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Tag: MMA

  • 2017 UFC action begins on NYE, tune in SonyLiv & ESPN

    2017 UFC action begins on NYE, tune in SonyLiv & ESPN

    MUMBAI: The beginning of 2017 rings well for MMA fans as they keenly await the return of Ronda Rousey in the Octagon after over an year. The return would be marked on New Year eve, with Rousey getting a dynamic fight card. The match is set to take place at Las Vegas, Nevada on 31 December starting at 830am IST and will broadcast on Sony ESPN and its HD channel. The fight will also stream live on Sony Liv and the website. The fight has been headlined as the Batmanweight championship.

    2016 has been an extremely exciting year for MMA fans with some explosive action in the Octagon with fight cards like UFC 200 and UFC 205 amongst others. UFC 207 promises a historic end to 2016 with one of the most awaited fights since the beginning of the year. In a recent exclusive with indiantelevision.com, SPNI Sports and distribution president Rajesh Kaul had said that UFC has seen a substantial growth in 2016, adding, “Over 100 million viewers sampled UFC this year.”

    MMA fans are set to have an exciting year ahead, with a plethora of excitement already on the table. Ronda Rousey vs Amanda Nunes, Dominick Cruz vs Cody Garbrandt, TJ Dillashaw vs John Linekar and Dong Hyun Kim vs Tarec Saffiedine in other fights.

  • Mobile surpasses TV in watch-time: Kantar IMRB-MMA Study

    Mobile surpasses TV in watch-time: Kantar IMRB-MMA Study

    MUMBAI: An average consumer spent three hours per day on their smartphones (an increase of 55% from 2015), which surpasses time spent on television or any other media. The Mobile Marketing Association (MMA), in association with Kantar IMRB, has released a report on smartphones and feature phones usage and behaviour 2016-17 in India that studies the evolving nature of the Indian mobile consumers, and provides insights and behaviors individually on smartphones and feature phones.

    “MMA India has collaborated with Kantar IMRB to deep-dive into the dynamics implications and impact of smart phones and feature phones India focusing on each category separately and giving each their due focus. The insights of this study will be published in a series of industry reports that will go a long way in helping marketers use the medium effectively and efficiently. It is a great data set for marketers to reassess and optimize their spending with the most impactful allocations in their marketing mix, while leveraging mobile with double digit spend,” said Mobile Marketing Association India country manager Preeti Desai.

    A few key facts from the study are as follows:

    On Smartphones

    I. An average consumer spends 3 hours per day on their smartphones (an increase of 55% from 2015), which surpasses time spent on TV or any other media. Social media and messaging apps were the clear leaders accounting for almost 50% of all time spent on smartphones.

    II. The study shows that Women spend 2x more time on their smartphones compared to Men – on YouTube and games. They also spent 80% more time on Facebook than their male counterparts.

    III. Another finding revealed the rise of online shopping category, which now has 15% higher reach than the entertainment – making it the second most popular category in terms of reach.

    On feature phones:

    I.  The study shows a whopping 75% of feature phone users were from the upper SECs, while only 25% of respondents were from SEC C, D and E (NCCS).

    II. A big revelation has been that almost 85% feature phone users do not intend to switch to smartphones on their next purchase indicating that the functional benefits of feature phones combined with their durability, battery life and ease of repair were highly coveted by these users.

    III. Feature  phone  users  spend  more  money  on  their  mobile  plans.  The  ARPUs  was  almost  20%  higher compared to the national average.

    The Mobile  Marketing Association chairman D Shivakumar said, “A thorough understanding of the differential usage and consumer segments that are using smartphones and feature phones will only help marketers use their monies more efficiently. While most designing and applications  are  being  targeted  at  smartphones,  this  report  is  a  wake-up  call.  Today,  the  mobile  is undeniably the closest we can get to our consumers, and it is this that will help marketers seek to understand – and leverage – a consumer’s path to purchase.”

    “With the advent of 4G, reduced data costs and free voice and SMS, we expect to see even more rapid changes in the mobile landscape. It is, therefore, important to keep a continuous pulse on the way consumers interact with and use their mobile phones. Along with MMA, we at Kantar IMRB have embarked on a journey to help marketers understand the impact of these changes and to identify emerging trends. The Smartphone and Feature phone reports are a step in this direction – providing an unbiased and insightful view on the evolution of mobile usage in India,” Kantar IMRB SVP Hemant Mehta added.

    The report enables all members of the ecosystem to stay updated with consumer mobile trends and media consumption  habits.  Also  at  the  same  time,  it  elaborates  the  role  of  mobile  as  an  influencer  in  the consumer path-to-purchase.

  • Mobile surpasses TV in watch-time: Kantar IMRB-MMA Study

    Mobile surpasses TV in watch-time: Kantar IMRB-MMA Study

    MUMBAI: An average consumer spent three hours per day on their smartphones (an increase of 55% from 2015), which surpasses time spent on television or any other media. The Mobile Marketing Association (MMA), in association with Kantar IMRB, has released a report on smartphones and feature phones usage and behaviour 2016-17 in India that studies the evolving nature of the Indian mobile consumers, and provides insights and behaviors individually on smartphones and feature phones.

    “MMA India has collaborated with Kantar IMRB to deep-dive into the dynamics implications and impact of smart phones and feature phones India focusing on each category separately and giving each their due focus. The insights of this study will be published in a series of industry reports that will go a long way in helping marketers use the medium effectively and efficiently. It is a great data set for marketers to reassess and optimize their spending with the most impactful allocations in their marketing mix, while leveraging mobile with double digit spend,” said Mobile Marketing Association India country manager Preeti Desai.

    A few key facts from the study are as follows:

    On Smartphones

    I. An average consumer spends 3 hours per day on their smartphones (an increase of 55% from 2015), which surpasses time spent on TV or any other media. Social media and messaging apps were the clear leaders accounting for almost 50% of all time spent on smartphones.

    II. The study shows that Women spend 2x more time on their smartphones compared to Men – on YouTube and games. They also spent 80% more time on Facebook than their male counterparts.

    III. Another finding revealed the rise of online shopping category, which now has 15% higher reach than the entertainment – making it the second most popular category in terms of reach.

    On feature phones:

    I.  The study shows a whopping 75% of feature phone users were from the upper SECs, while only 25% of respondents were from SEC C, D and E (NCCS).

    II. A big revelation has been that almost 85% feature phone users do not intend to switch to smartphones on their next purchase indicating that the functional benefits of feature phones combined with their durability, battery life and ease of repair were highly coveted by these users.

    III. Feature  phone  users  spend  more  money  on  their  mobile  plans.  The  ARPUs  was  almost  20%  higher compared to the national average.

    The Mobile  Marketing Association chairman D Shivakumar said, “A thorough understanding of the differential usage and consumer segments that are using smartphones and feature phones will only help marketers use their monies more efficiently. While most designing and applications  are  being  targeted  at  smartphones,  this  report  is  a  wake-up  call.  Today,  the  mobile  is undeniably the closest we can get to our consumers, and it is this that will help marketers seek to understand – and leverage – a consumer’s path to purchase.”

    “With the advent of 4G, reduced data costs and free voice and SMS, we expect to see even more rapid changes in the mobile landscape. It is, therefore, important to keep a continuous pulse on the way consumers interact with and use their mobile phones. Along with MMA, we at Kantar IMRB have embarked on a journey to help marketers understand the impact of these changes and to identify emerging trends. The Smartphone and Feature phone reports are a step in this direction – providing an unbiased and insightful view on the evolution of mobile usage in India,” Kantar IMRB SVP Hemant Mehta added.

    The report enables all members of the ecosystem to stay updated with consumer mobile trends and media consumption  habits.  Also  at  the  same  time,  it  elaborates  the  role  of  mobile  as  an  influencer  in  the consumer path-to-purchase.

  • Mobile third largest ad medium; may grow to Rs 10,000 cr by ’18

    Mobile third largest ad medium; may grow to Rs 10,000 cr by ’18

    MUMBAI: The Mobile Marketing Association (MMA), in association with GroupM, one of India’s largest media and marketing conglomerate, has released a report on the mobile marketing ecosystem in India. Called the ‘Mobile Ecosystem and Sizing Report’, this report states that the mobile medium is the third largest mass media in India in terms of ad spends, after television and print. The ad spends on mobile media is estimated to be Rs. 4200 crore by the end of 2016, and is expected to grow to Rs. 10,000 crore by end of 2018.

    The report is an endeavour to decode the burgeoning Indian mobile market in terms of reach of the medium, rural-urban divide in-terms of usage habits and increasing mobile data usage. The report takes into account the mobile service providers and handset manufacturers ecosystem as well. It is a collaborative effort by the marketing and mobile industry, championed by the research team at GroupM India.

    The growing use of mobile in rural media-dark markets has made brand marketers look at increasing their ad spends on mobile marketing. While spends are increasing, organizations are still evolving in terms of familiarity with mobile marketing. Industry sectors such as e-commerce and BFSI are leading the way in mobile advertising, while sectors such as FMCG are now going beyond the SMS and IVR-based mobile solutions The report also brings in perspective on the role of local language in enabling the next spurt of growth in rural India.

    CVL Srinivas, CEO, GroupM South Asiasaid, “It is clear that brands cannot ignore the power of the small screen. It may be the third largest (after TV and print) in terms of ad spends but is by far the leader in terms of time spent and consumer engagement.”

    PepsiCo India Holdings chairman and CEO, D Shivakumar, said, “MMA felt there was a distinct need for a single comprehensive report that covers the mobile marketing ecosystem in India and provides insights to marketers to help them make sharper decisions.”

    “Marketers are aware that mobile is arguably the closest you can get to the consumer with its powerful promise of ‘immediacy’. The consumer is getting steadily used to everything in the ‘now’ with regards to content, commerce, information or utilitarian. This very concept has transformed the mobile into a tool of action and transaction,” said Mobile Marketing Association India manager, Preeti Desai.

    2015 has been a good year for mobile subscriber growth in India. Over 60 million new mobile subscribers were added since the start of year, at an average 5 million subscribers added every month. This was a 20% growth in comparison to 2014. Research has found that in the last 5 years, rural tele-density in India has increased by 60%; rural mobile internet subscriber saw a 90% YOY growth in 2015 and they are using the internet primarily with their mobile phones.

    In terms of usage, the report clearly states the varied usage patterns between urban and rural consumers. While urban consumers are adopting 3G and 4G technology at a much faster rate, the growth spurt in new technology and smartphone penetration is coming from the Tier 2, Tier 3 and rural markets. There is a high demand for affordable smartphones in rural markets, as mobile phones are replacing or supplementing TV as an important entertainment and marketing medium, alongside other traditional communication methods. Handset manufacturers are also looking at developing distribution channels to meet this high demand and thus as seen in the report, eTailers are gaining significance where 29% of smartphone purchases in 2015 happened via e-commerce channels.

    This increase in higher speed data penetration along with growth in smartphones will lead to data driven marketing. It is also reported that traditional TV players are getting more vertical with OTT driving the case for mobile as the stronger secondary screen. [Leading video publishers have seen watch-time in India grew 80% over the last one year, of which 55% of the watch time was on mobile. 90% content upload on these services was from mobile as well]. All this could mean that Native and Video formats are set to dominate mobile marketing in the years to come. Consumers look at Native ads 53% more often than they look at traditional mobile display ad. Also, mobile based audio and video streaming apps provide measurable reach, with 100+ million monthly active user base in India according to the report.

    MMA’s objective through this report is to give the readers a comprehensive view of the mobile marketing ecosystem in India and the various factors that influence it like the various mobile marketing channels, the mobile marketing landscape and the growing subscriber, internet and app user base. It also highlights some of the case studies that readers of the report can leverage to better understand the medium from a marketing perspective. Going forward, MMA also plans to follow up with a second report that will deep dive on topics like use of location and other signals on mobile for predictive analytics and intelligence and mobile measurability.

  • Mobile third largest ad medium; may grow to Rs 10,000 cr by ’18

    Mobile third largest ad medium; may grow to Rs 10,000 cr by ’18

    MUMBAI: The Mobile Marketing Association (MMA), in association with GroupM, one of India’s largest media and marketing conglomerate, has released a report on the mobile marketing ecosystem in India. Called the ‘Mobile Ecosystem and Sizing Report’, this report states that the mobile medium is the third largest mass media in India in terms of ad spends, after television and print. The ad spends on mobile media is estimated to be Rs. 4200 crore by the end of 2016, and is expected to grow to Rs. 10,000 crore by end of 2018.

    The report is an endeavour to decode the burgeoning Indian mobile market in terms of reach of the medium, rural-urban divide in-terms of usage habits and increasing mobile data usage. The report takes into account the mobile service providers and handset manufacturers ecosystem as well. It is a collaborative effort by the marketing and mobile industry, championed by the research team at GroupM India.

    The growing use of mobile in rural media-dark markets has made brand marketers look at increasing their ad spends on mobile marketing. While spends are increasing, organizations are still evolving in terms of familiarity with mobile marketing. Industry sectors such as e-commerce and BFSI are leading the way in mobile advertising, while sectors such as FMCG are now going beyond the SMS and IVR-based mobile solutions The report also brings in perspective on the role of local language in enabling the next spurt of growth in rural India.

    CVL Srinivas, CEO, GroupM South Asiasaid, “It is clear that brands cannot ignore the power of the small screen. It may be the third largest (after TV and print) in terms of ad spends but is by far the leader in terms of time spent and consumer engagement.”

    PepsiCo India Holdings chairman and CEO, D Shivakumar, said, “MMA felt there was a distinct need for a single comprehensive report that covers the mobile marketing ecosystem in India and provides insights to marketers to help them make sharper decisions.”

    “Marketers are aware that mobile is arguably the closest you can get to the consumer with its powerful promise of ‘immediacy’. The consumer is getting steadily used to everything in the ‘now’ with regards to content, commerce, information or utilitarian. This very concept has transformed the mobile into a tool of action and transaction,” said Mobile Marketing Association India manager, Preeti Desai.

    2015 has been a good year for mobile subscriber growth in India. Over 60 million new mobile subscribers were added since the start of year, at an average 5 million subscribers added every month. This was a 20% growth in comparison to 2014. Research has found that in the last 5 years, rural tele-density in India has increased by 60%; rural mobile internet subscriber saw a 90% YOY growth in 2015 and they are using the internet primarily with their mobile phones.

    In terms of usage, the report clearly states the varied usage patterns between urban and rural consumers. While urban consumers are adopting 3G and 4G technology at a much faster rate, the growth spurt in new technology and smartphone penetration is coming from the Tier 2, Tier 3 and rural markets. There is a high demand for affordable smartphones in rural markets, as mobile phones are replacing or supplementing TV as an important entertainment and marketing medium, alongside other traditional communication methods. Handset manufacturers are also looking at developing distribution channels to meet this high demand and thus as seen in the report, eTailers are gaining significance where 29% of smartphone purchases in 2015 happened via e-commerce channels.

    This increase in higher speed data penetration along with growth in smartphones will lead to data driven marketing. It is also reported that traditional TV players are getting more vertical with OTT driving the case for mobile as the stronger secondary screen. [Leading video publishers have seen watch-time in India grew 80% over the last one year, of which 55% of the watch time was on mobile. 90% content upload on these services was from mobile as well]. All this could mean that Native and Video formats are set to dominate mobile marketing in the years to come. Consumers look at Native ads 53% more often than they look at traditional mobile display ad. Also, mobile based audio and video streaming apps provide measurable reach, with 100+ million monthly active user base in India according to the report.

    MMA’s objective through this report is to give the readers a comprehensive view of the mobile marketing ecosystem in India and the various factors that influence it like the various mobile marketing channels, the mobile marketing landscape and the growing subscriber, internet and app user base. It also highlights some of the case studies that readers of the report can leverage to better understand the medium from a marketing perspective. Going forward, MMA also plans to follow up with a second report that will deep dive on topics like use of location and other signals on mobile for predictive analytics and intelligence and mobile measurability.

  • The MMA announces ‘The Smarties India 2016’ jury & awards shortlist

    The MMA announces ‘The Smarties India 2016’ jury & awards shortlist

    MUMBAI: Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2016 edition of the MMA India SMARTIES™ Awards.

    The SMARTIES™ is the world’s only global mobile marketing awards program that honours innovation, creativity and success in the field of mobile marketing. The MMA SMARTIES™ India Awards, where the final winners will be announced, will take place on 7th October 2016 at The Leela Ambience Hotel, Gurgaon, India.

    Selected from submissions from across India, the shortlisted entries represent the platform’s immense potential to reach and engage connected consumers in unique and original ways. The shortlist was selected by the Smarties Pre-Screening Council, which includes more than 107 senior level mobile marketers from India, Singapore, Indonesia, Vietnam, China, Thailand and Australia. These entries will now undergo review by the MMA’s ‘all-Brand Jury’ consisting of celebrated marketers from leading corporates in India. The Jury will evaluate the shortlisted campaigns under 15 categories on four criteria: strategy, execution, creativity and results. (*see pg. 3 – Appendix 1, The All Brand Jury Members for the Smarties India 2016)

    The Smarties™ India 2016 covers everything from brand awareness to innovation, video/rich media and social media, and strives to find the best campaigns from across the country. The awards celebrate the excellent work being done on mobile by both brands and agencies, and to inspire marketers to push the envelope in their own campaigns.

    “The Mobile today has become a consistent game changer for marketers in India. It’s interesting to see how marketers are constantly learning to innovate with this medium. Given the mobile marketing innovations we are seeing this year it’s clear that the industry is taking notice and using the mobile evolution in the country to their advantage. The jury this year is faced with the exciting-yet-difficult task of selecting the winning campaigns, setting a rigorous bar to take home a coveted Smarties.” said MMA India, Chairperson, D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd.

    “Mobile’s pervasiveness, flexibility and capacity for creativity is driving the transformation of business and marketing. This is evident in the entries that are representative of the breakthrough mobile strategies that have been adopted by brands and agencies in varied industries through the past year” said Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific. “The response that we have received for The Smarties™ India 2016 is very encouraging and demonstrative of the growing potential of mobile marketing in India. We are now in a mobile-first world, and these campaigns demonstrate the endless opportunities the platform offers for marketers to make meaningful connections with consumers.”

    The 2016 Smarties shortlist consists of 85 campaigns over 15 categories from all over the country with an increment in participation from regional markets. Entries are from across the industry verticals like from the healthcare, sports, auto, ecommerce, mobile FMCG etc The diverse range proves the growing prominence of mobile as a marketing medium.

    Cross Media Integration and Relationship Building with maximum entries has also further solidified the importance for traditional media to work with / leverage mobile for consumer engagement. (see pg. 4, Appendix 2, Shortlisted Campaigns for The Smarties™ India 2016 for All 15 Categories)

    Appendix 1

    THE ALL BRAND JURY MEMBERS FOR THE SMARTIES™ INDIA 2016

    Ajit Mohan, Executive Vice President & Head, Digital for Star India, Novi Digital Entertainment Limited
    Amarjit Singh Batra, Chief Executive Officer, OLX India
    Amrit Thomas, Chief Marketing Officer, United Spirits Limited
    Gaurav Jeet Singh, Head Media Services, South Asia, Hindustan Unilever Limited
    Hemant Mehta, Senior Vice President, IMRB
    Karthi Marshan, Senior Executive Vice President & Head, Group Marketing, Kotak Mahindra Bank
    Manav Sethi, Group CMO, ASKME India & Malaysia
    Manish Aggarwal, Vice President, Marcom, Le Ecosystem Technology India Private Limited
    Prasun Basu, President, South Asia, The Nielsen Company
    Rajiv Mathrani, Chief Brand Officer, Airtel
    Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited
    Sameer Pitalwalla, CEO and Co-Founder, Culture Machine
    Sapna Chadha, Head of Marketing, Google India
    Shireesh Joshi, Head, Strategic Marketing, Godrej Group
    Shubhodip Pal, Chief Operating Officer, YU Televentures Ltd
    Umang Bedi, Managing Director, Facebook India
    Vinodh Bhat, Co-founder & President, Saavn

    Appendix 2

    SHORTLISTED CAMPAIGNS FOR THE SMARTIES™ INDIA 2016
    Brand Awareness
    Burger King and Autum Worldwide
    “Pre – Book a Whopper”
    Idea Cellular Pvt ltd and Mindshare India
    “Powering the next Gen Internet ready India”
    Bajaj Auto and Indigo Consulting & Leo Burnett
    “The Nation’s Bike”
    Café TC and Dentsu Web Chutney
    “Cafe TC Liquor Ticker – The World’s First Ad Ticker on WhatsApp”
    Rin and PHD India
    “Rin Career Ready Academy”
    Pepsi and Mindshare India
    “Crash the Pepsi IPL”
    Lead Generation / Direct Response / Conversion
    Café TC and Dentsu Web Chutney
    “Cafe TC Liquor Ticker – The World’s First Ad Ticker on WhatsApp”
    Bharti Airtel and Performics
    How Airtel Used Digital to Launch 4G in India”
    P&G India and PHD India
    “Chatur Chachi Program”
    Royal Challengers Bangalore and Mindshare
    “Creation of fan zones using location based technology”
    Bajaj Auto and Indigo Consulting & Leo Burnett
    “The Nation’s Bike”
    OLX and Performics
    “Data paves the way for success”
    Product / Services Launch
    Moto India and Mindshare India
    “Motographs – When time stood still”
    Mountain Dew and Mindshare India
    “Mountain Dew takes the OTT world by storm by launching Indias’s first branded channel”
    Star India Pvt Ltd / Star Sports and Mindshare India
    “Le Panga Le Panga !!”
    Bajaj Auto and Indigo Consulting & Leo Burnett
    “The Nation’s Bike”
    Castrol India Ltd and Mindshare India
    “How Castrol activated mini truck driver targeted only campaign”
    Stayfree and OMD India
    “Stayfree Stay Ahead Helpline”

    Promotion
    Kinder Joy and OMD India
    “Kinder Joy Story Station”
    Café TC and Dentsu Web Chutney
    “Cafe TC Liquor Ticker – The World’s First Ad Ticker on WhatsApp”
    Stayfree and OMD India
    “Stayfree Stay Ahead Helpline”
    Hindustan Unilever Limited and Mindshare India
    “MMS 2.0”
    Godrej and Madison
    “Free G: India’s first consumer engagement campaign through mobile”
    Moto India and Mindshare India
    “India’s first Elections to be covered only on Smartphones”
    Relationship Building / CRM
    Rin and PHD India
    “Rin Career Ready Academy”
    Castrol India Ltd and Mindshare India
    “How Castrol activated mini truck driver targeted only campaign”
    Lakme and PHD India
    “Lakme Makeup Pro”
    Pepsi and Mindshare India
    “Crash the Pepsi IPL”
    P&G India and PHD India
    “Chatur Chachi Program”
    Airtel Wynk Music and Performics
    “Wynk – Music on the go!”
    Cross Media / Cross Mobile Integration
    Active Wheel and PHD India
    “Lo Kar Lo Baat”
    Bajaj Auto and Indigo Consulting & Leo Burnett
    “The Nation’s Bike”
    Pepsi and Mindshare India
    “Crash the Pepsi IPL”
    Nestle Maggi and Performics
    “#WelcomeBack”
    Kinder Joy and OMD India
    “Kinder Joy Story Station”
    Brooke Bond Red Label Tea and Mindshare
    “6 Pack Band”
    Cross Screen Advertising
    Brooke Bond Red Label Tea and Mindshare
    “6 Pack Band”
    Bajaj Auto and Indigo Consulting & Leo Burnett
    “The Nation’s Bike”
    OLX and Performics
    “OLX’s Progressive Remarketing”
    Pepsi and Mindshare India
    “Crash the Pepsi IPL”
    Hindustan Unilever Limited and Mindshare
    “Outshout or Outsmart ???”
    Akzonobel and Maxus
    “How Dulux Paints Consumer Cross Screen”
    Messaging
    Cellular Operators Association of India (COAI) and netCORE Solutions Pvt Ltd
    “PMKVY- A Call for Skill Development”
    Hindustan Unilever Limited and Mindshare India
    “MMS 2.0”
    CEAT tyres and Group M
    “Making PhDs Real – Party hard, Drive safe”
    Kelloggs and Mindshare
    “#FeedingDreams”
    Godrej and Netcore Solutions
    “Continous engagement with our consumers through Free G”
    YUM Restaurants India / KFC and Mindshare India
    “When KFC emerged as a winner of India’s biggest Cricket bash”

    Mobile Social
    Café TC and Dentsu Web Chutney
    “Cafe TC Liquor Ticker – The World’s First Ad Ticker on WhatsApp”
    Pepsi and Mindshare India
    “Crash the Pepsi IPL”
    Brooke Bond Red Label Tea and Mindshare
    “6 Pack Band”
    CEAT tyres and Group M
    “Making PhDs Real – Party hard, Drive safe”
    Coca Cola India Pvt Ltd and Interactive Avenues
    “Coke Wishes”
    Castrol India Ltd and Mindshare India
    “How Castrol activated mini truck driver targeted only campaign”
    Innovation
    Hindustan Unilever Limited and Mindshare India
    “MMS 2.0”
    Stayfree and OMD India
    “Stayfree Stay Ahead Helpline”
    Kelloggs and Mindshare
    “#FeedingDreams”
    Active Wheel and PHD India
    “Lo Kar Lo Baat”
    Kinder Joy and OMD India
    “Kinder Joy Story Station”
    Hindustan Unilever – Pureit and Mindshare India
    “Outshout or Outsmart ???”
    Location Based
    Hindustan Unilever Limited and Mindshare India
    “MMS 2.0”
    Castrol India Ltd and Mindshare India
    “How Castrol activated mini truck driver targeted only campaign”
    Reliance Infrastructure / Reliance Energy and MEC Group M
    “EnergyonApp – Hyperlocal Suburb Targeting”
    OLX and Performics
    “OLX Location Leads to Conversions”
    GRT Jewellers and Saavn Pvt Ltd
    “GRT Live”
    Glaxo SmithKline Pharma / Iodex and Mindshare India
    “Iodex ambushed Zandu by chasing their TV GRPS via Mobile”
    Mobile Payments
    1. Paytm and Mcann
    “Paytm”
    2. Airtel and Performics
    “Airtel Money – Break The Clutter”
    Best Brand Experience in Mobile Rich Media
    Lakme and PHD India
    “Lakme Makeup Pro”
    Fitbit and Resultrix
    “Showroom on your wrist”
    Glaxo SmithKline Consumer Healthcare /Horlicks and Mindshare India
    “Add a little ‘Awesome’”
    ACC Cement and Hungama Digital Services
    “BUILDING DREAMS”
    ACC Cement and Hungama Digital Services
    “THE ACC GOLD DIFFERENCE”
    Most Engaging Mobile Creative
    Idea Cellular Pvt Ltd and Mindshare India
    “Powering the next Gen Internet ready India”
    P&G India and PHD India
    “Chatur Chachi Program
    National Geographic Channel and Vserv Digital Services and Flying Cursor
    “NGC’s How to Win at Everything launch campaign”
    YU Mobile and Interactive Avenues
    “Banner Wale Babu Mera Gaana Baja Do”
    Fitbit and Resultrix
    “Showroom on your wrist”
    Apus and Apus
    “#SupportYourTeam- APUS Cricket Mobile Marketing Campaign”

  • The MMA announces ‘The Smarties India 2016’ jury & awards shortlist

    The MMA announces ‘The Smarties India 2016’ jury & awards shortlist

    MUMBAI: Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2016 edition of the MMA India SMARTIES™ Awards.

    The SMARTIES™ is the world’s only global mobile marketing awards program that honours innovation, creativity and success in the field of mobile marketing. The MMA SMARTIES™ India Awards, where the final winners will be announced, will take place on 7th October 2016 at The Leela Ambience Hotel, Gurgaon, India.

    Selected from submissions from across India, the shortlisted entries represent the platform’s immense potential to reach and engage connected consumers in unique and original ways. The shortlist was selected by the Smarties Pre-Screening Council, which includes more than 107 senior level mobile marketers from India, Singapore, Indonesia, Vietnam, China, Thailand and Australia. These entries will now undergo review by the MMA’s ‘all-Brand Jury’ consisting of celebrated marketers from leading corporates in India. The Jury will evaluate the shortlisted campaigns under 15 categories on four criteria: strategy, execution, creativity and results. (*see pg. 3 – Appendix 1, The All Brand Jury Members for the Smarties India 2016)

    The Smarties™ India 2016 covers everything from brand awareness to innovation, video/rich media and social media, and strives to find the best campaigns from across the country. The awards celebrate the excellent work being done on mobile by both brands and agencies, and to inspire marketers to push the envelope in their own campaigns.

    “The Mobile today has become a consistent game changer for marketers in India. It’s interesting to see how marketers are constantly learning to innovate with this medium. Given the mobile marketing innovations we are seeing this year it’s clear that the industry is taking notice and using the mobile evolution in the country to their advantage. The jury this year is faced with the exciting-yet-difficult task of selecting the winning campaigns, setting a rigorous bar to take home a coveted Smarties.” said MMA India, Chairperson, D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd.

    “Mobile’s pervasiveness, flexibility and capacity for creativity is driving the transformation of business and marketing. This is evident in the entries that are representative of the breakthrough mobile strategies that have been adopted by brands and agencies in varied industries through the past year” said Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific. “The response that we have received for The Smarties™ India 2016 is very encouraging and demonstrative of the growing potential of mobile marketing in India. We are now in a mobile-first world, and these campaigns demonstrate the endless opportunities the platform offers for marketers to make meaningful connections with consumers.”

    The 2016 Smarties shortlist consists of 85 campaigns over 15 categories from all over the country with an increment in participation from regional markets. Entries are from across the industry verticals like from the healthcare, sports, auto, ecommerce, mobile FMCG etc The diverse range proves the growing prominence of mobile as a marketing medium.

    Cross Media Integration and Relationship Building with maximum entries has also further solidified the importance for traditional media to work with / leverage mobile for consumer engagement. (see pg. 4, Appendix 2, Shortlisted Campaigns for The Smarties™ India 2016 for All 15 Categories)

    Appendix 1

    THE ALL BRAND JURY MEMBERS FOR THE SMARTIES™ INDIA 2016

    Ajit Mohan, Executive Vice President & Head, Digital for Star India, Novi Digital Entertainment Limited
    Amarjit Singh Batra, Chief Executive Officer, OLX India
    Amrit Thomas, Chief Marketing Officer, United Spirits Limited
    Gaurav Jeet Singh, Head Media Services, South Asia, Hindustan Unilever Limited
    Hemant Mehta, Senior Vice President, IMRB
    Karthi Marshan, Senior Executive Vice President & Head, Group Marketing, Kotak Mahindra Bank
    Manav Sethi, Group CMO, ASKME India & Malaysia
    Manish Aggarwal, Vice President, Marcom, Le Ecosystem Technology India Private Limited
    Prasun Basu, President, South Asia, The Nielsen Company
    Rajiv Mathrani, Chief Brand Officer, Airtel
    Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited
    Sameer Pitalwalla, CEO and Co-Founder, Culture Machine
    Sapna Chadha, Head of Marketing, Google India
    Shireesh Joshi, Head, Strategic Marketing, Godrej Group
    Shubhodip Pal, Chief Operating Officer, YU Televentures Ltd
    Umang Bedi, Managing Director, Facebook India
    Vinodh Bhat, Co-founder & President, Saavn

    Appendix 2

    SHORTLISTED CAMPAIGNS FOR THE SMARTIES™ INDIA 2016
    Brand Awareness
    Burger King and Autum Worldwide
    “Pre – Book a Whopper”
    Idea Cellular Pvt ltd and Mindshare India
    “Powering the next Gen Internet ready India”
    Bajaj Auto and Indigo Consulting & Leo Burnett
    “The Nation’s Bike”
    Café TC and Dentsu Web Chutney
    “Cafe TC Liquor Ticker – The World’s First Ad Ticker on WhatsApp”
    Rin and PHD India
    “Rin Career Ready Academy”
    Pepsi and Mindshare India
    “Crash the Pepsi IPL”
    Lead Generation / Direct Response / Conversion
    Café TC and Dentsu Web Chutney
    “Cafe TC Liquor Ticker – The World’s First Ad Ticker on WhatsApp”
    Bharti Airtel and Performics
    How Airtel Used Digital to Launch 4G in India”
    P&G India and PHD India
    “Chatur Chachi Program”
    Royal Challengers Bangalore and Mindshare
    “Creation of fan zones using location based technology”
    Bajaj Auto and Indigo Consulting & Leo Burnett
    “The Nation’s Bike”
    OLX and Performics
    “Data paves the way for success”
    Product / Services Launch
    Moto India and Mindshare India
    “Motographs – When time stood still”
    Mountain Dew and Mindshare India
    “Mountain Dew takes the OTT world by storm by launching Indias’s first branded channel”
    Star India Pvt Ltd / Star Sports and Mindshare India
    “Le Panga Le Panga !!”
    Bajaj Auto and Indigo Consulting & Leo Burnett
    “The Nation’s Bike”
    Castrol India Ltd and Mindshare India
    “How Castrol activated mini truck driver targeted only campaign”
    Stayfree and OMD India
    “Stayfree Stay Ahead Helpline”

    Promotion
    Kinder Joy and OMD India
    “Kinder Joy Story Station”
    Café TC and Dentsu Web Chutney
    “Cafe TC Liquor Ticker – The World’s First Ad Ticker on WhatsApp”
    Stayfree and OMD India
    “Stayfree Stay Ahead Helpline”
    Hindustan Unilever Limited and Mindshare India
    “MMS 2.0”
    Godrej and Madison
    “Free G: India’s first consumer engagement campaign through mobile”
    Moto India and Mindshare India
    “India’s first Elections to be covered only on Smartphones”
    Relationship Building / CRM
    Rin and PHD India
    “Rin Career Ready Academy”
    Castrol India Ltd and Mindshare India
    “How Castrol activated mini truck driver targeted only campaign”
    Lakme and PHD India
    “Lakme Makeup Pro”
    Pepsi and Mindshare India
    “Crash the Pepsi IPL”
    P&G India and PHD India
    “Chatur Chachi Program”
    Airtel Wynk Music and Performics
    “Wynk – Music on the go!”
    Cross Media / Cross Mobile Integration
    Active Wheel and PHD India
    “Lo Kar Lo Baat”
    Bajaj Auto and Indigo Consulting & Leo Burnett
    “The Nation’s Bike”
    Pepsi and Mindshare India
    “Crash the Pepsi IPL”
    Nestle Maggi and Performics
    “#WelcomeBack”
    Kinder Joy and OMD India
    “Kinder Joy Story Station”
    Brooke Bond Red Label Tea and Mindshare
    “6 Pack Band”
    Cross Screen Advertising
    Brooke Bond Red Label Tea and Mindshare
    “6 Pack Band”
    Bajaj Auto and Indigo Consulting & Leo Burnett
    “The Nation’s Bike”
    OLX and Performics
    “OLX’s Progressive Remarketing”
    Pepsi and Mindshare India
    “Crash the Pepsi IPL”
    Hindustan Unilever Limited and Mindshare
    “Outshout or Outsmart ???”
    Akzonobel and Maxus
    “How Dulux Paints Consumer Cross Screen”
    Messaging
    Cellular Operators Association of India (COAI) and netCORE Solutions Pvt Ltd
    “PMKVY- A Call for Skill Development”
    Hindustan Unilever Limited and Mindshare India
    “MMS 2.0”
    CEAT tyres and Group M
    “Making PhDs Real – Party hard, Drive safe”
    Kelloggs and Mindshare
    “#FeedingDreams”
    Godrej and Netcore Solutions
    “Continous engagement with our consumers through Free G”
    YUM Restaurants India / KFC and Mindshare India
    “When KFC emerged as a winner of India’s biggest Cricket bash”

    Mobile Social
    Café TC and Dentsu Web Chutney
    “Cafe TC Liquor Ticker – The World’s First Ad Ticker on WhatsApp”
    Pepsi and Mindshare India
    “Crash the Pepsi IPL”
    Brooke Bond Red Label Tea and Mindshare
    “6 Pack Band”
    CEAT tyres and Group M
    “Making PhDs Real – Party hard, Drive safe”
    Coca Cola India Pvt Ltd and Interactive Avenues
    “Coke Wishes”
    Castrol India Ltd and Mindshare India
    “How Castrol activated mini truck driver targeted only campaign”
    Innovation
    Hindustan Unilever Limited and Mindshare India
    “MMS 2.0”
    Stayfree and OMD India
    “Stayfree Stay Ahead Helpline”
    Kelloggs and Mindshare
    “#FeedingDreams”
    Active Wheel and PHD India
    “Lo Kar Lo Baat”
    Kinder Joy and OMD India
    “Kinder Joy Story Station”
    Hindustan Unilever – Pureit and Mindshare India
    “Outshout or Outsmart ???”
    Location Based
    Hindustan Unilever Limited and Mindshare India
    “MMS 2.0”
    Castrol India Ltd and Mindshare India
    “How Castrol activated mini truck driver targeted only campaign”
    Reliance Infrastructure / Reliance Energy and MEC Group M
    “EnergyonApp – Hyperlocal Suburb Targeting”
    OLX and Performics
    “OLX Location Leads to Conversions”
    GRT Jewellers and Saavn Pvt Ltd
    “GRT Live”
    Glaxo SmithKline Pharma / Iodex and Mindshare India
    “Iodex ambushed Zandu by chasing their TV GRPS via Mobile”
    Mobile Payments
    1. Paytm and Mcann
    “Paytm”
    2. Airtel and Performics
    “Airtel Money – Break The Clutter”
    Best Brand Experience in Mobile Rich Media
    Lakme and PHD India
    “Lakme Makeup Pro”
    Fitbit and Resultrix
    “Showroom on your wrist”
    Glaxo SmithKline Consumer Healthcare /Horlicks and Mindshare India
    “Add a little ‘Awesome’”
    ACC Cement and Hungama Digital Services
    “BUILDING DREAMS”
    ACC Cement and Hungama Digital Services
    “THE ACC GOLD DIFFERENCE”
    Most Engaging Mobile Creative
    Idea Cellular Pvt Ltd and Mindshare India
    “Powering the next Gen Internet ready India”
    P&G India and PHD India
    “Chatur Chachi Program
    National Geographic Channel and Vserv Digital Services and Flying Cursor
    “NGC’s How to Win at Everything launch campaign”
    YU Mobile and Interactive Avenues
    “Banner Wale Babu Mera Gaana Baja Do”
    Fitbit and Resultrix
    “Showroom on your wrist”
    Apus and Apus
    “#SupportYourTeam- APUS Cricket Mobile Marketing Campaign”

  • Mindshare named MMA EMEA Mobile Agency of the Year 2015

    Mindshare named MMA EMEA Mobile Agency of the Year 2015

    MUMBAI: WPP’s Mindshare has been named Mobile Agency of the Year 2015 in the MMA EMEA Smarties awards. The award follows hot on the heels of the agency being named Agency Network of the Year in the APAC MMA Smarties and Global Media Agency of the Year in the MMA Global Smarties.

     

    The work that secured the EMEA title includes:

    Gold

    Brand Awareness: Rexona – Who Does More?

    Cross Media / Cross Mobile Integration: Rexona – Who Does More?

     

    Silver

    Promotion: Magnum – #celebratemagnum

    Mobile Site: Vodafone – Share Your Passion

     

    Bronze

    Marketing Within a Mobile Gaming Environment: Vodafone – Freezone Gaming Stars

     

    Mindshare Worldwide global mobile director James Chandler said, “It’s fantastic to see our Mindshare teams receive the recognition that they richly deserve for leading the industry in Europe. Congratulations too to all our clients who have been true partners in pushing the boundaries of mobile.”

     

    In addition to the EMEA title, Mindshare Turkey also picked up four gold, one silver and one bronze award in the local MMA Turkey awards that were announced at the same time:

     

    Gold

    Brand Awareness: Rexona – Who Does More?

    Cross Media / Cross Mobile Integration: Rexona – Who Does More?

    Mobile Social: Vodafone – Between Us Hurriyet Social

    Innovation: Rexona – Who Does More

     

    Silver

    Mobile Native: Neutrogena – Winter Love

     

    Bronze

    Mobile Native: Vodafone – Between Us Hurriyet Social

  • ComScore launches Mobile Metrix & mobile panel development with Kantar

    ComScore launches Mobile Metrix & mobile panel development with Kantar

    MUMBAI: comScore, Inc has launched two initiatives to expand mobile audience measurement in Indonesia. The global media measurement and analytics company has launched its syndicated Mobile Metrix solution, and has also introduced a joint mobile panel development with Kantar, which will fuel mobile and cross-media audience measurement in the future.

     

    comScore and Kantar will share more details on these developments at the Mobile Marketing Association (MMA) Forum Indonesia during a joint presentation on The Future of Mobile Measurement. 

     

    “Kantar and comScore recognise the importance of comprehensive mobile measurement as essential to fostering sustainable growth in the mobile advertising and media ecosystem. The joint building of mobile panels in Indonesia will enable both comScore and Kantar to bring services to market faster, and is an important step forward for the future development of cross-media audience and campaign measurement,” said Kantar chief client officer, Asia Pacific Tim Kelsall.

     

    “The industry needs insights they can act on now as well as the assurance that measurement leaders are planning ahead to address their future needs in this fast-evolving space. Today, we announced initiatives to support both of these needs,” said comScore vice president, Southeast Asia Kerry J Brown.

     

    “Starting today, agencies, advertisers and publishers can leverage comScore Mobile Metrix to better inform media buying and selling strategies. As we look to the future, our work with Kantar to jointly build mobile panels will further advance mobile, multi-platform and cross-media measurement to benefit the entire industry. We are excited to announce these developments and look forward to sharing more updates as these solutions progress,” Brown added.

     

    The introduction of comScore’s census-based Mobile Metrix, now available in Indonesia, allows for reporting of mobile browser and app audiences on smartphones and tablets for tagged publishers.

     

    This service helps publishers to demonstrate the size and value of their mobile audiences to advertisers, and helps media planners and buyers to better evaluate advertising opportunities on mobile devices. In Asia Pacific, Mobile Metrix is available in 12 markets in addition to Indonesia.

  • Mindshare awarded Global Mobile Agency of the Year by MMA

    Mindshare awarded Global Mobile Agency of the Year by MMA

    MUMBAI: Mindshare has won the most desired ‘Global Mobile Agency of the Year’ title during the Annual Global Smarties Awards 2015 organised by the Mobile Marketing Association (MMA).

     

    The 2015 MMA Global Smarties Gala held at Pier Sixty in New York City celebrates and awards best-in-class mobile work across the globe.

     

    Mindshare Asia Pacific won five awards across multiple categories and clients in the global competition namely:

     

    . The Ghost is Calling, Silver, Brand Awareness, Mindshare Malaysia

    . Bond of Love on the Mother’s Day, Bronze, Relationship Building / CRM, Mindshare Pakistan

    . How Zespri Got Kids Across China to Slice 18 Billion Kiwis, Gold, Marketing Within A Mobile Gaming Environment, Mindshare China

    . The Language of Hair, Gold, Mobile Social, Mindshare Vietnam

    . Lifebuoy Flood, Bronze, Location Based, Mindshare Indonesia

     

    Mindshare global CEO Nick Emery said, “We are delighted to be the global mobile agency of the year, especially with such outstanding competition. A mobile first approach is central to our adaptive strategy and the geographical breadth of our awards across many clients is testimony to our success.”

     

    MMA CEO Greg Stuart added, “Most marketers tell me they really want and need their agencies to keep up and lead in mobile – the best we heard was Mindshare.”

     

    Mindshare Asia Pacific, Middle East, Africa, Russia & Emerging Markets chairman & CEO Ashutosh Srivastava said, “We are proud of the work that is emanating from our region. The APAC market is unique, diverse and innovative. Most of the countries are ahead of the game in the mobile arena. The combination of our understanding of the ecosystem coupled with our capability to solve real world challenges results in such award-winning work.”

     

    Mindshare has already been named Mobile Agency of the Year 2015 in both, China (1 Gold, 3 Silver, 1 Bronze) and India (7 Gold, 5 Silver and 4 Bronze) at The Smarties.