ITV

Tag: mls

  • LALIGA’s corporate channels continue growing on X and Telegram

    LALIGA’s corporate channels continue growing on X and Telegram

    Mumbai: LALIGA’s corporate channels continue to post strong growth since being set up in January earlier this year. Less than a year on from creation, the X (formerly known as Twitter) account has almost 160,000 followers, more than the corporate accounts of other leading sports institutions such as the NFL, NHL and MLS. The Telegram channel, meanwhile, has grown impressively to over 9,100 followers.

    These LALIGA channels offer corporate and institutional content, showcasing the organisation’s reach beyond the football field. LALIGA institutional events, press conferences, announcements and even the competition are covered in full through a variety of formats including videos, photos and infographics.

    The corporate nature of the content complements LALIGA’s other web and social media channels, which offer sports content relating to LALIGA competition and its clubs.

  • Apple, Major League Soccer collaborate for 10 years to stream live matches

    Apple, Major League Soccer collaborate for 10 years to stream live matches

    MUMBAI: Apple and Major League Soccer (MLS) have announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023. This partnership is a historic first for a major professional sports league, and will allow fans around the world to watch all MLS, Leagues Cup 1, select MLS Next Pro and MLS Next matches in one place — without any local broadcast blackouts or the need for a traditional pay TV bundle.

    From early 2023 through 2032, fans can get every live MLS match by subscribing to a new MLS streaming service, available exclusively through the Apple TV app. In addition to all of the match content, the service will provide fans a new weekly live match whip-around show so they never miss an exciting goal or save, and also game replays, highlights, analysis, and other original programming. This live and on-demand MLS content will provide in-depth, behind-the-scenes views of the players and clubs that fans love. A selection of MLS and Leagues Cup matches, including some of the biggest matchups, will also be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free.  

    As an added benefit to fans, access to the new MLS streaming service will be included as part of MLS full-season ticket packages.

    The MLS live and on-demand content on the Apple TV app will be available to anyone with internet access across all devices where the app can be found, including iPhone, iPad, Mac, Apple TV 4K, and Apple TV HD; Samsung, LG, Panasonic, Sony, TCL, VIZIO, and other smart TVs; Amazon Fire TV and Roku devices; PlayStation and Xbox gaming consoles; Chromecast with Google TV; and Comcast Xfinity. Fans can also watch on tv.apple.com.

    “For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place. It’s a dream come true for MLS fans, soccer fans, and anyone who loves sports. No fragmentation, no frustration — just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere and anytime you want to watch. We can’t wait to make it easy for even more people to fall in love with MLS and root for their favorite club” said Apple senior VP services Eddy Cue.

    “Apple is the perfect partner to further accelerate the growth of MLS and deepen the connection between our clubs and their fans. Given Apple’s ability to create a best-in-class user experience and to reach fans everywhere, it’ll be incredibly easy to enjoy MLS matches anywhere, whether you’re a super fan or casual viewer” said MLS commissioner Don Garber.

    At launch, all MLS and Leagues Cup matches will include announcers calling the action in English and Spanish, and all matches involving Canadian teams will be available in French. Apple and MLS will also provide enhanced league and club coverage for fans to easily follow the league or their favorite clubs in Apple News, with the ability to watch highlights right in the News app.

    Complete details for the new service, including when fans can sign up, subscription pricing, specific details about the new MLS programming, an improved match schedule, broadcast teams, production enhancements, and pre and postgame coverage — as well as all the ways fans will be able to enjoy MLS content across the Apple ecosystem — will be announced in the coming months.

    Major League Soccer claims to be the fastest-growing soccer league in the world, more than doubling in size to 29 clubs over the last 15 years.

  • batteryPOP announces first brand partnerships

    batteryPOP announces first brand partnerships

    CANNES: Burgeoning kid’s cross-platform network, batteryPOP has announced its first strategic brand partnerships with the MLS, HarperCollins Children’s and VEVO. Through these partnerships, batteryPOP will host custom channels that feature each brand’s unique content.

     

    With a continued mission to bring fun, safe and educational content to kids online, these brand sponsorships will serve to inspire young viewers to increase their daily activity level, amplify their excitement for reading and inspire their interest in music.  

     

    batteryPOP co-founder and CEO Greg Alkalay believes that video is the perfect way to engage with the audience. “Our new custom channels give kid-focused brands the opportunity to connect with the 6-12 year old demographic in a safe, curated environment.”

     

    MLS will be supplying content from its ‘Anatomy Of A Goal’ series that highlights in-depth breakdowns of thrilling goals from some of the top MLS pros, the ‘Top 5’ series featuring a roundup of some of the league’s most action-packed moments and the ‘MLS Trivia’ series that grills MLS stars on league knowledge.

     

    HarperCollins Children’s will deliver a wide range of video offerings to ignite an excitement for reading among the batteryPOP viewership. This will encompass a number of their ongoing series including “How a Book is Made,” a range of “How To” videos such as a step-by-step guide to creating a Radio Transmitter as inspired by “Alien in My Pocket,” colorful book trailers, interactive videos that immerse readers into the world of the book and fan videos.

     

    Additionally – just in time for Halloween – batteryPOP will be collaborating with HarperCollins Children’s to craft original content on the site surrounding the Zombie Chasers series.

     

    batteryPOP’s partnership with VEVO will deliver kid-friendly music videos to viewers that will provide positive role models for kids along with catchy tunes.