstable data connectivity.

  • Smartphone becomes popular payment wallet in India: Nielsen

    Smartphone becomes popular payment wallet in India: Nielsen

    MUMBAI There is no denying the fact that the smartphone has become an incredibly powerful tool of information, content and entertainment. And now it is rapidly growing to become a wallet, especially in India, with Paytm having the highest penetration as of December 2015 as per a Nielsen report.

    According to data from Nielsen Informate Mobile Insights, the most popular mobile payment apps in terms of time spent, are those that provide services over and above pure payment like mobile recharging, ability to book movie tickets, shopping and so on. This ability to multitask creates a ‘sticky’ factor with users.

    For most marketers, mobile payments have largely been considered a product for developed markets, but based on current trends in India they hold just as much appeal in developing markets. With over 6 billion mobile users, and with 4G entering the market, internet proliferation is expected to reach an all-time high in 2016. Putting the same in perspective with the findings of UK based Juniper Research, the adoption of mobile payment is projected to be strong.

    More than one in three mobile wallets and over 50 per cent in developed markets, will feature contactless payment by 2018, says the research. The popularity of such apps has risen from over one-in-five active users last year to over one in every two users this year. 

    An analysis of real time metered smartphone usage data with Nielsen Informate Mobile Insights reveals how Indian consumers are using mobile payment apps. Overall time spent on mobile payment apps has increased by nearly 1.5x, with users spending an hour and a half on mobile payment apps every month.

    The study has also observed certain trends that have emerged in the Indian market:

    Males drive the mobile payment category on smartphones

    Mobile wallets have made transactions effortless, and more men seem to have embraced this concept than women. Mobile payment apps are 1.2 times more popular among men than women, and men are twice more engaged with these apps than women.

    Small Town Buzz

    Nielsen’s findings indicate that even though the penetration of mobile payment apps among users is similar across towns of all sizes (60 per cent of those in large towns and 58 per cent in small town use them), usage is higher among tier I and tier II users, with these consumers spending 109 minutes a month on these apps.

    Less Is More

    As per experts, the key to accelerate mobile payment app adoption is to make the payment process simple for the consumer. The less information the consumer has to manually enter, the better the adoption rate is. The other key factors that limit consumers’ willingness to use mobile payments include trust, convenience and unstable data connectivity.

  • CNN-IBN and MobiKwik join hands to help Chennai

    CNN-IBN and MobiKwik join hands to help Chennai

    MUMBAI A week after heavy rains and flooding brought India’s Chennai to a halt, killing hundreds of people and leaving thousands more marooned. The flood created havoc in Chennai and left people stranded without food, electricity and other necessities. Help has been pouring in from across the country but Chennai still has a long way to go before it gets back on its feet. Among the many critical requirements, staying connected with friends, family and the authorities, also emerged as a paramount need to ensure the safety of the people in the city

     

    Against this backdrop, CNN-IBN and MobiKwik have joined hands to help citizens of Chennai by providing them mobile recharge in order to allow them to stay connected with their loved ones. Those in need would be provided with a balance recharge on their phone so that they are able to stay connected. The recharge would also help them to get any other assistance that is required in these difficult times.

     

    To get the recharge, all one needs to do is type RECHARGECHENNAI with the mobile number to be recharged and send it to 51818. The phone number will be recharged with an amount of Rs. 30 by MobiKwik. CNN-IBN has been flashing the details on-air to let the people know about this so that the friends and families can also help their near ones by getting their phones recharged. The activity is being done on Twitter as well – the number to be recharged needs to be tweeted with the hashtag #RechargeChennai.

     

    Speaking on the partnership, CNN-IBN managing editor Radhakrishnan Nair said, “In this time of crisis, CNN-IBN stands firmly with the people of Chennai. Our channel has deployed many of our senior reporters on ground in Chennai to ensure that we continue to focus on the developing situation there and keep our viewers abreast of the same. We are committed to extending all possible help from our side to the people of the city in this time of their need. This partnership with MobiKwik is an attempt in that direction – to ensure that those in Chennai are able to stay connected.”

     

    MobiKwik founder and  CEO, Bipin Preet Singh said, “We are extremely sad to see how people in Chennai are struggling to cope with the atrocities of the weather. In this hour of need, we want to ensure that they do not face any challenges in connecting with their near and dear ones. With talk time balance running low, broken Internet connections, and recharge retailers not available nearby, it was time for us to step up and provide a solution. Our partnership with CNN-IBN helps us reach out to thousands of stranded users in Chennai who need their phones to be recharged.”

  • Printvenue completes three years; celebrates with ‘Triple the Joy’ campaign

    Printvenue completes three years; celebrates with ‘Triple the Joy’ campaign

    MUMBAI: Online printing portal Printvenue is celebrating its third anniversary with ‘Triple the Joy’ campaign. The company, as part of its third anniversary will offer special discounts along with cashback offers and wallet cashback to customers with MobiKwik as its wallet partner.

     

    The company has carved a phenomenal growth trajectory for itself in the last three years. With only five business-oriented products and a team of 12 initially, it now features more than 700 items across various categories, with a team of 100+ members. Printvenue has recorded 25X times overall growth since its inception, be it in terms of products, designs, services or employees. It has further managed to spread its wings in the international shores of Singapore and Australia.

     

    Printvenue intends to achieve 20 per cent share in the Rs 3000 crore online printing segment. Apart from this, it also aims to add more than 1,000 products to its categories. This will help Printvenue in providing more options to its customers and the ease of personalisation at a click.