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Tag: MMTC-PAMP

  • Instamart delivers gold and silver straight to your door

    Instamart delivers gold and silver straight to your door

    MUMBAI: Strike gold without leaving home! Instamart is bringing precious metals straight to doorsteps this Dhanteras, offering everything from 1 gram gold coins to 1 kg silver bricks.

    The platform has partnered with trusted brands such as Kalyan Jewellers, Malabar Gold & Diamonds, Muthoot Exim, MMTC-PAMP, Mia by Tanishq, Voylla, and Gullak to provide certified 24 carat and 22 carat (999) gold coins and 999-pure silver coins. Consumers can order gold coins in weights ranging from 0.1 g to 10 g, making festive gifting and personal investments flexible and accessible.

    For the first time in India’s quick commerce space, Instamart will also deliver 1 kg silver bricks. Adding to the festive cheer, the first 10,000 customers buying gold coins of 1 g or above on Dhanteras, starting 7:00 am on 18 October, will receive a Rs 100 discount.

    All gold coins come with 999 hallmarking and no making charges, while silver coins are certified for purity. Instamart also offers silver jewellery and utensils, along with cookware such as pressure cookers, kadais, tawas, and thalis, catering to traditional festive needs.

    The platform has witnessed steady demand for precious metals over the past few years, particularly during festivals like Akshaya Tritiya and Dhanteras. Cities such as Bengaluru, Hyderabad, Mumbai, Delhi NCR, and Ahmedabad have led orders, with 1 g gold coins remaining the most popular denomination. Last Diwali, a single order from Kochi was worth Rs 8.3 lakh, highlighting consumer confidence in quick commerce for high-value purchases.

    With 24 by 7 delivery in cities including Delhi, Noida, and Gurugram, Instamart is making it easier than ever to celebrate Dhanteras with gold, silver, and festive essentials, all just a tap away.

  • Sonakshi Sinha turns gold standard for MMTC-PAMP

    Sonakshi Sinha turns gold standard for MMTC-PAMP

    MUMBAI: MMTC-PAMP is adding some star sparkle to its gold, announcing Sonakshi Sinha as the face of its new Sona Sahi Hai campaign. The actress now represents India’s leading precious metal player, highlighting the purest investment-grade gold and silver just in time for the festive season.

    The campaign celebrates the timeless value of gold while positioning it as a modern, smart investment choice. Signature products like the Sone ki chidiya and Lotus gold bars, along with Banyan Tree silver bars, showcase 999.9 plus purity and Swiss craftsmanship, blending tradition with convenience for gifting, legacy building, or personal investment.

    MMTC-PAMP offers digital gold securely stored in bank-grade vaults that can be redeemed for physical bars and coins, alongside doorstep delivery of customised physical gold and silver products. Each item carries a unique number and is Assayer certified, ensuring authenticity and positive weight tolerance.

    MMTC-PAMP MD and CEO Samit Guha, said Sonakshi’s authenticity mirrors the brand’s promise of purity, trust, and accessibility. Deputy general manager – marketing Kashish Vasishta, added that the campaign bridges heritage and innovation, bringing gold investment to a wider audience.

    With Sonakshi Sinha shining as ambassador, MMTC-PAMP aims to turn every investment into a golden opportunity, making purity both aspirational and attainable.

  • bigbasket now partners with Tanishq and MMTC-PAMP for Akshaya Tritiya

    bigbasket now partners with Tanishq and MMTC-PAMP for Akshaya Tritiya

    Mumbai: bigbasket now has partnered with Tanishq and MMTC-PAMP, for Akshaya Tritiya. Through these collaborations, bigbasket will offer its customers the opportunity to purchase gold and silver coins and bars, delivered within an impressive 10 minutes through the bigbasket now platform.

    This partnership underscores bigbasket now’s commitment to providing its customers with a memorable shopping experience, characterized by convenience, authenticity, and quality. bigbasketeers in different cities across India can purchase MMTC-PAMP Lakshmi Ganesh (999.9 Purity) Silver Coin, 10 g; MMTC-PAMP Banyan Tree® (999.9 Purity) Silver Bar, 10 g; Tanishq 22 Karat Gold Coin, one gram; and Tanishq 22 Karat Gold Coin With Lakshmi Motif, 1 g on the occasion of Akshaya Tritiya.

    Speaking about this, bigbasket chief buying and merchandising officer Seshu Kumar Tirumala said, “Our collaboration with Tanishq, a trusted name synonymous with quality and craftsmanship in the jewellery industry, ensures that our customers can celebrate Akshaya Tritiya with the finest gold coins, reflecting prosperity and elegance. Additionally, our partnership with MMTC-PAMP, a globally recognized leader in precious metal refining, brings to our customers high-quality silver coins, adding a touch of purity and tradition to their celebrations. All of these will be delivered in 10 minutes.”

    The word “Akshaya” means “never diminishing” in Sanskrit, and the day is believed to bring good luck and success. Purchasing gold on Akshaya Tritiya is a popular tradition, as it is thought to bring lasting wealth and prosperity. Marking this day, bigbasket now is offering customers the finest quality gold and silver coins, ensuring that the values, blessings, or wealth acquired on this auspicious day grow and bring prosperity.

  • MMTC-PAMP names Amul Saha as chief digital officer

    MMTC-PAMP names Amul Saha as chief digital officer

    Mumbai: Indian gold & silver refinery accredited by the London Bullion Market Association (LBMA), MMTC-PAMP announced the appointment of Amul Kumar Saha as its chief digital officer. In his new role, Saha will create and drive strategy to scale up presence and achieve market leadership in the fast-growing consumer space. This would include building new business and revenue streams and presence in strategic and high growth spaces like eCommerce, digital gold, buyback and other related business lines. He will report to MMTC-PAMP managing director & CEO Vikas Singh.    

    Saha is a seasoned business leader with 12 plus years of experience in sales, business development, product marketing and technology. His recent specialisations are in the Online and E-Commerce domain and he was earlier associated with Samsung India. Under his leadership, the brand achieved online market leadership in the hyper competitive consumer durables sector.  

    Commenting on his new role, Saha said, “I am honoured to take up this responsibility that the company has entrusted me with. As a part of my new role, I will be exploring uncharted avenues to grow our consumer-facing business primarily through Digital and Omni-channel initiatives. My approach to solving complex problems is by breaking them down into smaller problem statements, identifying key input metrics, and laying down processes that can help the organization scale in a predictable and organized manner. I am obsessed with improving the consumer experience and I would like MMTC-PAMP to be at the forefront of improving consumer experience in the precious metals industry.”   

    MMTC-PAMP CEO and MD Vikas Singh said, “I am delighted to welcome Amul as our chief digital officer. Amul is a seasoned business leader with diverse experience across sectors. His extensive track record in building successful portfolios and achieving market leadership through winning teams make him a great asset at MMTC-PAMP.”   

    An alumnus of IIM-Ahmedabad, IIEST Shibpur, and RIMC Dehradun, Saha has experience managing complex multi-party environments that simultaneously involve brands, marketplace sellers, third-party fulfillment partners, and a host of external agencies.